DSDN 112: IDEAS AND PRINCIPLES OF DESIGN P R O _ 0 0 1 – O N E W O R D F I L M – [30% OF FINAL COURSE GRADE] STUDENT TUTOR Paul / Jenni / Alex TASK Semantic typography: Create a short movie sequence in Flash (frame rate 12 fps). Use only one word and explain the meaning of this word through your animation. You may use sound, where necessary, but only black/white typography. SUBMISSION REQUIREMENTS Y N

EXERCISE ONE_ BRAINSTORMING [SIX WORDS] EXERCISE TWO_ STORYBOARD [TWO STORYBOARDS] EXERCISE THREE_ DEVELOPMENT [SWF, JPG] EXERCISE FOUR_ FILM [MOVIECLIP: SWF, FLA] EXERCISE FIVE_ SITE [WEBSITE: HTML, CSS]

ASSESSMENT CRITERIA_ NOTE_ The assessment criteria from the course outline is also taken into account. FIVE is better than FOUR – these numbers are indicative only. BRAINSTORMING & STORYBOARD: Evidence of a wide range of concepts/ or ideas that you have critically reviewed to allow you to chose the three most effective/suitable proposals. 1 2 3 4 5 CONCEPT/ EXPRESSION: Is the meaning of the word clearly expressed through animation? And does the film clearly express the meaning of the word? 1 2 3 4 5 TYPOGRAPHY: Have you chosen and designed your film with a suitable font that reinforces and extends your initial concept/idea? 1 2 3 4 5 CRAFT: Has the project been well present? Does the animation flow smoothly? 1 2 3 4 5 Comments

.... A+ A A- B+ B B- C+ C D E 85+ 80 - 84 75 -79 70 - 74 65 - 69 60 – 64 55 - 59 50 - 54 40 - 49 0 -39