COMPANY

IMPRESA HOSPITALITY MANAGEMENT

IHM is in the business of constantly reinterpreting the meaning of luxury and service. Through its inimitable approach, it delivers memorable experiences by consulting, managing and developing thriving restaurant chains across the country.

IHM's substantial growth and operational expertise is the result of identifying and harnessing top talent, and nurturing a vision brought alive by passion, dedication and commitment.

Today, it is well-recognized as the independent hospitality company behind the introduction and ensuing success of Maroosh. Its other signature brands included Two One Two Bar & Grill, Cafe Sundance and the legendary nightclub Fire ‘n’ Ice.

Since its incorporation in 2011, Impresa Hospitality Management has been recognized as one of the finest hospitality companies in India. Its diverse portfolio of brands includes some of the biggest and most successful chains of restaurants, each tailored to o�er varying degrees of luxury across market segments.

IHM is built on the timeless values of hard work and perseverance - hallmarks of an organization striving for excellence. These values are underlined by the core belief that the most important aspect of its business is its people. The company doesn't just dedicate resources to handpick and employ the right people. It also empowers them to raise the bar in the dynamic hospitality landscape.

The company is backed by years of experience, and the keen eye of its principal Ketan Kadam. It has also been able to foray into consulting, developing and managing several restaurants in Mumbai. Thanks to this multifaceted approach, it has consistently delivered outstanding products, of equally outstanding value.

Today, IHM is poised for growth and expansion. Equipped with an experienced management team, it's suitably prepared to meet the needs of an ever-expanding market. IHM's immediate focus is to back-end to a state-of-the-art kitchen infrastructure to provide safe, hygienic and quality food products to larger sections of people in the country.

HISTORY

BRANDS

Maroosh is Arabic for ‘fanning the coal’. An iconic chain, the name is indicative of its cuisine, and increasingly, its rapid growth. It is well on its way to becoming one of India's fastest growing chain of quick service restaurants.

Infusing rich Middle Eastern fare with mouth-watering delights of the subcontinent, Maroosh strikes a sumptuous balance for the Indian palate. High quality ingredients and fresh flavors leave little to the imagination, while creating a feast for the senses.

FIRE 'N' ICEFire 'N' Ice opened its doors to the city's swish set in 1999. Far more than just a nightclub, it symbolized a new standard in Mumbai’s nightlife.

Every inch of its 10,000 sq.ft. had fused the appeal of an ultra-exclusive lounge with a high-voltage discotheque. Owing to a voyeuristic design, its lavish decor with warm wooden flooring and lush, shimmering finishes could be enjoyed from anywhere within the spatial interior.

A mezzanine floor throbbed with the pulse of the dance floor below it, while boasting an L-shaped bar, one of the longest ever seen in Mumbai. Provocative lighting, flashing lasers, and the world's most exclusive sound systems lent to a daring, ultramodern verve and pumped adrenaline into the city's nightscape - in ways never seen before, and perhaps never to be seen again. No wonder, this electric experience beckoned DJ acts like Paul Van Dyk, Infected Mushroom & Skazi as well as the biggest celebrities and international headliners in all the land.

CAFE SUNDANCEOur megapolis beaming with diverse cultures is bound by one thing - our love for food. A love so pure, it resurrected the deceased. The erstwhile Sundance Cafe much loved for its honest o�erings - burgers and beers, steaks and sandwiches, and relaxed vibe, shut shop a few years ago. It enjoyed a cult status, a loyal fan base that perhaps coerced its return. Finally, the all-day casual eatery comes full circle as Cafe Sundance. In its new avatar, it presents a bright, warm ambiance and a fresh spread complete with burgers, dogs, steaks and more. And even as Cafe Sundance rings in the new, (we hope) it takes you back to that special place called nostalgia.

TWO ONE TWOThis swanky ristorante makes its presence felt in an unlikely location. Tucked away in the leafy corridors that surround the Nehru Planetarium, it is situated in the upscale Worli precinct. A suave, urbane exterior draws you in, like only an Italian can. The hushed tones of its warm wooden floors, grey granite tables and soft lighting are a prelude to an intimate, fine dining experience unlike any.

4000 sq.ft. of brooding interiors come alive with an elevated dining area that descends, almost discreetly, into a well-allocated space that is the bar & lounge, while the well-contoured al-fresco section reveals tantalizing views of chefs working by the unique and conventional wood-fired oven.

Two One Two's elegant yet simmering ambience is perhaps the best setting to enjoy a thoughtful cellar selection. One that features some of the most age worthy, structured and vintage wines the world over, most notably from the house of Mas De Daumas Gassac.

The service complements the kitchen which displays attention to detail - to create an authentic culinary experience and prepares the gourmand for an evening of true decadence.

VISION & MISSION

VISIONIHM’s vision is to be India’s premier hospitality company, by employing and empowering the best in the business, and delivering an unparalleled experience to its customers.

MISSIONIHM aims to improve and grow continuously, through an engaging and supportive work environment that upholds its core principles: quality, respect, integrity, teamwork and humility. It seeks to not only surpass expectations, but to also help create value by strengthening and contributing to the community that surrounds it.

PROMOTER

KETAN KADAM - FOUNDER/CEO

Ketan Kadam graduated from the University of Mumbai with a Bachelor in Arts, and followed it up with a Diploma in Hotel and Catering Technology. He then went on to train and work in some of the best restaurants and bars in the city. The time spent there helped him hone his marketing and strategic skills.

After years of relentless e�ort, Ketan made the transition to a maverick entrepreneur. He is widely regarded as the visionary who pioneered the concept of one of the city's first real nightclubs - Fire 'N' Ice. A few years and some successful ideas later, he founded Impresa Hospitality Management Private Limited. The company today controls some of the most coveted restaurant brands in the country.

Ketan's resourcefulness and extensive network have allowed IHM to work in a unique manner. Instead of outsourcing its food supply, the company manufactures its own products. And with a detailed inventory management system linked to a central hub and kitchen, IHM not only ensures consistent standards of quality, but strategically leverages economies of scale.

INVESTOR

UNILAZER

Unilazer Ventures is a uniquely positioned Investor with deep experience in the fast growing Indian Consumer, Services and High Impact Sectors.

Our interest is in any business that is part of the India Consumption Story which can build Brand and Scale, as well as high Impact Sectors like Agriculture, Health Care, Micro Finance and Education. Unilazer is promoted by First Generation Entrepreneur - Ronnie Screwvala. As a team, we have immense experience in building and scaling consumer and media businesses over the last three decades. Unilazer also supports The SWADES Foundation focused on empowering Rural India through Health & Nutrition, Water & Sanitation, Education, Agriculture & Livelihood and Community Mobilization and has identified One Million people in Rural Maharashtra in its first phase.

MAROOSH

Post the merger, the company’s focus is now on Maroosh and there is a belief that it can be a Power Brand in the QSR segment in India. Indeed, Maroosh will soon become the benchmark for QSRs in India.

There is an aggressive growth plan to support this vision. While currently there are 20 outlets, the plan is to expand it to 60 by 2015.

We have already taken few strategic steps to lead the competition, starting with the identity.

MAROOSH IDENTITY CHANGE

In order to stay a step ahead in the market, Maroosh undertook an identity change in 2014. The old identity was specifically Middle Eastern, while Maroosh’s o�erings had evolved to encompass Indian cuisines as well.

The new identity is eye-catching, yet is neutral in terms of the cuisine it o�ers. It makes clever use of the letter ‘m’ to create a unit that immediately connotes deliciousness and appetite appeal. The result is an identity that is memorable and instantly recognizable.

The new identity takes into account the changing Indian consumer - a consumer who is more aware of the world and what it o�ers. It also addresses the changing competitive space, where quick service restaurants are no longer restricted to specific cuisines.

The new identity of Maroosh paves the way for it to compete e�ectively with the larger international players in the Quick Service Restaurant sector.

MAROOSHMAROOSH

TRUE TO IHM’S EXPANSIVE AMBITION FOR MAROOSH, THE NAME AND IDENTITY HAS BEEN TRADEMARKED INSRI LANKA, SINGAPORE, HONG KONG, MALAYSIA AND BANGLADESH.

MAROOSH

CONTACT

Head o�ce:709, Nirman Kendra Building, O� E. Moses Road, Famous Studio Lane, Mahalaxmi (W)Mumbai - 400 011.

Tel: +91 22 6651 9196 Fax: +91 22 6651 9197

Email: admin@ihmpl.In

www.ihmpl.in

www.maroosh.co.in

www.unilazer.com

CONTACT