DRY Soda2011 Demo Activity

Southern Pacific

July - December ’11

Region# of

Demos

# of 4-packs Sold

Average Sales of 4-packs per

Demo

People Sampled

Sales to # Sampled

Ratio

SP 97 N/A N/A N/A N/A

Whole Foods

Ralphs BevMo

Northwest

August- October ’11

Region# of

Demos

# of 4-packs Sold

Average Sales of 4-packs

per Demo

People Sample

d

Sales to #Sampled Ratio

NW N/A N/A N/A N/A N/A

SafewayTown & Country

Denver, CODecember 2011

52 Demos in King Soopers!!

Our demo specialists

loved educating customers

on DRY!

Northern California

July & December ’11

Whole Foods

BevMo

Salt Lake City, UT

December’11

Region # of Demos# of 4-packs

Sold

Average Sales of 4-packs per

Demo

People Sampled

Sales to # Sampled

Ratio

SLC N/A N/A N/A N/A N/A

Special Events!!San Diego Museum

July 21st Unique L.AJuly 30th-31st

Plate by PlateAugust 6th

Special Events!!

Sogno del FioreAugust 20th

DRY Soda Truck TourNovember 19th