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Domain Processes Know your customer.

Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

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Page 1: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Domain Processes

Know your customer.

Page 2: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Last Class - "Life Cycles"

the process we will use to create the software product

This Class - "Domain Processes"

how a company works "Project Team"

what kinds of experts do we need help from

Page 3: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Why consider the Corporate Process?

1. The Critical Point of View is the End-User

the best software solutions come from understanding the customer's view of the world and addressing the customer's problems

war stories o'plenty

Page 4: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Why consider the Corporate Process?

2. Perceived Value is based on how well the software solves the customer's problem in their domain

Value is not entirely based on Quality

for example - Microsoft software crashes

Perceived Value ≠ Value

for example - Microsoft security holes costs millions of dollars

Page 5: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Why consider the Corporate Process?

3. Customer's take the Business View ($), not the computer science view

4. The system should revolve around the Company's Objectives

Page 6: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Question…

So who are the key players? Who should we try to make happy?

Page 7: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

People in the Process

Managers

Employees / Users

Company's Stock Holders

Consumers

Page 8: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Managers' Motivations

Return On Investment

Intangible Benefits

Market Strategy

meeting existing or expected demand being the first to market

securing our niche in the market

Page 9: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Types of Software Products

business biggest class includes services

consumer mass market / shrink wrap price sensitive

industrial real-time really timely scientific

Page 10: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Project Types

new software product

component integration

re-engineered product

heroic maintenance

Page 11: Domain Processes Know your customer.. Last Class - "Life Cycles" the process we will use to create the software product This Class - "Domain Processes"

Summary

We must understand the Company Process We must recognize the key players and know

their objectives The type of product we are to produce

dictates a lot of how we will produce it

Now that we have a good idea of the environment that we are dealing with, it is time to build a team and start planning