Dulwich OnView

 

  

The Blog of 

The Friends ofDulwich Picture Gallery

People Like Us• Formal Gallery setting • Meeting the neighbours • Recommended to me by my friends• "People trust people like us" - Edelman

Trust Survey  

Yang May Ooi

Advantages of a Blog• New trends in consuming info/ news• Passive v. active• Formal website (Web 1.0) v. blog (Web

2.0) • Low/ no cost

Yang May Ooi

Blogging Objectives• Guerilla marketing - overt v. "secret"

mission• Outreach to those who don't identify as

"Gallery types"• New demographics by interest• Reflected in volunteers/ contributors

Yang May Ooi

So what is Dulwich OnView?  People coming together to create an online magazine. Mission statement 'Secret' mission statement    Steve Slack    

Music, Art, Architecture

People, Allotments, Wine

Supporting local causes and gaining friends and links

 

Strengthening the Friends "roots in the community"

"Looking at the pictures and reading about the different roads has brought back so many memories of my childhood, and teenage years."

Thank you so much.Beryl Chandler

Web 2.0feedback        comments            interactivity    dialogue          links in and out     online social media

Why have a blog?• Easy to use• "Google Juice"• Social Media • It's interactive

 (now 10 comments)

Angie Macdonald

How it all works

• Team work • The Co-Editor's role• Online Collaboration

Angie Macdonald

  Success Stories  

• Training • Interns• New Careers • Friends

Angie Macdonald

DPG v DOV websites Different and complementary

Posts Behind the scenes

Ingrid Beazley

Independent views Peer reviews – more believable?

Ingrid Beazley

the informal  Gallery staff 

Making Dulwich Picture Gallery the Most Famous Gallery in the WorldAnother idea… asking Tracey Emin and or Damien Hirst to be our artist in residence for two weeks in 2011.I thought of asking Banksy to cover the gallery in graffiti. I know if it works I’ll be fired, but what the hell….Kate Knowles, Head of Communicationswww.dulwichpicturegallery.org.ukWrite your ideas in the comment box below.

Promoting Gallery events with related articles

Increasing links to DPG website

Relationship of DOV with DPG through the Friends

• maintaining independence from the Gallery • reinforcing its support role• more status than a purely community blog • explaining the frequent links from the DPG

website• allowing the staff to trust DOV more than with a

totally community led initiative• the contributors to DOV are covered by the

Friends insurance

Stats

• Graph of hits

Search engine terms People are NOT searchingfor Dulwich Picture Gallery

Top search terms

Flamenco – 22%St Sebastian (4) – 18%Dulwich OnView (2) – 11% Increasing as we become betterKnown Edward Scissorhands - 8%

Dulwich Picture Gallery – 2%

98% are not looking for DPG, but we send 33% of onward clickers to DPG

Which websites do visitors come from?

28% Organisations we have written articles about (we encourage reciprocal links)

25% Local information sites/forums

14% Dulwich Picture Gallery (many different links)

12% Other blogs

Wikipedia (from Jan) – 3%Facebook – 9%Flickr – 4%Twitter – 2%

Where do they go?We have hundreds of outgoing linksThe most obvious and numerous are to DPG

33% out going clicks are to DPG related websites (main and flickr) 20% to DPG’s home page, what’s on, and exhibitions13% to Flickr

Web traffic between DPG & DOV

33% out going clicks are to DPG related websites14% incoming from Dulwich Picture Gallery (many different links)

Dulwich Picture Gallery Dulwich OnView 14%

33%

2009 DPG had incoming traffic from 2,764 different sources DOV sent the 9th largest number of visits (1%)

Joint responsiblility

Future?

Plan to organise an online art competition to promote

next exhibition via DOV

Increasingly being recognised as an alternative

marketing tool

You are welcome to visit the GalleryPlease show your badges