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Drive More
Phone Calls With Digital Display Advertising
ForLawFirmsOnly Marketing, Inc.
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Traffic StrategiesThat Convert Clients
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We want to help youacquire more clients!
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What has worked best to generate new ones?
Have you tried other tactics that didn’t work?
Do you know why or was the reporting not clear?
How much do you think it costs to generate one client?
What would you estimate the lifetime value of a client to be?
We’ve Found A Lot
Of Law Firms…
Are Feeling Their Industry Is Getting
More Competitive Everyday And Don’t
Really Know What To Do About It
Are Struggling To Make Their
Website More Effective In Getting
More Business
Are Stuck Without Any Real
Plan To Trying Get In Front
Of More Potential Clients
What I’m About To RevealIs Going To Change That For You
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www.statistica.com
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The Tide Has Changed…. For The First Time In History
Companies Spent More On Display Ads Then Search (PPC) Advertising
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For The First Time In History
Companies Spent More On Display Ads Then Television Advertising
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What Are Digital Display Ads?
The Ads You See When You Go Online.
What Are Digital VIDEO Ads?
The Video Ads YouSee As You Watch
Video Online
3 Major Ways To Get Traffic
SEO PPC ADWORDS DISPLAY ADS
DISPLAY ADS TERMS:▪ RTB (Real Time Bidding)▪ Contextual Advertising▪ Programmatic Advertising
✓ TAKES A LOT OF TIME✓ NO GUARANTEE✓ HIGH COMPETITION
✓ INSTANT✓ HIGH COSTS✓ HIGH COMPETITION
✓ INSTANT✓ LOWER COSTS✓ LOWER COMPETITION
PPC PAY PER CLICK
VS
DIGITAL DISPLAY ADS
Display Ad Marketing Is Placing Your Ads On Websites Based On Your Target Market's Interests:Ex: Health, Home Improvement, Beauty, Travel, Etc.
• You Usually Pay Based On Cost Of Impressions Not Clicks. Range From $25 - $50 Per 1k Impressions [CPM]
• New Traffic & Retargeting With Long Term Branding AND The Ability To Follow Up With Website Visitors Based On Their Engagement Level
PPC Marketing Is Placing Your Ad In Front Of Someone Based On The Words They Searched For.Ex: Search AC Repair, Landscaper, Dentist, Etc.
• You Only Pay For Clicks And They Can Range From $20.00 - $HUNDREDS For 1 Click
• Only New Cold Traffic. No Branding Or Ability To
Follow Up With People That Click On Your Ad
GOOGLE PAY PER CLICK (PPC)
VS
DIGITAL VIDEO ADS
Video Ad Marketing Is Placing Your Video Ads On Websites Based On Your Target Market's Interests:Ex: Health, Home Improvement, Beauty, Travel, Etc.
• You Usually Pay Based On Cost Of Impressions Not Clicks. Range From $25 - $50 Per 1k Impressions.Reserved For Large Firms: $5000+ A Month
• New Traffic & Retargeting With Long Term Branding AND The Ability To Follow Up With Website Visitors Based On Their Engagement Level
PPC Marketing Is Placing Your Ad In Front Of Someone Based On The Words They Searched For.Ex: Search AC Repair, Landscaper, Dentist, Etc.
• You Only Pay For Clicks And They Can Range From $20.00 - $80.00 For 1 Click
• Only New Cold Traffic. No Branding Or Ability To
Follow Up With People That Click On Your Ad
TWO TYPES OF DISPLAY AD MARKETING
Someone VisitsYour Website
Capture 100% Visitors Drop A Browser Pixel
www
Market Only Your Website Visitors On
Any Other Site
Follow Them 1-3 Months Until They Are Ready To Buy
Market To Everyone That Visits Those Site Or Only Those
From A City That Visits
Split Test Your Offers, Reputation, & Brands Ads
To Maximize Clicks
Place Ads On Sites That Interest Your
Target Market
RETARGETING AD TRAFFIC: 96% of Website Visitors Don’t Contact You
COLD AD TRAFFIC: Drive New Clients to Your Door
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3 Types Of Traffic
SEO PPC ADWORDS DISPLAY AD
Cold New Traffic Cold New Traffic Cold New Traffic
Retargeting TrafficNo RetargetingNo Retargeting
If You Have Any Traffic To Your SiteIf You Are Doing SEO For TrafficIf You Are Doing PPC For Traffic
YOU NEED TO BE FOCUSED ON RETARGETING
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RETARGETING STRATEGY “Traffic Story”
Someone VisitsYour Website
Capture 100% VisitorsDrop A Browser Pixel
Market Only Your Website Visitors On Any Other Site
Follow Them 90 DaysUntil They Are Ready To Buy
THE PROBLEM: EVERY VISITOR IS A POTENTIAL BUYER FROM TODAY TO 90 DAYS FROM NOW. THERE’S NO WAY OF KNOWING WHO IS WHO, BUT WE DO KNOW THEY
ALL FIT INTO 1 OF 3 CATEGORIES.
✓ Looking For a Good Deal: Offer Ads✓ Looking For A Reputable Company: Reputation Ads✓ Looking For A Specific Product Or Service: Branding Ads
Secret That Your Competitors Don’t Know Yet…You Can 10x Your Results If You Retarget Each Buyer For 90 Days
And You Switch Up Your Messaging & Get Rid Of Banner Blindness
WHY DO 96% Of WEBSITE VISITORS NEVER CONTACT YOU?
96% Leave
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LAW FIRM CASE STUDY: COLD TRAFFIC
INDUSTRY NUMBERSCold Display Ads Average Click Through Rate 0.06%Retargeted Display Ads Average Click Through Rate 0.6%
Average PPC: $42-$45Keywords: Attorney, Lawyer, Law Firm
Clicks: 6CTR: 0.06%
Clicks: 60CTR: 0.6%
0
50
100
Clicks For 10,000 Impressions
COLD DISPLAY ADS RETARGETING DISPLAY ADS
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TRAFFIC SUMMARY
Campaign Duration23 DAYS
84,905
56
0.07%
Impressions
Clicks
Click Through Rate
0
2,000
4,000
6,000
8,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Impressions for Period
Impressions
0
5
10
15
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Clicks for Period
Clicks
LAW FIRM CASE STUDY: COLD TRAFFIC
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TRAFFIC SUMMARY
Campaign Duration31 DAYS
2,683
40
1.49%
Impressions
Clicks
Click Through Rate148% Ind. Avg.
0
50
100
150
200
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Impressions for Period
Impressions
0
1
2
3
4
5
6
7
8
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Clicks for Period
Clicks
LAW FIRM CASE STUDY: RETARGETING TRAFFIC
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FUN FACTS ABOUTVIDEO MARKETING
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FUN FACTS ABOUTVIDEO MARKETING
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FUN FACTS ABOUTVIDEO MARKETING
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FUN FACTS ABOUTVIDEO MARKETING
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FUN FACTS ABOUTVIDEO MARKETING
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So Why Use Video Display Ads Summary• 81% Of Consumers have been convinced to buy a product or
service by watching a brand's video.
• More than three-quarters 76% of users have visited a company’s website after watching one of their video ads on social media.
• 90% Of Owner That Use Video Say It Increases Website Traffic.
• 8 Out Of 10 Consumers Remember Video Ads.
FUN FACTS ABOUTVIDEO MARKETING
• Rapid Traffic-Your Phone Will Start To Ring Almost As Soon As We Get Your Campaign Started
• Fixed Campaign Fee (No Per Call Fee!)
• Fee depends on practice and location and is scalable to increase the number of leads generated by your campaign
• NO Additional Setup fees
• Facebook Advertising Management and ad spend fees included
Why Use Our Rapid Traffic Digital Display Advertising Program?
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• Former Google AdWords Employee (12 years) is our Digital Ad Team Leader (Google national trainer on AdWords to AdWords Agencies/Experts)
• No chasing leads like other lead generation programs
• EXCLUSIVE LEADS-We serve ONLY ONE law practice type in your marketing area
• Direct call from our lead generation platform or
• Email from your landing page form
Why Use Our Rapid Traffic Digital Display Advertising Program?
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• Online access for phone calls
• Real time email delivery from Landing Page inquiry forms
• You may cancel your program at any time-campaign billing
• No limit to the number of leads
• Quality leads
• No limit to the number of services or coverage areas (if available)
• You are billed at the beginning of each campaign
Why Use Our Rapid Traffic Digital Display Advertising Program?
How Do We Generate Leads For Your Law Firm?
• Programmatic and AI Learning Platform
• Real time display video and display ad bidding platform(most efficient method for maximum call volume/maximum ROI)
• Display Video and Ad campaigns optimized for Phone Calls
• Display Video and Ad campaigns optimized for mobile
• Custom Landing Page optimized for conversion on desktop and mobile
• Facebook Advertising Management and ad spend fees included
How it’s done...
Optimized Mobile landing pagesAnd display ads!
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How it’s done...• Effective Video and Ad Display creation for maximum conversion
• Display Video and Ad Display Retargeting
• Access to approximately 99% of all websites that supply ads on Ad Exchange Networks and Facebook
• Platform ties into over 90 different publisher exchanges
• Unique Tracking Number and Calls are recorded
• Daily reports and access to the call tracking portal
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How it’s done...Video Creation
30 Second Offer Commercial
Prime Time Graphics & Animation
Professionally Written Script
Spokes Person Voice Over
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How it’s done...Video SEO and Video Syndication
Organically SEO Optimize To Rank
Social Media Syndication
Syndication Retargeting (25,000 Impressions)
Syndication Cold Traffic (25,000 Impressions)
Optimize The Video To Rank In 2-6 Months
Perfectly Optimize The TitleOptimize The DescriptionLocally Geo Tag The VideoAdd Keyword TaggingOptimize The File UploadAdd A Citation & Authority LinksCall To Action Links In Description
SYNDICATION SEO RANKING
More than three-quarters (76%) of users have visited a company’s website after watching
one of their video ads on social media.
SYNDICATION SOCIAL MEDIA
What Social Media Sites Do You Have?
LinkedInYouTube
Google+
GMB/Maps
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Digital Display Advertising Package
Up to 50,000 total impressions per campaign availableCold Traffic and Retargeting Through Proprietary Digital Ad Platform
Facebook AdvertisingCustom Ad Display CreationCustom Ad Video Creation
Custom Landing PageVideo SEO
Video SyndicationVideo and Ad Display Optimization Management
$Call For Quote
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What to expect, when you move forward
Together, we will…
Complete a campaign
discovery session
Determine your goals and the value of a new client.
Determine what you would like to promote
Gather the information we
need
Collect the necessary images for the campaign.
Collect your website and social site credentials
*Provide tracking codes for
installation or request site
access to install.(Optional-if you have a high
traffic site, we can take advantage of retargeting)
Have your campaign up & running within 10-12 business
days fromreceiving the kick-off docs.
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How To Get Started
Call or email us with the details of your campaign.We can then quote you a fixed monthly fee.
ForLawFirmsOnly Marketing, Inc.855-943-8736
