DATA SOLUTIONS

DATA SHEET

Collaborative Data

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Customer acquisition costs can be high, especially when you’re marketing to the wrong prospects.

For marketers to achieve the highest ROI on your campaigns, you need assurance that the prospects you are targeting are verified, valuable and display a high propensity to engage – before your campaign launches.

MARKET TO PROSPECTS WITH CONFIDENCECDS Global has developed the publishing industry’s most powerful audience acquisition tool – Collaborative Data. This cloud-based tool enables marketers to identify, segment and engage audiences efficiently, and with precision. Define your audiences by more than 1,500 behavioral, demographic and transactional attributes.

THE POWER OF COLLABORATION Collaborative Data is the publishing industry’s only secure, opt-in data cooperative based on transactional data. The co-op contains the largest number of unique subscribers across all major magazine interest categories. How? Through the power of collaboration.

Participating publishers submit their subscriber records into Collaborative Data. While the individuals remain anonymized, their attributes can be searched by other participating co-op publishers.

The result: Participating co-op publishers can query Collaborative Data for new prospects based on specific attributes, and Collaborative Data will return to them an audience of anonymized individuals who they can market to.

KEY BENEFITS OF COLLABORATIVE DATA:• Define audiences by category: Build your audiences based on multiple

magazine interest categories, as they relate to your marketing goals.

• Understand buying habits: The largest pool of unique subscriber transactional data enables you to build the most qualified audiences with the highest propensity to purchase.

• Analyze your campaign’s effectiveness: Standard modeling provides you with key predictive insights and delivers an accurate analytics report, allowing you to segment and score your campaign’s effectiveness. Advanced data science options are available to glean additional insight from your campaign results.

• Get your message to market faster: Once you select an audience and initiate the campaign process, CDS Global begins implementation, helping you launch your campaign faster.

• Integrated subscriber information: Print and digital subscriber information is integrated to give you the largest opportunity to reach your best prospects.

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Collaborative Data – CONTINUED

POWERED BY THE CDS GLOBAL DATA LAKEThe Data Lake is a big data environment where all CDS Global subscriber data is mastered in near-real time, delivering a single view of your consumers across all CDS Global commerce and operational platforms. The Data Lake can rapidly integrate and append third- party data, allowing publishers to get a holistic view of your subscribers in one place – and the ability to act on the data immediately.

Collaborative Data is powered by the mastered data from the Data Lake, ensuring the records in the co-op are verified and valuable prospects.

NEXT GENERATION AUDIENCE DEVELOPMENT For more than 45 years, CDS Global has been committed to helping publishers grow your audiences, expand your brands and drive more revenue. Collaborative Data marks the next step in that commitment.

Reduce your cost of acquisition and reach your next customer faster with CDS Global’s Collaborative Data.

GAIN VALUABLE INSIGHT INTO YOUR PROSPECT UNIVERSE In addition to building audiences, executing campaigns and scoring performance, Collaborative Data gives publishers the opportunity to better understand your prospective audience universe through benchmarking and exploratory data. Index your current audience against the larger universe of prospects to identify additional opportunities for growth and expansion.