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1.0 Strategic hierarchy 1.1 Provide a brief introduction of the organisation (existing or drawn from a scenario), in a manner that clearly outlines the overall nature, focus and scope of its business activities. upply-chain business, which extends from ingredients to restaurant equipment, generated 56 percent of its revenue last year, or about $1 billion. The rest came from retail sales at 390 U.S. company-owned stores, royalty fees paid by nearly 4,600 U.S. franchise locations (12 percent), and international supply chain and restaurants (13 percent). To motivate restaurant owners to buy from the company, Domino’s shares the

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1.0 Strategic hierarchy1.1 Provide a brief introduction of the organisation (existing or drawn from a scenario), in a manner that clearly outlines the overall nature, focus and scope of its business activities.

upply-chain business, which extends from ingredients to restaurant equipment, generated 56 percent of its revenue last year, or about $1 billion.The rest came from retail sales at 390 U.S. company-owned stores, royalty fees paid by nearly 4,600 U.S. franchise locations (12 percent), and international supply chain and restaurants (13 percent). To motivate restaurant owners to buy from the company, Dominos shares the profit from its supply-chain sales with restaurants that purchase all their food from this service.

Its not the only pizza chain with this model. Papa Johns (PZZA)ingredients business, which it calls domestic commissary, represents 40 percent of sales.1.2 Present an analysis which identifies and distinguishes the organisational strategic hierarchy of the organisation in terms of the following levels of strategy and interrelationships between these levels:CorporateBusinessFunctional

Ans. Domino's Pizza Group are committed that their supply chain play an important strategic position in helping the operations and increase growth of Domino's Pizza outlet by giving good service and quality products at the right price. Domino's aims and goals are improving the supply chain in twofold: (1) outline the supply chain and remove none-value-added services and (2) decrease or remove the order-fulfilment and logistics performance that our stores need to do excellence.a) Corporate strategy refers to the overarching strategy of the diversified firm. Such a corporate strategy answers the questions of "in which businesses should we be in?" and "how does being in these business create synergy and/or add to the competitive advantage of the corporation as a whole?" The phenomenal growth at Dominos in the first quarter of 2010 is the goal the company set out for in 2009 with its New and Inspired pizza recipe, and is, in many ways, the validation of several changes the company implemented in the last two years.b) Business strategy: Specially, DPG has an only one profit-sharing aim with their stakeholders. The services needs that we make a right between value added service and least cost distribution that gives our customers with right service and a high profit rate in business.Dominos straight forward believed that our commitment to give excellent service to our outlets, to help them decrease the demands of operating in difficulties and capitalistic market, and to do every possible to facility their profit ratio provide us the best sourcing unconventional. Therefore, it is crucial that we be the excellence in the business. Our strategic innovation would take charge us to that aims and goal.c) Functional strategies Perfect the Supply Chain: complete monitoring on delivery systems from the farmer's field to the consumer's main door. All foods and products coming from different part of the world but there is not difficulty to run the supply chain operations. Like some of countries Dominos buy products from them. Squid (Japan) Black Bean Sauce (Guatemala) Barbecued Chicken (The Bahamas) Capsicum (Australia) Lamb and Pickled Ginger (India) Fresh Cream (France) Chorizo (Portugal) Grilled Lamp (Netherlands)Develop Individuals and Teams: hire skilled people, experienced, and keep the right people.1.3 Present an analysis that provides implications of the organisational strategic hierarchical framework that you have discussed in Q 1.2 on each of the following:Organisations business conductManagement decision-making styleAns. a) Analysis that provides implication of organisational strategic are: Assess the recent evolution of consumer concerns and their impact on business conduct worldwide determine how multinational enterprises integrate consumers interests into their operations and how they encourage consumers to act more responsibly towards society with due regard to their particular needs and culture discuss the reliability of the information provided to consumers about the health, safety and sustainability about the products they consumeb) Effective business professionals use a variety of decision-making styles, ranging from decisive to flexible or hierarchic. By accurately assessing a situation, you can choose the best style to make the appropriate decision that enables your business to achieve its strategic goals. The different styles of Domino are:The decision-making style used will vary by the nature of the situation and the decision that needs to be made. The directive style, sometimes referred to "autocratic" style, reflects an individual style where the decision maker relies on their own information, knowledge, experience and judgment. The other three styles of decision making entail varying degrees of involvement of others in gathering information and perspectives, and may include a direct role in making the decision.Terms Decision making Decision making is the mental processes (cognitive process) resulting in the selection of a course of action among several alternative scenarios. The decision-making style used will vary by the nature of the situation and the decision that needs to be made. The directive style, sometimes referred to "autocratic" style, reflects an individual style where the decision maker relies on their own information, knowledge, experience and judgment. The other three styles of decision making entail varying degrees of involvement of others in gathering information and perspectives, and may include a direct role in making the decision.Terms Decision making Decision making is the mental processes (cognitive process) resulting in the selection of a course of action among several alternative scenarios. The decision-making style used will vary by the nature of the situation and the decision that needs to be made. The directive style, sometimes referred to "autocratic" style, reflects an individual style where the decision maker relies on their own information, knowledge, experience and judgment. The other three styles of decision making entail varying degrees of involvement of others in gathering information and perspectives, and may include a direct role in making the decision.Terms Decision making Decision making is the mental processes (cognitive process) resulting in the selection of a course of action among several alternative scenarios.Management is an ongoing process of interrelated functions--managers may utilize a consistent cognitive style or employ different decision-making styles according to the function or situation. DemocraticUsing a democratic decision-making style at work involves allowing your subordinates to vote. The majority vote decides what action you will take. When you need to make a quick decision, the business impact is minimal and very little research is required, this can work well. For example, deciding what color to paint the office lobby can be decided by democratic vote with few repercussions. You can take a vote by asking participants to raise their hands or use email to get a count of votes. AuthoritativeWhen theres a crisis, such as a natural disaster or other emergency situation, effective business leaders use the authoritative or autocratic decision-making style. In nonthreatening situations, using this decision-making style can ultimately make employees feel disenfranchised enough that morale suffers. Additionally, autocratic decisions evoke strong response from individuals not included in the decision-making process, so employ the autocratic decision-making style only in situations where no other alternative proves reasonable. DelegationUsing the delegation decision-making style, you assign the decision-making role to a subordinate or group of subordinates. Use this style when you feel that you don't want or need to be part of the outcome, such as choosing a restaurant for visiting clients or picking out office supplies. Ensure that the group or a delegate reports back to you on what decision was made. This approach also shows trust in your employees, which can boost their sense of responsibility and increase morale.2.0 External and Internal environments2.1 By applying at least one analytical tool or a combination of tools, examine the organisations external macro environment for its impact on the organisations business situation, sustainability and future outlook. Your discussion must include each of the following macro environment factors:PoliticalLegalEconomicTechnologicalGlobalisationSocio-culturalEnvironmental (green)

Ans.By considering PEST analysis various external macro environments are discussed as follow: a) PoliticalThe first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for organisations. Conversely they can place obligations and duties on organisations. Political factors include the following types of instrument:- Legislation such as the minimum wage or anti-discrimination laws.- Voluntary codes and practices- Market regulations- Trade agreements, tariffs or restrictions- Tax levies and tax breaks- Type of government regime eg. communist, democratic, dictatorshipNon-conformance with legislative obligations can lead to sanctions such as fines, adverse publicity and imprisonment. Ineffective voluntary codes and practices will often lead to governments introducing legislation to regulate the activities covered by the codes and practices.b) Legal:A PEST analysis is sometimes expanded to incorporate legal and environmental factors; this is known as a pestle analysis. There are many statutes books containing company law as almost every aspect of an organisations operation is controlled through legislation from treatment of employees through to health and safety. Legal factors are important as organisations have to work within legislative frameworks. Legislation can hinder business by placing onerous obligations on organisations. On the other hand legislation can create market conditions that benefit business.

c) EconomicalThe second element of a PEST analysis involves a study of economic factors. All businesses are affected by national and global economic factors. National and global interest rate and fiscal policy will be set around economic conditions. The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. An economy undergoing recession will have high unemployment, low spending power and low stakeholder confidence. Conversely a booming or growing economy will have low unemployment, high spending power and high stakeholder confidence. A successful organisation will respond to economic conditions and stakeholder behaviour. f) SocialThe third aspect of PEST focuses its attention on forces within society such as family, friends, colleagues, neighbours and the media. Social forces affect our attitudes, interest s and opinions. These forces shape who we are as people, the way we behave and ultimately what we purchase. For example within the UK people attitudes are changing towards their diet and health. As a result the UK is seeing an increase in the number of people joining fitness clubs and a massive growth for the demand of organic food. Products such as Wii Fit attempt to deal with societys concern, about childrens lack of exercise.Population changes also have a direct impact on organisations. Changes in the structure of a population will affect the supply and demand of goods and services within an economy. Falling birth rates will result in decreased demand and greater competition as the number of consumers fall. Conversely an increase in the global population and world food shortage predictions are currently leading to calls for greater investment in food production. Due to food shortages African countries such as Uganda are now reconsidering their rejection of genetically modified foods. In summary organisations must be able to offer products and services that aim to complement and benefit peoples lifestyle and behaviour. If organisations do not respond to changes in society they will lose market share and demand for their product or service. d) TechnologicalUnsurprisingly the fourth element of PEST is technology, as you are probably aware technological advances have greatly changed the manner in which businesses operate. Organisations use technology in many ways, they have:1. Technology infrastructure such as the internet and other information exchange systems including telephone2. Technology systems incorporating a multitude of software which help them manage their business.Technology has created a society which expects instant results. This technological revolution has increased the rate at which information is exchanged between stakeholders. A faster exchange of information can benefit businesses as they are able to react quickly to changes within their operating environment. e) Globalization: Three fundamental factors have affected the process of economic globalization and are likely to continue driving it in the future. First, improvements in the technology of transportation and communication have reduced the costs of transporting goods, services, and factors of production and of communicating economically useful knowledge and technology. Second, the tastes of individuals and societies have generally, but not universally, favoured taking advantage of the opportunities provided by declining costs of transportation and communication through increasing economic integration. Third, public policies have significantly influenced the character and pace of economic integration, although not always in the direction of increasing economic integration.g) Environmental : Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones.2.2 By applying at least one analytical tool or combination of tools, examine the organisations internal micro environment for its impact on the organisations business situation, sustainability and future outlook. Your discussion must include each of the following micro environment factors:Industry DriversIndustry size, trends and growthCompetitionProfit and growth potential

Ans.The micro environment refers to the area surrounding your restaurant or business. Generally, you should pay special attention to anything within the trading area that you have established, but you will also want to research the entire city or region as you analyse the micro environment. Many factors, such as smoking bans or other changes in municipal or regional laws, can have an immediate impact on your business. a) Industry Drivers: Industry drivers are mainly concerned with the resources requirements and environmental impacts of products. Although opportunities have been identified where life cycle approaches have been applied by firms in production process optimization.b) Industry size, trends, and growth:Examination of demographics in your trade area, you should also look at demographics for your entire region, state and country in order to get a sense of what the general public is like and what it wants. Follow the trends. Keep track of national or global food trends. In the past decade there has been an increased interest in food containing antioxidants, like dark chocolate, red wine, berries and pomegranate. Perhaps yogurt is in style, or maybe young people are looking for unique martini flavours. You should look for these trends and incorporate them into your menu. Food court that are near large tourist attractions, like a museum or a tourist section of town, are likely to serve tourists and should especially keep a close eye on the macro environment and national and international trends, since their trading area generally encompasses the whole country or even the entire planet.

c) Competition: A market niche competitor, Pizza, has attempted to attract some of the frozen pizza consumers by offering variations of their most popular products. This seems to be a short-sighted attempt at trying to capture some of the market share. If Dominos Pizza were to manufacture and distribute their product in the frozen food aisle, their current business would change. As with the California Pizza Kitchen product expansion, the original product is not viewed the same. While there are plenty of opportunities for Dominos to grow, expanding their product offering beyond what can be produced and delivered in the same timeframe as their pizza would have a counter-effect on success in the market. Chicken wings and various deserts were added as an answer to a competitors advantage. d) Profit and growth potential:Following the recent FY10 results released by Dominos Pizza Inc. The first factor I wish to draw attention to is the strong growth of the International segment. Not only is the revenue growth rate much higher than the rest of the business, having recorded a compound annual growth rate of 10.1% from FY02-10 vs 2.6% for the business as whole, but gross margins are much higher too, at 57.2% vs 27.9% for the whole group. As can be seen from the chart below, this combination of high growth rate and high gross margin in the International segment has been an important driver of growth in absolute gross profits at the group level.2.3 By applying at least two analytical tools or a combination of tools, examine the organisations internal environment for its impact on the organisations business situation, competitiveness and sustainability. Your discussion must be based on an analysis of each of the following resource strengths and weaknesses:ProductTechnologyFinancialHumanOrganisation cultureInfrastructureIntellectual

Ans.Changing internal factors usually involves some indirect costs, such as lost productivity while new employees are trained, some direct costs, such as a penalty for terminating a lease before it expires.The best thing about internal factors is that you can control many of them. Some factors, such as your business's reputation, image and creditworthiness, are a result of the way you run your business. Other factors, such as your organization's management structure and staffing and the physical decor of your business, are based on your business decisions, and you can change them as you see fit. a) Product: Consistency in products between franchises, reading the pulse of the consumer, and setting the pace for all others to follow is at the core of Dominos success. The future will depend greatly on the ability of Dominos marketing team to remain proactive, cantered and focused on the customers needs. It will always be important to realize shifts in the target market and leverage new opportunities to expand their customer base. b) Technology: At the present time, technology is improving, so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to these innovative technology there are many latest ways of publicizing likewise, through internet; telemarketing through which organization can advertise their products in much more rapidly than ever before. Com puter based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. c)Financial: The food industry is a complex, global collective of diverse businesses that together supply much of the food energy consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry.The food industry includes:Regulation: local, regional, national and international rules and regulations for food production and sale, including food quality and food safety, and industry lobbying activitiesResearch and development: food technology, Financial services insurance, credit.

d) Human: Social media has become a huge part of society. The early adopters molded social media into a peer-to-peer communication channel. Unlike traditional broadcast mediums, social media offers two-way communication. An individual, or a business, can post information and receive instant feedback. This form of communication is a perfect fit for an impatient society.e) Organization Culture: Market research had revealed that Dominos market demographic was culturally diverse. Dominos responded by adding several other variations of the basic pizza. Hand tossed and thin crust pizzas were added to the menu to satisfy demand in specific market areas and remain competitive. Dominos keeps a watchful eye on the consumer reaction to specific product and pricing. The ability to see their company from the buyers viewpoint is a significant advantage for any company.f) Infrastructural: We can create a more conducive and attractive environment for your business, you may also need to change locations to get closer to your market or to suit their lifestyles. g) Intellectual: Dominos Pizza listens to feedback from the consumers, and at the same time occasionally glances over the shoulder of their competition for inspiration and influence. From the customers feedback and buying habits, Dominos is able to glean information to help influence direction. Dominos strengths, weaknesses, opportunities, and threats have changed many times over. The entire pizza industry has evolved into a highly competitive array of corporate giants. And yet, it remains important to perform a SWOT analysis as often as possible.3.0 Key success factors and strategic challengesAnswer to question 3.1, 3.2 and 3.3

Key success factorsThe critical success factors are related to dominos broad areas, customers preference for pizza as a food item. Its ability to prepare a pizza within a short time, to deliver it within 30 minutes of recording the order, and the store location.Since Dominos business model is based on home delivery, the speed of preparing the pizza and delivering it are the critical success factors.

a) Technology related: Due to these innovative technology there are many latest ways of publicizing likewise, through internet; telemarketing through which organization can advertise their products in much more rapidly than ever before. Computer based customer data that is managing information system helps in collecting customer data, daily transactions, future forecasting and decision making. Organizations must define and understand their primary software technical issues. This assumes that software is an essential component of your ability to produce and deliver value to your customers. b) Manufacturing related: The unique taste of your pizza should draw customers. If you own a pizza franchise, then you must use the franchise's recipes to create your pizza because customers will come to you expecting the pizza to taste as they expect. Aside from that, there is a wide range of customer preferences for pizza--some like a thick or a thin crust, spicy or mild sauce or certain topping choices.

c) Distribution related: Getting the word out about your pizza company is essential to your success. When someone wants to order a pizza, your business' name should be at the forefront of her mind. Print up magnets with your phone number--it's a useful item that means that the customer will always have your number on hand. You can also send out fliers, coupon inserts in local newspapers and place an ad in the Yellow Pages.

d) Marketing related: Marketing: promotion of generic products (e.g. milk board), new products, public opinion, through advertising, packaging, public relations, etc.Wholesale and distribution: warehousing, transportation, and logistics these subtle technologies ascertain prevailing food production. Which encompasses numerous areas, including, Agricultural machinery, originally led by the tractor, has practically eliminated human labour in many areas of production. Biotechnology is driving much change, in areas as diverse as agrochemicals, plant breeding and food processing. Many other areas of technology are also involved, to the point where it is hard to find an area that does not have a direct impact on the food industry.

e) Skills and capability related:

The science of marketing was the last thing on the minds of the Monaghan brothers when they borrowed $500 to purchase Dominicks Pizza in 1960. From inception, the Dominos logo contained three dots. The selection and design of effective technology collaborations requires a comprehensive analysis and understanding of your software engineering capabilities. We are often surprised by the lack of internal evaluation by corporate software groups of their engineering resources and capabilities. Internal evaluations are necessary to formulate defensible strategies and plans for technology improvements. Clearly, your capacity to engage new software technologies is a function of how well you understand your existing capabilities and competencies. f) Location: Location matter a lot for any food court. To get high sale Domino always situated in between market or supermarket area and also in public areas like airport, near bus stops and stations.

3.2 Ans.Pizza is always a popular choice for consumers, but simply opening a pizza shop--or even a franchise--doesn't necessarily guarantee success. Several key success factors in a pizza business come together to determine whether or not you'll turn a good profit. Focus on these factors and watch your bottom line rise.Recipes

The unique taste of your pizza should draw customers. If you own a pizza franchise, then you must use the franchise's recipes to create your pizza because customers will come to you expecting the pizza to taste as they expect. Additionally, you may want to offer side dishes like salads, chicken wings and breadsticks. Pay attention to the needs of the market in your area and adjust your menu to fit them. For example, if deep dish pizzas are popular, you need to have that on your menu.Promotion

Getting the word out about your pizza company is essential to your success. When someone wants to order a pizza, your business' name should be at the forefront of her mind. Print up magnets with your phone number--it's a useful item that means that the customer will always have your number on hand. You can also send out fliers, coupon inserts in local newspapers and place an ad in the Yellow Pages.Affordability

Customers generally view pizza as an affordable meal for the family. You can encourage purchases by offering coupons or special deals on certain pizzas. For example, you could offer a buy-one-get-one-free deal or deep discounts on your slowest nights.CompetitionThe number of competing pizza restaurants in your area can play a big role in your success. Locating your restaurant in a small rural town could be a smart move, as you may be one of just two or three pizza businesses in the area. If there are several competing businesses, you need to separate yourself from the crowd by offering lower prices, better service or better quality.Employees

The right employees can be a key factor in your success. Your employees are the first point of contact with customers and a good--or bad--experience can influence whether or not the customer comes back. Give free or discounted food to your employees. This will not only increase their job satisfaction, but will help them to offer suggestions to customers who are ordering food.3.3 Ans.a)There can be many types of competitive advantages including the firm's cost structure, product offerings, distribution network and customer support.Sources of Competitive Advantage:1. Strong research and InnovationThe technology industry is one of the leading industries with respect to strong research and innovation. And when it comes to setting the pace using innovation as leverage; Mc-D and Sony are the two companies that have held their leadership position using innovation as a competitive advantage.2. Brand PopularityBeing recognized all over the world as a respected brand is a sustained competitive advantage that companies such as Virgin, Apple and Coca cola have used as leverage to hold the market sway for years. Virgin is a company that has used its brand name as leverage to break into new markets in completely new territories.3. Corporate reputationCorporate reputation is a form of sustained competitive advantage that companies such as Price Waterhouse and Berkshire Hathaway have leveraged to become world class entities.4. Strategic assetsHolding strategic assets such as patents is a strong source of sustained competitive advantage and General Electric has stood the test of time because of the several patents held. Mind you that possession of these strategic assets has made General Electric one of the most powerful companies in the world.

3.3 b) Ans.Domino's is about to launch its first 'Sustainable Store' design. This new store design will showcase our commitment to a sustainable future for the environment in which we operate.Our passion to do the right thing extends beyond our product innovation and people development; it reaches to the core of what's important for the future - sustainability and ensuring we take steps now to make a positive difference. We have focused on key areas of the store's design and operations to ensure our new design sets a positive benchmark.These include:Electricity ConsumptionWe have identified electricity consumption as a substantial contributor to our carbon footprint. As a result, we will implement improvements in the design and equipment use in the store to ensure we significantly reduce our carbon footprint.Water ConsumptionScarcity of potable water is an important consideration for many parts of the world. Through efficiency and water saving devices the store's water consumption will be greatly reduced.Gas ConsumptionOur cooking equipment and hot water units in stores use gas to heat. Through the new gas saving modification to our ovens, we expect to see significant reductions.Waste Reduction and RecyclingDomino's is committed to waste reduction strategies in store. Our pizza box is also recycled and 100% recyclable, which means it can live again in other recycled products.Materials and FinishesWe are working with our suppliers of construction materials to ensure they are environmentally responsible. New store materials that have low environmental impacts will be preferred.Equipment and LightingThe efficiency of our equipment and lighting in store will go a long way to meeting our sustainability goals. We will continue to work with equipment suppliers to ensure a high operational efficiency life span.3.4 a) Ans.Strategic ChallengesIt is quite important to note that some of the strategies adopted by the company started back in 2009, as part of an ambitious program to increase its competiveness in the market and in the industry as a whole. One of the strategies that the company adopted in 2009 was the introduction of American Legend line of pizzas, which was significantly their specialty line of pizza. These pizzas featured over 40% of cheese over and above the normal or regular pizzas that the company used to sell at the time. In addition, the company made some additives, which composed of a variety of toppings. Within the same year, Dominos introduced the Bread Bowl Pasta entree which was mainly a lightly seasoned bread bowl that was purely baked with pasta inside. In addition, the company made tremendous changes to its pizza recipe: from the crust up this year, 2010, which ushered in new changes in the cheese, sauce, and dough that are used in preparing their pizza. The launch of this new recipe was viewed by many consumers as a correction to their earlier mistake in which the companys product had been criticized in terms of taste by many individuals. This had affected the perception of the product of the company and indeed the company confirmed this view in one of its advertising campaigns, which promoted the new recipe.Currently, Dominos is planning to undertake expansive strategies with plans to open an additional 55 stores within this year at various strategic locations in its major areas of operation. The company aims to achieve its needed growth and expansion in the fast food industry amid its growing revenues that increased by 8.1% in the first quarter of the year 2010 alone. The plans were announced by the company at the beginning of April this year, 2010, after successfully appointing a new Executive Vice President to manage its supply chain.

b)Despite or perhaps because of difficult economic times, the pizza delivery company Dominos UK & Ireland has enjoyed rapid growth over the last couple of years. The company, which owns the Master Franchise to the Dominos brand in the UK and Ireland, now operates through over 130 franchisees with an average of 4.5 stores each. And their long-term strategy contains the target of rolling out at least one new Dominos store per week in each of the next ten years, growing the business into a billion pound brand in the UK almost double the current size.However, managers can do certain things to improve the chances for success. This article will describe one such thing managers can do, namely build a systematic framework composed of three strategies for growth and three key elements for successful execution. The article will also explain how the three strategies and three key elements increase the probability for success.Lack of an adequate infrastructure is the second reason cited for not achieving growth objectives. A supportive infrastructure includes (1) organization capabilities that are valued by customers, (2) a management-performance system and scorecard which focuses on leading indicators and the drivers of growth and (3) strong leadership practices at every level of the organization.4.0 Strategic Options and plans4.1 a) Ans.Dominos Pizza has chosen a market follower strategy. Product, one of the four Ps of the marketing mix, is an area where the market leader continues to influence Dominos. Competition forces changes to the market followers. The first change to the product offering at Dominos happened almost three decades after they opened. In 1989, Dominos Pizza introduced a deep-dish pizza. While it would stand to reason that the new addition to the menu was an answer to a competing product, Dominos had entered a market where deep-dish was the only acceptable version of a pizza. How to strategically manage the trade-offs between growth and risk in a portfolio of growth options is the focus of this article. In the article, we develop a framework to assist leadership teams in determining the relative merits of alternative growth options and identifying those options with the strongest probability of success. The framework critically assesses each option with respect to: The market, revenue and profit growth potential The potential strategic risk The preferred trade-off between growth and risk4.1 b)These trade off providegrowth oriented business owners with the skills, tools and techniques to design strategic growth initiatives. This could include strategic moves such as new markets, new offers, market alliances and investment. The programme is recommended as a one-on-one service customised to the specific clients situation. Topics covered:Value chain analysis identifying the trends, key players, positions of power and opportunity spaces that are Blue OceansStrategy Scenarios to generate scenarios that provide growth and potential exit opportunitiesMarket Intelligence desktop research to provide market size, trends and key player analysis as applicable to each customer.Evaluation to prioritise the scenarios and determine a roadmap forward that matches the appetite of the Business owners.The first prong of the framework assesses alternative growth options with respect to their market, revenue and profit potential. 4.2 a)For a major business thats getting bigger, Kcoms networking solutions and superior customer care turn everyday technology into a tailored experience.The customerToday Domino's Pizza is the world's leading pizza delivery company. Dominos is the one of the planets most successful franchise businesses, its still growing. It has more than 8,000 stores in more than 50 international markets.IT Director, Dominos PizzaThe key ICT challenge was really dealing with growth. As I mentioned earlier, Dominos has been growing fantastically quickly over the past few years and thats put a lot of challenge on our internal IT function. When I looked at the strategy for IT I really wanted the internal team to focus on things that added value. Hence, what we were looking for was some partners to help us deal with those areas our intep-.rnal team didnt have the time to focus on.We signed a three-year managed services deal with Kcom and we expect that to provide us all of our networking services into the future.Dominos Pizza is a really important customer for us in terms of the way we engage. First of all its important we worked with them and understood exactly what theyre looking to achieve from their business.4.2 c)Dominos Pizza is recognized as the worlds leading pizza Delivery Company. Not only does the company work hard to earn the loyalty of millions of pizza lovers, it is also committed to being at the forefront of environmental performance and recently commissioned a Carbon Footprint Report through TEAM.At Dominos they are fellow fundamental importance of the performance measurement to any operations managers and also relate performance measurement and improvement to each other and overall operation management. Dominos has check and balance for franchiser because; they are the pillar of the company and company getting business from them.Dominos always try to improve performance in the staff and management. There is very strong performance check system in the company related to operation. In Dominos always try to improvement staff learning and skills through training courses. Dominos also provide training courses to franchiser to get innovative and latest update regarding business.Suggestions for improvement:1. Dominos should control their franchises through proper rules and regulation. There should be some standard that will follow by franchisers in accordance to improve operations. 2. Dominos franchises should follow some forecast programme to meet their balance demand and supply.3. There are some ethical issues within franchises that should be removed through proper regulation.4. The performance of employees should be review weekly and monthly.5. Dominos should improve their planning and control system in South Asia.6. They should also review their marketing and sales complain periodically.

5.0 Corporate Social Responsible (CSR) and Environmental Management (EM)

Ans.5.1 a) Political:With the rapid improvement of peoples living standard and deeper demand for food variety and quality, these environmental changes both external and internal pose a more significant impact on organizations decisions. Two types of environments that organizations have to deal with. One is external environment and the other is internal environment. The first section in this essay describes the two types of business environments: external and internal environment. There are mainly two types of business environments, internal and external. The external environment can be further categorized into task environment and mega environment. The mega environment is the general external environment in which the organization functions. The task environment comprises more specific elements that act directly on the organization. Domino's pizza is considered to be world's most Political issues include regulatory frame work operating in judicial system which may Computer based customer data that is MIS (managing information system).

In the mega environment, organizations operate and exert pressure on the organizations ability to achieve its vision, mission and goals. The mega environment has five elements including technological element, economic element, political element, cultural element and the international element. Generally, these five elements have negative influence on the organization but they can also exert positive effect by providing chances for increased profitability and product improvement such as launching new flavour of desserts.b) Practical: This process mapping shows how to make pizza at outlet of the Dominos. First at outlet the dough received and related material at the outlet as raw material then they make dough and put in the cold room then move to front freezer of the outlet then ready to make pizza for the order. At last take the payment.

c) Ideological:Domino's Pizza Enterprises Limited respects the privacy of individuals. This policy sets out the way in which Domino's and its franchisees collect, hold, use, disclose and protect your personal information.By visiting any of our websites, placing an order with any of our stores or providing us with your personal information, you agree to your personal information being collected, held, used and disclosed as set out in this policy. You do not have to provide us with your personal information but, if you do not provide us with the information we require, we may not be able to assist you or process your order. If you do not agree with the practices described in this Privacy Policy, please do not provide us with your personal information or interact with our websites.Occupational safety and health can be important for moral, legal, and financial reasons. All organizations have a duty of care to ensure that employees and any other person who may be affected by the companies undertaking remain safe at all times. Moral obligations would involve the protection of employee's lives and health. Legal reasons for OSH practices relate to the preventative, punitive and compensatory effects of laws that protect worker's safety and health. OSH can also reduce employee injury and illness related costs, including medical care, sick leave and disability benefit costs.

5.2 A method, procedure, process, or rule employed or followed by a company in the pursuit of its objectives. Business practice may also refer to these collectively. Every business can reduce the amount of energy it consumes. By making a few simple changes your business can save energy, which means reducing your energy bills and your impact on the environment.As a business operator, meeting environmental regulations will help you manage the risks and environmental impact your business poses to the air, water, soil, or the amenity of your area, including how you manage non-recyclable waste.To improve a building's efficiency consider these basic tips:Buy energy efficient equipment e.g. a water-efficient commercial dishwasher, install the water heater near hot water taps, and add flow-control valves to all tapsAdd better insulation to the roof, walls, windows, and if possible, the floorFind other ways to improve the way the building handles extremes of heat or cold. A professional thermal assessment of the planned refit could make big long-term savings. This is especially the case for buildings with high-energy use for heating or cooling e.g. an industrial kitchen cooking and then freezing large amounts of foodInstall energy efficient lighting, heating or cooling e.g. make use of natural light, install energy saving globes, and where practical, use motion detectors to control lightsRecycle organic waste ('composting')5.3Dominos believes in giving back to the community through its various Corporate Social Responsibility (CSR) programmes. It is as important to grow the business, as it is crucial to give back to the community in which our stores are located. Much forethought and careful planning are given to our CSR programmes and we are proud to say that we believe we are achieving these objectives.

Dominos also embraces children's education rendering assistance to schools and schoolchildren alike. Our passion for education extends beyond mere financial assistance but is aimed at inculcating a CSR mindset not only on the children but all who work at Domino's.Company has the potential to make a significant impact on its staff, customers, society and the environment. This policy ensures that this impact is a positive one. The policy was born from the desire to formalise the good practice and attitudes already inherent in our staff and share them with our customers, suppliers and our environment for the benefit of all.The policy has three strands; our duties environmentally, socially and consideration of these commercially.Outside stakeholders are taking an increasing interest in the activity of the company. Out of the various stakeholders, it is financial analysts who are predominantly focused - as well as past financial performance - on quality of management as an indicator of likely future performance.

5.4Dominoes Executive Team is responsible for setting and implementing environmental policies. This group of the companys most senior executives is advised by teams from across Dominoes, including environmental engineering, product development, operations, facilities and supplier responsibility. Dominoes' climate change strategy is built into all facilities development plans and plays an important role in the product development process. In addition to providing consumers with an unprecedented level of detail and transparency on which to base their purchasing decisions, measuring the companys carbon footprint helps the company identify areas where it can make the most significant reductions.The ISO 14000 family addresses various aspects of environmental management. It provides practical tools for companies and organizations looking to identify and control their environmental impact and constantly improve their environmental performance. ISO 14001:2004 and ISO 14004:2004 focus on environmental management systems. The other standards in the family focus on specific environmental aspects such as life cycle analysis, communication and auditing.Fundamental to the role of the board in maximizing shareholder value is ensuring that the company is helping solve the worlds most challenging problems. Not because global problem solving is nice, but because it is the most profitable path forward for any multinational corporation competing in todays global marketplace.

Bibliographyhttp://marketography.com/tag/dominos-pizzahttp://www.apnoutdoor.co.nzhttp://www.apnoutdoor.co.nz/About/Social.aspx

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