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Entrepreneurship - Tools & Techniques Growing Opportunities & Rural Development. Dr. John C. Allen, Utah State University Marilyn Schlake, University of Nebraska-Lincoln. 2008 National SARE Conference t Kansas City, MO t March 25-27, 2008. Research Questions - PowerPoint PPT Presentation
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Dr. John C. Allen, Utah State UniversityMarilyn Schlake, University of Nebraska-Lincoln
Entrepreneurship - Tools & Techniques
Growing Opportunities & Rural Development
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Presentation Overview1. Research Questions
What role does the community play in fostering entrepreneurial behavior?
Does community structure influence the number of new jobs and businesses?
2. Research Findings3. Communities & Businesses Working
Together4. Entrepreneurial Tools
Entrepreneurial Sustainable Agriculture CD
Tilling the Soil of Opportunity & More
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Self-Development Projects Involvement in the effort by local
organizations
Substantial investment of local resources
Local control of the resulting enterprises
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Five Recognized Development Strategies
1. Entrepreneurship2. Business Retention and
Expansion3. Industrial Recruitment4. Workforce Development5. Tourism
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
THEORETICAL FOUNDATION- Community Development
Entrepreneurship – an economic development strategy embraced within broader concept of community development
Community development – “….group of people in a locality initiating a social process (i.e., planned intervention) to change their economic, cultural, and/or environmental situation.”
Development in the community vs. development of the community
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
NebraskaEDGE: A case study
Nebraska rural entrepreneurial training program
Hosted by local communities, organizations and associations
Develops community capacity and supports launching of new businesses and supports expanding existing businesses.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Desired Outcome
Building community capacity through facilitating new structural arrangements
Increased entrepreneurial activity within the community and region
The definition of entrepreneurial activity is expanded to include :
• Civic entrepreneurship• Social entrepreneurshipBoth enhance a community’s capacity to
respond to change.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
First Research Question
What role does community play?
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Relevance to government and communities
• Entrepreneurial activity can be viewed as individual and community activity
• How and if a community organizes itself impacts number of jobs and businesses started and expanded
• Development of community impacts entrepreneurism
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
References
• Korsching, Peter F. and John C. Allen. “Locality Based Entrepreneurship: A strategy for community economic vitality.” Community Development Journal Vol 39 No. 4, 2004 pp. 385-400.
• Korsching, Peter F. & John C. Allen. “Local Entrepreneurship: A Development Model Based on Community Interaction Field Theory.” Journal of the Community Development Society. Vol. 35, No. 1, 2004. pp. 25-43.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
NebraskaEDGE EDGE is a community-based entrepreneurial training
program designed to encourage the expansion of small businesses and enhance the economic climate of Nebraska communities.
Trained nearly 2,400 people interested in or operating a small business. Economic impacts and partners in 39 different regional centers affecting 280 different communities since 1993.
Selected as a Best Practice for Rural Economic Development by the National Governors Association, 2003 & 2004.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Community Benefits
• Build resources to successfully organize and conduct a training course.
• Increase business networking and cooperation.• Create a supportive business environment.• Experience an expanded economic.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Participant Benefits• A completed business plan• Practical business management skills, and
decision-making tools.• Potential start, expansion or divestiture of their
business.• Local business networks & enhanced
relationships. • Enhanced local economies.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Successful Communities North Platte Coalition Southeast Nebraska Coalition Valley County Coalition Tri-EDGE Region
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Tools for Business Development
Entrepreneurial Sustainable Ag DVD Tilling the Soil of Opportunity Building a Sustainable Business Website Sites
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Entrepreneurial Sustainable Ag - Free DVDAlternatives for Processing, Packaging, Labeling and Marketing in Retail/Internet EnvironmentsTraining Tool for Educators and
Farmers/Ranchers Working Together
Audio/Video PresentationsPPT SlidesResource Directories – Western
States
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
PresentationsThe Producer Perspective – Linda GillmoreMarketing into Local Food Systems and
Sustainable Marketing – Jim DyerA New Venture Creation Process – Aaron
JohnsoneCommerce Overview and Technology – Eric
HawleyA Primer on Processing Foods to Add Value –
Barbara RascoFarm Bill and Funding Opportunities for New
Agriculture Marketing and Enterprises – Kim Leval
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Allows for realistic evaluation of ideasHelps producers prepare for changeShows opportunities and pitfallsBrings family members and/or partners
together to discuss the future Increase income potential
Your Business, Why Plan?
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
The owners assumes the lead in the process
The planning process involves everyone in the family and/or business
The plan reflects realityThere is a contingency plan for the worst
case scenarioThe goals and objectives are achievable
and clearThe plan is flexibleThe plan is reviewed often and revised
whenever “reality” dictates
Successful Planning
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Tilling the Soil of Opportunity
A producer-driven training program offered on the community level.
A business management class organized around each participant’s business.
An opportunity for producers to develop a well- reasoned and supported agricultural business plan that’s ready to take to the bank.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Course Topics1. Take Stock of Your Business2. Basic Equipment Required: Planning
& Research3. The Legal Terrain4. Manage from the Ground Up5. Plant it, Grow It, Market It6. Reap the Benefits – Marketing
Strategies7. Get Your Budgets in Line8. Analyze These: Cash Flow and
Financial Statements9. Cultivate Your Money Resources10.Harvest Your Future
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Building a Sustainable Business
Developed by Minnesota Institute for Sustainable Agriculture & Sustainable Ag Network
Self-paced materialsMinar Business Plan exampleAvailable on-line free
http://www.misa.umn.edu/vd/bizplan.html
A Guide to Developing a Business Plan for Farms and Rural Businesses.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Building a Sustainable Business
Task 1 – Identify ValuesTask 2 – Farm History and Current
SituationTask 3 – Vision, Mission and Goals – Task 4 – Strategic Planning and
EvaluationTask 5 – Present, Implement and
Monitor Your Business Plan
A Guide to Developing a Business Plan for Farms and Rural Businesses.
2008 National SARE Conference t Kansas City, MO t March 25-27, 2008
Online ResourcesStart writing your business plan with INVenture ... a business planning tool to successfully launch a
new venture (formerly known as the AICC Business Planner).https://www.agecon.purdue.edu/planner/
An easy-to-use guide to help you focus your business ideas and make your consultation more valuable http://agviability.cornell.edu/pdf/Pre-businessPlanWorkbook.pdf
Fact sheets, analysis tools, videos and other educational materials to help you create and operate a successful value-added agricultural business. http://www.agmrc.org/agmrc/business/
Contacts
John C. Allen, Ph.D.Professor of Sociology Department of Sociology,
Social Work & Anthropology
0730 Old Main HillUtah State UniversityLogan, Utah 84322-0730
Phone: 435-797-0310Email:
Marilyn SchlakeAssociate DirectorNebraskaEDGE
ProgramCenter for Applied
Rural Innovation103 Miller HallUniversity of NebraskaLincoln, NE 68583-
0711
Phone: 402.472.41318
Email: [email protected]