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© 2017-18 All Right Reserved 1
Learning Skills for a Brighter Career
DUAL CERTIFICATION DIGITAL MARKETING
For queries, call us at: +91 8750081919, +91 8010880027
Email us at: [email protected]
www.learningskillsindia.com
GET DUAL ADVANTAGE
ADVANTAGE
© 2017-18 All Right Reserved 2
Knowledge and skills have highly crucial role to play in your career. At the Learning Skills
Institute, we ensure that all our programmes are designed to help you acquire most sought skills and knowledge.
Successful students Small sized classes Courses
Since 2013, Learning Skills has been helping students to achieve their career
objectives and grow professionally.
The goal of Learning Skills has always been to deliver quality and relevant
professional education to bridge the gap between academics and industry.
Therefore, we keep on updating and upgrading our curriculum and teaching
methods using new digital technologies.
This in turn enabled us to help more than +700 students, and grow exponentially
within short span.
In the heart of Delhi and next to India’s
top Delhi University, Learning Skills
Institutes are situated.
Main Office: 55 FF Edward Line, Kingsway Camp, Delhi-09
Hall 2 and 3: Building No. 24 Outram Lines, Delhi-09
Phone: 011 2724 1812, +91 8750081919, +91 8010880027
Website: WWW.LEARNINGSKILLSINDIA.COM
Email: [email protected]
WELCOME TO LEARNING SKILLS
© 2017-18 All Right Reserved 3
CERTIFICATIONS
This Dual Certification Digital Marketing Course is recognized by NIESBUD and
ICDL Asia. Apart from these certifications, you get to qualify for 8
certifications by Google (Google AdWords and Analytics) and at least 3
HubSpot certifications.
National Institute for Entrepreneurship & Small
Business Development
www.niesbud.nic.in
An Autonomous Institute under Ministry of Skill
Development and Entrepreneurship, Govt. of India.
International Computer Driving Licence Foundation
www.icdlasia.org
ICDL is the world's leading computer skills certification.
Its certification is valid in 150 countries including UK, US
& Europe
Google Certifications (AdWords & Analytics)
Google offers up to 8 Google certifications in Google
AdWords and Analytics tools. We will be covering all 8
certificates.
Inbound Certification (HubSpot Academy)
HubSpot variety of digital marketing certifications online.
We at Learning Skills help you to qualify minimum 3 and
up to 8 certifications.
© 2017-18 All Right Reserved 4
MAJOR HIGHLIGHTS OF THE COURSE
Learning Skills offer the most comprehensive digital marketing
course in India. That covers almost all components of digital
marketing.
This digital marketing course is recognized by NIESBUD and ICDL
Asia. But also includes Google AdWords, Analytics and HubSpot
certifications.
Online video marketing is touching new heights with boom in online
video consumption. Therefore, video production and marketing are
the part of this course curriculum.
You will always need graphical content everywhere, whether it is
social media, advertising or search. Therefore, graphic designing
software training is an integral part of this course curriculum.
You get free digital marketing tools and templates with this course.
These tools and templates will help you to achieve success in your
digital career or business.
The digital marketing study materials, guides and books are
included in the course package.
During and at the end of this digital marketing course, students will
be offered live projects and internship opportunities.
You will get to learn designing and development of different types of
websites such as corporate, blog, ecommerce, directory etc.
© 2017-18 All Right Reserved 5
WHO SHOULD ATTEND?
Entry Requirements
Minimum 12th pass from recognized
board in India Knowledge of Computer and
Internet Knowledge of MS office
applications Basic minimum knowledge of
English Language
College Goers/Students
If you’re pursuing a degree or
recently completed your schooling,
then you can attend this course.
This course will add value to your
resume. And make you instantly
employable after course
completion.
Moreover, internship and live case
studies will further add weightage
to your resume.
Entrepreneurs/Businessmen
If you’re planning to start a
business, then this course should
be the first thing you should be
doing.
This course will help you to launch
your business website/ecommerce,
and generate leads and sales
online.
Moreover, NIESBUD (Govt. of
India) certificate will boost your
prospects to get loan from a
Government bank.
Bloggers/Marketers
Do you have a blog or website that
has awesome content but
abysmally low traffic?
If yes, then you should join this
course to discover multiple ways
you can attract traffic.
Also boost your affiliate earnings
substantially.
Professionals
Are you stuck in your current job?
Do you want growth and higher
positions? Also, increased pay
packages?
Then this course will empower you
to not only perform better but
generate high value for your
company.
This course will rocket boost your
career.
Web Designers/Developers
Do you want to excel in on-page
SEO, UX, UI, content development
and marketing, and WordPress?
Then join this course. As it will help
you to get both theoretical and
practical knowledge in given topics.
Moreover, skills in digital
marketing will boost your career
helping you to grow in your job.
© 2017-18 All Right Reserved 6
WHAT YOUR WILL LEARN? - SYLLABUS
1. Introduction to Digital Marketing
2. Digital Globalization
3. Digital Global Economy
4. Digital Economy in India
5. Digital Marketing Key Terms
6. Macro View of Digital Marketing
MOD 1: Digital Marketing Basics
1. Principles of Marketing and
Management
2. Branding, Communication and
Advertising
3. Digital Marketing Essentials
4. RAECC Theory and Concept
MOD 2: Foundation in Marketing
1. Introduction to WordPress
2. Designing and Development
3. Customization
4. Website Optimization
5. User Experience and Design
MOD 3: Web Design & Development
MOD 4: Content Marketing
5. Content Development
Textual
o Writing Essentials
o Writing for Web
Graphic Designing
o Graphic Designing
Essentials
o Tools – Photoshop,
Canva etc.
o Video
Video Production
Video Marketing
o Interactive and
Animated Content
6. Content Marketing Techniques and
Tactics
7. Developing Content Marketing
Strategies
8. Execution, Monitoring and
Implementation
9. Integrated Content Marketing
10. Case Studies
1. Introduction to SEO
2. Website Auditing
3. Competitor and Market Analysis
4. Keyword Researching
5. SEO Auditing
MOD 5: Search Engine Optimization
1. Introduction to Content Marketing
2. Content Marketing Trends
3. Vertical Content Marketing
4. Models of Content Marketing
MOD 4: Content Marketing
© 2017-18 All Right Reserved 7
DIGITAL MAKETING SYLLABUS (Contd.)
6. On-Page Optimization
Structure Optimization
Content Optimization
Image Optimization
Meta Information and Tags
Sitemap
Google Webmasters
Google Analytics
SSL Certification Installation
Speed Optimization
Internal Linking
Aligning Content with SEO
7. Off-Page Optimization
Google My Business
Link Building
Reputation Management
Online PR
Social Bookmarking
Local Listing and Reviews
Guest Posting
Forum Posting
Photo Sharing
Q&A and Doc Sharing
Video Promotions
8. Conversion Optimization
Conversion Analysis
Tracking
Conversion Rate Optimization
CTR improvement
Boosting ROI
9. Analytics and Tracking
10. Advance Topics
Schema & Snippet
Ecommerce SEO
UX and SEO
Link Prospecting
Advance Link Building
MOD 5: Search Engine Optimization
1. Introduction to SMM
2. Social Media Platforms
3. Social Media Marketing and Branding
4. Researching and Targeting
5. Social Media Content Planning
6. Social Media Content Development
7. Social Media Tools
8. Social Media Advertising
9. Channel Strategy
Facebook Marketing
Twitter Marketing
LinkedIn Marketing
Instagram, Google+ and Others
10. Social Media Strategy and Campaign
11. Execution and Implementation
12. Integrated SMM
13. Case Studies
MOD 6: Social Media Marketing
1. Introduction to Online Advertising
2. Advertising Theories and Concepts
3. Goals and Objectives Setting
4. Budgeting
5. Creative Content Strategies and
Tactics
6. Media Management Strategies
7. Media Buying
8. Google AdWords (Certifications)
9. Bing Ads
10. Facebook Ads
11. Vertical Advertising
MOD 7: Online Advertising
© 2017-18 All Right Reserved 8
DIGITAL MAKETING SYLLABUS (Contd.)
12. Online Advertising Tools
13. Lead Generation and Management
14. Sales and Promotion
15. Strategy, Implementation and
Execution
16. Online Advertising Campaign
17. Measurement and Tracking
18. Integrated Advertising
19. Conversion Rate Optimization
20. Google AdWords (Certification)
MOD 7: Online Advertising
1. Introduction to Email Marketing
2. Email Marketing Basics
3. Permission and Non-Permission Email
Marketing
4. Building Email Lists
5. Segmentation and Targeting
6. Email Content Development
7. Email Service Providers and Tools
8. Email Marketing Optimization
9. Email Automation and Auto
Responders
10. Email Analytics and Monitoring
11. Email A/B Testing
12. Email Lead Generation
13. Integrated Email Marketing
14. Case Studies
MOD 8: Email Marketing
1. Introduction to Online Reputation
Management
2. Art of Online Listening and
Conversing
3. Competitor Analysis
4. Sentiment Analysis
5. Online Brand Building
6. Online Customer Relationship
Management
7. Online PR
8. Managing Negativity
9. Co-creation and Collaboration
10. ORM Strategy and Implementation
MOD 9: Online Reputation Management
1. Introduction to e-Commerce
2. e-Commerce Concepts and Models
3. e-Commerce Business Models
4. Developing e-Commerce Website and
Customization
5. e-Commerce Website User
Experience and Design
6. e-Commerce Marketing and e-Tailing
7. e-Commerce Payment Systems and
Service Providers
8. Mobile Commerce
9. e-Commerce Marketing Strategies
10. Case Studies
MOD 10: e-Commerce
© 2017-18 All Right Reserved 9
DIGITAL MAKETING SYLLABUS (Contd.)
1. Introduction to Web Analytics
2. Introduction to Google Analytics Tool
3. Goals and Objectives Setting
4. Setup and Monitoring
5. SMM Analytics
6. e-Commerce Analytics
7. Other Web Analytics Tools
8. Researching, Analysis and Insights
9. Google Analytics Certifications
MOD 11: Analytics
1. Online Lead Generation Strategies
2. Mobile Marketing and Concepts
3. Inbound Marketing
4. Viral Marketing
5. Vertical Marketing
6. Integrated Digital Strategy
7. Digital Team Management and
Collaboration
8. Project Management
MOD 12: Advance Topics
© 2017-18 All Right Reserved 10
Companies & Reviews
Dr. Shruti Sharma
Kanishk Matta is an inspiring and talented trainer, who ensures that everything he
teaches students are able to grasp. Moreover, he makes sure students understand the
concept and imbibe practical knowledge, so they can immediately implement it. After
attending his four-day digital marketing programme, I feel confident that I can step into
the world of digital marketing with ease. Thank you so much.
Sai Daimond
We feel proud and immense pleasure, as one of our executive attended digital/online
marketing course at NIESBUD Noida, in April 2016, primarily imparted by Sh. Kanishk
Matta. He has excellent & superb knowledge and vast practical exposure of digital
marketing at such a young age. He shared insights of social media marketing for online
presence and growth of business for startups/fresh entrepreneurs and scaling up of
running business. He is a great motivator, which has helped to expand our Diamond
Jewelry business. We wish good luck and all the best to Kanishk Matta, the young
prodigy.
Vijay Singh
I was totally unaware of the digital marketing and its application. Attending Kanishk
sir’s digital marketing session has really been helpful. With his lucid and simple
approach and good presentation, we gained really valuable knowledge. The
presentation delivery by Kanishk sir was simple yet it contained all elements of digital
marketing, which surely is beneficial to all, who’re eager to learn digital marketing.
Kawal Jit Ahuja
The digital marketing training given by Mr. Kanishk Matta was very useful in context of
the industry. Moreover, it was not limited to subject knowledge, he also shared with us
real life examples, case studies, and Indian and global digital scenario.
Anuradha Kumar
Learnt digital marketing from Mr. Kanishk Matta. I had joined course to convert my blog
to a website The course content was good. Mr. Kanishk Matta was very patient and
explained well and clarified my doubt's. I am now developing websites for others.
Quality Council of India Delhi University
eQuest.co.in IMS Ghaziabad
IP University NIESBUD, Govt. of India
© 2017-18 All Right Reserved 11
Learning Skills for a Brighter Career
For queries, call us at: +91 8750081919, +91 8010880027
Email us at: [email protected]
www.learningskillsindia.com
