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Drive of Creation. “Market Analysis”. Service Description. Work Directions. “Market Analysis”. Demand analysis Market tendencies Market volume Organization and tendencies of foreign markets – analogues Forecast of demand and sales. Consumers Market segmentation - PowerPoint PPT Presentation
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Драйв созидания
Исследовательско-консультационная фирма «АЛЬТ»
«Разработка стратегии» Описание услуги
Drive of Creation
“Market Analysis”Service Description
Исследовательско-консультационная фирма «АЛЬТ»
Work Directions
Demand analysis
Market tendencies
Market volume
Organization and tendencies of foreign markets – analogues
Forecast of demand and sales
Drive of Creation
Consumers
Market segmentation
Typical consumer portrait
Key factors of decision making
Demand generative factors
Marketing strategy / Entry strategy on Russian market
Competitors analysis
Optimization / development of products and brands portfolio
Positioning and pricing
Optimization / development of distribution and promotion systems
“Market Analysis”
Исследовательско-консультационная фирма «АЛЬТ»
Market Analysis Stages
Drive of Creation
Goals and tasks
Analogues and logic of foreign markets developmentTendencies of market and demand development
Demand generative factors
Sales forecast
Forecast of market development Marketing strategy / Entry strategy on Russian market
Competitors analysis Consumers analysis Distribution channel analysis
“Market Analysis”
Исследовательско-консультационная фирма «АЛЬТ»
Methods of Demand Forecast Construction
Evaluating of functional
need scale
Questioning of potential consumers
Trend method, that is based on previous
period data
“Analogue” method. Comparison with
developed markets of foreign countries
“Market Analysis”
We aim at combination of several forecast methods
Methods of demand forecast
Drive of Creation
Исследовательско-консультационная фирма «АЛЬТ»
What Does Client Get as Result of The Project?
Drive of Creation
MARKET ANALYSIS
Well-grounded sales forecast
Optimization / development of products
and brands portfolio
Forecast of market development
Ideas about new products and markets
Optimization / development of
distribution system
“Market Analysis”
Исследовательско-консультационная фирма «АЛЬТ»
Role of Consultants in The Project
Drive of Creation
Expertaspect
Process aspect
Task setting
Determination of work order, formulation of key questions and tasks for each stage
Expert examination of Client’s materials
Interviews with foreign and Russian experts: competitors, consumers, distributors, branch
experts
Analysis of information from public sources and use of internal information resources
Forecasting with application of different methods
Formulation of development priorities, goals and tasks jointly with Client
Share of methods and conducting with teaching seminars about methodical
questions relating to analysis and forecasting
Result of work considers opinions of interested parts and it will be openly discussed in the Company (including
intermediate results)
“Market Analysis”
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Исследовательско-консультационная фирма «АЛЬТ»
Characteristics of Our Approach
Drive of Creation
Systematization and integrationAs we see our role in marketing research is systematization of information bulk that is available in the Company according to the task, as well as analytical work over the most complicated questions, on which there are not enough information in the Company. We stand as integrator, that allows to use both internal resources of the Company and consultant abilities in the most optimal way in order to ground management decisions.
International experienceRussian market is growing dynamically, but it can’t be considered out of world tendencies context. We use international practice for construction of market development forecasts, for optimization of business configuration, for positioning of the Company on the market. Often analysis of foreign markets organization or opinion of foreign branch experts allow managers and owners to look at their business and its prospects with fresh glance.
«Immersion into environment»In order to understand quickly up-to-date tendencies of quickly changing markets, we actively attract Russian and foreign branch experts as well as work with large amount of foreign information sources. Characteristic feature of projects is depth interviews with key producers, distributors, consumers, representatives of branch associations.
“Market Analysis”
Исследовательско-консультационная фирма «АЛЬТ»
Our Clients
Drive of Creation
“Market Analysis”
Исследовательско-консультационная фирма «АЛЬТ»
“Market Analysis”Some of Accomplished Projects
Analysis of Russian market of trucks and of prospects of key segments development on this market for company “Volvo Truck”
Analysis of Russian market of industrial diesel engines for company “Volvo Penta AB”
Analysis of market and evaluation of potential sales volume in the frame of the project of internal business-plan development for engineering company “ADD Engineering” (Saint-Petersburg)
Analysis of alternative markets and alternative ways of organization of cutting and forming center of “Irkut Corporation”
Analysis of gas-cylinders and boring locks markets for «Orsky mashinostroitelny zavod” (it is part of “Sinara Group”)
Research of promising markets for innovation products of Russian Federal Nuclear Center – VNIIEF (Sarov)
Analysis of promising markets for Uralmashzavod (Ekaterinburg)
Analysis of terry goods market and revelation of consumers requirements for company “Polyteks”
Drive of Creation
Исследовательско-консультационная фирма «АЛЬТ»
Drive of Creation
199106, Saint-Petersburg, V.O., 21st line, 8.
Tel: 7-812-324-87-31Fax: 7-812-324-88-39
E-mail: [email protected]
115114, Moscow, Derbenevskaya str., 1/2, bldng. 1
Tel: 7-495-788-59-29 Fax: 7-495-788-59-29
E-mail: [email protected]
www.altrc.ru
THANK YOU FOR YOUR ATTENTION! “Market Analysis”
