Dr. Su-Jeong Hwang Shin, Associate Professor

Email: su.hwang @ ttu.edu

Website: www.myweb.ttu.edu/shwang

Assignment: APA writing style – required!

Source of Inspiration

Design Activity: Thumbnail Sketch

Paris coutureManufacturers and designers of Missy.

European prêt-a-porter (ready to wear)Manufacturers of junior and young contemporary

clothes.

Paris/ London/ and Milan To review the new styles

Fashion Trend Publications Opening with articles on fabric trends, sketches or style

predictions, interviews with designers… The fashion shows Fashion editors select the styles and send photos, stories

to US for publication in consumer and trade fashion magazines and newspapers. Retailers and manufactures depend on subscription

fashion trend publications. Fashion predictions

U.S. fashion trend is NOT same as Europe. Some ideas are too advanced or impractical for the American

lifestyle. U.S. designers inspired by a common source. Some designers use Paris fashion trends only as a frame of

reference and do not copy the styles exactly. Designers are influenced by colors, silhouettes, and details.

Seventh Avenue (SA) in New York Most established garment manufactures have offices and where

upscale U.S. ready to wear manufacturing is centered.

Inspiration is everywhere !!!

Street fashion Travel pursuing information on the latest trends Street fashion from young people, wearing in new ways. Tremendous influence over fashion trends. Influence high fashion. Researching street fashion. Designers influenced by the way a customer accessorizes. Consumers are influenced by displays & windows. Fashion magazines and trend reports promote street fashion

(Including movie and music stars wearing) Instyle (Personality) Fruits (http://www.street-mg.com/xnew/) Paparazzi (photographers) to capture the upscale wearing.

Street fashion

Niche Markets A specialized customer outside the mainstream. Specialized sporting Skiing, golfing, hunting, etc.

Specialized lifestyles Farming, western apparel, and surf wear

Special events Weddings, proms, and dance clubs

Designers constantly monitor the subtle fashion trends in niche markets. Observe and influenced same as street fashion

Published sources of fashion trend Designers need flash idea/ motivation for a new

season.

Consumer NewspapersDaily consumers newspapers for each city carry

current fashion information and advertisements for local retailers.

Trade NewspapersWomen’s Wear Daily

(WWD) Fairchild publications,

NY. The most important

trade publications for women’s apparel. “Bible of the women’s

apparel industry”

Trade Newspapers DNR (Daily News

Record) The menswear and

textile markets.

Trade NewspapersCalifornia Apparel

News Fashion publications,

LA. The West Coast market.

Published weekly and includes want ads.

California Apparel News

Trade Newspapers Apparel Industry

Magazine (AIM) Technical

manufacturing news Visit Website:

www.aimagazine.com

New York Times Sunday Magazine Important to the

fashion trade Retailers and

manufacturers advertise in it. Occasional fashion

supplements are published.

W. Monthly newspaper Reprints of soft news

(interviews, fashion reports, society news, etc.) during the month in WWD. Retailers’ and

Manufacturer’s advertisements.

Domestic Magazines (Glossies)Children’s and young girls’ wear General ideas from: Ladies’ Home Journal/ Parents/ Teen/ Junior/ Victoria

Trade magazines: Exclusive on children’s wear : Children’s business,

Earnshaw’s/Junior/ and Kid’s wear. Seventeen (the most popular publication)

Young women In Style/ Out/ Paper/Movies/ Nylon/Teen People/Lucky

Domestic Magazines (Glossies)General high fashion Vogue, Harper’s Bazaar,

Elle, etc…

Men’s Fashions Esquire, GQ, MR,

Details, Gear, M, Outwear, etc…

Successful mail order (Catalog merchandise) Strong brand identityVery narrow A Concentration on one apparel category i.e. women’s underwear

Deep selection of merchandise A wide range of colors, styles, and sizes

Catalogs published by major retailers i.e. Victoria Secret/ Spiegel’s/ Land’s End/ J.Crew/and

Eddie Bauer

Internet sources Shopping on-lineWorth Global Style Net work (www.WGSN.com) A news and information service based in London. Powerful business tool (business news, industry, and

designer reviews, product trends, and financial news that affects the fashion industry.

European and domestic high fashion designers.Cyber-magazines.

Visit website: http://www.stylesight.com

Visit website: http://www.infomat.com

Visit website: http://www.londonfashionweek.co.uk

High end products Haute Couture Pierre Cardain http://www.pierrecardin.com/

Sposa (bridal wear) http://www.sposa.com/welcome.html Textiles

Italy Uomo Vogue/ Vogue Mare

France Vogue Homme Elle/ Marie Claire (Youth market)

Japan Fruits Egg/Asayan/Get On/ Can Cam/Cool/ and JJ

Fashion reports Reports are sold as annual subscriptions directly to

manufacturers Research color, lifestyle, and fashion trends, and

report to designers, and manufacturers of popular apparel. Example: SnapFashun, Fashion Snoops, etc.

Fashion forecasting

Other sourcesColor Standard Pantone Textile Color system

Resource Guides and Industry directories Davidson’s Textile Blue Book

Historical Publications Bazaar(since 1860), Godey’s lady’s book (1830-1890),

Ladie’s Home journal (since 1883), Le Bon Ton (1912-1920), Sears and Montgomery ward catalogs, Vogue (since 1893)

Betsy Johnson “ BJ rocks glamour with

an edge”

Badgley Mischka “We were inspired by a

lot of friends at some wonderful parties. We want to pile on the most glamorous pieces in an offhanded casual way” Betsy Johnson and Badgley Mischka

Donna Karan “Twenty years of urban

decadence”

Kimora Lee Simmons “The new Pink

Collection will be for the fabulous woman whose lifestyle is defined by opulence and luxury” Donna Karan and Kimora Lee

Simmons

Zac Posen “Urban Chic: a new

look for the new millennium. Refined and sculptural.”

Han Feng “Asia is blooming- lot’s

of spice colors, electric blues, greens and big peonies prints.”

Zac Posen and Han Feng