Customer Demands are Evolving

IT Holiday Initiatives: Revenue & E�ciency

What’s Changed for IT Infrastructure

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Source: NRF 208 Report, NRF 2019 Forecast,NRF Holiday Deadline

Source: Adobe Analytics, Google, Industry Benchmark, American Express Survey

56% MORE MOBILE TRANSACTIONS

They’re more mobile than ever

INCREASE IN BUY ONLINE AND PICK UP IN STORE65% They want seamless omnichannel

14%+ HIGHER SPEND WHEN CUSTOMERS HAVE A GREAT EXPERIENCE

They reward great CX

But Cloud Migrations Remain Fresh

DRIVE CUSTOMER LOYALTY

ECOMMERCE CHANNEL PROFITABILITY

REDUCE COST OF SALES

MAXIMIZE ORDER VALUE

OPTIMIZE OMNICHANNEL EXPERIENCE

REDUCE FULFILLMENT AND SHIPPING TIME

REDUCE CUSTOMER SERVICE COSTS

REDUCE COST OF CUSTOMER ACQUISITION

ARE ACTIVELY MIGRATING TO THE CLOUD

Hybrid/Multi-Cloud Has Created Data Silos

MULTI-CLOUD

SINGLE PUBLIC

SINGLE PRIVATE

51%

50%

44%

41%

37%

34%

27%

27%

68%

84%

10%

3%

3% NO PLANS

53% POTENTIAL CUSTOMERS LEAVE IF ONLINE PERFORMANCE LAGS BY 3+ SECONDS

They’re much less patient

Holiday Database Infrastructure Readiness Checklist

Visit datastax.com to find out how you can ensure you’re ready for a record-breaking holiday season.

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USE A MULTI-CLOUD DATABASE WITH A UNIFIED SCHEMATO REDUCE PROPRIETARY DATABASES AND INSTANCES

Cut the Cloud Database Silos to Slash Risk

MOVE TO A DISTRIBUTED DATABASE ARCHITECTURE WITHNO SINGLE FAILURE POINTS THAT SCALES OUT HORIZONTALLY

Optimize Your Architecturefor Uptime and Volume

REVIEW ALL OPEN SOURCE DATABASES, ENSURE THEY’RECOMPLIANT, PATCHED, AND HAVE A STRONG SUPPORT SLA

Get Control Over Open Source Databases, Fast

USE A MULTI-MODEL, KEY-VALUE, TABULAR, DOCUMENT,AND GRAPH DATABASE WITH A SINGLE ADMIN UX

Reduce Database Complexity and Overhead

Shoppers wait until the last weekend before Christmas

60%

Faster than brick and mortar4-5x

Online Channel Demand12%

Get Ready for the Biggest Season Ever

2019 Holiday Season:A Tidal Wave Of Change

$700+Billion Holiday Sales

$150+ Billion Online Sales

Heightened Infrastructure Risks This Season

Source: Gatepoint Research, Data Management Pulse Report, IDC Survey, Annual Ponemon Research Study, Deloitte Holiday Survey

Data Silos are Risking Customer Experience

90% IT leaders struggle with growing proprietary data silos throughout their hybrid cloud

76% Blame inconsistent data across channels and lack of real-time information damaging customer service

Elasticity of Database Infrastructure in Doubt

$1M+ per hour, typical cost of large, critical holiday downtime

35% say up to 12 hours to fix a major issue

52% IT leaders worry about agility to handle peak loads across physical and digital touchpoints

Data Sprawl Creates Security and Ops Risk

45% Customers would have concerns shopping at a recently breached company

40% IT leaders state questionable security and jeapardized operational objectives is a key concern

Average cost of a database breach

Source: Gatepoint Research, Data Management Pulse ReportRightScale 2019 State of the Cloud Report

$3.92M

Is Your Infrastructure Ready For A Record-Breaking 2019 Holiday Rush?

New priorities. Fluid infrastructure. Changing

operational risks. Learn what’s keeping IT

leaders up at night as this season approaches.