DOING RESTAURANTS THE RIGHT WAY

THE RIGHT WAYDOING RESTAURANTS

HOW WE CREATE OUR RESTAURANTS THE KFC WAY

EXAMPLES OF OUR RESTAURANTS

WHY CHOOSE KFC AS YOUR F&B PORTFOLIO

BRAND PARTNER?

We’ve thought of everything, so you don’t have to…

Learn about: Learn about:

Our history

Our restaurant types

Build and bespoke design

An example of a Remodel

How we use technology

Sustainability

Chicken Welfare

Delivery

Approach to Covid -19

Good neighbours

Hello.

1 2

3

HOW WE CREATE OUR RESTAURANTS

PORTFOLIOTHE KFC WAY

CONTENTS

RESTAURANTS01. HOW WE CREATE OUR RESTAURANTS

KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook,

Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago.

Today, we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand

in more than 23,000 restaurants in over 135 countries and territories around the world.

If it’s not finger lickin’ good, it’s not us.

IT ALL STARTED WITH ONE COOK

CONTENTS


RESTAURANTS

With the help of incredible franchise partners around

the world, we’ll continue to be one of the fastest growing

retail brands globally, both in emerging and developed

markets alike.

THE LIFE OF COLONEL SANDERS

OUR FRANCHISE PARTNERS

Born on Sept. 9 in Henryville,

Indiana

Worked in all kinds of different jobs, including a ferryboat

driver, insurance salesman, lightining salesman, lawyer,

tyre salesman, amateur obstetrician, and more

Took over a service station, where he began serving weary

travellers the same fried chicken he grew up eating

Lost it all, refused to give up, and started again

01. HOW WE CREATE OUR RESTAURANTS

A NEW KFC OPENS

Opened the first Kentucky Fried Chicken franchise in Salt Lake

City, in 1952, with the first franchisee, Pete Harman

Copyright filed for the “Kentucky Fried Chicken” name

and a patent obtained for his special method of frying.

At age 65, set out travelling the country to visit more potential

franchisees. Turned down 1,000 times.

Sold Kentucky Fried Chicken

Continued as the official face of KFC – and one of the most

recognizable people on Earth – helping to spread his Original

Recipe goodness around the world.

800K+Team members

across the globe

RESTAURANTSin over 135 countries

23K+

963 OPTIMUM

Localknowledge

Data

ASSETS

+restaurants built

Informed by

for trade zones

to maximise performance

ALL SHAPES AND SIZES

BRAND VALUES

OUR UK & IRELAND RESTAURANTS COME IN

OUR 70sq m

starting from

Delicious chicken

Confidence, Heritage, Hospitality, Grit, Determination and doing things The Right Way.

CONTENTS

No matter the asset type we build, all of our restaurants share a common thread of warmth, boldness and an inherent quality.

01. HOW WE CREATE OUR RESTAURANTSPORTFOLIO

THE KFC WAYRESTAURANTS

SMALL BOXMINIMUM 100 SQ M APPROX

HIGH STREETUP TO APPROX 200 SQ M

EXPRESSMINIMUM 80 SQ M

TRANSPORT HUBMINIMUM 80 SQ M

LITTLE DRIVE-THRUMINIMUM 80 SQ M

DRIVE-THRUAPPROX 140 - 290 SQ M

2 STOREY DRIVE THRU

APPROX 140 - 190 SQ M FOOTPRINT

CONTENTS


RESTAURANTS

DRIVE THRUSA CLOSER LOOK AT

ASPECTS WE CONSIDER

CAR PARKING DESIGNATED SERVICING AREA1

1

2

PEDESTRIAN ACCESS2 DELIVERY ACCESS4

5DIVERSE SEATING3

53mDT transactions between

Sept 2020 -2021

53%of our restaurants

are drive-thrus

34

5

CONTENTS


RESTAURANTS01. HOW WE CREATE OUR RESTAURANTS

+ +

HOW WE BUILD OUR RESTAURANTS

OUR RECIPE FOR SUCCESS

WORKING TOGETHER

NOT JUST A COOKIE CUTTER

APPROACH

ATTENTION TO DETAIL

Our approach to decor ensures each restaurant isn’t a....

In addition to our market-leading concept

we also relish the opportunity to go above and beyond

the design with bespoke details.

Internal KFC teams work with architects and franchisees to

ensure a restaurant is designed for success.


THE KFC WAY

CONTENTS

RESTAURANTS

•

v

We have a tried and tested community of suppliers and

consultants that we use to develop and realise

our restaurants.

We use the latest technologies and systems to ensure our design and build process is

efficient and effective.

EXPERTS IN

DESIGN & BUILD

Once a restaurant opens we look after it with continual maintenance and remodels every 5 years, ensuring our decor is always contemporary and our

customers come back time after time.

WE TAKE PRIDE IN OUR RESTAURANTS

Store refresh

Image enhancement

Image enhancement

Store refresh

New store opensNSO

5 YRS

10 YRS

15 YRS

20 YRS

Before

Before

New Build

Existing Buildings

After After


THE KFC WAY

CONTENTS

RESTAURANTS

OFTEN WE TAKE INSPIRATION FROM:

LOCATION

LOCAL ARCHITECTURE

HISTORICAL CONNECTIONS

FAMOUS PEOPLE

Many of our restaurants include bespoke, experience-enhancing design that help them to

stand out in competitive trading zones.

BESPOKE DESIGN


THE KFC WAY

CONTENTS

RESTAURANTS

Before

Before

Before

After After After

CARDIFF BRENTWOODBATH

EXAMPLES OF

CONVERSIONSOur smallboxes are mostly conversions in high footfall,

urban locations. Working with existing builds can be unpredictable, but we are prepared for any challenges.

we’ve come acrossWorking with listed buildings

Planning policies

Building within spaces which have never been for food purposes (e.g example Cardiff was a bank)


THE KFC WAY

CONTENTS

RESTAURANTS

THE KFC WAY

RESTAURANTSPORTFOLIO

THE KFC WAY

CONTENTS

02. THE KFC WAY


THE KFC WAY

CONTENTS

HVAC FUNDAMENTALS

CFC & HCFC FREE REFRIGERANTS

PROCESS WATER USE REDUCTIONOPTIMIZING

EXHAUST HOODS

ENERGY EFFICIENT INTERIOR LIGHTING

RESTAURANT COMMISSIONING

KITCHEN COOKING & HOLDING EQUIPMENTEFFICIENCY

ENERGY EFFICIENT EXTERIOR LIGHTING

SMOKING POLICYREFRIGERATION

FREEZER & COOLEREFFICIENCY

BUILDING WATER USE REDUCTION

Use M&E professionals for M&E Design and Execution

No CFC or HCFC Refrigerants in HVAC Equipment

Implement Measures per BG Guidelines

Do not use Continuously Running Water to Thaw Chicken

Low Flow Plumbing Fixtures – Customer Areas

LED Lighting Exterior, Signage and Parking

LED Lighting Interiors

11 must-haves for our new build restaurants

Use Energy Efficient or Approved Equipment Per Guidelines

Separate Cooler to Store Fresh and /or Thawed Chicken

Test & Balance (TAB) Air Pressure

Supplying cigarette towers minimum 1.5m away from our restaurants

02. THE KFC WAY

CONTENTS

CLUCKING DOWN ON LITTER

CHICKEN WELFARE


THE KFC WAY

NEW TRAINING

KFC UK & IRELAND ARE JOINING THE GREAT BRITISH SPRING CLEANCHICKEN MATTERS TO KFC. CHICKEN IS WHAT WE ARE, WHAT WE DO.

DEDICATED MAILBOX

LITTER PILOT PROGRAMME This direct line will

provide communities and other organisations access to help then and there with any ongoing litter issues around its restaurants.

Our mission is bigger than just chicken. That’s why we set up the KFC Foundation in 2015.

The aim of the KFC Foundation is to support grass roots organisations that empower young people across the UK.

Organisations that provide spaces for young people to feel safe and secure, enable them to unlock talent, build life skills and improve their chances to gain meaningful employment.

In 2021, we launched the KFC Litter Line – a single point of contact for anybody who’s noticed our packaging discarded in their community.

We give priority to addressing any concerns, questions or queries from Local Authorities and Councillors, who can email [email protected]

A new suite of internal training material for our 28,000 team members to increase their knowledge of the environmental impact of litter;

SUSTAINABILITYSUSTAINABILITY

02. THE KFC WAY

litter picks 3 times a day

Our restaurantsalready undertake

960 £3m

pecking

In July 2021 World Animal Protection, the internationally recognised animal welfare charity, placed KFC at the top of their annual Pecking Order report

on chicken welfare outcomes – the only company in Tier One (Leading).

of the

orderTop1st in our

industryWe were the first in our industry to join

the Better Chicken Commitment, signing up to go above and beyond Red Tractor,

the recognised UK standard.

Full Transparency

KFC Foundation

Comic Relief Partners

by 2023

Not just chickenUK and

Irish Farms

Each year we publish a full transparency report on our progress towards reaching Better Chicken Commitment standards.

All of our iconic chicken on the bone comes from high quality

UK and Irish farms.

Our Original Recipe Vegan Burger has been a huge success,

winning an award from animal rights group PETA.

The KFC Foundation is committed to raising a massive £3m for Comic Relief by 2023. That’s right - £3 million!

CONTENTS


THE KFC WAY02. THE KFC WAY

HOW WE USE TECHNOLOGY

DIGITAL ORDERING

APPROACH TO COVID-19CUSTOMER EXPERIENCE

DELIVERY

• 12.5% or our total orders and a key part our in restaurant journey

• Flexibility – Freestanding, Wall mounted and Table Mounted

• Mobile ordering

• New restaurant designs every couple of years

• Innovation through Mobile Order (collect at FC, Table Service or Drive Thru

• Constantly assessing feedback to tackle points in the journey

• Working with delivery organisations like Deliveroo, Uber eats and Just eat.

• Restaurant design: We aim to create a brilliant experience for both delivery drivers and for our guests.

• Exploring Delivery hatches (accessible from outside) and the separation of delivery drivers from guests

KFC closed every one of its restaurants at the very beginning of the COVID-19 pandemic.

It was a painful decision, but we felt that we couldn’t ask our staff to come into the kitchen before we’d had the chance to thoroughly update our processes.

We were the first brand in our sector to re-open, as a result of our fundamental re-imagination our restaurant operations:

• Pioneering the use of plexiglass screens, gloves, and face coverings.

• Tested and then implemented contactless handover of food to drive-thru customers and delivery riders.

• Fully trained every Restaurant Manager and Team Member on our

new safety processes and monitored rigorously for compliance.

It was our privilege to be able to donate thousands of morale-boosting meals to NHS workers and others in key frontline roles across the country in the early weeks of the pandemic, in partnership with Deliveroo.

EV CHARGING POINTSWorking with Instavolt:

• 2 dedicated charging spaces per site

• Suitable for logistics hubs, Out of Town Retail Parks, Taxi Ranks

• Most suitable for Drive Thru locations.

307%YOY increase in sales of EV

8,500Kplug-in vans in the UKplug-in vehicles

240,000In the UK there are

DID YOU KNOW?

BEING A GOOD NEIGHBOUR

This commitment start with being open and transparent about the contribution we make to local communities.

RUN SITES RESPONSIBLY

TAKE OUR FOODS AND NUTRITION SERIOUSLY

REDUCING OUR ENVIRONMENTAL IMPACT

CONTRIBUTE TO THE LOCAL COMMUNITY

MEANINGFUL CAREERS &RECOGNISED TRAINING

CONTENTS


THE KFC WAY02. THE KFC WAY

MEANINGFUL CAREERS & RECOGNISED TRAINING

&

• Creating jobs

• Great place to work

• Our Employee Assistance Programme aims to make sure every single person at KFC feels supported, comfortable and motivated at work

• Opportunities for development and further training Apprenticeship programs

• Partnered with De Montfort and Glasgow Caledonian Universities to offer recognised degrees in Business Management to all of our KFC team members

• Boosting the local economy

• Creating safe spaces for friends and families

• Bringing sites back to life

• KFC Foundation and Comic relief partnership

• Supporting the younger population through local charities

• Moving towards having Halal restaurants in all trade zones

• Vegan burger, introduce our food to a larger audience

• There are no artificial flavours, colours or trans fats in our food

• We reformulated our fries to reduce the calories they contain in 2018

• Our fried chicken is freshly prepared and hand-breaded with store cupboard ingredients in restaurants every single day

• Our goals to reduce our carbon footprint

• Looking into Modular option for less construction impacts- Liverpool Garston

• We’ve committed to become a fully circular zero-waste business by 2035

• We have removed all palm oil from our supply chain and are members of the UK Roundtable on Sustainable Soya

• Building communities

• All our contractors must be members of the considerate contractor’s scheme

• We maintain an efficient and environmentally responsible restaurant

• Ensuring our restaurant surroundings are safe and accessible for our team and customers.

• Working with current action plans in place by the communities

CONTRIBUTE TO THE LOCAL COMMUNITY

TAKE OUR FOODS AND NUTRITION SERIOUSLY

REDUCING OUR ENVIRONMENTAL IMPACT

RUN SITES RESPONSIBLY


THE KFC WAY

CONTENTS

02. THE KFC WAY

EXAMPLES OF OUR RESTAURANTS

Here’s a taste of our franchisees amazing restaurants.

RESTAURANTS03. PORTFOLIO


CONTENTS

PO

RT

FOLI

O

BRENT CROSS SMALLBOX / SHOPPING CENTRE · FRANCHISEE: TAHIR GROUP

RESTAURANTSTHE KFC WAY

CONTENTS

PORTFOLIO

PO

RT

FOLI

ORESTAURANTS

THE KFC WAY

NEW ADDINGTON

CONTENTS

SMALLBOX / HIGH STREET · FRANCHISEE: ICEKING

PORTFOLIO

PO

RT

FOLI

O

FLEET STREET · LONDON


CONTENTS

HIGH STREET · FRANCHISEE: CASCADES

PORTFOLIO

PO

RT

FOLI

O

BATH


CONTENTS

2 STOREY HIGH STREET · FRANCHISEE: DEMIPOWER

PORTFOLIO

PO

RT

FOLI

O

BRENTWOOD


CONTENTS

SMALLBOX · FRANCHISEE: AURIGA

PORTFOLIO

PO

RT

FOLI

O

CHATHAM


CONTENTS

2 STOREY · FRANCHISEE: EUROGARAGES

PORTFOLIO

PO

RT

FOLI

O

BAKER STREET · LONDON


CONTENTS

HIGH STREET · FRANCHISEE: DEMIPOWER

PORTFOLIO

PO

RT

FOLI

O

CROYDON


CONTENTS

RETAIL PARK · FRANCHISEE: K&Z

PORTFOLIO

PO

RT

FOLI

O

MANCHESTER PICCADILLY


CONTENTS

SMALLBOX · FRANCHISEE: EQUITY

PORTFOLIO

PO

RT

FOLI

O

RUSTINGTON


CONTENTS

SMALLBOX · FRANCHISEE: K & Z

PORTFOLIO

PO

RT

FOLI

O

TRAFFORD


CONTENTS

CONVERSION / DRIVE-THRU · FRANCHISEE: SPLENDID

PORTFOLIO

PO

RT

FOLI

O

WALKDEN


CONTENTS

CONVERSION / DRIVE-THRU · FRANCHISEE: EQUITY

PORTFOLIO

PO

RT

FOLI

O

WATERLOO


CONTENTS

SMALLBOX · FRANCHISEE: EQUITY

PORTFOLIO

PO

RT

FOLI

O

LEICESTER SQUARE


CONTENTS

HIGH STREET · FRANCHISEE: CASKADES

PORTFOLIO

PO

RT

FOLI

O

EAST KILBRIDE


CONTENTS

DRIVE THRU · FRANCHISEE: EUROGARAGES

PORTFOLIO

MANCHESTER AIRPORT T2 HOST TRANSPORT HUB · FRANCHISEE: HMS

PO

RT

FOLI

O

CONTENTS


PORTFOLIO

PO

RT

FOLI

ORESTAURANTS

THE KFC WAY

CONTENTS

PORTFOLIO

M25, SOUTH EAST & ANGLIA

CONTACT THE TEAM

WALES YORKSHIRE & THE MIDLANDS CENTRAL LONDON

REPUBLIC OF IRELAND & NORTHERN ISLAND SOUTH WEST

SCOTLAND, NORTH EAST & NORTH WESTTOM [email protected]

WILLIAM [email protected]

DONNA [email protected]

BHAV [email protected]

TOM [email protected]

BHAV [email protected]

KFC.CO.UK/DEVELOPMENTS

https://www.kfc.co.uk/developments

Documents

DOING RESTAURANTS THE RIGHT WAY