DSE 2015 Media Kit

MarketingMedia Kit 2015

For more information, contact Brianna Halpern at 770.817.7435 or [email protected]

CONTACTS

ANDREA VARRONEBusiness Development ManagerDirect: [email protected]

JEANNE PHILLIPSSales DirectorDirect: [email protected]

CORY FAUSZCommunications ManagerDirect: [email protected]

TARA GROOMSAttendee Relationship ManagerDirect: [email protected]

BRIANNA HALPERNOnline Advertising SalesDirect: [email protected]

CRAIG HENDERSONBusiness Development ManagerDirect: [email protected]

For more information, contact Brianna Halpern at 770.817.7435 or [email protected] 3

digitalsignageexpo.net

TABLE OF CONTENTS

2 | DSE contacts 4 | DSE at a glance

5 | Eblasts 5 | Pre- & Post-Show Product Spotlights 5 | Webinar6 - 7 | DSE eNewsletters (3) 8 | Featured Exhibitor 8 | Floor Plan Banner ad 8 | Vertical Page Sponsor 9 | Banners 9 | Logo Placement 9 | Sponsored Video 10 | Sponsored Content 10 | eBooth Upgrades

11 | New Products Showcase 11 | Printed Show Directory

12 | Mobile App/Push Notifications 12 | Registration Sponsor 13 | Other Sponsorships

(pocket map and floor map)

14 | Specs

EMAIL/eNEWSLETTER MARKETING

ABOUT

WEBSITE ADVERTISING

OTHER

SPONSORSHIPS

DETAILS


AT A GLANCE…

DSE is the world’s largest tradeshow of digital displays and interactive technologies. It is the leading way to reach end-users and other key decision-makers face-to-face, once a year.

The event’s website - digitalsignageexpo.net - is the prime means to reach your key prospects all year long.

Leverage our reach to this audience! An advertising program with DSE can:

u Increase awareness of your brand

u Generate leadsu Acquire new clientsu Retain loyal customersu And more!

42.3%12.7%

11.6%

33.4%

End Users

Systems Integrators / Distributors / Installers

OtherAdvertising /Marketing

www.facebook.com/DSExpo @DSExpo Digital Signage Expo TheDSEtube https://www.flickr.com/photos/dsexpo/collections/72157624230188267/

* Statistics arean averagefrom 2014

Page views: 593,449

Unique Visitors: 142,243

WEBSITE STATS

Average time on site: 3:12

Pages per session: 2.67

ATTENDEE TYPES

ATTENDEE INTEREST BY CATEGORY

39.26%

10.37%Vending Machine Applications

44.69%Software

60.74%Screens/Displays

24.69%Screen Mounts

5.43%Routers

13.09%Projectors

38.77%Mobile Integration

51.85%Media Players

45.68%Kiosks

62.72%Interactive Displays

27.16%Delivery Systems

57.28%Content Management Systems

Content

22.22%Connectivity

9.38%Cables


Custom Email Blasts Utilize our exclusive email lists to reach prospects before, during and after the show. No one else in the industry can help you connect with DSE registrants like DSE can! You supply the materials and we handle the rest.

eMAIL/eNEWSLETTER MARKETING

Pre- & Post-Show Product Spotlights This exhibitor-only eblast is the best way to show off your product or service to DSE attendees before the show, while they are finalizing show agendas. Remain top of mind and reach attendees who may have missed your booth with a post-show insertion.

This spotlight eblast is an easy, economical way to reinforce what you featured on the show floor and follow up with prospects. With a limit of 10 exhibitors per eblast, these options won’t last long!

ATTENDEE TYPES

FULL LIST OF 20,000+

1x $800

6x $4,200

12x $7,200

1x $1,400

6x $7,200

12x $12,000

DSE ATTENDEES ONLY

1X$350

8X$1500


MyDSE eNewsletter Start marketing to your prospects months before DSE, so you’re ready to close the deal at the show!

This eNewsletter is designed to better prepare registrants for all that DSE has to offer. It touches on topics such as industry trends, networking, new product info, educational sessions, speakers and so much more!

This eNewsletter delivers to registrants every Wednesday before the show starting in December. Your company banner will be in every issue of the MyDSE, as well as a Welcome Letter that will go out every Monday to all new registrants from the prior week. That is maximum exposure in the months leading up to the show!


Flat rate $2000

LEADERBOARD 600X74

Flat rate $4000

HORIZONTAL BANNER 600X74 (LIMITED TO 4 AD POSITIONS)

Over 50,000 focused impressions before DSE!



DSE eDaily Maximize your at-show presence with an ad in this show-centric eNewsletter! It delivers to all DSE attendees and our subscriber list of 23,000+ all three days of the show. Only two positions available!

LEADERBOARD 600X74

Flat rate $4500 Flat rate $5000

HORIZONTAL BANNER 600X160


DSE ePost All the highlights of DSE- and your ad- sent two weeks after the show to all attendees and our subscriber list of 23,000+. Only two positions available!

LEADERBOARD 600X74

Flat rate $2000 Flat rate $2500

HORIZONTAL BANNER 600X160


Featured Exhibitor

Draw attention to your involvement in the show with the only advertising position available on the DSE homepage. Your logo, company description, booth number and clickable button are all visible in this top real estate po-sition. The Featured Exhibitor gives you exclusive positioning for the week of your choice, from Sunday to Sunday, depending on availability.

WEBSITE ADVERTISING

Vertical Page Sponsor Be the exclusive sponsor to any one of the industry verticals on the DSE website. Your logo, company description, booth number and clickable button are all visible in this top position.

$5,000 for the entire year

Floor Plan Banner Ad Be seen by every current and future attendee by having a banner on the interactive floor plan. Everyone who has signed up for the show or is considering signing up will view the floor plan and in turn will also see your advertisement along the bottom!

1 exclusive, first position 410x60 banner $2500 through show

1 rotating 410x60 banner (max of 10)$500 per ad, through show

$600WEEK


Rectangle Banner Ad This position appears throughout every industry vertical page on the site for maximum exposure!

Logo Placement Add your company logo into the mix on our continuously rotating logo bar for the entire year. This position appears throughout every industry vertical page on the sitefor maximum exposure!

WEBSITE ADVERTISING

WEBSITE ADVERTISING

$500

ROS - 300X250 (10 MAX)

month$350

3 months$900

Sponsored Video Use this space to act as an industry expert with a 30 second – 2 minute video. It will say “Sponsored by (Your Logo)” above the video so viewers immediately know it is your content. This position appears throughout every industry vertical page on the site for maximum exposure!

$480WEEK

Sponsored Content This exclusive position is our only advertorial position available throughout the DSE website. This is the perfect spot for you to showcase case studies, white papers, installations, etc. This position appears throughout every industry vertical page on the site for maximum exposure!

$800MONTH


eBooth Upgrades

eBooth Floor plan logo

WEBSITE ADVERTISING

$495SILVER

$995GOLD

$1,495PLATINUM

OPTIONS

$500Catch attendees’ attention immediately with your company logo over your booth space on the interactive floor plan. This is a great way to stand out, be seen and attract them to your eBooth!

*Must have a 20x20 booth or larger

DSE 2015 Online eBooth Upgrades for Exhibitors

Increase traffic to your eBooth

by 4 - 5 times

Enhance web exposure and search engine performance

Promote your products &

services 24/7/365

Maximize ROI by generating high

quality new leads

Increase your online leads

by 3 - 4 times

LISTING OPTIONS BASIC

Free

ENHANCED*

Silver $495

Gold $995

Platinum $1,495

eBooth Profile

Add relevant company information 500

characters 1,000

characters 1,500

characters 2,000

characters

Printed Directory Profile

This description will be pulled for the DSE 2015 printed directory 500

characters 500

characters 500

characters 500

characters

eBooth Profile Logo Add your logo to your eBooth Profile for added branding

N Y Y Y

Floor Plan Logo Add your logo to your booth space on the floor plan **Must have a 20x20 booth space or larger

N N Y Y

Product Categories Select the ones that buyers are most likely to search to find you 2 3 5 10

Products Display detailed product descriptions along with full color images 0 1 5 7

Press Releases

Highlight what’s happening at your company 0 1 4 7

Show Specials Spotlight the special deals – discounts, giveaways & sweepstakes, etc.

0 0 1 3

Brands Included in keyword search

100 characters

125 characters

150 characters

200 characters

Social Media Icons Link to your Facebook, Twitter and LinkedIn pages Y Y Y Y

Videos Show attendees what your company does best through a video! N N 1 2

*Exhibitors with Silver/Gold/Platinum packages are listed under the Enhanced Listings tab on the Inter- active Floor Plan. The Company names and booth numbers of these exhibitors are displayed in bold styling, and a special icon makes their listing pop in the list as well as on the maps. In addition, the enhanced booths are highlighted on the map in the web browser for a few seconds on first load.


New Products Showcase u Inclusion in a dedicated eblast to all DSE 2015 registrantsu A press tour each morning of the showu A premium spot on the show floor to showcase your new product u A dedicated section in the official DSE 2015 printed show directoryu Inclusion on the New Products Showcase page on the DSE website,

which will include an image of your new product and a description

Printed Show Directory The show directory includes the complete event schedule with all seminar information, show floor map, exhibitor listing in alphabetical and booth order, category listings and much more! The directory is distributed to every attendee as they enter the show and most will use this as their navigation tool on the show floor. Spread pricing available upon request.

OTHERS

u $1,750 Combo (full page ad & enhanced listing)

u $1,500 Full-page, 4-color ad

u Special pricing for sponsored floor plan, belly band, spreads or custom inserts also available.

u $1,000 ½ page, 4-color ad

u $400 Enhanced Listing This includes logo over company listing and bold company name under alpha and numeric listing in directory

$500

CO-LOCATED WITH

CONFERENCE SPONSOR

PRESENTING SPONSORS

SILVER SPONSOR

THE INDUSTRY’S NEWS SOURCE

ASSOCIATION SPONSOR

2014 SHOW DIRECTORY

RETURN onINNOVATIONFEB 11-13, 2014 SANDS EXPO, LAS VEGAS

Product MUST be introduced to the marketplace no earlier than April 2014 or with a planned release by March 2015


Mobile App Title Sponsor Be visible to an ever-growing mobile audience every time they use the web or native apps! The exclusive mobile app title sponsor receives the splash page upon opening the app, a banner along the top of the app homepage, your very own icon to take app users to your website or eBooth and you will also be mentioned in the MyDSE eNewsletter as the mobile app sponsor with your logo! This first-time opportunity will offer unparalleled exposure!

Mobile App Push Notifications Exhibitors can send a customized message as a push notification to native mobile app users. This is a great opportunity for you to alert attendees of booth item giveaways or demonstration displays.

Registration Sponsor Become a registration sponsor and be seen by every single registrant! Your logo will be included on each page of online registration, as well as the confirmation page sent to attendees. The final confirmation page of registration will include a link to your company website. Your logo will also be displayed at badge pickup, onsite registration and the DSE website.

SPONSORSHIPS

$7,500 (LIMITED TO

4 SPONSORS)

$8,500FOR THE TITLE SPONSORSHIP

$1,000 PER PUSH NOTIFICATION Limit of 3 notifications per day


Pocket Map Sponsor This is an 11” x 4.25” pocket map distributed to all attendees at registration and available at badge holder pickup. It includes the company logo on all four panels, and on the company’s booth location on the map. It also in-cludes space for an 11” x 4.25” ad on one full panel.

Printed Directory Floor Map Sponsor Have your company logo and ad included on the 2-page spread floor plan in the printed show directory. This is the most viewed section in the directory, which is given to all attendees as they enter the show.

SPONSORSHIPS

$7,000

$5,000

SPONSORSHIPS


DETAILS

Featured Exhibitoru Logo

(transparent hi res PNG or Illustrator EPS)

u Description (175 characters including spaces)

u Booth Numberu URL to link to

Printed Show Directoryu Trim: 8.5” x 11”u DIGITAL MEDIA RE-

QUIRED. CMYK color only; NO spot-color, pantone or RGB. Use SWOP-stan-dard images in CMYK at 300 dpi. Add .125” bleed to each side Final size with bleed is 8.75” x11.25”

Product Spotlightu Image of your service or

product: 270x180 pixels; JPG or static GIF; 40k max

u 50 words of copyu Headline of up to 12 wordsu URL to link to the image/

headline

Logo Placementu Logo

(transparent hi res PNG or Illustrator EPS)

u 250x75 pixels

New Product Showcase:u Product image must be

JPEG; 300dpi, 265x265 pixels

u Logo should be Illustrator EPS with text converted to outlines

EblastADVERTISER WILL PROVIDEu HTML that is ready

to email Images MUST be hosted on your website

u For best results, use inline style and tables in your HTML

u TEXT version of the emailu Subject line

• Not to exceed 50 characters, including spaces

u Seed list• No more than 5 email

addresses for the test mailing

Email materials MUST be received within 5 business days prior to the eblast date to allow for a test.Please note that certain coding is not supported by Outlook 2007 and may alter the look of your email when delivered to that email client. For de-tails, please visit: http://www.email-standards.org/clients/mi-crosoft-outlook-2007/

Documents

DSE 2015 Media Kit