Draft System Dynamics in Action

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    Chapter 2:

    System Dynamics in Action

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    2.4 PLAYING THE MAINTENANCE GAME

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    BACKGROUND

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    DuPont

    1991 sales

    $38 million profit

    $1.4 million aftertax profit

    Largest U.S chemical manufacturer

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    Benchmarking study revealed apparent

    paradox: du pont spend more on maintenance

    than industry leaders but less for it.

    The mental models found the results of the

    benchmarking study to be counterintuitive.

    How could du pont spending more and getting

    less?

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    Suggestive ideas of reasons:

    Difficult competitive environment, since

    there is only little product differentiation for

    commodity feedstock, so other dimensionslike cost and delivery reliability are challenged.

    Severe energy crises wreaked havoc with input

    and operating cost. Environmental concerns and regulation were

    growing.

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    Wilson ledet as the manager knew all this as

    he lived 25 years with du pont.

    The problems are not in the outside pressure

    the company had faced, but in its response to

    those pressures. Internal aspects.

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    Proposed plan:

    Explore the ways in which different parts ofthe maintenance system interacted.

    Explain why past attempts to improve hadfailed.

    Assist in the design of new polices.

    Explain the complex dynamics to theexperienced plant operations andmaintenance people who had to take actions.

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    Ledet and his team began the development of

    a simulation model to capture the

    systemwide, dynamic benefits, and cost of

    different maintenance initiatives.

    Help came from Mark Paich as coach and

    facilitator with full participation and hands-on

    workshop from Ledet and team.

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    DYNAMIC HYPOTHESIS

    2.4.1

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    The dynamic hypothesis they developed

    explained the paradox that du pont spent

    more on maintenance and got less for it in

    terms of uptime and equipment reliability.

    Prior to modeling work:

    Maintenance seen as: 1. process of defect

    correction. 2. cost to be minimized.

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    The first conceptual shift:

    Change the focus from defect correction to

    defect prevention and defect elimination.

    The model therefore centered on the physics

    of breakdowns rather than the cost

    minimization mentality that prevailed

    throughout the organization.

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    Figure 2-8. Defect Creation and Elimination

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    Figure 2-9. Positive Feedbacks undercutting planned maintenance.

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    Figure 2-10. Additional positive feedbacks leading to a reactive maintenance culture .

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    Once the model was adequately calibrated to

    the historical data, the next step was to design

    high leverage policies to escape from the

    reactive regime. The team simulated the

    impact of different policies, including those

    that had been tried and failed in the past.

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    THE IMPLEMENTATION CHALLENGE

    2.4.2

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    Challenge: to implement the needed changes

    from top management to down staffs which

    number in thousand whose nothing in mind

    about system dynamics nor computer modeling.

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    Fortunately, Ledet was familiar with beer

    distribution game, a role-playing management

    flight simulator of a manufacturing supply

    chain developed by the MIT System Dynamics

    Group as an introduction of systems thinking.

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    Working with his son, Ledet transformed the

    maintenance game into a 2-days workshop or

    learning laboratory designed to be highly

    interactive, to put people at ease, and to

    create environment for learning that

    addressed emotional as well as cognitive

    issues.

    Th 3 l

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    There are 3 roles:

    operations managers: charged with meeting demand andhas equipment, represented by chips.

    As production proceeds, red markers representing latent

    defects are placed on the equipment chips. When enough redmarkers accumulate, the equipment breaks equipment chips.

    maintenance manager: must allocate mechanics to repairthe equipment and go to the spare parts store to see if theneeded parts (determined by a roll of the dice) are

    available. If parts are in stock, the equipment is repaired. Ifnot, the mechanics must wait until they are available or payto have delivery expedited. ALTERNATIVELY, themaintenance manager can schedule planned work orderingthe needed parts and allocating mechanics in advance.

    spare part stores managers: check availability and servemechanics needs.

    Planned maintenance can only be done if the operationsmanagers agrees to take operating equipment out of service.

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    Team A: Cost minimization, reactive maintenance,

    Team B: Planned maintenance strategy,

    By compressing time the game allows people to

    experience the worse-before-better dynamic in a

    few hours instead of months.

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    The game became popular throughout the

    company.

    The surge in demand stressed the lagged

    number of skilled facilitators.

    By the end of 1992, 1200 people has

    participated in the workshop and more than

    50 facilitators has been certified.

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    RESULTS

    2.4.3

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    Success creates its own challenges. 1. persistence of the cost-cutting mentality.

    2. Rewarding the modeling team.

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    Ledet acquired the rights to the game from Du

    Pont, took early retirement, and became

    entrepreneur, working with other companies

    to implement the approach.

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    TRANSFERRING THE LEARNING:

    THE BRITISH PETROLEUMS LIMA EXPERIENCE

    2.4.4

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    LESSONS LEARNED

    Summary

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    Mental Model

    Preventive maintenance practices versusimmediate production and cost-cuttingefficiencies pressure.

    Exacerbated by the mental models ofemployee from top to bottom of theorganization.

    Conceptualize highly-interdependent, dynamicprocesses as if they can be decomposed intoseparable functions and discrete events.

    Lesson learned:

    When things go wrong, do not penetrate the mental models, but associate with a particular

    person who made an error or leadership efficiency in the abstract.

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    Rational and Irrational Decisions

    Information is available in order to designbetter strategies and practices.

    The strategic and operational levels of the

    organization do not easily integrate theirconcerns and feedback to improve.

    Du Pont and BP Lima have organizational

    structures and incentives that made itindividually rational at least in the short runand accepted logic within the organization.

    Lesson learned:Aligning individual and organizational rationality is to change mental models so as to create

    understanding of longer-term global issues and to change work practices and organizations

    based on these new understanding.

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    Changing Mental Models

    Successful problem solving at Du Pont did notstop only at technical experts analysis, but alsothe effort to change the way maintenance wasunderstood from top to bottom of the

    organization. They have succeeded at changing mental models

    through an experiential game that provides acomplex, dynamic learning environment in which

    employees enact old and new practices andreceive feedback in a form and context thatencourages learning.

    Lesson learned:

    Game simulation is not sufficient to change mental models. It has to be accompanied by

    opportunities to share experiences and develop skills in legitimized ways.

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    Changing Work Practices and

    Organizations

    A resistance to change in maintenance

    emerge after initial success from employee

    motivations, career paths, power structures,

    and complacency.

    Lesson learned:

    New mental models are only groundwork fro the seeds of change. However it needs to be

    transformed into work practice that produce operational improvements. And it is the most

    difficult process.

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    Ultimately implementation success required

    the modeling team to embed their insights into

    a learning environment that involved the active

    participation of the people on the front lines,that enabled people to discover those insights

    for themselves, and that spoke not only to their

    heads but also to their hearts.