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Caribbean Tourism Organization (CTO) State of the Industry Conference Vijay Bathija Senior Director Network Planning September 16-17, 2011
PRIVILEGED & CONFIDENTIAL 3
Air Canada is North America’s premier international airline
Air Canada has an extensive global network, with hubs in
three Canadian cities – Toronto, Montreal and Vancouver
Voted Skytrax 2011 Best International Airline in North America
AC serves 178 cities around the world
AC and its regional partners operate up to 1,500 flights daily
Air Canada is building an International Powerhouse
Well positioned for Trans-Atlantic growth through the A++ JV with
United and Lufthansa (now including LH affiliates)
Strong network to Asia with year-round daily service to Hong Kong,
Tokyo, Beijing and Shanghai from Toronto and Vancouver, Seoul
from Vancouver, and seasonal service between Calgary and Tokyo
PRIVILEGED & CONFIDENTIAL 4
Boeing 777 represents the flagship long-haul aircraft, while 767
is the backbone of the fleet:
12 777-300ER – 349 seats
6 777-200LR – 270 seats
8 330-300 – 265 seats
30 767-300ER – 191 to 260 seats
On order: 37 787-8/9
Variety of narrowbody aircraft allows AC to serve a variety of
markets effectively:
86 319/320/321 – 120 to 174 seats
60 E75/E90 – 73 to 93 seats
15 CRJ-705 – 75 seats
20 Q400 – 70-74 seats (by Aug 2012)
44 CRJ – 50 seats
60 DH8-100/300 – 37-50 seats
17 Beech 1900 – 18 seats
AC operates a varied fleet to serve a variety of markets
Operated by Air Canada Express carriers under various capacity purchase agreements
PRIVILEGED & CONFIDENTIAL 5
International fleet operates with Executive
First Suites with fully flat beds – best in
class product
North America mainline fleet features
touch-screen TV at every seat – unique
among legacy carriers
However, limited planned fleet growth until
787 arrival in 2014
Growth prior to 2014 requires increased
aircraft utilization or reduction of flying
elsewhere
AC offers a premium inflight experience that matches and
exceeds most legacy carriers
PRIVILEGED & CONFIDENTIAL 8
Air Canada’s Growing International Route Network
NEW DESTINATIONS
SINCE 2009:
Geneva
Brussels
Copenhagen
Barcelona
Athens
PRIVILEGED & CONFIDENTIAL 9
Canada’s largest city and financial powerhouse with a
population of 5.5 million in the Greater Toronto Area
Ranked as the most multi-cultural city in the world by
UNESCO
World Class facility to support the goal of World Class Hub
Terminal 1 – all Star Alliance carriers under one roof
Superior experience vs US gateways and legacy carriers
Large local demand to all continents
Strong VFR traffic to Europe, Asia and Latin America
Excellent geographical position for connection traffic
between South America – Asia and North America –
Asia/Europe
AC is building an International Powerhouse at YYZ
PRIVILEGED & CONFIDENTIAL 10
Air Canada offers the most extensive network from
Canada to the Caribbean and Mexico
30 destinations
140 flights a week in Peak Winter
PRIVILEGED & CONFIDENTIAL 11
New Routes / Increased Frequency (W11/12)
Focus on Sun Markets for the Winter
PRIVILEGED & CONFIDENTIAL 12
Strong Sun Growth in Winter 2011/2012
Three new sun
markets with
weekly service
from YYZ hub
Continued
growth in
capacity to many
more markets
New Destinations:
YYZ-St. Thomas1x weekly 319 D6 24Dec-14Apr
YYZ-St. Kitts 1x weekly 319 D5 23Dec-13Apr
YYZ-Curacao 1x weekly 319 D6 24Dec14Apr
New Routes*:
YOW-Holguin 1x weekly E90 D4 24Dec-14Apr
YUL-Ixtapa 1x weekly 319 D5 23Dec-13Apr
YHZ- Turks (PLS) 1x weekly 319 D4 16Feb-03May
Capacity Increases:
YYZ- West Palm Beach #2 daily second flight
YYZ-Orlando Upguage to 321
YYZ-Liberia +1/7 on D1 to 3x weekly on D147
YUL-Punta Cana now daily from 5/7
YUL-Nassau +1/7 to 2x weekly on d67
YYZ-PLS +1/7 on D5 to 5x weekly on D13567
YYZ-San Juan + 1/7 on D6 to 3x weekly
YYC-Hawaii Increases
* Subject to government approval
PRIVILEGED & CONFIDENTIAL 14
Cyclical
Economic
Environment
High
Fixed
Costs
Market
Dynamics Government
Regulations
Rising
Oil Prices
Global
Competition
Canadian GDP Growth vs. Air Travel Demand
5%
15%
-5%
-15%
1975 1980 1985 1990 1995 2000 2005
Real GDP
Traffic
Canadian GDP Growth vs. Air Travel Demand
5%
15%
-5%
-15%
1975 1980 1985 1990 1995 2000 2005
Real GDP
Traffic
The Airline Industry is a Dynamic Business
PRIVILEGED & CONFIDENTIAL 15
Volatility in the price of oil continues to be a major
concern to all airlines
PRIVILEGED & CONFIDENTIAL 16
Air Canada is Always Looking for New Opportunities
Air Canada is interested in the following:
International markets with year-round demand, with good corporate demand to both Canada and beyond
Markets with low market share penetration for AC and its Star Alliance partners are of particular interest
Transborder and domestic routes that help drive the international powerhouse strategy Summer seasonal, high-volume European leisure routes from Eastern Canada (high-density 767 aircraft) Leisure Winter Sun opportunities from all points in Canada (high-density A319 aircraft)
PRIVILEGED & CONFIDENTIAL 17
The Network Planning Process
1 Year and beyond
Strategic Long Term
Conduct market research, focus on broad regional growth opportunities and determine priorities for upcoming seasons
Includes longer term fleet planning
8 Months – 1 Year
Strategic Medium Term
Focus on specific markets, conduct financial evaluations, finalize deployments and route network for upcoming season
4 Months – 8 Months
Tactical Medium Term
Optimize capacity, adjust frequency and gauge according to demand, pursue opportunistic growth
2 Weeks – 4 Months
Tactical Short Term
Adjust fleet allocation and schedule based on current booking patterns and demand
Day of Departure
PRIVILEGED & CONFIDENTIAL 18
Partnering with Airports and Communities to Grow
Service
Airport Interest
Long term strategy of the airport for sustainable service
Establishing an economic driver in the community
Competition - What is my USP
What does Air Canada have to offer that will attract customers
Why attracts customer to your destination
Community Links
Local economy stimulated by new service
Offers new business opportunities (cargo, tourism, business)
North Bound Traffic
VFR – Visiting Friends and Relatives
PRIVILEGED & CONFIDENTIAL 19
New Market: Martinique
Airport Interest
Martinique Promotion Bureau highlighted the opportunity
Promotion Bureau and the airport met with us to present details of the opportunity
Competition - What is my USP
Air Canada is largest carrier in Canada and to sun spots
For Canadians: new Sun destination spot
French connection
Community Links
Hotels and tourism stimulated by added flight
North Bound Traffic
Potential VFR traffic and connecting traffic from Montreal
New FDF flights started in July 2009 and now operate year round. Win-Win for All
PRIVILEGED & CONFIDENTIAL
Privileged & Confidential 20
Vijay Bathija Senior Director, Network Planning [email protected]
Thank you for your support!