UNIQUE VALUE PROPOSITION DON’T WORRY, WE’VE GOT YOUR

BUTT COVERED”

THE SIX LIFE LESSONS

• Trust your gut- the gut is like a muscle. The more you trust it, the stronger it gets.

• Get off autopilot-learn how to think for yourself.

• “No” means nothing. Don’t even listen to the word. Learn perseverance.

• Embrace what you don’t know as a gift. Let your lack of knowledge be your gift.

• Creativity can be found everywhere if you are open to it.

• Select a supportive network. What you think about yourself is the most important opinion of all.

Innovation

• She took an existing product and cut the feet off.

• She knew her target market was for women, who would be receptive to a new type of undergarment.

• Her latest innovation is a line of undergarments for men.

Act on what you believe

• Make it happen, come hell or high water.

THE GIVING PLEDGE

• Initiative to encourage the world’s wealthiest people to donate to charity

• She donates half of her annual income to fund women’s initiatives.