HP Latex Demo-LightboxA new tool to promote backlit advertising with HP Latex Technology

Roman Barba (roman.barba@hp.com)Rev. 3 – June 2016

HP Latex Demo-LightboxA tool to promote backlit advertising with HP Latex Technology

HP Latex Demo LightboxDescription

• A portable A4 light-box with miscellaneous A4 backlit print samples included. Designed to explain the “story” of HP Latex Technology with backlit advertising

• Available to order from July 1st at www.myhplfproapplications.com. Cost is 150 Euros.

• Content:

– Printed KAPA® tex box

– LED A4 lightbox

– 2 rechargeable batteries

– Cable to charge batteries

– Backlit print samples: textile, film, paper, PVC, double-sided day night PVC & double-sided day nigh paper

• Ready-to-print files, to generate samples with other media:

– To be requested at www.myhplfproapplications.com

– Ideal for those customers who want to demonstrate the potential of backlit advertising with HP Latex and other printing media

Content of the HP Latex Demo-LightboxA4 lightbox with USB cable. LED color temperature of 5000-5200 K and 5.1 W consumption. Ready for a 5v battery

Reference: LUXPANEL PRO 5V 8x303x216 1L 5000K 5W 2000-2600 Lx

Content of the HP Latex Demo-Lightbox2 batteries with charging cable

• Some specs of these batteries:

• 5.1 V

• 1600mA (real)

• Lithium ion

• Life of 400 charges (real ones)

• Brand: POWER Bank

Content of the HP Latex Demo-LightboxPrinted KAPA® tex box with plastic holder to hold samples

Print samples on backlit materialsPrinted on several HP Latex Printers

Natura ES690HP Latex 500 series printers

• Instant dry of HP Latex prints, instant media handling

• Great transitions, saturated colors

• PET film is the best-quality media for backlit applications, mainly used for indoor high-end retail promotions

• Natura backlit has a semi-gloss printed surface. It is scratch-resistant and waterfast

HP Backlit Polyester Film, laminated with Drytac Protac Ultra Gloss film laminateHP Latex 300 series printers

• Similar gloss to DURST Lambda / OCÉ lightjet

• Instant dry of HP Latex prints allow for instant lamination

Senfa Decoprint PearlHP Latex 3000 series printers

• Saturated colors, smooth transitions

• Handle sample with care, specially when sewing the silicone edges and installing the print onto a lightbox

Starflex SHD-40 – printed as backlitHP Latex 1500 Printer

• Ideal for outdoor advertising

• Great color saturation, great scratch resistance without lamination

• Great performance with and without back-light

Starflex SHD-40 – printed as double-sided day nightHP Latex 1500 Printer

• Ideal for outdoor advertising

• Great color saturation, great scratch resistance without lamination

• Great performance with back-light

• Great performance without back-light (as a frontlit banner)

• Print sample also feasible with HP Latex 3000 series printers

Ahlstrom Chantaffiche 201 Extra Scroll – printed as backlitHP Latex 1500 Printer

• Paper backlit is the lowest-cost option for backlit printing

• Good performance with back-light

• Poorer performance without back-light:

• Lack of detail

• Too saturation without backl-light

Cham Scrolljet 9040 175 gsm – printed as double-sided day nightHP Latex 1500 Printer

• Paper backlit is the lowest-cost option for backlit printing

• Great performance with and without back-light

• Print sample also feasible with HP Latex 3000 series printers