ExerciseExercise:

Targeted customers

Customers whose first preoccupation is the price

Customers with flexible dates of departure All inclusive packages

Online customer services

Reservation of holiday package or plane tickets only

Various holiday packages: scuba diving, spa, ski, cruise...

Group trips organisation too Help with insurance, advices for your trip

organisation

Comparison with Expedia

Partirpascher’s slogan is all about the price, the low cost services...

whereas Expedia’s slogan is about offering custom-tailored trips (all destinations, all activities...)

Communication methods

Advertising: billboards, emailing

Game: customer can win holidays