Dr. Marsha Fralick

Who am I?

• A short biographyA short biography

Overview

• Program descriptionProgram description• Program resultsProgram results• FeaturesFeatures• DemoDemo• Selling PointsSelling Points

What is CollegeScope?

• It uses technology to help students It uses technology to help students be successful be successful• CollegeCollege• CareersCareers• Personal lifePersonal life

• It is the only product of this type It is the only product of this type on the market today. on the market today.

This course gave me the tools for success in college, my family and my personal life. I will take the tools with me and use them for the rest of my life. These lessons are priceless. Fall 08 Student

Cuyamaca CollegeEl Cajon, CA

Program Development

• Started in 1978Started in 1978• Materials developed in Materials developed in

collaboration with faculty and collaboration with faculty and students for 30 yearsstudents for 30 years

• In 1999, recognized as an In 1999, recognized as an exemplary program by the exemplary program by the California Community Colleges California Community Colleges Board of Governors Board of Governors

Some History

• Textbook, College and Career Textbook, College and Career Success published 2000Success published 2000

• CollegeScope published 2005CollegeScope published 2005• 2008 42008 4thth edition of text and edition of text and

CollegeScope CollegeScope

Personal Development 124, Lifelong Success

• 8000 students enrolled in college8000 students enrolled in college

• 1600 take PDC 124 each year1600 take PDC 124 each year

• One of the top 15 revenue producing One of the top 15 revenue producing programs for the college programs for the college

• 56 sections a year56 sections a year

Course Choices

• Face to FaceFace to Face• 22 sections22 sections

• Blended Blended • 22 sections22 sections

• OnlineOnline• 12 sections12 sections

Nationwide Usage

• CaliforniaCalifornia• TexasTexas• ArizonaArizona• VirginiaVirginia• FloridaFlorida

Key Selling Point

• This is a comprehensive college This is a comprehensive college success curriculumsuccess curriculum• College SuccessCollege Success• Career SuccessCareer Success• Lifelong Success Lifelong Success

College Success

• MotivationMotivation• Time and MoneyTime and Money• Memory and ReadingMemory and Reading• Test TakingTest Taking• Taking Notes, Writing and Taking Notes, Writing and

SpeakingSpeaking

Career Success

• Personality and Related MajorsPersonality and Related Majors• Learning Style and IntelligenceLearning Style and Intelligence• Interests and ValuesInterests and Values• Career and Educational PlanningCareer and Educational Planning

Lifelong Success

• Communication and RelationshipsCommunication and Relationships• Critical and Creative ThinkingCritical and Creative Thinking• Maintaining a Healthy LifestyleMaintaining a Healthy Lifestyle• Appreciating DiversityAppreciating Diversity• Positive ThinkingPositive Thinking• Life StagesLife Stages

Key Selling Point

• The program has proven results The program has proven results based on research. based on research.

Program Results

Program Review 2000, 2005 Program Review 2000, 2005

The most significant finding is increased persistence.

Persistence

• Students who return the next Students who return the next semestersemester

• Approximately half of community Approximately half of community college students nationwide do not college students nationwide do not persist after the first semesterpersist after the first semester

College Persistence Semester to Semester5 Year Average at Cuyamaca College

• All successful PDC students 89%All successful PDC students 89%• All students 63%All students 63%

A 26% improvement! A 26% improvement!

College Success: A Study of Positive and Negative

Attrition

Community College ReviewCommunity College Review

The Successful Student

• Had a definite goal or college Had a definite goal or college majormajor

Based on this research, choosing a major and career planning was included in our college success course.

Key Selling Point

• The program helps students to The program helps students to make a good choice of a major and make a good choice of a major and career based on knowledge of their career based on knowledge of their personality types, learning style, personality types, learning style, interests and personal values. interests and personal values.

How did you choose your major?

Career?

How to Choose a Major

• Self AssessmentSelf Assessment• PersonalityPersonality• InterestsInterests• ValuesValues• Learning StyleLearning Style

• Career ResearchCareer Research

Key Selling Point

• The CollegeScope Student Success The CollegeScope Student Success Program includesProgram includes• The The Do What You Are Do What You Are personality personality

assessmentassessment• The The PEPS Learning Style PEPS Learning Style

InventoryInventory

•Key theme throughout course

•Carl Jung and personality type

Online:

The PEPS Learning Style Assessment• Measures preferences in 20 areasMeasures preferences in 20 areas

• PerceptualPerceptual• EnvironmentalEnvironmental• EmotionalEmotional• SociologicalSociological• PhysicalPhysical

Key Selling Point

• The course materials are used to earn The course materials are used to earn college creditcollege credit

• Transfers as general education for Transfers as general education for CSUC, Area E, Lifelong UnderstandingCSUC, Area E, Lifelong Understanding

• Transfers to University of CaliforniaTransfers to University of California• Transfers to Texas universities. Transfers to Texas universities.

The Transfer Approval Process• Academic RigorAcademic Rigor

• Broad ScopeBroad ScopeCareersCareers

Lifelong SuccessLifelong Success

• Articulate with Universities Articulate with Universities

Academic Rigor + Practicality

• Easy to readEasy to read• Short sentencesShort sentences• Terms definedTerms defined• 88thth grade reading level grade reading level

• Moves quickly from theory to Moves quickly from theory to practical applicationpractical application

The Sales Market

High School

Community College

University

Other ideas?

Who Buys the Product?

• Career ServicesCareer Services• AdministratorsAdministrators

• Enrollment ManagementEnrollment Management• Student SuccessStudent Success• Student ServicesStudent Services• InstructionInstruction• CounselingCounseling

Key Selling Point

• The program uses cutting edge The program uses cutting edge technology to engage students in technology to engage students in learning. It engages the New learning. It engages the New Millennial Student who is Millennial Student who is comfortable with using technology. comfortable with using technology.

Technology

A Skill Needed for College Success

Rationale for Using Technology• Students use itStudents use it• It captures their attentionIt captures their attention• Education on demandEducation on demand

Any time or placeAny time or place• Increased accessIncreased access• New roles for faculty New roles for faculty

Customization through Technology

• Customized for each student based Customized for each student based on their personality type and on their personality type and learning style.learning style.

• Uses students name throughout Uses students name throughout the e-textthe e-text

• Uses their college info Uses their college info

Let’s Take a look at CollegeScope

Technology for New Millennials

• Individually tailoredIndividually tailored• PortablePortable• Dynamic ContentDynamic Content

Competitive Landscape

• Traditional printed college success Traditional printed college success textbookstextbooks• Becoming a Master StudentBecoming a Master Student• On Course On Course

Golden Opportunity

• There are no similar products in There are no similar products in the marketplace todaythe marketplace today

• Other products are merely putting Other products are merely putting a textbook online a textbook online

• These products lack interactive These products lack interactive features, assessments, features, assessments, individualization, customization individualization, customization and faculty tools and faculty tools

Key Selling Point

• The program increases student The program increases student retention and success. retention and success.

Technology helps guide students through the critical first two weeks

• Make sure all students have Make sure all students have startedstarted

• Monitor progress from the Monitor progress from the beginning beginning

• Engaging material for the New Engaging material for the New Millennial GenerationMillennial Generation

I liked how we actually had to read through the chapters. If we did not have to read through the chapters, I probably would not have. I wish that every class was just the same. That way I would learn so much more.

Key Selling Point

• The program includes a wealth of The program includes a wealth of resources for faculty. resources for faculty.

Resources for Faculty

• Classroom exercisesClassroom exercises• SyllabusSyllabus• ResearchResearch• PowerPointPowerPoint• Internet LinksInternet Links

How does the program help:

• Students Students • FacultyFaculty• AdministratorsAdministrators

• Questions?Questions?