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Don’t Get Burned by Hot Water
Get Set for April 16 Code
Changes
Gregg Holladay, National Water Sales
Manager, GE Appliances
our community
75+ leading builders
intell
innovation
openness
consumer values
home performance
builder-to-builder
leadership
collaboration
business + quality management
Our Speaker: Gregg Holladay, GE Appliances
• 30 years in the appliance and
building industry
• Regularly educates builders,
utilities, plumbing distributors,
plumbers, weatherization
providers and architects
Water heating is the
2ND LARGESTexpense in U.S. homes, accounting for 14-18%
of homes utility bills
Source: Energy.gov
$400-600the amount of money the average
household spends on water heating
EACH YEAR
The Cost of Water Heating
2014 Energy Guide
Universal Symbol for Energy Efficiency created in 1992
1st Energy Star HVAC – 1995
1St Energy Star Water heater - 2009
Energy Star• 2009 – First year for Energy Star ratings on
water heaters as a category
Type of Heating Source• Must be a Heat Pump water heater
Energy Factor Rating• Must be 2.0 or higher Current electric water
heaters are only .90-.95
First Hour Delivery• Must deliver 50 GFH
Warranty• Must have 6 year minimum parts warranty
What makes a water heater Energy Star?
Earn 4-7 HERS points
Count Down
To
April 16th!
Will require ALL water heaters
to be more efficientMust be ~95% efficient or more
Must have a Energy Factor of 0.95
New DOE Standards effective April 16, 2015, Source:
Energy.gov
2” taller
2” wider
MUST MAKE
CHANGES TO MEET
STANDARDS• More insulation for tank
• Larger diameters
• Taller height
NO CHANGES!Heat Pump
heaters already
meet 2015 DOE
standards with a
2.0 Energy Factor
Electric Resistance Heat Pumps
GEH50DEEJSC & GEH80DEEJSC have a 3.1 Energy Factor
Will become more
costly and will require
more space in homes
New DOE Energy StandardsElectric Water Heaters 55 gallon & under
Must be ~200% efficient or more
Must have an Energy Factor of 2.0
Standard electrics
will go away
HEAT PUMP
Is the only technology
capable of
meeting/exceeding the
new standards
Electric Resistance
GEH50DEEJSC & GEH80DEEJSC have a 3.1 Energy Factor
Electric Water Heaters above 55 gallon
New DOE Standards effective April 16, 2015, Source:
Energy.gov
NO CHANGES!Heat Pump water
heaters already
meet 2015 DOE
standards with a
2.0 Energy Factor
Designed to
meet 2015
Energy Star
requirements
Heat Pumps
http://www1.eere.energy.gov/buildings/appliance_standards/product.aspx/productid/27
10
New DOE Energy Standards
Will require ALL water heaters to be more efficient!
11Resellers determine their own resale pricing.
January 2012
200% Efficient or Higher94.5% Efficient
$300 Federal Tax Credit
2013
New Opportunity
Water Heater
Heat Pump vs. Standard Electric
2014 Energy Guides shown. *$388 Savings based on DOE test procedure and comparison of a 50-gallon standard electric water heater using
4879 kWh per year vs. the GeoSpring™ Hybrid Water Heater using only 1830 kWh per year and national average electricity rate of 12 cents per
kWh.
$558
- $170
$388=
EF=.95 EF=3.1
The first water heater that
pays for itself!
Heat Pump Water Heater Growth
Total market transformation just around the corner …
What will you do?
Estimated Volume
Competitive overview
*Resellers determine their own advertised and resale prices
Compare sizes, installation requirements, efficiency, and warranty
Brand
AO
Smith/
Whirlpool
Kenmore
AO Smith /
Kenmore /
Whirlpool
Rheem AirGenerate
GE
GeoSpring
Pro 50l
GE
GeoSpring
Pro 80
MSRP* $1200 $1599 $1877 $1199 $2199 $1299 $1999
Capacity 50 60 80 50 66 50 80
Energy Factor 2.75 2.4 2.3 2.45 2.35 3.1 3.1
Operating Cost $192 $220 $226 $215 $182 $170 $170
1st hr - Gallons 67 68 84 57 70 67 92
Water Connection Side Side Side Side Side Top Top
Connected No No No No No ConnectPlus ConnectPlus
Depth (in.) x
Height (in.) x
Width (in.)
22 x 63 x 2224.5 x 67.5 x
24.524.5 x 81.5 x 24.5
21 x 75.5 x
21
25.5 x 70.5 x
25.5
22.5 x 60.75 x
21.7527 x 72.5 x 25
Efficiency VS Cost of Operation
15
Standard Gas Tank
• 58% efficient
• Not Energy Star
Standard Electric
• 90% efficient
• Not Energy Star
Gas Tankless
• 83% efficient
• Energy Star
Heat Pump Water
Heater
• 310% efficient(GeoSpring)
• Energy Star
Zone 5
5 -
7POINT
S
*Calculations performed with a RESNET accredited software. Validate with your local HERS rater
Zone 6
5POINT
S
Zone 4
4 –
7POINT
S
Zone 3
4 –
6POINT
S
Zone 2
7POINT
S
Zone 1 5POINT
S4 to 7 POINTS
ACROSS ALL CLIMATE ZONES
Consult your local HERS
rater. View a certified list of
HERS Raters at RESNET.US
Reduces HERS scores
How it works& Installation
17
• Heated refrigerant flows through the coils to heat water in the tank
• Coils are external and surround the porcelain lined tank to
prevent corrosion and calcium build-up
External condenser coils
• Evaporator draws in ambient heat using a fan
• Evaporator absorbs the heat and the compressor increases
the temperature and pressure of the refrigerant
Heat pump
Inside the tank is just like a standard water heater. Two electric
heating elements alternate to aid in heating water when faster
water recovery is needed.
Tank and electric elements
How Heat Pump Water Heaters Work
*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per year
Reduce water heating expenses up to 69%*
What’s the Same as a Standard Electric
19
Same volume of water as standard electrics
• 67 gallon first hour delivery (50 Gallon)
• 92 gallon first hour delivery (80 Gallon)
Designed for installation in similar footprint as
standard electric units:
• Basement, garage, closet, utility
room, attic
Same plumbing connections (GE)
• ¾” connections on top
• (2) standard electric elements
• Standard T&P relief value
Same electrical connections
• Top – 30 amp
Based on 2015 models
What’s Different than a Standard Electric
20
Air Space Requirement
• 700 cubic feet or louvered door
w/240 sq. in free air space
Clearance for Service
• 7” around heater
Condensate Drain Line
• Removes up to 2 qts of moisture
• Can be tied to HVAC drain
Air Filter
• Needs periodical cleaning
• Rinse and replace
Duct Kit – push/pull air if needed
21
GeoSpring™ ducting kit
GVK8HS
• The GeoSpring™ ducting kit provides
flexibility of installation in living areas and
confined spaces for maximum comfort
• Consisting of an inlet duct adapter with filter,
an outlet duct adapter, and associated
hardware this kit makes it possible to install
GeoSpring where the total volume of air
recommended for non-ducted GeoSpring
installations (10’x10’x7’) may not be available
Utility Incentives
22
INSTANT Utility Incentives
UpstateNew York
Washington, Oregon, Idaho, & MontanaConnecticut
$300$200$400$300
$400
INSTANTLY INSTANTLY INSTANTLY
7/31/14 to 12/03/14Until 12/31/14Until 12/31/14
Why sell a standard electric in these markets?
Retail promo
Retail off promo
Contract
Vermont
$550Contract only
INSTANTLY
Until 12/31/14
extended!
MAIL-IN Utility & State Rebates
Pensacola –
$250Gulf Power
Orlando - $650OUC
Atlanta - $250Georgia Power
Carolinas - $350 /
$250Duke Progress Energy, Duke
Energy/SCG&E
Tallahassee -
$300City of Tallahassee
Seattle - $500Puget Sound Energy,
Seattle City Light
Idaho Falls -
$350Rocky Mountain Power
Oregon - $600Energy Trust of Oregon
Montana - $500Montana State Tax
Credit
Denver - $450Xcel Energy, Black Hills
Energy
Portland - $150Energy Trust of Oregon
Yakima - $600Pacific Power
Austin - $800Austin Energy
Kentucky - $550LG&E, KU
Kentucky State Tax Credit
Columbus OH -
$500AEP Ohio
San Francisco -
$500PG&E
Los Angeles -
$200SCE
Sacramento - $600
($1,000 until 7/31)SMUD St Louis - $500
Ameren MO
Maryland - $500BGE, Pepco, Smeco
Massachusetts -
$750MassSave
Pennsylvania -
$300/$400PPL, First Energy / PECO
Maine - $300Efficiency Maine
New Hampshire - $500NHSaves
New Jersey - $500NJCEP
Vermont - $550Efficiency Vermont
Honolulu - $200Hawaii Energy New Orleans – $350
Entergy
Rhode Island -
$750National Grid
San Antonio -
$225CPS Energy
Visit GeoSpring.com for latest rebates
Charleston WV - $500AEP Appalachian Power
Cincinnati OH -
$350Duke Energy
City of Tallahassee FL
E-star home up to $2,000
Efficiency Vermont
VT
HERS 60 or less
up to $1,500
NJCEP NJ
E-star home
Call
Georgia Power GA
HERS 77 or less - $600
NHSaves NH
HERS target
$1,000 to $4,000
CPS Energy TX
15% to 31% > IECC 2009
$800 to $1,500
Rocky Mountain Power
UTIECC 2009 to E-Star home
$25 to $500
SCE&G SC
E-Star home $750
HPWH $250
APS AZ
HERS 75 or less
$400
MassSave MA
15 to 45% more efficient
$750 to $7,000
First Energy PA
15% more efficient 2009 IECC
$400 + $0.10 per KWH saved
CL&P CT
HERS 74 or less
$500 to $3,000
HPWH $400
Xcel Energy CO
HERS 75 or less
$100 to $1,400
Consumers Energy MI
E-star home
Up to $1,500
Alabama Power AL
HERS 78 or less - Call
OUC FL
HPWH $650
TECO FL
HPWH $150
Ameren IL
E-star home
Call
PEPCO MA
E-star home - $1,600
PPL PA
HPWH + Other
$2,000
National Grid RI
E-Star home – Call
HPWH - $750
Duke Energy FL
HERS $450
Centerpoint Energy TX
E-Star home - Call
BGE, SMECO MA
HERS 65 or less -
$1,000 to $1,600
AEP OH
HERS 80 or less
$350 to $3,500
Gulf Power FL
HPWH $250
Entergy AR
Up to E-Star home
$300 to $1,000
Mississippi Power MS
HPWH - $500 to $1,000
SRP AZ
HERS 71 or less
$50 to $1,600
NIPSCO IN
HERS 75 or less
$600 to $1,000
Alliant Energy MN
Up to E-star home
$2,000 to $3,500
Pacific Power WA
HPWH up to $800
VISIT geospring.com/pro
FOR MORE INFORMATION
Duke Progress Energy NC/SC
HERS 70 or less - $1,750 to $4,000
HPWH $350
Ameren MO
E-star home
$800
PGE, Pacific Power OR
Energy Trust of OregonEPS score - $1,200 to 2,000
*Sample of utilities offering a new construction program
BUILDERSUtility Incentives for BUILDERS
Summary
26
Moving heat is cheaper than creating heat
• Only water heaters that pay for themselves
• Same technology as a refrigerator
• 1st Energy Star rated electric water heaters
Same volume of hot water
• Most are hybrid and utilize a heat pump and
standard electric heating elements
• Available in sizes from 50-80 gallon
Strongest warranty
• 10-12 years on all parts
• 1 year in home labor (some manufacturers)
Federally Mandated – Enough said!
Energy Innovation Center
Pittsburgh, PA; May 26th – 27th
Tech Summit
Center for Sustainable Landscapes,
Phipps Conservatory
engagementinteractive discussions
networking dinner
educational tours
builder audience
vice presidents and leaders
in design, quality + operations,
sustainability, and performance
2015 Water Heater Changes
Gregg Holladay
National Water Sales
Manager
m
502-774-0773
Imagination at work.
GeoSpring™Hybrid Electric Water Heaters
Introducing the Pro Series
GEH50DEEJSC
Designed to meet
2015 Energy Star
requirements
GeoSpring 50 Gallon upgrade to Pro Series
Preliminary specifications - subject to change
*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per year **Resellers establish their own resale
prices
2014 model
• 2.4 3.1 Energy Factor
• 62% 69% more efficient than standard Saves $365 $388* Every Year
• 65 67 gallon First Hour Delivery
• Vacation 1 – 199 days
• Standard Electric Timer 7-199 days
• Connected capability
• Straight drain valve
• Anode rod depletion sensor
• H 60 ¾” x W 23 ½” x D 21 ¾”, 185 lbs
• MSRP: $1299**
Preliminary specifications - subject to change
*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per year **Resellers establish their own resale
prices
GEH80DEEJSC• 3.1 Energy Factor
• 69% more efficient than standard electric
• Saves $388* every year
• 92 gallon First Hour Delivery
• Vacation 1 – 199 days
• Standard Electric Timer 7-199 days
• Connected capability
• Straight drain valve
• Anode rod depletion sensor
• H 72 ½” x W 25” x D 27”, 235 lbs
• MSRP: $1999**
Designed to meet
2015 Energy Star
requirements
NEW GeoSpring Pro Series 80 Gallon
The GeoSpring Advantage
32
Easier to Install
• Top Plumbing and electrical connections
• Can be installed in a closet, basement or attic
• Needs 700 cf. ft. vs. 750 cf. or more
Can Be Laid Down for Transportation
• Both 50 and 80
• Easy to open, protective packaging
“Best In Class” Warranty
• 1 year GE factory service, 10 years Parts
• Fully transferable
69% More Efficient than Standard Electrics
• Saves more than $388 Every Year*
• Up to $1000 local utility incentives
*Based on DOE test procedure and comparison of a 2015 standard electric water heater using 4647 kWh per year vs. the GE Hybrid water heater using 1416 Kwh per
year
Flexibility at your fingertips
Vacation ModeAdjusts the temperature setpoint down to 50F
for the duration of your vacation
Heat Pump ModeThe most energy efficient mode as it only
utilizes the heat pump
Hybrid ModeThe default setting combining eHeat, with the
recovery of Standard Electric Mode
Boost ModeDesigned for higher than average usage so
you don’t worry about running out of hot water
Standard ModeOperates like a standard electric water
heater (fast recovery, but least energy
efficient)
Electronic controls with 4 operating modes plus
vacation setting make it simple to select temperature
and optimal energy savings performance
Ultimate convenience & flexibility
• Set your ideal water temperature & operating mode for optimal energy
savings
• Set your vacation setting from 1 – 199 days
• Alerts for maintenance or performance issues
• Guidance on service diagnostics - what to do / who to contact
Connected capable - allows you to wirelessly control your water
heater from anywhere with a connected app on your smart phone
Proudly manufactured in Louisville, KY
35
36
Best in Class Service NetworkGE Factory Service80+% population covered
• 1,200 Technicians – GE Employees
• 1.9 million calls annually
• Work exclusively on GE brand
• Focused call center for water (Rapid City)
• 25,000 Technicians – Independent companies
• 500,000 GE Major Appliance calls annually
• Work on multiple brands and multiple products,
including appliances, consumer electronics,
water products & central air conditioning
GE Customer Care Network99.8% population covered
Provides critical support of the GE Brand to consumers, plumbers &
builders
Video Resources
• How it Works:
http://www.geappliances.com/heat-pump-hot-water-
heater/water-heater-features.htm
• Installation:
http://www.geappliances.com/heat-pump-hot-water-
heater/install-water-heater.htm