Download Media Kit & Editorial Calendar - · PDF fileBe seen in the careers portal ... job boards, etc.) will receive a company listing ... MEDIA KIT associationforum.org One-Half

ASSOCIATION FORUM CONTACT:

2018 MEDIA KIT

Brittany ThompsonMedia Director(352) [email protected]

MEDIA KIT

associationforum.org

Chief Staff Executive/President - 20.0%

No. 2 executive (COO, CFO) - 8.8%

Director/Vice President - 32.3%

Manager - 23.5%

Staff Specialist - 9.2%

Other - 6.2%

Purchase Authority:Recommend Specific Products/Services - 71%

Prepare/Approve Budgets - 63%

Review Products/Services - 61%

Make Final Purchase Decision - 45%

Less than $500,000 - 6.2%

$500,001 to $1 million - 5.8%

$1 to $2.5 million - 11.5%

$2.5 to $5 million - 21.4%

$5 to $10 million - 20.2%

$10 to $20 million - 14.4%

More than $20 million - 20.6%

Association Forum is the “association of associations” headquartered in Chicago serving a national and international community of members. We supply educational programming, professional development interest groups and networking events for the leaders of more than 1,600+ associations and more than 4,000 individual members.

80% of Association Forum member

organizations are national/international in scope.

66% of the events held by Association Forum member associations are outside of

Chicagoland are attended by more than 5.5 million people.

MEMBER’S ASSOCIATION BUDGETS: OUR MEMBERS:

ABOUT ASSOCIATION FORUM

BY THE NUMBERS: 66+34+z89+11+zOur member’s organizations spend nearly $2.6 billion on conferences, conventions and meetings annually.

Of the total $10.3 billion in annual Chicagoland expenditures, approximately $947 million is spent annually on printing, information tech services, web design, accounting and legal fees.

MEDIA KIT


73+27+z12+88+z47+53+z

*Results based on 2017 FORUM reader survey.

MEMBERS CONTINUALLY RANK FORUM MAGAZINE AS A TOP MEMBER BENEFIT.*

61% read FORUM magazine for at

least 15 minutes.

47% shared an article/issue with a colleague,

staff, or more.

12% visited advertiser’s website as a result of

seeing their ad in FORUM.

73% perceive companies that

advertise in FORUM as more supportive

of their industry than those who don’t.

Members rate the QUALITY OF WRITING

as the top feature for FORUM magazine.

61+39+z61% 47% 12% 73%

“ FORUM is my resource on association hot topics, trends and opinions of key industry leaders. There is always a reference I can share with my staff, colleagues and volunteers!”

- Ed Dellert, American Society for Gastrointestinal Endoscopy, Chief Policy and Learning Officer

“ If I get through FORUM Magazine and I don’t flag an article to save or to pass on to someone else, then I tell myself to slow down and re-read because there is always a takeaway!”

- Pauli Undesser, Water Quality Association, Executive Director

MEDIA KIT


MEDIA OPPORTUNITIESFORUM MagazineThe official magazine for Association Forum members. Distributed 9x/year.

Mobile FORUMA digital version of FORUM magazine that is available through our mobile app.

Careers at associationforum.orgBe seen in the careers portal of our website that is visited by over 25,000 members per month!

CEOnly® eNewsletterOur informative eNewsletter that is delivered to CEO members on a quarterly basis.

associationforum.orgUtilize the Association Forum website in order to showcase your company to our members.

Holiday Showcase® Program GuideIncrease your exposure in front of our members at the annual Holiday Showcase in December.

FORUM eAlertAn eblast that is sent out letting members know whenever a digital edition of FORUM is available.

This Week and Education Alert eNewsletterDeliver your message to more than 4,000 members every Monday (This Week) or Thursday (Education Alert) of the year.

NEW Association Forum Mobile AppAdvertise using Video and Banner ads on the Association Forum Event App.

MEDIA KIT


1x 3x 6x 9x

Full Page $3,400 $3,260 $3,100 $2,850

Two-Thirds Page $3,150 $3,000 $2,850 $2,700

Half Page $2,850 $2,750 $2,600 $2,450

Third Page $2,450 $2,325 $2,200 $2,095

Quarter Page $2,150 $2,075 $1,950 $1,850

Two-Page Spread $6,300 $6,000 $5,700 $5,350

Half Spread $5,250 $5,050 $4,725 $4,400

All prices listed net.

4-COLOR RATES

PREMIUM POSITIONS

EXCLUSIVE POSITIONS

1x 3x 6x 9x

Cover 4 $4,875 $4,500 $4,150 $3,850

Covers 2 & 3 $4,375 $4,000 $3,650 $3,350

OTOC $3,750 $3,600 $3,400 $3,175

CONTENT SPREADS:

Become a thought-leader among your peers and display your content side-by-side with your ad in this unique new position.

Three-Page Spread: $6,800

Two-Page Spread: $4,700

• Editorial must be at least 300 words per content page

• Each content page may include 2 images

• Three-Page Spread must follow a content-ad-content format

• All editorial is subject for review by Association Forum

*Digital option also available

1x 3x 6x 9x

Inside Front Cover Fold Out $9,750

Print Bellyband* $7,960

MEDIA KIT


FORUM DIGITAL EDITIONHOLIDAY SHOWCASE PROGRAM GUIDE DIGITAL EDITIONIn addition to print, each issue of FORUM magazine and the Holiday Showcase Program Guide are archived online and available digitally. Make sure your company has a lasting online presence by taking part in one of our digital options.

FORUM DIGITAL AND MOBILE ENHANCEMENTS:

MULTIMEDIA:

$1,250 per issue

VIDEO:• 100 MB maximum file size

• For optimal performance across our platforms, we recommend that videos be 4 minutes or under. You may send longer videos as long as they are under the maximum file size. However, you may encounter performance/buffering issues with the video

• Video should include at least ONE extra second of play, as clipping may occur or appear more pronounced

• Videos must be h264 format. GTxcel can convert the following to h264:– MPEG4 (3ivx, DivX, Xvid)

– MOV (Sorenson Video 3, H263, H264, animation)

– FLV (VP6 and Sorenson Spark)– WMV (WMV, WMV2,

MSMPEG,VC-1)– AVI (Indeo, Cinepak, Motion

JPEG, MPEG)

• File name should have no spaces, use dash (-) or underscore (_) instead of spaces. If there are spaces in the filename, tracking will not be available for the element.

• To make your videos easy to find in the tracking system please be sure to name it clearly.

LEADERBOARD AD – 728 X 90

$1,650 per issue

Located above the publication, just below the top menu.

File types accepted: .jpg, .gif, animated .gif

BELLYBAND – 500 X 175

$1,275 per issue

Located on top of magazine cover.

File types accepted: .jpg, .gif

BUTTON DRAWER AD – 180 X 150

$900 per issue

Located on the left-hand menu bar.


View past issues here: http://www.associationforum.org/forum/forum-archives

AUDIO:

Accepted Formats:• Waveform Audio (.wav)

• MPEG Audio (.mp3)

Audio File Setup• 100 MB maximum

• Filename should have no spaces, use dash (-) or underscore (_) instead of spaces. If there are spaces in the filename, tracking will not be available for the element.

STATIC BLOW-IN:

$775 per issue

• Image size: suggested maximum – 500 w x 300 h pixel (smaller images are acceptable)

• Supported image type: .jpg, .gif, animated .gif

MEDIA KIT


MOBILE FORUMThe interactive, mobile version of FORUM can be accessed by members before the print edition arrives in their mailbox. Take this opportunity to capture the attention of FORUM readers by utilizing animated, static or video-based sponsored blow-ins and custom welcome pages.

FORUM MOBILE APP SPONSORSHIP(All prices per month) 3 Months – $834

6 Months – $800

12 Months – $625

• Ad appears when reader downloads the FORUM App from the store

• Ad appears when reader opens the digital issue of FORUM

• Ad appears on the footer of every page

FORUM eALERT ADVERTISEMENT9 Issues: $6,500 | 6 Issues: $4,500 | 3 Issues: $2,500

• Include your ad on the email that is sent letting members know that the digital edition of FORUM is now available

• Specs: 160x600 banner with link

• Limit two advertisers per issue

FORUM 2018 - 2019 EDITORIAL CALENDAR


MONTH EDITORIAL AND EXTRAS SPONSORED CONTENT/ VALUE ADDEDDESTINATION

FEATURESAD

CLOSING

JUNE/JULY Marketing/Communications Bonus insert at Forum Forward

All business service providers who advertise in this issue and cater to marketing, communications and publishing will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion. Midwest Meeting 4/12/2018

AUGUST HR/Leadership Forum Forward Post-Event Coverage

Annual Directory: All half-page and full-page advertisers in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word description, a property/destination photo or company logo, with ad placement adjacent.

Resource Guide Focus 6/15/2018

SEPTEMBER Education & Program Development

All speaker bureaus, elearning and LMS providers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion.

All convention and conference centers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and property photo inclusion.

Chicago Meetings 7/13/2018

OCTOBERInformation TechnologyHow can associations bridge the disconnects between technology solutions and implementations, as well as the various departments working to implement them?

All Association Technology companies who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and headshot inclusion.

Partner Destination Meetings (Focus on suppliers in

destinations represented by

Partners)

8/9/2018

NOVEMBER/DECEMBER

Holiday Showcase Preview; Fundraising & Sponsorship

Bonus Distribution at Holiday Showcase®.Holiday Showcase Preview (Exhibitor

Focus)9/13/2018

JANUARY/FEBRUARY

Meeting Planning

All convention and visitor bureaus who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and destination or property photo inclusion.

All hotels who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and property photo inclusion.

Southeast Meetings 11/19/18

MARCH Membership All AMS, CMS and online community providers who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion. Northeast Meetings 1/11/19

APRIL Governance

All consulting firms who advertise in this issue will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250-word company description and logo inclusion.

All business service providers who advertise in this issue will be eligible for inclusion in the new product showcase and receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250- word new* product description and logo inclusion. *New: defined as a product or release less than one year old.

International Meetings 2/8/19

MAY Finance/Operations; Forum Forward Preview IssueAll business service providers who advertise in this issue and cater to business operations (financial services, insurance providers, recruiters, job boards, etc.) will receive a company listing (contact name, company name, mailing address, phone number, email address and website), a 250- word company description and logo inclusion.

West and Southwest Meetings 3/8/19

MEDIA KIT

MEDIA KIT


Two-ThirdsOne-Half Page Spread One-Quarter One-Third Square

One-Half Horizontal

One-Third Vertical

One-Half Vertical

One-Half Island

FORUM FRACTIONAL AD FORMATS

TRIM SIZE: 8.375 X 10.875

SPREAD AND FULL PAGE Width Depth

Full-Page Spread (BLEED) 17 11.125

Full-Page Spread (NON-BLEED) 15.75 9.875

Full Page (BLEED) 8.625 11.125

Full Page (NON-BLEED) 7.375 9.875

FRACTIONAL Width Depth

Two-Thirds Page 4.86 9.875

Half-Page Spread (BLEED) 17 5.563

Half-Page Spread (NON-BLEED) 15.75 4.938

Half-Page Island 4.86 7.375

Half-Page Horizontal 7.375 4.938

Half-Page Vertical 3.68 9.875

Third-Page Vertical 2.35 9.875

Third-Page Square 4.86 4.938

Quarter Page 3.6 4.938

ELECTRONIC FILE REQUIREMENTS• Please supply only a print-ready PDF file. We cannot accept any

native application file formats (no MS Word, InDesign, Publisher, etc.) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded.

• Do NOT include printer’s marks (crop marks, registration marks, etc.) in the file submission.

• Do NOT include a bleed with fractional ads unless specified.

• Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable.

• Black and white ads should use black only (not 4-color). Images should be grayscale.

• We use an on-screen soft-proofing process. You are not required to send a printed proof.

BELLYBAND SPECIFICATIONS

INSIDE FRONT COVER FOLD OUT SPECIFICATIONS

For questions about submitting artwork, please contact your Naylor Account Representative.

NOTE: Trim size is 8.375 x 10.875. For bleed, extend artwork 1/8” beyond all four edges, to arrive at bleed size above. Keep all text elements at least 1/2” inside all edges. FORUM is perfect bound.

Because of the variables involvedin the application process,crossover/matchups are notrecommended between theOverlap and Underlap ends.

BAND HEIGHT 4" minimum, to a max of 1/4" less than book height An 1/8" will be used to SS books, unlessBOOK WIDTH the thickness is greater.

BOOK SPINE

5

18.0625

4.1875 4.1875

0.156250.15625

0.5 8.375 0.5

UN

DERL

AP A

REA

OVE

RLAP

ARE

A

SPIN

E AR

EA

OVE

RLAP

EN

DS H

ERE

Front

5

SPIN

E AR

EA

3.68750.5

0.15625

58 3/8

5/32

THIS

ARE

A IS

CO

VERE

D BY

OVE

RLAP

NO

CO

PY S

HOU

LD B

E PL

ACED

HER

E.CO

LOR

AND

IMAG

ES S

HOU

LD R

EMAI

NW

ITH

BLEE

DS

8.375

Because of the variables involved in the application process, crossover/matchups are not recommended between the Overlap and Underlap ends.

An 1/8” will be used to SS books, unless the thickness is greater.

CUSTOMER:

.125 BLEED

SIZE OF THIS PANEL MAYBE REDUCED

IF BOOK DRILLS THIS PANELWILL NEED TO SHORTEN TOAVOID BEING DRILLED THROUGH

FLAP IFC IBC.125 BLEED

.125

BLE

ED

MAX8.25MAX

24.5

FOLD

FLU

SH T

RIM

.1

25 B

LEED

AFC - foldout cover

7.75

0.12

5

8.375

10.875

MAX

SPIN

E SI

ZE W

ILL

VARY

WIT

H P

AG

E C

OU

NT

FOLD 'A' DIRECTION

MEDIA KIT


Every attendee receives this program at registration and uses it in order to:

• Navigate the expo floor• Learn about education sessions• Plan their Holiday Showcase schedule

HOLIDAY SHOWCASE PROGRAM GUIDEInclude your company in the Program Guide for Association Forum’s 2018 Holiday Showcase® this December and be a part of the top-rated single-day, meetings-focused expo in the country. The Holiday Showcase Program Guide is distributed electronically to more than 4,000 members and attendees. Make sure your company has a lasting presence during and after the show!

HOLIDAY SHOWCASE PROGRAM GUIDE

DIGITAL OPTIONS ALSO AVAILABLE!

Premium Positions

Cover 4 $4,875

Covers 2 & 3 $4,375

OTOC $3,750

Exclusive Positions

Inside Front Cover Fold Out $9,750

Print Bellyband* $7,960

4-Color Rates

Full Page $3,400

Two-Thirds Page $3,150

Half Page $2,850

Two-Page Spread $6,300

Half-Page Spread $5,250

2018 Holiday Showcase Program Guide Space Deadline: 9/11/2018 Materials Deadline: 9/25/2018

DIGITAL EDITION RATES:LEADERBOARD AD – 728 X 90

$1,650 per issue

Located above the publication, just below the top menu.


BELLYBAND – 500 X 175

$1,275 per issue

Located on top of magazine cover.

File types accepted: .jpg, .gif

BUTTON DRAWER AD – 180 X 150

$900 per issue

Located on the left-hand menu bar.


SAMPLE BELLYBAND

MEDIA KIT


ASSOCIATIONFORUM.ORGOnline Exposure Stay in front of Association Forum’s online community by featuring your ad on www.associationforum.org. Our website averages more than 180,000 page views and 57,000 unique visitors per month!

MECHANICAL SPECS

PREMIUM PANEL: • Supported file types: JPEG or GIF (static ONLY)

• Color: 256 color max

• Size: 980x480 pixels

• 200k maximum

LEADERBOARD:• Supported file types: JPEG or GIF (animation allowed)


• Size: 728x90 pixels

VIDEO ADVERTISING:• Supported file type: MP4

• Size: 300 x 250

LEADERBOARD (728 X 90)4 total leaderboard positions are available.

Leaderboards 1 and 2:

3 Months – $1,000

6 Months – $900

12 Months – $800

Leaderboards 3 and 4:

3 Months – $900

6 Months – $825

12 Months – $750

5TH PANEL:

3 Months – $1,025

6 Months – $975

12 Months – $862

3RD PANEL:

3 Months –$1,125

6 Months – $1,075

12 Months – $962

1ST PANEL:

3 Months – $1,350

6 Months – $1,150

12 Months – $1,020

NEW EXCLUSIVE VIDEO ADVERTISINGRATES - 30 second video: $4,000 60 second video: $8,000

1 min 30 sec video: $12,000

WEB BANNER RATES(All prices per month)

PREMIUM PANEL (980 X 480)Premium Panel ensures a highly visible placement on either the 1st, 2nd or 3rd panel of the home page banner.

MEDIA KIT


ASSOCIATIONFORUM.ORG VIDEO ADVERTISINGGet in front of members by placing your company’s video on the homepage of associationforum.org. Reach nearly 4,000 members who represent more than 44,000 association professionals with this exclusive position.

VIDEO ADVERTISING RATES 30 SECOND VIDEO – 1 MONTH

$4,000

60 SECOND VIDEO – 1 MONTH

$8,000

1 MIN 30 SECOND VIDEO – 1 MONTH

$12,000

MECHANICAL SPECS

VIDEO ADVERTISING:• Supported file type: MP4

• Size: 300 x 250

MEDIA KIT


CEOnly NEWSLETTER The CEOnly eNewsletter is distributed on the first or second Wednesday of every other month.

RATES:(All prices per issue)

LEADERBOARD (600 X 150)

1 issue – $2,500

4 issues – $2,250

ADVERTISER CONTENT FEATURE 1Includes 70 words, 1 image (125 x 125)

1 issue – $1,500

4 issues – $1,350

ADVERTISER CONTENT FEATURE 2Includes 70 words, 1 image (125 x 125)

1 issue – $1,500

4 issues – $1,350

BOTTOM LARGE RECTANGLE (275 X 350)

1 issue – $2,000

4 issues – $1,800

BOTTOM LEADERBOARD (600 X 150)

1 issue – $1,600

4 issues – $1,400

MECHANICAL SPECS• Supported file types: JPEG or GIF (static only)


• Leaderboard Size: 600x150 pixels

• Bottom Large Rectangle Size: 275x350 pixels

• Advertiser Content Feature: 125x125 pixels and 70 words

CEOnly Newsletter Schedule: November - TBD - Ad closes 11/1/17 February 2018 - TBD - Ad closes 2/7/18May 2018 - TBD - Ad closes 5/3/18August 2018 - TBD - Ad closes 8/2/18

MEDIA KIT


THIS WEEK eNEWSLETTERStart the week off right by aligning your message with the must-read Monday update that’s delivered to more than 4,000 Association Forum members. This Week is also available and archived online for all Chicagoland association executives!



• Premium Option Size: 650x200 pixels

• Banner Option Size: 650x100 pixels

• Partner Ad Size: 200x200 pixels

PREMIUM OPTION—EXCLUSIVE (650 X 200)

1 Month – $2,500 – $625 per week (1-12 weeks)

3 Months – $6,344 – $550 per week (13-23 weeks)



Premium option includes 650x200 pixel banner ad with hyperlink.

BANNER OPTION (650 X 100)





Includes 650x100 pixel banner ad with hyperlink.

PARTNER ADS (200 X 200)





Includes 200x200 pixel square ad with hyperlink.

MEDIA KIT


EDUCATION ALERT eNEWSLETTERReach key Association Forum Members through the Education Alert enewsletter!

Every Thursday, more than 4,000 of Association Forum members receive the Education Alert email that informs them of the upcoming education and events taking place at Association Forum.



• Premium Option Size: 650x200 pixels

• Banner Option Size: 650x100 pixels

TOP BANNER—EXCLUSIVE (650 X 200)

1 Months – $ 900 - $225 per week (1-12 weeks)

3 Months – $ 2,250 - $188 per week (13-23 weeks)



LEADERBOARDS—2 AVAILABLE (650 X 100)

1 Month – $750 - $188 per week (1-12 weeks)




MEDIA KIT


CAREERS AT ASSOCIATIONFORUM.ORGOnline Exposure

Stay in front of Association Forum’s online community by featuring your ad on the careers section of associationforum.org. Powered by Boxwood Career Solutions, our Careers section is a valuable member resource that allows visitors to easily find jobs, calculate salary, upload their resume, find diversity initiatives and more.

BANNER RATES(All prices per month)

HORIZONTAL BANNER (468 X 60):

Horizontal Banner will feature 3 rotating advertisers.

3 Months – $360

6 Months – $340

12 Months – $320

2 STANDARD TILES (125 X 125):

The top and bottom tile ads will have 3 advertisers rotating in each position.

3 Months – $225

6 Months – $213

12 Months – $200

MECHANICAL SPECS

HORIZONTAL BANNER:

• Supported file types: JPEG or GIF (static ONLY)


• Size: 468 x 60 pixels

• 200k maximum

STANDARD BANNER TILE:

• Supported file types: JPEG or GIF (animation allowed)


• Size: 125x125 pixels, 50k maximum

MONTHLY WEB STATISTICS*Average pageviews: 85,013

Average Sessions: 17,091

*Stats from 8/16 - 8/17

MEDIA KIT


Association Forum Mobile Apps Advertise on any of the Mobile Apps for our signature events for additional exposure to our members. Advertising is only available for Signature Events (Forum Forward, SmartTech and Holiday Showcase).

HOME SCREEN BANNER RATESSIGNATURE EVENT BANNER (960 X 450)

$750 per event

Documents

Download Media Kit & Editorial Calendar - · PDF fileBe seen in the careers portal ... job boards, etc.) will receive a company listing ... MEDIA KIT associationforum.org One-Half