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Without Breaking a Sweat By Designrr How to Make an Ebook in 5 Steps

E book i n 5 S t eps H ow t o M ake an

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Page 1: E book i n 5 S t eps H ow t o M ake an

Without Breaking a Sweat

By Designrr

How to Make an

Ebook in 5 Steps

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

Table Of Contents

Table Of Contents 2

Why Do You Need to Create an Ebook? 4

Ready to create an ebook as a lead magnet or content upgrade? 6

Step 1: Choose Your Ebook Topic 6

Know Your Audience 6

Find Your Topic 7

Step 2: Get Your Content 10

Create Content From Scratch 10

Compile Content 11

Create an Ebook From a Single Post 11

Step 3: Choose the Right Ebook Format 12

Step 4: Choose Your Ebook Creation Software 13

Seamless Content Import 13

Good Ebook Designs 13

Easy Editing Tools 13

Export in Multiple Formats 13

Step 5: Create Your Ebook 14

Import the Content 14

Choose an Ebook Design Template 16

Tweak Your Design 17

Export Your Ebook 19

Pro Tips for Using Designrr For Ebook Creation 19

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

According to Zazzle Media, 65% of marketers struggle to produce engagingcontent. You know, the kind of content that enhances your reputation, and makesvisitors to your website want to subscribe, or even buy.

It’s not just a matter of coming up with ideas; but you also have to present thecontent attractively.

But what if you could find a content format with a proven track record, and makethe creation process easy?

Here’s the good news: creating an ebook offers you both of those benefits.

In fact, if you’re not creating an ebook to market your business, you’re missing ahuge opportunity to get the attention of prospective customers.

In the US alone, says Statista, ebooks are forecast to be an $8.6 billion dollarbusiness by the end of 2018. And people are reading them, with 20% of readersreading more ebooks than hard copy books.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

And although it used to be technically difficult to make an ebook, that’s no longerthe case.

In this article, we’re going to show you how to make an ebook in a simple five-stepprocess that will give you an attractive ebook fast to help you wow prospectivecustomers.

But before we get to how to make an ebook, let’s take a look at some of thereasons why ebooks are such a great tool for marketers.

The best reason to create ebooks is that people read and share them. Hubspot,which is a great example of good practice in marketing, uses ebooks as leadmagnets. That means they give them away free in exchange for an emailaddress.

Why Do You Need to Create an Ebook?

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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What’s the big deal about email addresses?

Most people still read email, so it’s a great way to get the opportunity to connectwith visitors to your site, and possibly turn them into leads and customers.

This is a pretty successful strategy for Hubspot. Their most successful ebooks getshared thousands of times, and help them generate targeted leads.

Another way to use an ebook is as a content upgrade. The content upgradestrategy is usually used with blog posts, where you give away an item related tothe post in exchange for an email address. Content upgrades are proven to helpyou grow your list and generate high-quality leads.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

You know where else you can use ebooks? On Slideshare.

Slideshare‘s owned by LinkedIn and has 80 million users, making it a great placeto share B2B information. A PDF is the perfect format to do that, as it onlytakes a couple of minutes to upload one there.

ebook

And, of course, creating ebooks is an excellent way to establish your expertiseand authority, and to give you a resource you can send traffic to. One example isKudani’s branded version of Content Marketing for Dummies

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

Here are the steps you need to follow:

Ready to create an ebook as a lead magnet or contentupgrade?

Step 1: Choose Your Ebook TopicThe first step in creating an ebook is to figure what your ebook is going to beabout. But before you get to that, you’ll need to know who you’re writing for.

Know Your Audience

If you’re already marketing, you’ll likely have some idea who you want to attract ascustomers. This usually involves creating buyer personas or customer avatars.You can do this by combining customer surveys and online research with datafrom web and social analytics.

This will give you a clear picture of the age, gender and education level of yourcustomers, as well as their key interests., as in this example from Twitter.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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To create your own buyer personas, check out the templates in this guide fromOptinMonster.

Now that you’ve established your target audience, it’s time to find a topic. Thereare a few ways you can do this.

First, search the books section of Amazon to see what’s hot in the area you wantto write about. Type in your keywords, and you’ll immediately see the top results.For example, here’s what we see when we search for content marketing.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

Find Your Topic

If we say so ourselves, this is a brilliant topic creation hack that lets you use datafrom one of the world’s biggest online retailers to attract your customers.

Tip: Look at the reviews to identify what the readers really enjoy, and also checkthe 1 star reviews to see what readers are really looking for.

How do you use the info you find? Simple.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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Adapt the titles you find for your audience. For example, one possible titleadapted from the ones shown on Amazon could be “5 Simple Smart ContentMarketing Strategies That Drive Sales”.

Another way to figure out what’s popular is to use a tool like Buzzsumo to checkout widely shared topics. Again, type in your keywords, and you’ll see the top tenresults. You can adapt these to come up with your own ebook title and topic.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

You can also check out your topic keywords in SEMrush. You’ve got a couple ofoptions here. For example, you can go to their Content Marketing Toolkit, click onTopic Research, and type in your keywords. You’ll see related topics on a series ofcards, with the top search results for each.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

Alternatively, use the Keyword Magic tool in their SEO Toolkit to see keywordsearch volume and more for your chosen topic.

And you can check your own web analytics. Just go to the Home view in GoogleAnalytics and you’ll see your most popular landing pages, which are alreadygetting traffic. If any of those relate to a particular topic, then you know yourvisitors are interested, and can create your ebook around that.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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Once you have a cool idea under your belt, the next step is to create the contentfor your ebook.

Again, you have plenty of options, though some are more difficult than others.Basically, you can:

Create content from scratch Compile multiple pieces of existing content Use a single piece of great content

Let’s look at some of the pros and cons of each approach.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

Step 2: Get Your Content

Create Content From Scratch

One major advantage of creating a completely new ebook is that it’s completelyunique, which can be a great marketing hook. However, depending on yourcircumstances, there’ll likely be some disadvantages.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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For a start, you’ll need someone to write it. This could be you, but you would alsoneed to vet and hire a great writer, and that takes time. If you just want to createa quick lead magnet, and start getting leads fast, that’s probably not the bestoption at the start.

Using multiple pieces of your existing content could be a great option. That’sespecially true if you plan for this in advance, so you have multiple blog posts thatneatly fit together to make a larger ebook. If not, then you’ll need to edit existingcontent to make it fit together. This can be time-consuming, though you’ll end upwith a high-value resource that wins you business.

By far the easiest way to make an ebook is to use one excellent piece of contentas your source material. If it’s already popular and getting traffic, then you knowvisitors are interested, and you’ll be able to create an ebook in two minutes with atool like Designrr’s ebook generator software.

As a minimum, your outline should include:

Starting point The main points you want to make Supporting data for your points so the ebook is authoritative The conclusions The planned call to action

How to Make an Ebook in 5 Steps Without Breaking a Sweat

Compile Content

Create an Ebook From a Single Post

Whichever way you plan to create the content, plan the project in advance.Having an outline can stop you from getting writer’s block, and gives you an easyway to check you’ve covered everything when the project is finished.

A title, or several title options

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

Here’s a guide to using outlines for content creation from Search Engine People.

There’s one last decision to make before creating an ebook. It’s about the rightformat for your ebook. As always, you have lots of choices.

Until recently, PDFs were the preferred format for delivering ebooks, and they’restill pretty popular. That’s because they’re easy to create and worked well on anyPC platform. Of course, not all PDFs work well on all devices. And when a PDFdoesn’t resize or reflow correctly, then readers can have a pretty poor experience.That’s something you definitely want to avoid.

Of course, there ARE other e-readers out there, and they don’t use the Kindle-compatible format. To make sure people using those e-readers can access yourlead magnet ebook, you’ll need to supply the .EPUB format.

And for mobile users, the flipbook is a great option that’ looks great, is fullyinteractive, and is easy to use. Plus, if you care about those things, it usesHTML5 and is fully compliant with the latest web standards.

The call to action is crucial, as it’s the bit that will get your readers to take the nextstep.

Step 3: Choose the Right Ebook Format

Amazon dominates the e-reader space which is why it’s important to offer theKindle format. With the right tool (we’ll get to that in a minute) creating a Kindleebook can be a one-click process, and even simpler than creating it via Amazonitself. So ideally, you’ll make your ebook available in the .MOBI format that’scompatible with Kindles.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

The next important step is to choose your ebook creation software. Believe us,the software you choose makes a huge difference to how easy it is to create acontent upgrade or lead magnet. Here are some of the features to look for.

First, you’ll want to choose ebook design software that makes it easy for you toimport the content you have or create. Ideally, you’ll be able to create an ebookfrom a Word document, from HTML or, to make ebook creation really quick, anURL.

Second, it’s also important to have good ebook designs that make your visitorswant to sign up. Choose ebook design software with a wide range of ebook designtemplates that you can customize to meet your needs and match your branding.

Third, you have to be able to edit and format imported content. If you suddenlydecide to switch two paragraphs round, you don’t want it to break your ebook.And you want it to be easy to add a call to action or social media buttons.

And last, the software for creating your ebook should let you export the finishedproduct in any format you want. That ensures that you always have an ebook inthe right format, no matter what your audience uses to access the content.

Step 4: Choose Your Ebook Creation SoftwareOk, so you’ve chosen your topic, got your content ready, and know what formatyou’ll use for ebook creation.

Seamless Content Import

Good Ebook Designs

Easy Editing Tools

Export in Multiple Formats

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

The final step is actually creating your ebook. Here’s how you do that.

First, name your ebook and choose how you will import your content.

You won’t be surprised that Designrr offers all these advantages, and many more,so in the next step we’ll show you how to create an ebook in 2 minutes withDesignrr.

Step 5: Create Your Ebook

Import the Content

You can import from Word, from a PDF, or from Facebook. Or you can create ablank project.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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But there’s an even quicker way. If you’ve ever wondered “how can I create anebook from my website?”, we can help. Just use the URL of an existing blog post,press the Import button, and some behind the scenes wizardry will help youcreate an ebook in two minutes or less.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

Choose an Ebook Design Template

Next, choose a template. There are plenty of ebook design templates to choosefrom (and they’re customizable), including plain covers and those with images.You can preview any template to see how it will look on the web or as a PDF.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

Tweak Your Design

Press Next again to go to the Designrr builder.

This is where you can tweak the design. Common tasks include:

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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Adding an author or company name Removing or replacing images Editing the header and footer

How to Make an Ebook in 5 Steps Without Breaking a Sweat

To edit any element, just click on it. You’ll be able to type to replace text,. You canalso use the sidebar menu to add new elements, such as text, and images.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

See, that didn’t take long, did it?

Here are few tips that’ll help you get more from using this ebook creationsoftware.

First of all, Designrr autosaves your work to your browser. That way you won’tneed to worry if you lose connectivity or get called away in the middle of editing.

You can also easily rearrange elements on the page via the drag-and-dropinterface. Save changes as you go along via the menu buttons at the bottom leftof the builder.

Export Your Ebook

Once you’re done, it’s time to export your e-book in the chosen format. In just acouple of seconds you have a finished ebook. And don’t worry; if you want tomake more changes, it’s easy to edit your ebook design and export it again.

Pro Tips for Using Designrr For Ebook Creation

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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Second, Designrr stores version history. This makes it easy to go back to aprevious design if you really mess things up (though it’s so simple, we’re prettysure you won’t.) To find this, go to your dashboard, and check out the projectmenu where it says restore.

Third, use the settings in the left sidebar menu to integrate marketing tools likesocial media sharing buttons, and to create a call to action.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

And finally, you can quickly generate a 3D cover to use to promote your ebookfrom the dashboard view.

How to Make an Ebook in 5 Steps Without Breaking a Sweat

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How to Make an Ebook in 5 Steps Without Breaking a Sweat

That’s it!

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Conclusion

We’ve been able to go from blog post to finished ebook inside twominutes, which is pretty darned quick. Think you can beat that?

Not using Designrr yet? Get started today and make ebookcreation easy.