1. Down Home Advertising Jessica, Jordan, Makayla, Hillary
Advertising Campaign for the City of Poplarville
2. Introduction Three month campaign We have included: 1.
Flipsnack 2. Radio ads 3. Billboard 4. Animoto 5. City logo design
along with a brand platform and slogan. 6. T-shirts, Bags, Hats,
and bumper stickers all representing the logo and slogan.
3. Logo, Slogan, Brand Platform Design- your life, Build- your
dreams, Enjoy- this town !!! According to
www.governing.com/topics/, ***McEachern explains, a brand, is what
they say about you when your not around. Graphic
Design-$25/hour,4hrs=$100 Locally done At JuJus T-shirt prinitng
Brand platform- the force behind all messaging efforts for the
city: For those seeking to design their life and build their
dreams, Poplarville Mississippi is where southern hospitality is at
its best so you can enjoy this town, while being only about 45
minutes from almost anywhere, including New Orleans, LA,
Hattiesburg, MS and the Mississippi Gulf Coast, so even your
biggest endeavors can be rewarded. Mississippis Blueberry
Capitol
4. Example for Merchandise Ideas for merchandise to be branded
with logo (T-shirts) 24 shirts with a four color process will cost
$11/shirt Plus $40 screening Total= $304 The more shirts the less
expensive*** Locally done at JuJus Follow your heart is where you
can start
5. Vista Print Merchandise Hats- 20 @ $9.74 / sell @ $15.99
Bags-20 @ $8.45 / sell @ $17.99 Bumper stickers- 50 @ $2.60 / sell
@ $6.00 Total= $506.77 Merchandise to be sold at Blueberry Jubilee
and area businesses All profit will be used for future campaign
costs.
6. Flipsnack Two flipsnack pages: One to target families and
shoppers One to target businesses to come to Poplarville !
http://www.flipsnack.com/FDA899FEFB5/
poplarville-people-poplarville- business.html Total cost= $ 72 for
three months
8. Reach and Target for Kicker108 52 % OF COUNTRY LISTENERS ARE
FEMALE 48 % OF COUNTRY LISTENERS ARE MALE A GREAT BALANCE OF
LISTENERSHIP 53 % EARN $50,000 OR MORE 25% EARN $75,000 OR MORE
LISTENERS WITH MONEY TO SPEND 37 % ARE WORKING WOMEN DECISION
MAKERS, MONEY SPENDERS 92 % GRADUATED FROM HIGH SCHOOL MORE LIKELY
TO BE EMPLOYED WITH MONEY TO SPEND 55 % ATTENDED COLLEGE MORE
AFFLUENT, BETTER JOBS 77 % LOGGED ON TO THE INTERNET PAST MONTH
KEEP UP WITH TECHNOLOGY & USE IT 86% LISTEN TO RADIO ON AN
AVERAGE WEEKDAY 100% LISTEN TO RADIO DURING A 7 DAY WEEK YOU CAN
REACH COUNTRY LISTENERS EVERY DAY!
9. Kicker108 Radio Advertising Friday, May 22nd and Monday May
25th -Is the stress of work and the big city life bringing you
down? Are you ready for a weekend retreat or looking for a quite
place to get away? Poplarville, Mississippi gives the small town
feel while offering the best of main street shopping, southern
foods with a Cajun twist and quaint little inns. This is surely a
town you dont want to miss. Friday, May 29th-Design, Build, Enjoy!!
Follow your heart, Poplarville, Mississippi is where you can start!
Come enjoy this town with us on June 13th from 8am to 4 pm for our
annual Blueberry Jubilee, come get a taste for what Poplarville's
all about!!! Will run 5am-7pm Total= $135.00
10. Kicker 108 Radio Advertising Monday June 8th, Wednesday
June 10th, Friday June 12th @ $135 -Join us for the Blueberry
Jubilee and you will see our small town shopping and our big
hospitality!! June 13th 2015. Be here by eight you dont want to be
late!! All events end at 4 pm. Down Town Poplarville, on Main
Street!!! (run once a day) Wednesday, July 1st @$45 From our quaint
little inns to our southern food with a Cajun twist, Poplaville
Mississippi is a town you dont want to miss. Located only about 45
minutes from Hattiesburg,MS, the Mississippi Gulf Coast, and New
Orleans, LA. Come by for the Fourth of July and say Hi!!! Both run
3:00pm to 7:00pm Total $180
11. Kicker108 Radio Advertising Saturday July 4th, (run twice)
@ $64- - Design your American life, Build your American dreams,
Enjoy this American town! And you can do it all in Poplarville
Mississippi, centrally located only about 45 minutes from
Hattiesburg, New Orleans and the Mississippi Gulf Coast. Freedom is
nothing else but a chance to be better. Be better !!! Happy Fourth
of July from Poplarville Mississippi!!! Airs from 10:00am to 3:00pm
Live 60sec. Morning Show with Mayor, Friday July 10th . FREE!!!
Total= $64
12. Billboard Our billboard will be located on interstate 59
one mile before the Poplarville Necaise exit; exit 27 According to
Lamar Ad., this billboard is projected to get 112,000 views,
reaching 71.6% of viewers in four weeks!!! Size will be 14X48 Cost
for Advertisement= $1000.00
13. Mississippis Blueberry Capitol Follow Your Heart This is a
Great Place to Start!!! http://poplarville.org/ Stop by Exits 27
and 29
14. Animoto Targeting familys to come to Poplarville Telling
businesses why business is good in Poplarville Mississippi!
Advertising the blueberry jubilee to get shoppers, familys and
business people in Poplarville to see all that the town has to
offer!!! Shown three months (May, June, July) Total= $117 for three
month plan plus $15 to boost $5/month = $132
15. Animoto Video Example
https://animoto.com/play/IEBJdZKlpdyDA MjcpSFf0g date to post= May
1st, 2015 https://animoto.com/play/GRrePI4B8IYaq yv1ThjJxA date to
post = May 18th, 2015 https://animoto.com/play/K7VuCwTACidF
E0hGPESZPA date to post= June 15th, 2015
16. Managing Budget Flipsnack=$72 Radio AD= $379 Billboard=
$1000 (4week advertisment) Animoto=$132 Graphic design logo=$100
Shirts=$304 Merchandise from vista print=$506.77 Agency fee=$506.23
Total Price=$3,000