DVC Level 1 Achievement

Standards

Lesley Pearce, National Facilitator for Technology, Team Solutions,

Auckland Universityl.pearce@auckland.ac.nz

www.technologyNZ.wikispaces.com

AS91067 (1.34)

• Use the work of an influential designer to inform design ideas

• 3 credits

Three steps1. Choose an influential designer, anaylse their

work. Identify the typical aesthetic and /or functional style of designer, show through pictures, photographs, detailed sketches

2. Using the designers typical characteristics generate design ideas, explore, refine ideas. Use notes to explain ideas.

3. Communicate own design can be sketches, model, computer generated. Do not have to be realised.

Achieved Identifies, explains aesthetic and/or functional characteristics typical of influential designerThis is reflected in student work

Merit Identifies and explains the aesthetic/functional characteristics of an influential designerIntegrates aesthetic and/or functional characteristics of influential designer into own development of design ideas

Excellence Identifies and explains influential designers typical styleIntegrates aesthetic and/or functional characteristics of influential designer into own development of design ideas so it is effective in the new context

Example

AS 91068 (1.35)

Undertake development of design ideas through graphics practice

Graphics Practice

• Expressing visual literacy through the development of a design idea by applying design and visual communication techniques and knowledge

• Visual literacy –visual modes, drawing, model making, digital modelling used as tools to aid design thinking

• Design ideas involves –exploring and refining design ideas, informed by research leading to an outcome communicated

Creativity involves…

• Generating new ideas• Solving problems• Developing products, environments in a

unique and original manner• Think in terms of: imagination, intuition, step

by step thinking, knowledge application

Design Judgements

• Qualitative and/or quantitative data• Research• Reflection of designers values, tastes and/or

views

Portfolio of work• Initial research• Initial ideas• Idea development –initiate, refine, select ideas

supported by research• Potential outcome• Does not need to be a formal final design• Visual communication – to be convincing• Integrate design principles • Design judgments throughout

Research

Initial ideas

• Consider different strategies for starting points

Activity: Use the content of the given envelope for inspiration

Idea development

• Research further• Think in terms of styles, materials,

components, construction, environmental considerations, ergonomics etc

• Visually express ideas• Support judgements with data gathered

through research• Personal perspectives, values tastes, views

expressed

Achieved Explore, refine ideas, possible alternatives, communicate ideas visually

Merit Explore, refine ideas informed by principles of aesthetics and functionAnnotate design judgements. Communicate ideas visually.

Excellence Integrate design principles and design judgements coherently, connected to develop design ideas. Communicate convincingly visual design ideas.

AS 91069 (1.36) 4 credits internal

• Promote an organised body of design work to an audience using visual communication techniques.

• No larger than A2• 4 credits towards literacy

Body of design workStudent select mode of visual communication e.g.• Student design sketches• Instrumental drawings• Models,• Photographs• Digital media• Display boards• Installations

Audience

• Purpose is to promote design work to an audience in an organised way

Teaching and learning• Presentation methods• Evaluating using design principles• Alignment• Proximity• Repetition• Contrast• Positive/negative space• Focal point• Typography

Activity: Size, Hierarchy and Position

Two sheets of resources;1.The Pet Shop – different typefaces and sizes2.Different sizes of goldfish3.Coloured paper for background

Develop two different business cards that explore either size or position.

The Pet Store

Students to…

• Research• Purposeful selection and applying visual

communication techniques• Presentation – visual impact, precise

execution of techniques and accurate layout• Consider the design brief and audience

Achieved Promotes a body of work to an audience. Uses visual communication techniques. Selects features for body of work.

Merit Clearly promotes: features of a body of work to an audience. Selects with purpose, communication techniques layout, composition, visual impact appropriate to audience

Excellence Effectively promotes: features of a body of work to an audience. Communicates a high quality visual presentation which is convincing. Has visual impact, accurate layout and precise execution of visual communication techniques

Activity: Making Judgements

Examples of students work.Assessment schedule.• In groups discuss each students work and

assess it. Justify your decisions.

Presenting student work

Digital promotion of student work

Promoting an influential designer