DT 2013-2014 media kit

1California State University, Fullerton

Daily TiTan

MEDIA KIT2013 - 2014

California State University, Fullerton

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BUNDLING OPTIONS

STUDENT BODY & READERSHIP

57.3% 42.7%

37,672 Enrolled32,323 Undergraduates

5,349 Graduates

21% Asian/Pacific Islander0.25% American Indian

33% Hispanic29% White

2.5% Black

4% Multiple Race5.25% Unkown

5% International

Average Student Age: 24

Average Expenditure Per Student - $12,596Yearly Buying Income - $302,700,000

How Print Advertising Readership Is Influenced By Ad Size & Color

One-Page Black&White - 32%

One-Page 2-Color - 34%

One-Page 3-4 Color - 43%

Black&White Spreads - 42%

4-Color Spread Ads - 54%

Fractional - 23%

80% Notice Display Advertisments

50% Student Response to Advertising

78% Use Coupon or Promo Codes

70% Take Action in Response to Advertisments

50% Respond to One Advertisment Daily

80% Notice Repeat Advertising

71% Read School Publications for News and Entertainment

Distance Isnʼt an Issue

CSUF students travel an average of 17.3 milesone way to campus.

The typical length of commute is 30 minutes

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About the DAily titAn

AwArDs & recognitions2013 BEST MEDIA KITAwarded by the California College Media Association

2012 BEST CATEGORY DISPLAY AD BLACK & WHITEAwarded by the “College Media Business Advertising Manager” Conference

2010 BEST SPECIAL SECTION OF THE YEARAwarded by the “College Media Business Advertising Manager” Conference

2010 BEST SALES PROMOTION MATERIALSAwarded by the “College Media Business Advertising Manager” Conference

2008 BEST COLLEGE NEWSPAPER OF THE YEARAwarded by the “College Media Business Advertising Manager” Conference

The Daily Titan, the official newspaper of California State University, Fullerton, welcomes you to the 2013-2014 school year.

Advertising with the Daily Titan gives you a unique opportunity to introduce yourself to over 40,000 students, faculty and staff, thereby establishing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!

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NUTWOOD AVENUE

COMMONWEALTH

STATE COLLE

GE BOULEVA

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ADRAX & INSERTSAdrax is a large billboard style advertisment placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad, but everyone who walks by will see as well!

Placed in high traffic locations all over campus

CP

NUTWOOD

PARKING

STRUCTURE

Already have flyers? Inserts are the way to go!

Units CPM Cost1-4 $55.00 $247.505-8 $83.00 $373.509-12 $110.00 $495.0013-16 $138.00 $621.0017-20 $165.00 $742.00

A minimum of 4,500 inserts must be preprinted and sent to*:Gardena Valley News Inc. 15005 S. Vermont AvenueGardena, CA 90247310.329.6351

*Must arrive 5 days prior to insertion

$325 per month per location

Purchase 2 months - Save 5%




ADRAX INFO

INSERTS

17ʼ X 21”FULL

COLOR GLOSSY

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LOCAL & NATIONAL

All rate figures are per column inch, net and noncommissionable.

LOCAL RATE NATIONAL/ AGENCY RATE

SIZES TOTAL COLUMN INCHES Rate

4” 2 col. x 2” $35.40 $39.206” 2 col. x 3” $53.10 $58.808” 2 col. x 4” $70.80 $78.4010” 2 col. x 5” $88.50 $98.0012” 2 col. x 6” $106.20 $117.6020” 4 col. x 5” $177.00 $196.00

MODULARSIZES

1/8 pg H 4 col. x 4” $141.60 $156.801/8 pg V 2 col. x 8” $141.60 $156.801/4 pg H 6 col. x 5.25” $278.77 $308.701/4 pg V 3 col. x 10.5” $278.77 $308.701/2 pg H 6 col. x 10.5” $557.55 $617.401/2 pg V 3 col. x 21” $557.55 $617.403/4 pg 6 col. x 16” $849.60 $940.80Full pg 6 col. x 21” $1115.10 $1234.80

The more issues you advertise in, the lower your column inch rate.

4-8 issues: $8.409-12 issues: $7.79 *Available for Local ONLY13-16 issues: $7.08

Looking to get more involved with the Daily Titan and our promotions department?We continually host events and contests for our students and would love for you toget involved

SAMPLE PROMOTIONS:

• Donate prizes for contests• Sponsor events• Having an even or promotion you want our readers to know about? We can help!

Please contact the Promotions Director at 657.278.4452for more information.

DISPLAY RATES

SEMESTER FREQUENCYDISCOUNT

PROMOTIONS INFO

LOCAL & NATIONAL

All rate figures are per column inch, net and noncommissionable. LOCAL RATE NATIONAL/ AGENCY RATE

$8.85 $9.80

SIZES TOTAL COLUMN INCHES Rate

4” 2 col. x 2” $35.40 $39.206” 2 col. x 3” $53.10 $58.808” 2 col. x 4” $70.80 $78.4010” 2 col. x 5” $88.50 $98.0012” 2 col. x 6” $106.20 $117.6020” 4 col. x 5” $177.00 $196.00

MODULARSIZES

1/8 pg H 4 col. x 4” $141.60 $156.801/8 pg V 2 col. x 8” $141.60 $156.801/4 pg H 6 col. x 5.25” $278.77 $308.701/4 pg V 3 col. x 10.5” $278.77 $308.701/2 pg H 6 col. x 10.5” $557.55 $617.401/2 pg V 3 col. x 21” $557.55 $617.403/4 pg 6 col. x 16” $849.60 $940.80Full pg 6 col. x 21” $1115.10 $1234.80

The more issues you advertise in, the lower your column inch rate.

4-8 issues: $8.409-12 issues: $7.79 *Available for Local ONLY13-16 issues: $7.08

Looking to get more involved with the Daily Titan and our promotions department?We continually host events and contests for our students and would love for you toget involved

SAMPLE PROMOTIONS:

• Donate prizes for contests• Sponsor events• Having an event or promotion you want our readers to know about? We can help!

Please contact the Promotions Director at 657.278.4452for more information.

DISPLAY RATES

SEMESTER FREQUENCYDISCOUNT*

PROMOTIONS INFO

$7.97

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AD SIZES

COLORS

Full Page6 col x 21”

(12.5” x 21”)126 total col. in.

3/4 Page6 col x 16”

(12.5” x 16”)96 total col. in.

Half Page3 col x 21”

(6.167” x 21”)63 total col. in.

Half Page6 col x 10.5”

(12.5” x 10.5”)63 total col. in.

1/4 Page3 col x 10.5”

(6.167” x 10.5”)31.5 total col. in.

1/4 Page6 col x 5.25”

(12.5” x 5.25”) 31.5 total col. in.


(4.056” x 8”)16 total col. in.


(8.278” x 4”)16 total col. in.

Recieve Free With Purchase

One Spot Color plus black $150 4 social media posts - $150 OR Online button - $100

Two Spot Color plus black $300 8 social media posts - $250 OR Online full banner - $200

Full Color $600

Accepted: Check, Cash, Discover Card,Master Card, Visa, and American Express

Please make checks payable to: The Daily Titan

V H

HHV V

PAYMENT

AD SIZES

COLORS


(12.5” x 21”)126 total col. in.


(12.5” x 16”)96 total col. in.


(6.167” x 21”)63 total col. in.


(12.5” x 10.5”)63 total col. in.

1/4 Page3 col x 10.5”

(6.167” x 10.5”)31.5 total col. in.

1/4 Page6 col x 5.25”

(12.5” x 5.25”) 31.5 total col. in.


(4.056” x 8”)16 total col. in.


(8.278” x 4”)16 total col. in.

Recieve Free With Purchase

One Spot Color plus black $150 4 social media posts - $150 OR Online button - $100

Two Spot Color plus black $300 8 social media posts - $250 OR Online full banner - $200

Full Color $600

Accept: Check, Cash, Discover Card,MasterCard, Visa, and American Express

Please make checks payable to: The Daily Titan

V H

HHV V

PAYMENT

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SPECIAL SECTIONS*The Daily Titan Special Sections provide a unique way to market to a college level audience.Each special section is designed to grab the student’s attention by highlighting themes that relateto their lifestyle. The Special Sections are a great opportunity to introduce or reintroduce yourbusiness to the over 40,000 students, faculty, and staff on campus.


(10.25” x 12”)


(8.1625” x 7.5”)


(10.25” x 6”)

HV

3/4 Page4 col x 11.5”

(8.1625” x 12”)

V


(6.075” x 5”)

1/8 Page1 col x 7.5”(1.9” x 7.5”)

VS

SPECIAL SECTION PRICINGFull page 10.25”x 12” $550.003/4 page V 8.1625” x 12” $415.003/4 page H 10.25” x 9” $415.001/2 page V 6.075“ x 10” $280.001/2 page H 10.25” x 6” $280.001/4 page V 3.9875” x 7.5” $150.001/4 page H 8.1625” x 3.75” $150.001/4 page S 6.075” x 5” $150.001/8 page V 1.9” x 7.5” $75.001/8 page H 8.1625” x 1.875” $75.001/8 page S 3.9875” x 3.75” $75.00

COVER SPONSORSHIPEach Special Section has space for 1 sponsor at a cost of $1500

• Front Page mention; “Special Section” brought to you by “Your Logo”• Back Page ad: Full Page & 4 Color• Social Media Advertising during time of Special Section• Special Promo’s leading up to the Special Section

*Ask about our special sections discounts!

COLOR PRICING• Full Color: $300.00• Spot Color: $75.00

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AD SIZES


(10.25” x 9”)


(6.075” x 10”)

H V

1/4 Page2 col x 7.5”

(3.9875” x 7.5”)

1/4 Page4 col x 3.75”

(8.1625” x 3.75”)

HV

1/8 Page4 col x 1.875”

(8.1625” x 1.875”)

1/8 Page2 col x 3.75”

(3.9875” x 3.75”)

SH

BACK-TO-SCHOOL Publishes: 9/3 Deadline: 8/27One of the most popular guides that we have to kick off the school year for everyone back on campus! This weeklong issue allows an ample amount of readers in an extensive amount of time to be exposed to your ad and take note of your business. In this guide, one can find a calendar of events, maps, student dining, extracuricular activities and more!

COUPON BOOK* Publishes: 10/14 & 2/10 Deadline: 10/7 &2/3Our coupon books are a smashing success! If you purchase an ad in both coupon books, you will recieve a 10% discount! These books are passed out for the entire week by our guerilla marketing street team and inserted into that Monday’s issue.

*$250 each book

VIVA OC Publishes: 11/18 Deadline: 11/12This youthful entertainment guide correlates to every students desire to go out with their friends and entertain themselves! Placing an ad in Viva OC will put your business on the prime map for students to utilize when trying to escape their every day realities.

FOOD CITY Publishes: 3/24 Deadline: 3/18Food City is the go to source for students and faculty here on campus who are constantly looking for places to drink, dine, and enjoy good company.

GRADUATION GUIDE Publishes: 5/12 Deadline: 5/6Our Graduation Guide is the Daily Titan’s last farewellto our students and faculty! This weeklong issue isplaced within the paper and passed out at the graduation ceremonies to students, faculty,family members and friends. Many businessand on-campus organizations utilize this tocongratulate students with a message ordiscount.

NEW STUDENT ORIENTATION GUIDE* Publishes: 8/12 Deadline: 8/5Every year, over 9,000 students are admitted into CSUF. These students are brand new to the campus and many do not know the surrounding area. That is why the Orientation Guide is so imperative for your business to be in this issue. This will be the first time your business is exposed to these new sets of eyes. The Daily Titan staff passes out this issue during Student Life Orientation.

*Rates are separate from Special Section rates. Please inquire for New Student Orientation Guide rate card.

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Classifieds

SUDOKU ADS: What better place to advertise than on the most popular page of the newspaper? The classified page houses our liner postings as well as inspirational quotes, crossword, Sodoku puzzles, and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sodoku advertising is unique in the sense that it is not a traditional ad. The Sodoku space is small, but loud! Spaces are limited and fill up fast so reserve your space today!

CLASSIFIED ADS*: • One insertion, up to 20 words $5.50...each additional word $0.39• 12pt. headline $1.75• 16pt. headline $2.50• Border $5.50

WEEKLY• One insertion, up to 20 words $18.70...each additional word $1.00• 12pt. headline $5.95• 16pt. headline $8.50• Border $14.30

MONTHLY• One insertion, up to 20 words $60.00...each additional word $2.60• 12pt. headline $20.25• 16pt. headline $30.00• Border $37.20

• 2” x 4” ad size• $400 per month (save $100)

• 2” x 4” ad size• $400 per month (save $100)

For online classified ads go to: http://dailytitan.com/classifieds

* All ads must run on successive days.* No tearsheets provided for classified ads.* No refunds for partial cancellations.

CONTACT US AT: [email protected] FOLLOW US ON TWITTER: @DAILY_TITAN

ClassifiedsDAILY T

CCY ITAN

ClCl7

Announcements1100 CAMPUS EVENTS/SERVICES1200 CAMPUS ORGANIZATIONS1300 GREEKS1400 LEGAL NOTICE1500 LOST AND FOUND1600 MISCELLANEOUS1700 PERSONALS1800 PREGNANCY1900 RESEARCH SUBJECTS2000 SPERM/EGG DONORS2100 TICKETS OFFERED/WANTED

Merchandise2200 APPLIANCES2300 ART/PAINTING COLLECTABLES2400 BOOKS2500 COMPUTERS/SOFTWARE2600 ELECTRONICS2700 FURNITURE2800 GARAGE/YARD SALES2900 HEALTH PRODUCTS3000 MISCELLANEOUS3100 MUSICAL INSTRUMENTS3200 OFFICE EQUIPMENT3300 PETS3400 RENTALS3500 SPORTS EQUIPMENT

Transportation3600 AUTO ACCESSORIES/REPAIR3700 AUTO INSURANCE3800 MISCELLANEOUS3900 VEHICLES FOR SALE/RENT

Travel4000 RESORTS/HOTELS4100 RIDES OFFERED/WANTED4200 TRAVEL TICKETS4300 VACATION PACKAGES

Services4400 1-900 NUMBERS4500 FINANCIAL AID4600 INSURANCE4700 COMPUTER/INTERNET4800 FOREIGN LANGUAGE4900 HEALTH/BEAUTY SERVICES5000 ACTING/MODELING CLASSES5100 LEGAL ADVICE/ATTORNEYS5200 MOVERS/STORAGE5300 MUSIC LESSONS5400 PERSONAL SERVICES5500 PROFESSIONAL SERVICES5600 RESUMES5700 TELECOMMUNICATIONS5800 TUTORING OFFERED/WANTED5900 TYPING6000 WRITING

Employment6100 BUSINESS OPERATIONS6200 CAREER OPPURTUNITIES P/T6300 CAREER OPPURTUNITIES F/T6400 CHILD CARE OFFERED/WANTED6500 HELP WANTED6600 ACTORS/EXTRAS WANTED6700 HOUSESITTING6800 INTERNSHIP6900 PERSONAL ASSISTANCE7000 TEMPORARY EMPLOYMENT7100 VOLUNTEER

Housing7200 APARTMENTS FOR RENT7300 APARTMENTS TO SHARE7400 HOUSES FOR RENT/SALE7500 GUEST HOUSE FOR RENT7600 ROOM FOR RENT7700 ROOMATES - PRIVATE ROOM7800 ROOMATES - SHARED ROOM7900 VACATION RENTALS

INDEX

ADVERTISING INFORMATION

To place a classified ad, call: 657. 278. 4411

BY FAX: 657.278.2702

BY MAIL:The Daily TitanCollege Park Bldg.2600 E. Nutwood Ave.Suite 660Fullerton, CA 92831-3100

OFFICE HOURS:Monday - Friday 9 a.m. - 5 p.m.

RATES:One insertion, of up to 20 words: $5.50Each additional word: $0.3912 pt Headline: $1.7516 pt Headline: $2.50Border: $5.50• Weekly and monthly rates are also avaliable. For classified display ad, see our rate card for rate information.

DEADLINES:Classifieds Line Ads: 3 Business days before printing

at noon.

Classififeds Display Ads: 3 Business days before printing

at noon.

PAYMENT: Please make checks payable to “The Daily Titan”We also accept Visa, American Express, Discover Card and Mastercard.

XLP XLP XLP LXP:Lorem ipsum dolor. Sit amet lacinia. Luctus

at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipi-scing





16 POINT HEADLINE:Lorem ipsum dolor. Sit amet lacinia. Luctus


12 POINT HEADLINE:Lorem ipsum dolor. Sit amet lacinia. Luctus


AD WITH BORDER:

Lorem ipsum dolor. Sit amet la-cinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

XLP XLP XLP:

Lorem ipsum dolor. Sit amet lacinia. Luctus at laoreet ligula ut quis. Magna lobortis erat nunc sociis ut. Duis condimentum sit. Adipiscing

something else can go here. something else can go here. something else can go here.

HOROSCOPESCAPRICORN (DEC. 22 - JAN. 19):

Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est

CAPRICORN (DEC. 22 - JAN. 19):






















PROVIDED BY: mctcampus.com



Month XX, 2013

single sudoku

single sudoku

double sudoku

SUDOKU

CROSSWORD

Single Sudoku — $125 per week

Double Sudoku — $250 per week

Single Sudoku — $125 per week

Double Sudoku — $250 per week

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“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

David Oglivy“Father of Advertising” / Advertising Executive

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DAILYITANT

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Online Advertising

ONLINE INFORMATION:

• 33,000 unique visitors a month.

• Over 1,000,000 page viewers a year.

• All Online ads can link to a website or landing page.COST PER MONTH *

LEADERBOARD

FULL BANNER

MEDIUM BOX

BUTTON

TEXT LINK

* +10% for Rich Media

Text Link — $75 Button (125 x 125) — $100

Medium Box (300 x 250) — $250 Full Banner (468 x 60) — $200

Leaderboard (728 x 90) — $300

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Social Media

FACEBOOK & TWITTER: Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertising clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff, and faculty at CSUF!

ABOUT SOCIAL MEDIA: • May only be added to existing advertising schedule.• One business per day per social media platform, book now to reserve your space!• Give us the information you want to give the students and we can create the conversation.• Purchase by semester and schedule dates at time of contract.

FALL 2013

• 12 posts (6 Twitter, 6 Facebook): $350• 10 posts (5 Twitter, 5 Facebook): $300• 8 posts (4 Twitter, 4 Facebook): $250• 6 posts (3 Twitter, 3 Facebook): $200• 4 posts (2 Twitter, 2 Facebook): $150

SPRING 2014

• 12 posts (6 Twitter, 6 Facebook): $350• 10 posts (5 Twitter, 5 Facebook): $300• 8 posts (4 Twitter, 4 Facebook): $250• 6 posts (3 Twitter, 3 Facebook): $200• 4 posts (2 Twitter, 2 Facebook): $150

AVAILABILITY *

facebook.com/thedailytitan

twitter.com/daily_titan

* 16 weeks per semester* Facebook and Twitter can be scheduled on the same day.

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72% of Orange County college students own a smartphone

38% of Orange County students own a tablet

66% of smartphone users get news on their device

(According to the Orange County 2013 Community Indicators)

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Mobile App inforMAtion

BANNER ADS: Placing BANNER ADS on content pages puts your business name in key places where users are reading.

• 2 BANNER SIZES: Banner ads come in 2 sizes: 320 x 50 pixels for the iPhone & Android and 300 x 250 pixels for the iPad.

• LIMITED BANNERS: Banner ads rotate randomly throughout the pages of the DT app. With only a few banner positions available, your ad will receive a high amount of exposure.

BANNER ADS ONLY $150 / MONTH

OFFERS: The OFFERS is a new and exciting way to engage your regular and potential customers.

• UNLIMITED CHANGES: Replace or update offers weekly, daily, even multiple times a day.

• SHARING: Users can share your deal via social media, find you on a map, visit your website, or call your business.

OFFERS ONLY $100 / MONTH

SPONSORSHIP TILES: The SPONSORSHIP TILES offer a powerful branding opportunity for your business to occupy one of three exclusive locations on the main screen a user sees each time they open the app.

• CUSTOMIZABLE TILE BOARD: The home screen features 15 tiles representing the news, entertainment, and events for students, faculty, and staff. Six of those tiles are available to a select few businesses to make their logo visible to every user of the DT app.

• OUR HOME TO YOURS: The Sponsorship Tile links to your website. One click brings users to your home page or any section of your site.

SPONSORSHIP TILES ONLY $250 / MONTH

YOUR DEAL HERE

YOUR DEAL HERE

FREE DAILY TITAN SHIRT

FREE DAILY TITAN SHIRT

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Religious DiRectoRy*

FRont Page aDs

YEARLY COST: $480The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com

SEMESTER COST: $280The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com

PRINT SPECIFICATIONS• 2” by 4” black and white.• Ad design FREE of charge.

* Space is limited.

STANDARD: 6 col. x 2”

$375 per day

2 col. x 4” $250 per day

1 col. x 8”$250 per day

1 col. x 4”$125 per day

TRIANGLE AD: 3 col. x 6”

$300 per day

The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way.

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“Advertising works most effectively when it’s in line with what people are already trying to do.”

Mark ZuckerbergChairman, Co-Founder, and Chief Excutive of Facebook Inc.

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AUGUST 2013 SEPTEMBER 2013

OCTOBER 2013 NOVEMBER 2013 DECEMBER 2013 JANUARY 2014

FEBRUARY 2014 MARCH 2014 MAY 2014APRIL 2014

Publication calendar

Key# Daily Issue

Week Long Special Issue Special Issue Week Long Issue

# Daily Issue

Week Long Special Issue Special Issue Week Long Issue

21

AUGUST 2013 SEPTEMBER 2013

OCTOBER 2013 NOVEMBER 2013 DECEMBER 2013 JANUARY 2014

FEBRUARY 2014 MARCH 2014 MAY 2014APRIL 2014

Special Section DateS

New Student Orientation Guide: August 12 & August 26

(both weeklong)

Back-to-School Guide: September 3 (weeklong)

Coupon Book: October 14

Viva OC: November 18

Coupon Book:February 10

Food City: March 24

Graduation Guide:May 12

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The Daily Titan ad production team can do it all! From logo

campaigns: creative services are easily accessible and complimentary.

If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.

• The Daily Titan is a standard (broadsheet) newspaper and is

• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable.

• Each spot color (in addition to black) $150.00.• All advertisements 18” or more in height will be charged for the full 21” height.

• Ads must be supplied through one of the following formats:• PDF files are preferred (no changes can be made)

- EPS, TIFF files are acceptable- Apple Macintosh Formats

1. CDs.2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or

less) or Adobe Photoshop (CS5 or less).3. ALL fonts, artwork and related items MUST be included.

• Ads submitted by e-mail must be compressed.

designs, effective copy, clean and professional art to complete

printed by the offset process

PRODUCTION & CREATIVE SERVICES

MECHANICS & CAMERA CHARGES

advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate”equal to the difference between the contract rate and the appropriateearned rate for the ads actually run

All rates are net and noncommissionable. Advertisers without contract will be charged the open rate.A contract must be signed with the Daily Titan to receive frequencyor other special discounts. A frequency contract shall becomeeffective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate”equal to the difference between the contract rate and the appropriateearned rate for the ads actually run

The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error

as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.

detracts from the effectivness of the total advertising message,

day in order to receive a one-day ad extension with the correction

All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines.

The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that

made. Minor typographical errors do not qualify for a refund.

No refunds will be offered after the first insertion deadline.

POLICIES

be requested.

California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough lay-outs only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: [email protected]. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap.

advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Specific placement is neither sold nor guaranteed, but may

Advertising may be placed at the Daily Titan offices at theCollege Park Building, 2600 East Nutwood Ave. Suite 660, Fullerton

The Daily Titan will make all reasonable effort to see that

AD PLACEMENT ERRORS & ADJUSTMENTS

RATES & CONTRACTS

DEADLINES & CANCELLATIONS

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MECHANICS & CAMERA CHARGES

All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication.

One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice.

A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $30.00 charge for returned checks.

Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.














PAYMENT TERMS


MECHANICSCAMERA CHARGES

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CONTACT INFORMATION

Robert SageFaculty Advisor

& Business Manager657.278.4275

[email protected]

Jerry KouDirector of Advertising

[email protected]

Chelsea NorrupAssistant Advertising Director

[email protected]

Austin CarverNational Sales Executive& Promotions Director

[email protected]

CALI

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ITANT

Documents

DT 2013-2014 media kit