A world made up of sensations, traditions, culture and a Mediterranean nature.

Dolce&Gabbanais an Italian luxury fashion house founded in 1985 in Milan, Italy by Italian designers Domenico Dolce and Stefano Gabbana.

MISSION The Group’s mission is to design, produce and distribute high-end clothing, leather goods, footwear and accessories under the Dolce&Gabbana brand, as well as manage, through it’s licensees, the production and distribution of the fragrances, make-up, eyewear, timepieces and jewel lines.

COMPANY

4,547 EmployeesMilan, ItalyRetail: Clothing, footwear, handbags, sunglasses, watches, jewelry, perfumery and cosmetics.Stores in 40 countries including Thailand, Ukraine, Brazil, France, China, Singapore and 29 stores in the United States.

The two met in Milan in 1980 and designed for the same fashion house. In 1982, they established a designer consulting studio; in time it grew to become "Dolce & Gabbana". They presented their first women's collection in 1985 in Milan, where a year later their store would open its doors.

HISTORY

DOLCE & GABBANA

LUXURY AUTHENTIC UNCONVENTIONAL

A brand is an emotional reaction. Elements of Italian culture are reinforced through their meticulous attention to their image, every shotis organized as if it were a film set. Each collection comes to life first as a story with a plot, the protagonists, and the set.

Blend various sources of inspiration, primarily those whose origins couldbe traced to the diverse world of the Mediterranean.

The strong identity of the Dolce & Gabbana brand has evolved over the years without ever forgetting its Italian roots. Their brand captures the Italian culture and society. Integrity, Responsibility, Respect andCreativity is what they stand for.Light and ShadowCreate an atmosphereTransparencyCompany cultureTextureLayers

AUTHENTIC

Authentic: genuine, real, true.

The materials used on the heel are velvet (traditional) and metal spikes (modern). They show the layers of soft and hardtextures which display contrast between the feminine and sensual.

These materials represent a lively branddistinguished by its stylistic originality.

Unconventional: Being out of the ordinary.

UNCONVENTIONAL

LUXURY

Luxury: great comfort, elegance and wealth.

Dolce & Gabbana’s style expresses new forms of elegance, presenting itself as a modern classicism, based on superior sartorial content and creativity.

CONTRAST

Visual emphasis achieved through CONTRAST. This image commands attention and produces drama. The jewels symbolize grandeur.

Dolce & Gabbana is a brand whose essence lies in its contrasting features.It showcases clashes of the modern with the baroque style.

The Baroque style XVII – XVIII century strong theatrical dimension, complexity of patterns, eccentricity of decorations,and luxurious textile.Contrast is their endless source of stimulation and inspiration.

RHYTHMThe repetition of elementscreates a sense of movement.The designs establish pattern, and texture. The sheer materialis flowing, organic in nature.The flower symbolizes the gentle and feminine. There is contrast between the structured jacket and the sheer pleated skirt.There are layers of transparencythat represent their culture.

Rhythm: repetition or alternationof elements that create a sense of movement and can establish pattern and texture.

Abstract Model

Model

The conceptual model is inspired by the brand Dolce & Gabbana. The brand always accentuates contrast in their designs. This is depicted in the model through the play of transparency and color. The transparency depicts the company’s values. The shape is organic and consists of layers of petals from the flower (rose). The model shows contrast with the red string centralized. The red string symbolizes the interior flower, the core values of Dolce & Gabbana (Italian roots and culture). The flower (rose) is a symbol of balance, promise, hope and new beginnings.

DOLCE & GABBANA’s Mediterranean style is the template of an imaginary world through which they draw inspiration. The company thrives on preserving their Italian culture which is translated into their designs. Behind every design there is a story inspired by art, music and theater. The program includes an art gallery which will serve as inspiration for employees and visitors.

MAIN GOALSA contemporary culture with no bounderies of expression requires a workplace that fosters a lifestyle of diversity and constant changes. Therefore, the main goal of the program is to provide an environment that inspires creativi-ty and interactions between work-ers.

DOMINANT FEATURES

The design is comprised of 60% open spaces and 40% enclosed. An art gallery on the top fl oor will provide opportunities for employees and guest to connect with fi ne art while creating a pleasant and inspiring environment.

CRUCIAL ASPECTS

The element of natural light plays a functional role in the design. Employees will have access to natural daylight which will improveworkplace performance.

ESSENTIAL PURPOSEThe design conveys the story of cultural meaning that stems from Italian culture and aesthetics. The design of the workplace, while organizing diff erent levels of privacy for the staff and execu-tives, also provides an interactive working environment with open areas and an inspiring art gallery.

PROGRAM

4 The color scheme consists of a vibrant medley of stimulating hues that increase output and spark creativity.

3 The furniture’s shape and form will show contrast and harmony. Thus, creating visual interest.

2 Rhythm will be refl ected through the use of textiles and materials that show continuity, recurrence and organized movement.

1 Arts integration in the program will provide enriched spaces that promote wellbeing.

5 Provide a dynamic working environment that includes technology, spaces and settings that foster fl exibility and collaboration.DG

DESIGN GUIDELINES