presentation!  

Phone Calls & Mobile Commerce!What Marketers Should Know to Optimize Sales!

Irv Shapiro!>ifbyphone!

What’s in your pocket?!

In many cases people prefer to call vs click.!

Source: BIA Kelsey (2013)!

3!

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30 billion !inbound sales calls from mobile

search in the U.S. in 2013!

73 billion !inbound sales calls expected from mobile search in 2018!

Calls  Reduce  Buying  Fric2on  

We all have seen the same

data.!

It’s A Mobile World: U.S. Smartphone Adoption!

5!

Source: BIA Kelsey (2013)!

>  276 million smartphones in the U.S. by 2017!

>  92% of all mobile devices will be smartphones!

>  Since 2010, the percentage of traffic to e-commerce sites from phones jumped from 3.4% to 24.5%.  Desktop traffic down from 96.6% to 63.1%.!

The Higher the Price, the More Likely the Call!

Source: Google 2013

Case studies demonstrate the

uplift of promoting phone calls. !

Case Studies!

Source: Google 2013

TellurideLodging.com – bookings up 2.5x after highlighting and tracking phone calls. Versatube, Do-It-Yourself kits for buildings, garages, barns, and carports. – able to increase calls by 208% and revenue by 89%. Sleeptrain – Phone orders handled by 3-man team; processed over $200,000 in 1st month. Montway Auto Transport – booking increased up by 89%  

We are missing the most important point.!

It is not about attribution, linear

regressions or counting calls.!

To improve sales you need to engage your

customer at every point of the purchase

funnel.!

Full funnel customer engagement!

Integra(on  &  Analy(cs  

POST  CALL  

Outbound  Communica(on  

DURING  CALL  

Call  Rou(ng  &  Management  

DURING  CALL  

Interac(ve    Voice  Response  

DURING  CALL  

Call    Tracking  

BEFORE  CALL  

n  Offline,  online,  and  mobile  marke2ng  

n  PPC  and  SEO  keyword-­‐level  tracking  

n  Mobile  campaigns  and  mobile  devices  

n  Fast  flexible,  affordable  hosted  IVR  

n  Route  calls,  qualify  callers,  survey  customers  

n  No  engineering  required  

n  Call  Rou2ng  –  condi2onal  rou2ng,  click-­‐to-­‐call,  web-­‐to-­‐phone,  geoloca2on  store  locator  with  ability  to  route  mobile  callers  

n  Call  Management  –  cloud  based  call  center  solu2on.  Tools  for  mobile  teams  

n  Integrated  voice  and  SMS  no2fica2ons  

n  Automated  reminders,  delivery  confirma2ons,  phone  surveys  and  more  

n  Integra2on  –  Pre-­‐built  applica2ons  with  CRM  and  help  desk.  Full  set  of  APIs  integrates  into  any  web  applica2on  

n  Full  set  of  APIs  to  facilitate  integra2on  with  web  analy2cs  and  marke2ng  automa2on  

Route  Calls  to  the  Right    Person  the  First  Time  

n  Flexible,  real-­‐2me  configura2on  

n  Time  management  n  Customer  sa2sfac2on  and  

reduce  churn  

Prove  and  Improve    Marke(ng  ROI  

n  Discover  which  ads,  campaigns,  or  content  make  phones  ring  

n  AUribu2on  for  phone  leads  n  Maximize  lead  genera2on  and  

ad  spending  

Improve  Customer  Communica(on  

n  Messages  or  interac2ve  IVRs  sent  to  thousands  

n  Unmatched  customer  service  

Op(mize  Conversions  n  Reach  agents  anywhere  on  any  

device  n  Monitor  and  report  call  volume  

and  ac2vity,  record  calls  for  training  

n  Convert  web  visitors  to  sales  calls  

Call  Data  with  Context  n  AUribute  which  web  events  

drive  calls  n  Streamline  support  

interac2ons  n  Track  phone  leads  through  

the  sales  funnel  

Integrated  set  of  solu(ons  that  support  inbound,  outbound,  and  API  ini(ated  customer  engagements  close  the  loop  and  provide    a  360  degree  view  of  a  customer  experience.  

>  Software company based in Chicago, IL first product delivery Q1 2008.

>  Leader in voice-based marketing automation (VBMA)

>  Full suite of SaaS applications to improve voice based interactions across the entire customer lifecycle

>  5,000 customers in over 35 industries

About Ifbyphone

Sample Agency Customers:

Sample Enterprise Customers:

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