Neil Chase and Todd Sawicki will moderate this interactive session in which they discuss with attendees the five pain points publishers face today. Moderators: Neil Chase, former svp, editorial, Federated Media @chaseneil Todd Sawicki, former CRO, Cheezburger @sawickipedia
Citation preview
1.Todd and Neil PresentThe Conference: Driving You to
DrinkDigital Publishing SummitSpring 2013
2. Todd Sawicki@sawickipediaNeil Chase@chaseneil 3. Had to
mention 4. RulesDrink every time one of the following words
describing a publisher pain(Inspired by the Official Conference
Agenda) 5. This is you on Tuesday 6. Swag(every time you grab a
piece - drink) 7. Double Shot Special: Oreo 8. Mobile(as in mobile
advertising, mobilemonetization, mobigeddon) 9. Private/Privacy (as
in private exchange, marketplace; alsocan include privacy and
cookie discussions) 10. Premium(as in premium advertising, premium
publishers, premium inventory) 11. Real Time*(as in real time
marketing; includes RTB) 12. Engagement(as in engage your
audience;engaging brands, customers) 13. Programmatic(as in
programmatic buying;includes programmatic guaranteed) 14. Native
(as in Native Advertising;synonym Content Marketing) 15. Todd
Sawicki@sawickipediaNeil Chase@chaseneil
