13

Dublin Digital Media Outreach

Embed Size (px)

DESCRIPTION

City of Dublin, Ohio, USA digital media outlets

Citation preview

Page 1: Dublin Digital Media Outreach
Page 2: Dublin Digital Media Outreach

“Information is as vital to the healthy functioning of communitiesas clean air, safe streets, good schools and public health.”

– Informing Communities, Sustaining Democracy in the Digital Age

Page 3: Dublin Digital Media Outreach

City of Dublin digital media outlets

City websites

dublinohiousa.gov (dublin.oh.us)

dublinirishfestival.og

Partner websites

dublincares.org

dublinfieldofhonor.org

healthydublin.org

27033interchange.org

Social media

Facebook

Twitter

Photo

Flickr

e-News

MailChimp

Video

Ustream

Youtube

Vimeo

Page 4: Dublin Digital Media Outreach

Putting the pieces together

www.dublinohiousa.gov

Vimeo

Facebook

YouTube

Twitter

e-News

Flickr

Ustream

Page 5: Dublin Digital Media Outreach

Example

Post Road Water Tower Decommission

Timely posting

Pushed out via all digital media outlets

Over 400 views by Noon

Page 6: Dublin Digital Media Outreach

Digital media goals

Our timely, relevant and increased use of digital media outlets continue to:

Elevate and reinforce outreach to our audiences

Encourage public engagement

Foster positive relationship management

Evaluation of outlets

Measurement

Looking for new outlets

Page 7: Dublin Digital Media Outreach

Benefits of the new website

Streamlined Navigation

Based on 10 years of data

Search Engine Optimization

Removal of broken links

Better key words in the copy

Enhanced Content Management

Edit from any browser in the world

No need for additional software

Page 8: Dublin Digital Media Outreach
Page 9: Dublin Digital Media Outreach
Page 10: Dublin Digital Media Outreach
Page 11: Dublin Digital Media Outreach

By 2014 mobile internet usage is expected to exceeddesktop internet usage

Page 12: Dublin Digital Media Outreach

Mobile site

Optimized for iphone | Android | Blackberry

Page 13: Dublin Digital Media Outreach

What’s next

Mobile Applications

Service Request Center

Police Reporting/Tips

Parks & Recreation