COMPUTER ERA
E-Business Innovation
Week 6 Group Activity
KeatonLeanneSoniaSandii
The Change in Consumer Media HabitsLife is at its fast pace,
people dont have time to sit and watch T.V. Media habits are
changing due to this issue. According to the stimulus media usage
survey, 10 million Australians are now recording their T.V shows,
66% of people access news online.
People now watch services through their cable and satellite, and
listen to internet radio
According to a new study by Arbitron and Edison Media Research.
27 million Australians own one or more media devices such as a TiVo
DVR, iPod or other portable MP3 player.
Brand Development vs. Direct Response
Direct responseDirect response from Target AudienceAbility to
test and measure the impact of your strategy Requires an OfferIdeal
for SMEs
Brand MarketingLong Term Strategy Very ExpensiveDesigned to
differentiate from the competitionUses multiple promotional
toolsIdeal for large companies
Direct Response Marketing
Major Branding Concepts"Branding" is the often subliminal
process by which a business employs marketing strategies to get
people to easily remember their products and services over a
competitors'...essentially, it's applied psychology.
Branding is not only about constants, but individuality.
The Brand Promise is a commitment you make to prospects and
customers.
The Brand Attributes include all the unique ways you deliver
your brand promise.
The Brand Personality describes the human characteristics people
experience when they encounter your brand.
Online Marketing Techniques1. BloggingBlog is short for weblog
and is an online publication in the form of a log or journal. Blogs
can increase your customer base, your traffic and your search
engine ranking, thus increasing your sales.
2. Online NetworkingOnline networking, as with offline
networking, is very important to your business. This is where you
connect with as many people as possible to learn more and share
information about your business. Many leads can come from
networking. There are several ways to this online.
3. Message BoardsBe sure and follow the rules for posting and
offer your help as much as possible.
4. Joint VenturesThis is when you enter into an agreement with
another online marketer that will benefit both sides. Examples of
joint ventures: * Ezine ad swaps, eBook ad swaps
5. Podcasting Podcasting uses digital media files which are
distributed all over the Internet via syndication feeds. Very
powerful as it uses voice instead of written words to convey a
message.
Customer Acquisition TechniquesStrategic alliancesSuccessful
business deals and joint ventures are one of the main reasons
behind successful customer retention. Usually, these strategic
alliances are only revealed when the customer acquisition may be
further improved through a brand alliance.
LeveragingMost of today's technology would not be here without
yesterday's inventions.Clever businesses invest their money and
time on safe, cost-effective and fast outcomes.
Precision systemsMarket leaders usually use measurable and
targeted strategies where each and every element is scalable and
properly monitored. Proper process control and supervision will
enable you with measures that can help you to tweak your customers
experience for growth and profit. This is one of the most
systematic customer acquisition approaches taken by successful
companies to stay ahead in the competition.
Puppet mastersA large number of businesses are just small
offices or branches in the form of franchisees owned by larger
businesses. They appear to be cost-effective but are in fact able
to be run without gaining any profit. Such businesses are only a
way to lure customers to purchase from them and to the over all
profit. For multiproduct or service providers, this is always a
product step.
Online Advertising FormatsBanner AdsToday, banner ads make up
roughly half of internet advertising sales, the vast majority of
those being diminutive and familiar 468x60-pixel rectangles into
which companies have long been obliged to cram their messages.
Email Advertising
Skyscrapers
What is Ad Serving?Is a technology device for controlling the
advertising on websites. Ad serving can also measure the number of
ads delivered and can be used by publishers to manage inventory and
by advertisers to manage online advertising campaigns.
Techniques to Improve the Targeting of Online AdsTechnique 1:
Adopt mass market technique such as homepage takeover of major
sites.
Technique 2: Analytical models for online Ad Targeting Online ad
targeting primarily allows you to unravel the goldmine of
information from the vast amount of web traversal data available
about users
Have a nice day Thankyou for your time
