DUMB IT

DOWN!B R A D N

I LS E N &

J AR E D W

A I TE

SUMMARY USA TODAY's Ad Meter : 282 adults give their real-time feedback Best two ads Best companies: Doritos, Pepsi, Bud Light Theory is dumbest commercials are most successful for Super

Bowl audience Top two ads “involved dogs, and both were mind-numbingly

stupid -- the key combo for success”

DISCUSSION Do you think this is accurate?

Why do you think companies use “Dumb” ads, especially for the Super Bowl?

RELATION TO CLASS Humor appeals Buzz Marketing-trying to get people to talk about how funny

advertisement was High exposure Target markets

SOURCEShttp://www.sbnation.com/2011-super-bowl/2011/2/8/1981977/

superbowl-commercials-best-ads-meter-doritos-bud-light