Dora ADLOVITS / Edith MAYERHOFER. Young Lions 2013 MEDIA Competition

Dora ADLOVITS / Edith MAYERHOFER

Young Lions 2013 MEDIA Competition


An ordinary day in Vienna…

… except of

Die SONNE scheint für alle gleich

Die SONNE scheint für alle gleich

Wo wären Sie jetzt, ohne Ihre Ausbildung?

http://www.google.at/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L43sb4aETmQKAM&tbnid=rhsMsoPiKfAJuM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.quoka.de%2Fkinder-baby-spielzeug%2Fbaby-und-kinderartikel%2Fc1020a102933775p64897799%2Fikea-kinder-tafel-gebraucht-guter.html&ei=rLlFUcy5DcnePeDcAQ&bvm=bv.43828540,d.Yms&psig=AFQjCNHmjvqisGFT6wkLul9atnMh7zmiEg&ust=1363610381588171





























































































Wo wären Sie jetzt, ohne Ihre Ausbildung?

• Create high awareness fast by Guerilla Marketing

• Blackboards with phrases all over Viennai.e. „What would you‘ve reached by now, without your education?“

• No direct hint to SONNE

• Added media value by Word-of-Mouth-effect

online

offline

• Revealing SONNE International as the organizer of the activity


Guerilla Action

SEM CampaignSocial Activiation FB Ad Space UnitFB Sponsored Ads

Page Post AdTwitter Postings

Targeted newsletter directly to the decision

makers


Media Share of budget

Social Media (Facebook, Youtube, Twitter) 40%

Search Marketing 24%

PR-activities (radio, TV, print) 20%

Newsletter 16%

Documents

Dora ADLOVITS / Edith MAYERHOFER. Young Lions 2013 MEDIA Competition