Subject : E-Commerce Examination : May

Section-A

1. Define E-Business.

Electronic business commonly referred to as "E-Business", may be defined as the application of information and communication technologies (ICT) in support of all the activities of business.

Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business.

Electronic commerce focuses on the use of information and communication technologies (ICT) to enable the external activities and relationships of the business with individuals, groups and other businesses.

E-business may be defined as the conduct of industry, trade, and commerce using the computer networks. E-business involves explosively business transactions and it’s a closed system with certain security.

2. What do you mean by C2C in E-Commerce?

Customer to Customer (C2C) markets are innovative ways to allow customers to interact with each other. While traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service.

In customer to customer (C2C) markets the business facilitates an environment where customers can sell these goods and or services to each other.

Most current C2C sites, such as eBay, have both updated and globalized traditional consumer-to-consumer trading, which was usually conducted through web interface. This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering.

Other types of markets include business to business (B2B) and business to customer (B2C).

3. What are the special features of E-Commerce education?

The special features of e-commerce are:

Ubiquity: It is available just about everywhere and at all times.

Global Reach: The potential market size is roughly equal to the size of the online population of the world.

Universal standards: The technical standards of the Internet, and therefore of conducting e-commerce, are shared by all of the nations in the world.

Richness: Information that is complex and concentric can be delivered without sacrificing reach.

Interactivity: E-commerce technologies allow two-way communication between the merchant and the consumer.

Information density: The total amount and quality of information available to all market participants is vastly increased and is cheaper to deliver.

Personalization/Customization: E-commerce technologies enable merchants to target their marketing messages to a person’s name, interests, and past purchases. They allow a merchant to change the product or service to suit the purchasing behavior and preferences of a consumer.

Social technology: User content generation and social networking technologies.

4. What is the use of Smart Card?

The different uses of smart card are:

Mobile Communications Smart cards are used as identification device for GSM digital mobile phones. The card stores all the necessary information in order to properly identify and bill the user, so that any user can use any phone terminal.

Banking & Retail Smart banking cards can be used as credit, direct debit or stored value cards, other services enabled by smart cards are advanced loyalty programs and electronic coupons.

Electronic Purse A smart card can be used to store a monetary value for small purchases. Card readers retrieve the amount currently stored, and subtract the amount for the goods or services being purchased.

Health Care Smart cards allow the information for a patient's history to be reliably and safely stored. Health care professionals can instantaneously access such information when needed, and update the content.

ID Verification and Access Control The computational power of smart cards allows running mutual authentication and public-key encryption software in order to reliably identify the bearer of the card. For higher security needs, a smart card is a tamper-proof device to store such information as a user's picture or fingerprints.

5. Distinguish between credit card and debit card.

6. Define Integrity.

Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes. In ethics, integrity is regarded as the honesty and truthfulness or accuracy of one's actions.

Quality characterized by honesty, reliability, and fairness, developed in a relationship over time. Customers and clients have much more confidence when dealing with a business when they can rely on the representations made.

7. List out the types of firewalls.

Conceptually, there are two types of firewalls:

1. Network layer These generally make their decisions based on the source, destination addresses and ports (see Appendix C for a more detailed discussion of ports) in individual IP packets

2. Application layer These generally are hosts running proxy servers, which permit no traffic directly between networks, and which perform elaborate logging and auditing of traffic passing through them.

8. Expand SET and GSM. SET – Secure Electronic Transaction GSM – Global System for Mobile communication

9. Mention the advantages and disadvantages of web marketing.

Advantages -

The cost of digital marketing/ internet marketing is inexpensive when compared with other techniques of businesses.

Can be reached to mass a of audience with small traditional advertising budgets

Internet marketing invites consumers and clients to research for specific product of their interests

Bring results quickly

Disadvantages -

On internet marketing, consumers are forbidden to feel, smell, taste or to try on the tangible goods before marketing or purchasing

Client must be handy with the use of ‘Email Marketing Efficiently’ Client must start with an internet promotion plan and a valuable web

development strategy and web design

Client must build a responsive option in email list

10. What is M-Commerce?

M-Commerce ‘Mobile Commerce’. It means the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.

Many choose to think of Mobile Commerce as meaning a retail outlet in your customer’s pocket.

The use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online.

A mobile commerce transaction continues to grow, and the term includes the purchase and sale of a wide range of goods and services, online banking, bill payment, information delivery and so on. Also known as m-commerce.