Dr  Ajax  Kit  –  Concept  Brief  

Genesis    Since   last   entire   decade   there   is   so   much   noise   about   career   opportunities,   counselling   and  technology  in  education.  We  somehow  ignored  the  fact,  that  no  matter  how  many  career  options  kids  have;  their  friends  influence  most  of  their  decisions.  Chunks  of  people  opt  for  same  careers,  colleges,  and  coaching  classes  despite  having  different  IQ  levels  and  interests.  The  real  problem  of  our  the  kid  and  viz-­‐a-­‐viz  the  parent  is  “peer  pressure”        We  wanted  to  create  a  product,  which  could  cater  to  this  problem  in  some  way,  a  product  that  would  make   a   child   spend   time  with   himself,   thinking,   contemplating,   experimenting,   and   learning   rather  than   chatting   or   social   networking   all   the   time.   Our   answer   was   a   product   that   could   generate  curiosity,  free  thinking  and  decision  making  in  the  students.  

USP      

- No  hidden  commitments.  Enrol  students,  sell  subscription,  and  form  there  on  all  service  and  shipping  queries  are  handled  by  the  company    

- The   quality   of   product   is   extremely   high.   The   content   is   researched   and   created   by   IItians,  writers  from  US,  Canada  and  best  artists  from  around  the  country.    

- The  feedback  of  parents  and  kids  has  been  overwhelming.    

- Each  sales  partner  gets  a  sample  subscriptions  kit  and  promotional  materials  against  Rs  5000.  Zero  investment,  no  employees  needed  and  you  can  kick-­‐start  instantly  

 - Exciting  packages,  for  as  low  as  200rs.  It’s  a  very  popular  gift  item.  

 - Very  smartly  priced:-­‐  we  offer  heavy  discount  to  those  who  want  to  go  for  annual  subscription,  

we  also  offer  small  package  for  cautious  buyers.    Dr  Ajax  Kit  is  offered  in  4  different  subscription  packages:  -­‐  

   Subscription  Package   Price   Discount  12  months   1600/-­‐   33.33%  6  months   900/-­‐   25%  3  months   500/-­‐   17%  Single  Kit   200/-­‐   -­‐  

Product  Details  -­‐  Dr  Ajax  Kit        Dr  Ajax  kit   is   subscription  packet,   that   reaches   the  child  every  month.  This  Kit  consists  of  4  unique  curiosity-­‐generating  items.    

   1.  Comic  book  series  -­‐  Curiosity  through  stories:    These   are   comic   books,   which  feature   our   main   character,   DR   Ajax-­‐   the   misunderstood   genius.  Through  these  stories,  Dr  Ajax   takes  you  through  zoological  wonders,  scientific  miracles,   technology  of  future  and  wonders  of  nature.  It’s  extremely  entertaining  and  infectiously  educating.      2.  Noogle,  knowledge  magazine  :  curiosity  through  self  learning:  Noogle  stands  for  “Stuff  you  can’t  google”.  It’s  a  12-­‐paged  magazine,  giving  more  realistic,  deeper  and  advanced  information  about  scientific  concepts  appearing  in  the  comic  book  story  line.      3.  DIY  project:  Curiosity  through  experiment  Every  month  an  inventor  is  featured  this  section.  His  life  story  is  covered.  And  we  provide  an  amazing  paper   based  “model   making   kit”   of   an   invention.   For   example,   in   the   first   issue,   we   are   featuring  wright  brothers  and  students  will  get  to  make  a  "Biplane  Model".    4.Merchandize  gift:  Curiosity  rewarded!  Each  month  Dr  Ajax  kit  comes  with  a  surprise  gift  for  the  child.  In  the  first  month  the  gift  is  a  pocket  diary.  Future  months  can  contain  gifts  like,  pen,  t-­‐shirts  stickers,  posters  etc.    

Contact  info    Mail:  anirudh@pipedreamlabs.com  Phone:  +91  9867686667  Product  Website:  www.doctorajax.com  Comic  book  preview:  http://a.pgtb.me/cRCT    Company  website:  www.pipedreamlabs.com