Domino's Presentation

8/4/2019 Domino's Presentation

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HISTORY COMPANY PROFILE CONCEPTUAL DISCUSSION RESEARCH MYTHOLOGY DATA ANALYSIS AND INTERPRETATION FINDINGS RECOMMENDATIONS


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In 1960, TOM MONAGHAN and his brother,

JAMES, purchased DOMINICK'S a small

pizza store in Ypsilanti, Michigan.

Tom Monaghan renamed the business

DOMINO'S PIZZA, INC. in 1965.

In 1967, the first Domino's Pizza franchise store

opened in YPSILANTI.


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By 1978, the franchise opened its 200th store.

Domino's opened its FIRSTINTERNATIONAL STORE, inWINNIPEG, CANADA.

In 1997, Domino's opened its 1,500th

international location, opening seven stores inone day across FIVE CONTINENTS.

After 38 years of ownership, Tom Monaghan

announced his retirement and sold 93 percent ofthe company to Bain Capital, Inc. for about $1billion.


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Type - Public Industry - Restaurants

Founded - Ypsilanti, Michigan, U.S.

(June 10, 1960)

Headquarters - Ann Arbor,

Michigan, U.S.


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Key people - Founder - Tom Monaghan,

CEO - J. Patrick Doyle

Products - Pizza, sandwiches, pasta,chicken wings, desserts

Revenue - $1.425 billion USD (2008)

Employees1,45,000


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Dominos Pizza has shaped theirmarketing strategy into a juggernaut thathas enjoyed nearly half a century ofsuccess.

Currently a market followersecondonly to Pizza HutDominos longevityand rapid rate of growth is due largely to

their ability to establish, maintain, andremain true to their original marketingmix.


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Dominos success, however, is due to the factthat they have been able to differentiatethemselves on a very crowded playing field.

Its Types:-

Product Promotion

Price Place

People Process

Physical evidence


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Research can be defined as the search for

knowledge, or as any systematic investigation,

with an open mind, to establish novel facts,

usually using a scientific method.

Its Two Methods Are:-

Exploratory research

Constructive research


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Exploratory research:-

It is a type of research conducted for a problem that

has not been clearly defined. helps determine the best

research design, data collection method and selection

of subjects. such as informal discussions withconsumers, employees.

Constructive research:-

Constructive research is perhaps the most common

computer science research method. This type of

approach demands a form of validation that doesnt

need to be quite as empirically based as in other types

of research like exploratory research.


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Sampling Methodology Sample Element/ Sample Unit

50 people would take for this report

Sampling Extent

Delhi and NCR

Time Frame

1015 days.


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Sampling Technique

Sampling chosen with the Random method

Sample Size

50 people would take for this report Limitation

Only Delhi & NCR region covered for this

report because of not availability of time andresource. Also for financial disclosurecompany are not sharing more internalinformation either.


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How satisfied are you with our service from Dominos?Extremely Satisfied

Very Satisfied

Neutral

DissatisfiedVery Dissatisfied

Interpretation

From the above pie chart it is clear that most of the people are Very

Satisfied (about 34%) from the Services of Dominos Pizza and 32%of the people have Neutral Behavior and 16% of the people are

Extremely Satisfied.

14%

31%29%

11%

15%

Satisfaction Level

Extremely

SatisfiedVery Satisfied

Nuetral


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Would you recommend Dominos to others?

Yes

No

Interpretation

From the above pie chart, it is clear that most of thepeople (about 82%) will recommend DominosPizza to others. And 18% will not.

82%

18%

Sales

YES

NO


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How do you rate the quality of Dominos product?

Poor

Fair

GoodVery good

Excellent

Interpretation

As per the above pie chart, it is clear that most of the people rated good the qualityof Dominos Pizza (about 35%), and 31% of the people have very good review aboutthe quality of Dominos pizza and 14% of the people think that its quality isexcellent.

7%16%

41%

36%

QUALITY RATINGS

POOR

FAIR

GOOD

VERY GOOD

EXCELLENT


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In your opinion Dominos pizza is better than Pizza Huts

pizza?

Better

Worse

About the same

Interpretation Above chart says that, the majority of the people (about 44%) believes

that Pizza huts and Dominos Pizza are about the same, and about40% believes that Dominos pizza is better than Pizza hut.

40%

16%

44%

Sales

BETTER

WORSE

ABOUT THE

SAME


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What other brands of pizzas have you heard of?

Pizza hut

Sbarro

Chicago pizza

Papa Jones

Interpretation

In the above chart, there are 50 people and everybody is aware ofPizza hut, and 27 are aware of Sbarro, 26 are aware of ChicagoPizza, and 35 are aware of Papa Jones.

0%20%40%60%

80%100%

Chart Title

HEARD NOT HEARD


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Less in Indian varieties

No happy hours

No attention to customer in restaurants.

Not enough combo meals

No new advertisement lauched in the market.

No liquor service for adults


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The company should stress on the customer inrestaurant rather than on delivery.

The company should introduce More combo meals. The company should introduce happy hours Once or

twice a week for customers.

The company should increase their Working hours.

The company should introduce new varieties in Indianrecipes.

The company should introduce liquor service for adults.


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Domino's Presentation