MANUFACTURERS

DRIVE NEW BUSINESS WITH CLEANER INGREDIENTS DAWN BALANCE® CLEANER INGREDIENTS

©2018 Dawn Foods, OCT292018

• Dawn uniquely provides consumer and customer insights and tools to help you sell

• Our broad portfolio is made with no artificial flavors, colors, sweeteners or unnecessary ingredients

CLEANER PRODUCTS TO MEED CONSUMER DEMAND DAWN BALANCE®

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PRODUCT BENEFITS

MEET CONSUMER DEMAND WITH SIMPLE, CLEANER OPTIONS TO HELP YOU GROW

EASY-TO-USE CLEANER INGREDIENTS Dawn helps you drive new business with delicious on-trend products,

impactful insights and operational support to deliver on consumer

expectations for simple, cleaner options. With solutions that meet

your need for cleaner label made simple, Dawn Balance® Cleaner

Ingredients deliver great taste without adding complexity.

Consumer Insights and Support to Gain New Business

With 77% of consumers believing clean label is important or very important

when purchasing baked goods**, our broad range of cleaner products help

you capitalize on this emerging segment with ingredients formulated with

no artificial flavors, colors, sweeteners or other unnecessary ingredients.

High-Quality Ingredients Without Sacrificing Taste

Your customers don’t compromise, and neither should you. Dawn Balance®

Cleaner Ingredients performed exceptionally well in independent sensory

testing*, so you can be confident you’re providing your customers with the

taste, flavors and quality ingredients they expect.

Consistent Performance You Can Count On.

Every Dawn Balance® product is verified by our industry-leading R&D and

Technical Support teams under a broad range of operational variables to

ensure they consistently deliver the same functionality, tolerance and overall

performance every time.

Today’s consumers want products made with real ingredients without sacrificing taste, and the definition of clean label for consumers is evolving. Our Dawn Balance® Cleaner Ingredients provide you an easy solution to help your customers meet consumer demand with delicious products made from high-quality ingredients.

BENEFITS

IMAGE IS FPO

*Source: University of Arkansas Sensory Testing, May/June 2018 **Technomic Away From Home Bakery Study 2016

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PRODUCT CATEGORIES

When you partner with Dawn, you get more than just great products. You get the expertise and dedication to help

make your operation a business success. Dawn Balance® Cleaner Ingredients provide a breadth of solutions to deliver

on consumer demand for transparency in the products they purchase.

COMMITTED TO BAKERY SUCCESS

Dawn Balance® products are made

from wholesome and delicious

ingredients that meet our high

standard for consistent, great taste.

Cleaner ingredients to meet consumer demand without sacrificing taste or performance.

BETTER FOR YOU

Category Item # DescriptionUnit of

Sale

Gross Cs Wt (lbs)

Net Cs Wt (lbs)

Tie (Cs)

Tier (Cs)

Cake Mix

02465913 DAWN BALANCE CLEANER INGREDIENTS CHOCOLATE CAKE MIX 50# Bag 50.4 50.0 5 10

02465880 DAWN BALANCE CLEANER INGREDIENTS WHITE CAKE MIX 50# Bag 50.4 50.0 5 10

02465947 DAWN BALANCE CLEANER INGREDIENTS CARROT CAKE MIX 50# Bag 50.4 50.0 5 10

02379552 DAWN BAKERS TRUTH VANILLA CREME CAKE BASE 50# Bag 50.4 50.0 5 10

02379594 DAWN BAKERS TRUTH CHOCOLATE CREME CAKE BASE 50# Bag 50.4 50.0 5 10

Buttercreme Style Icing

02467547 DAWN BALANCE CLEANER INGREDIENTS WHITE BUTTERCREME STYLE ICING 28# Pail 30.4 28.0 12 3

02467513 DAWN BALANCE CLEANER INGREDIENTS CREAM CHEESE BUTTERCREME STYLE ICING 28# Pail 30.0 28.0 12 3

02470194 DAWN BALANCE CLEANER INGREDIENTS CHOCOLATE BUTTERCREME STYLE ICING 28# Pail 30.4 28.0 12 3

Filling

02470342 DAWN BALANCE CLEANER INGREDIENTS APPLE FILLING 35# Pail 36.8 35.0 12 3

02467456 DAWN BALANCE CLEANER INGREDIENTS STRAWBERRY FILLING 35# Pail 36.8 35.0 12 3

02467498 DAWN BALANCE CLEANER INGREDIENTS RASPBERRY FILLING 35# Pail 36.8 35.0 12 3

02470235 DAWN BALANCE CLEANER INGREDIENTS LEMON FILLING 35# Pail 36.8 35.0 12 3

02470079 DAWN BALANCE CLEANER INGREDIENTS BLUEBERRY FILLING 35# Pail 36.8 35.0 12 3

Donut Mix

02388149 DAWN BALANCE CLEANER INGREDIENTS ORIGINAL RAISED DONUT MIX 50# Bag 50.4 50.0 5 10

02394914 DAWN BALANCE CLEANER INGREDIENTS VANILLA CAKE DONUT MIX 50# Bag 50.4 50.0 5 10

02395904 DAWN BALANCE CLEANER INGREDIENTS SPICE CAKE DONUT MIX 50# Bag 50.4 50 5 10

Donut Glaze 02470178 DAWN BALANCE CLEANER INGREDIENTS ORIGINAL DONUT GLAZE 24# Pail 25.1 24.0 20 4

Flat Icing02472629 DAWN BALANCE CLEANER INGREDIENTS WHITE FLAT ICING 12/2# Case 25.2 24.0 10 7

02472637 DAWN BALANCE CLEANER INGREDIENTS CHOCOLATE FLAT ICING 12/2# Case 5.2 24.0 10 7

Brownie 02382969 DAWN BAKERS TRUTH BROWNIE MIX 50# Bag 50.4 50.0 5 10

HAVE QUESTIONS OR WANT MORE INSPIRATION? Contact us at 1.800.292.1362 or visit DAWNFOODS.COM

ESTABLISHED TRUSTFor nearly 100 years, customers have counted on Dawn Foods to help them grow their

bakery businesses with the right mix of products, innovations, global perspectives and

inspired bakery expertise. From corner bakeries to leading manufacturers,

Dawn Foods helps our customers mark the moments in life that matter.

STRAWBERRYRING CAKEINGREDIENTS• Dawn Bakers Truth Vanilla Creme Cake Mix ................. 50 lbs

• Water .......................................................................... 11 lbs 4 oz

• Oil ............................................................................... 15 lbs

• Eggs ............................................................................ 17 lbs 8 oz

• Dawn Balance Cleaner Ingredients Strawberry Filling .. 25 lbs

WORKING METHOD1. Mix creme cake according to bag instructions

2. Layer in 6 oz of strawberry filling into 1 lb. of creme cake mix and swirl

3. Repeat layer and swirl

4. Bake at 350o for 45 minutes

Gluten Free

With unrivaled taste, quality and

performance, Dawn makes it easy to

add consistent, delicious gluten-free

products to your everyday lineup.

Sugar Free

Dawn’s range of great tasting, sugar-free

cake mixes and buttercreme style icings

help delight customers with special dietary

needs and product preferences.

In addition to cleaner ingredients, Dawn has a wide variety of better-for-you options your customers will love

WITH DAWN, YOU CAN HAVE IT ALL

Bakery Essentials

Dawn delivers a variety of better-for-you

ingredients, decorations and inclusions

to help grow your business and keep

your customers coming back for more.