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Drinkaware 2013/14 Priorities
Stakeholder Event, Westminster Hall, London24th July 2013
Purpose
Update you on Drinkaware 2013 and 2014 Priorities
Responses to Drinkaware Audit
Seek your input to our longer-term strategy
Our vision
A society where alcohol is enjoyed responsibly,
where its potential for harm is reduced and
where consumers are supported in practical ways
to make informed decisions about their drinking.
Our role
Current KPIs Evolution
Parents & Children
Delay onset of first drink (drunkenness)
Increase awareness of alcohol-related harms to children
Reduce no. parents drinking over-guidelines
Young Adults Change attitudes to and desirability of drunkenness
Reduce incidence of alcohol-related anti-social
behaviour
Adults 25 -44Increase awareness of unit
guidelines and alcohol-related health harms
Adults Accessing facts about alcohol / able to make informed choices
Measuring Success
Listening to the Audit (1) Evidence & Impact
10% expenditure on Research and Evaluation Randomised control trial (RCT) Intuition in
schools Resources test (local area) Social marketing, Research and Programme
Effectiveness Panel (working title) Drinkaware Impact Report Publication of all Drinkaware research
reports Understanding consumer attitudes,
behaviour, motivation and propensity to change - Consumer Landscape Study 2013
Listening to the Audit (2) Independence
Governance
Communications and Campaigns Strategy
What we do, not what we say –
Evidence and impact
Transparency
Listening to the Audit (3) Isolation
Resourcing on a full-time basis Partnership esp. with bodies such as ACPO and
other third sector organisations
Public Health Partnerships at local level (e.g. Berkshire) and nationally – PHE and SGAIP
Events programme – Listening as well as speaking!
