Doing the Right Thing

DOING THE RIGHT THING


EMOTIONAL RESPONSE

How Does This Make You Feel?

Do Both Parties Feel They are Right?

Would Being “forthcoming” be the Right

Thing to Do?


Notable Leaders Comment on

Doing The Right Thing


“THE MOST IMPORTANT HUMAN

ENDEAVOR IS STRIVING FOR

MORALITY IN OUR ACTIONS. OUR

INNER BALANCE AND EVEN OUR

VERY EXISTENCE DEPEND ON IT.

ONLY MORALITY IN OUR ACTIONS

CAN GIVE BEAUTY AND DIGNITY

TO OUR LIVES.”

Albert Einstein (1879-1955); Theoretical Physicist,

Philosopher, Nobel Prize Winner


“ALWAYS DO RIGHT – THIS

WILL GRATIFY SOME AND

ASTONISH THE REST.”

Mark Twain (1835-1910); [Samuel Clemens]

Humorist, Essayist, Novelist


“YOU MUST NEVER BE

FEARFUL ABOUT WHAT

YOU ARE DOING WHEN IT IS

RIGHT.”

Rosa Parks (1913-2005); Civil Rights Activist



“THE TIME IS

ALWAYS RIGHT TO

DO WHAT IS RIGHT.”

Martin Luther King, Jr

“IN ANY MOMENT OF

DECISION, THE BEST THING

YOU CAN DO IS THE RIGHT

THING. THE WORST THING

YOU CAN DO IS NOTHING.”

Theodore Roosevelt (1858-1919); 26th U.S.

President


“IF WE ARE TO HAVE ANY

CHANCE OF SURVIVING AS A

FREE NATION, WE HAVE TO

HAVE A RESTORATION OF

ETHICS AND RIGHT BEHAVIOR

BY THE CITIZENS.”

Chuck Colson Special Counsel to Pres Nixon,

Evangelical Christian, Awarded Presidential Citizen’s Medal

(George Bush 2008)



Case Studies Discussion


While working for another television station, the CEO decided he wanted to move Little House on the Prairie from 3-4pm so the Jerry Springer Show could be aired there. This was in the days when Jerry Springer was known for extremely foul language, hitting and screaming episodes. The show did slightly better ratings than Little House on the Prairie amongst adults 18-49 years of age. Do you think moving Little House on the Prairie out of the 3-4pm time period for Jerry Springer was the “right” thing to do?


Case Study 1

We had done a co-promotion with a large retailer who happened to spend a lot of money with us in advertising as well. At the end of the promotion, a winner had to have his or her items scanned at the register and the person closest to, without going over $1,000 would win the items they had gathered in 5 minutes. One person had pre-shopped and knew that his items would be $999.97. When he had his items scanned, the cash register showed $1000.03. There was an issue with the scanners. Although this retailer spent thousands of dollars with the station in advertising, how would you handle this knowing that we are a news station?


Case Study 2

Often times we get requests from potential advertisers that if we are willing to do a news story on their grand opening that they will spend more money on us in advertising. How would you decide what to do?


Case Study 3

“The battle to succeed against our competitors should be fought on the streets, not inside our own building. I must have leaders that I can trust so I can focus my energy on the battle against the competition, not waste energy on resolving internal issues of people I can not trust.”

Jay ZollarVice President/General Manager WLUK / WCWF-TV


What Are CEO’s / Owners

Looking For in Staff?




NEVER BECOME SO ARROGANT

AS TO BELIEVE THAT YOU ARE

INCAPABLE OF SERIOUS

PERSONAL FAILURE OR IN DOING

THE WRONG THING

WE ARE ALL CAPABLE AND WE

ALL FALL SHORT AT TIMES


HOW DOES ONE KNOW

WHAT THE RIGHT THING

TO DO IS?


“ASSOCIATE WITH PEOPLE OF

GOOD QUALITY IF YOU ESTEEM

YOUR OWN REPUTATION; FOR

IT IS BETTER TO BE ALONE

THAN IN BAD COMPANY.”

George Washington


“HE WHO WALKS WITH

THE WISE GROWS WISE,

BUT A COMPANION OF

FOOLS SUFFERS HARM.”

Proverb


PERSONAL METHODS

Associations / Acquaintances Colleagues, Family, Business Associates,

Accountability Group (Church friends)

Company Policies

Rules of Law

Majorities

Accepted Behaviors / Practices

Bible (Personal Moral Foundation)

3 Significant Verses for me


“WHATEVER IS TRUE, WHATEVER IS

NOBLE, WHATEVER IS RIGHT,

WHATEVER IS PURE, WHATEVER IS

LOVELY, WHATEVER IS ADMIRABLE,

IF ANYTHING IS EXCELLENT OR

PRAISWORTHY THINK ABOUT SUCH

THINGS”

Phil 4 : 8


“TRUST GOD WITH ALL YOUR

HEART AND LEAN NOT ON YOUR

OWN UNDERSTANDING; IN

EVERYTHING YOU DO REACH

OUT TO HIM AND HE WILL

DIRECT YOUR PATH”

Proverbs 3:5-6



Now. More Than Ever

Leadership & Management

Doing the Right Thing