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S1 Advertising Campaign Presentation Skills Mr Burton

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S1 Advertising Campaign. Presentation Skills Mr Burton . Agenda. During today’s session you will learn about: What a presentation is? Why are they important ? How to develop your presentation skills Easy to apply strategies to make the most of your presentation - PowerPoint PPT Presentation

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Page 1: S1 Advertising Campaign

S1 Advertising Campaign

Presentation Skills

Mr Burton

Page 2: S1 Advertising Campaign

AgendaDuring today’s session you will learn about:

What a presentation is?Why are they important ?How to develop your presentation skills Easy to apply strategies to make the most of

your presentationWhat makes a good and bad presentation

Page 3: S1 Advertising Campaign

What is a presentation?A presentation is a noun and can be defined as:1. an act of presenting. 2. the state of being presented. 3. a social introduction, as of a person at court. 4. an exhibition or performance, as of a play or

film. 5. offering, delivering, or bestowal, as of a gift.

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What is a presentation?Simply put, a presentation is a performance in

which the presenter (you) give information about: A topic A productA serviceOr Drummond Community High School

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Why are they important? Throughout the business and social

communities, presentations are used to tell stories, win business, present strategies and develop skills.

If you are good at delivering presentations then your audience will believe in you, your product/service and what you are telling them.

An interview is a form of presentation

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A good presentationWhat do you think was good about these

presentations? Can you give reasons why they were

successful presentations? What techniques can you identify? How would you use them?

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The Six CsConfidenceComposureClarityCommunication ContentCompetence

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Confidence & ComposureThe audience wants to listen to a confident

presenter Audiences believe someone who is confident

with the material By having composure, you are showing

confidence.

Signs of a lack of confidence and composure include: Fidgeting, swaying, jangling change, saying “umm”, and repeating yourself.

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Clarity & CommunicationClear communication is vitalYou need your audience to know:

What you are selling Why they should buy it What’s the benefit to them

By the end of your presentation, the parents should be left in no doubt why they should send their children to DCHS.

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ContentContent is what you put into your

presentation. Keep it relevant Keep on task Keep it simple

• Know your subject, after all, YOU ARE THE EXPERT.

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Competence Audiences will be more likely to be convinced

by a presenter they believe knows their subject.

Be prepared to answer a range of questions by thinking about the questions that people MIGHT ask before you give the presentation.

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By following the 5 P Plan you will achieve the 6 Cs.

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How can we achieve the 6 Cs?Through applying the 5 P Plan.Planning Preparation PracticeProfessionalismPerformance

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Planning In your early planning phase you will need to:

Identify your audience Define and refine your messageWork out the features and benefits that will

appeal to the audience. NB People are more likely to buy benefits than

features.

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Preparation Identify roles or parts for different members of

the team. Designate roles on strengths not weaknesses (not

everybody needs to be part of the presentation team)Work out a time line that is realistic and within

the guidelines of the task. Visit the room before hand, and check the

equipment works.

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Practice Practise in front of a mirror Practise at home Practise with the groupPractise with a sample audience and ask for

feedback and where you can improve Practise the timings.

You can NEVER practise TOO much.

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ProfessionalismAlways be Professional – from start to finish!

Speak to members of your team with respect.Disagree, discuss – don’t argue! Dress smartly – ties up, hoodies off etc!Treat your audience (your customer) with

respect. If you don’t know an answer, say so and say

that you will get the answer at a later time. Then, get the answer from an expert (teacher etc).

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Performance Whilst practising you will have honed your

delivery skills which will include the essential ingredients of a successful presentation: Eye contactNatural gesturesHumour (if appropriate) The 6 Cs!

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The Young Apprentice What do you think was good about these

presentations? Can you give reasons why they were

successful presentations? What techniques can you identify? How would you use them?

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A bad presentationNow you should be able to identify what these

presenters should have done better.

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Summary By following the 5 P Plan

Planning - Preparation Practice - Performance

ProfessionalismYou will be able to give a presentation that

shows: Confidence & Composure Clarity & Communication Content Competence

Page 22: S1 Advertising Campaign

Any Questions?