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Confidential © Ducker Worldwide2
Transition to pure EV’s and Driverless Cars impossible without connected cars
CONNECTED CARS WILL PLAY A PIVOTAL ROLE IN TRANSFORMING MOBILITY
Confidential © Ducker Worldwide
PASSENGER CARS
3
Truck Platooning
Autonomous Trucks
COMMERCIAL VEHICLES ON-DEMAND RIDE HAILING
GROWING CONVERGENCE AND INTEGRATION OF IT AND TELECOM WITH AUTOMOTIVE INDUSTRY
Confidential © Ducker Worldwide4
CAR SHARING
IN-CAR INFOTAINMENT
USAGE BASED INSURANCE
DYNAMIC TRAFFIC MANAGEMENT
LOCATION BASED ADVERTISING
SAFETY AND SECURITY
PREDICTIVE MAINTENANCE
IN-CAR PAYMENT
CONNECTED CARS WILL OPEN NEW MONETIZATION AVENUES
Confidential © Ducker Worldwide5
VEHICLE TO VEHICLE VEHICLE TO INFRA VEHICLE TO GRID
LED can be used as Visible Light Communication (VLC) or Light Fidelity
(Li-Fi) for V2V communication
Currently, Dedicated Short-Range Communications (DSRC) protocol for V2V communication, with approximate range
of 1000 m
5G will be used for V2I communication, having 10 times more efficient than the
existing LTE network
Traffic safety information will be broadcasted from traffic lights using Visible Light Communication (VLC)
Narrowband Powerline Communication can be used for digital communication between
power station and electric vehicles
V2G uses smart grid, by incorporating information, communication and other
technologies to monitor and manage the transport of electricity
FOCUS IS ON SPEED AND INTERCONNECTIVITY
Confidential © Ducker Worldwide6
Toyota’s Concept-I: Driverless pod with “Yui” the AI
Honda’s NeuV: Honda’s Automated Network Assistant (HANA)
Artificial Intelligence
Detect fatigue, emotions and moods and intervene - strike up conversation, suggest media and other infotainment optionsOperate as apart of an autonomous ride
Position | Door Lock Status | Fuel Level | Report Accidents | Road HazardSmartwatches
CONNECTED CARS
BIGGER THAN VIDEO GAMES AT CES 2017
Confidential © Ducker Worldwide7
FARADAY FUTURE FF 91
NO KEYS | NO HANDLES | NO MIRRORS
THE CAR CAN PARK ITSELF, DRIVE ITSELF AND NAVIGATE HIGHWAY ENVIRONMENTS BY ITSELF
REAR & SIDE VIEW HD CAMERAS
SENSORS CONTROLLED DOORS
FACIAL RECOGNITION CAMERAS
10Front & Rear
Facing Cameras
13Long & Short
Range Radars
12High Performance Ultrasonic Sensors
1High Definition
3D LIDAR
Confidential © Ducker Worldwide8
• Locate a desired destination• Request news• Play music • Add items to Amazon
shopping lists• Start or stop the engine• Lock or unlock doors• Check range and charge
status• Learn fuel level• Access smart home devices
• Control lighting• Security systems• Thermostats
FORD + AMAZON ALEXA
Confidential © Ducker Worldwide9
9.4%
28.1%
6.1%
26.3%
24.2%
1.1%2.1%
2017 2022
North America
Europe
Asia
Latin America
CONNECTED CAR PENETRATION
ASIA WILL PRESENT LARGEST OPPORTUNITY
23
33
53
6
20%
25%
30%
35%
40%
45%
CA
GR
20
16
-20
Revenue OpportunityIn $ bil l ion
Asia
Europe
NA
LA
Source: Statista
Confidential © Ducker Worldwide10
JAPAN AND USA LEADING AT PRESENT
EUROPE TO CATCH UP SOON
▪ Several V2X infrastructure projects are planned
▪ The US DOT has proposed rule to mandate V2V connectivity on all new cars
MOST WIDELY PENETRATED REGION
• ACEA and GSMAA to launch connected and automated vehicles by 2020
• Plans for strong V2V and V2I penetration by 2019, growth of EVSs to be the driver
FAIRLY UNDERPENETRATED
• Japan leads the region with 34% penetration of connected cars in 2016
• China is ambitious on EV; India lagging behind significantly
INCONSISTENT POLICIES
Confidential © Ducker Worldwide11
CHINA ON THE BRINK OF REVOLUTION, EVERYTHING CONNECTED IN JAPAN’S SOCIETY 5.0
▪ The penetration of connected cars is already high and with government thrust to make Japan a global leader in autonomous cars would further drive the cause
JAPAN - Leader in adoption of hybrid as well as electric vehicles
▪ 5G launch by 2020 to make a stronger case for connected and autonomous vehicles
▪ Unprecedented market volume expected in
next 5 years driven by “go-premium” strategy of domestic OEMS
CHINA - Strong push for autonomous and connected vehicles by Baidu
▪ Absence of connected car ready infrastructure(4G/lane markings) a major roadblock
▪ Connected cars only to see a “crawling” growth in near term
INDIA - 2% in passenger cars and less than 1% in commercial vehicles
Confidential © Ducker Worldwide12
< 2% CVs have
telematics
2.4% cars sold in 2016
with internet connectivity
▪ The market leader, TATA Motors has been providing telematics since 2012, Eicher and Mahindra since 2016
▪ In near term, further uptake is expected driven by government initiatives at promoting safety
▪ Skewed taxation policy of the government favouring smaller low cost cars in passenger
▪ No clear policy (unlike China)aimed at promoting autonomous/connected cars
▪ Ola Play- the first Indian connected car platform in ridesharing hands over all the functions of a car to the rider
PENETRATION OF CONNECTED FEATURES IS LIMITED CURRENTLY
Confidential © Ducker Worldwide
THANK YOU.This concludes our presentation. Today’s presentation was prepared by Ducker Worldwide LLC. Opinions and estimates constitute judgment as of the date of this material and are subject to change without notice. Any interpretations derived from this document are the sole responsibility of the client. Reproduction without the explicit consent of Ducker Worldwide LLC is strictly prohibited.
For more information regarding our Market Research, Transaction Advisory, or Growth Consulting expertise or to learn how Ducker Worldwide can help you, please contact one of our team members at 248-644-0086 or visit our website at www.ducker.com.
DETROIT | PARIS | BERLIN | SHANGHAI | BANGALORE | LONDONwww.ducker.com | [email protected]
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