DINE OUT04.28.11

Don’t miss Dining Out for Life® San Diego! On Thursday, April 28, 2011,more than 125 restaurants and bars in San Diego will donate a minimum of 25% of their sales to The Center’s HIV/AIDS services and prevention programs.

Sign up your bar or restaurant today at http://thecentersd.kintera.org/doflsd11

2011

Bar & Restaurant

Activation Kit

Join The Center and 125 of the county’s top restaurants, bars, coffeehouses and nightclubs who understand that supporting the fifth annual Dining Out for Life® is a win for all!

In April 2010, The Center hosted the fourth annual Dining Out for Life® San Diego…

• 100 restaurants and bars from 25 neighborhoods raised more than $120,000 by donating a minimum of 25% of the day’s sales to The Center’s HIV/AIDS service and prevention programs

• An estimated 17,000 dined out for breakfast, lunch, dinner, coffee, cocktails and more to support HIV/AIDS programming at The Center

• Buzz for the event included support from the following: Subaru of North America, Kimpton Hotels & Restaurants, Smirnoff, Star94.1, Hillcrest Business Association, Gaslamp Quarter Association, City Beat, DiscoverSD.com, KPBS, San Diego Gay & Lesbian News (SDGLN), San Diego News Now (SDNN), FalwLes, San Diego Pix, Rage Monthly, Open Table, Where2Eat.com, Yelp and Dining Out Magazine!

The strategy and goal are simple: with the support of The Center’s donors, volunteers and staff – accompanied by your in-house promotion and support – we will significantly increase the number of diners coming to your restaurant on Thursday, April 29, 2010.

Additionally, your restaurant will be assigned a volunteer Ambassador. They in turn invite everyone they know to dine at your location during their shift on Thursday, April 28.

Your Commitment:

1. Donate a minimum of 25% of food and beverage sales (including liquor) on Thursday, April 28, 2011 to The Center's HIV/AIDS services.

2. Promote your participation in Dining Out for Life® the month of April using our professionally designed posters, table tents, check stuffers, and bar coasters. (Materials are provided by Dining Out for Life San Diego).

Enclosed you will find more detailed information regarding Dining Out for Life® 2011. To sign up your restaurant or bar, simply visit us at www.diningoutforlife.com/sandiego and click the "Register Your Bar or Restaurant Today!" link located at the top of the page.

Contact Donnie Luehring at 619.692.2077, ext. 246, or via email at dluehring@thecentersd.org and get involved with Dining Out for Life®

today! Print deadline is Friday, Feb. 25, 2011.

Eat, drink and be caring!

Donnie Luehring Dining Out for Life® Manager

DiningOut

F O R L I F E

DiningOut

Dine Out, Fight AIDS

SM

Donnie Luehring

Have you?

I dined!

10)

1)  Participation is easy and will contribute to    your bottom line. Our dedicated ambassadors’    sole responsibility is to act as your PR/marketing    arm, and they will utilize their personal contacts    (and friends!) to fill your reservation books for    Thursday, April 28, 2011.

2)  It’s great for business. Dining Out for Life® has    international appeal and has proven to be    effective in over 50 cities in attracting guests    who are willing to spend more because they    know it benefits people living with HIV/AIDS.    Dining Out for Life® brings new guests into   your restaurant.

3)  It’s great for raising your profile and extending    your reach within the community. Your restaurant’s    name will be included in advertising, printed on    posters and included on direct mail postcards    that will be mailed to The Center supporters —    this database includes over 5,000 households    within the San Diego Community.

4)  The press loves it. 

5)  The restaurant community has lost many great    chefs, servers, managers and others to AIDS.    This event allows your restaurant a visible and    meaningful way to express compassion and   support for people living with AIDS.

6)  It’s an international success and is growing!   The  event raised more than $4 million dollars    for AIDS service and prevention organizations    throughout the U.S. and in Canada.

7)  It’s fun. Dining out for Life® creates an exciting    atmosphere in your restaurant as guests gather    to support a familiar cause. Your guests will    remember your participation and will come back!

8)  It’s a great cause. The Center is committed to    spreading the message that AIDS is preventable.    Help us to spread this message and to save    lives by taking part in this event.

9)  It’s the perfect way to demonstrate community    support for HIV/AIDS and to increase sales!

  Your guests will love it!

Reasons Dining Out for Life®

is Great for Your Business10

Awesome Ambassadors!

Participating locations are assigned a volunteer “Ambassador” for Dining Out for Life®. Ambassadors are assigned to a location of their choice. They in turn invite everyone they  know — family, friends, neighbors, co-workers, classmates  and more — to dine at their location during their shift on  Thursday, April 28. In addition to welcoming guests,  Ambassadors encourage diners to make an additional  donation to The Center’s HIV/AIDS service and prevention programs by entering an opportunity drawing. If you have  an Ambassador in mind, please let us know.

"We are going over the top by donating 100% of our sales for the day [Thursday, April 28, 2011] to Dining Out for Life. Think about how many people's lives we can touch by doing it. That, alone, is more than worth it." —Rich Sweeney, Owner/Executive Chef at R Gang Eatery

Photo by Rian Neves, iconicshot.com

R Gang Eatery is the first restaurant dedicated to donating 100% of sales to Dining Out for Life® San Diego!

20% Off Tuesdays Choose to opt in for this exciting opportunity!

Enjoy a dedicated dining base throughout the year by enrolling  in 20% off Tuesdays! Participating locations that select this option agree to offer a 20% discount on 

the check for any table presenting a “20% Off Tuesdays” card on Tuesday evenings throughout the continuing year, excluding holidays. Participation will be highlighted in Dining Out for Life 2011 materials, advertising and on the website.

Dining Out for Life’s 20% Off Tuesdays card will be awarded to patrons who make an additional donation of $25 or more  to The Center’s HIV/AIDS service and prevention programs on Thursday, April 28, 2011 and as a thank you to event sponsors and volunteers. Cards will be valid from Tuesday, June 7 through Tuesday, May 3, 2012.

28 locations (listed below) made donations totalling $1,000 or more to The Center’s HIV/AIDS services and prevention programs.

4 made donations of $2,000 or more!

1 made Dine Out history ...

Thank you to David Cohen and team at West Coast Tavern for not only donating 50% of sales in 2010 but for your contribution of $3,046 to The Center’s HIV/AIDS services - our largest Dine Out donation to date!

Special mention to Mariposa Ice Cream who along with West Coast Tavern donated 50% of their days sales in 2010.

Adams Avenue GrillAlchemyArrivederci RistoranteBaja Betty’sBasic Urban Kitchen & BarBice RistoranteBlind Lady Ale HouseBombay Exotic Cuisine of IndiaBread & Cie Bakery & CaféBrians’ American EateryCafé ChloeIndigo GrillKemo SabeKensington GrillLei Lounge

20% OFF

TUESDAYS

DINE OUT

Our gift to you! Enjoy!

59.2%($70,995) Bars & Restaurants  Donation Checks*

40.8%($49,000) Ambassadors / Opportunity Drawing**

* Representsbarandrestaurantdonations.** 100%ofOpportunityDrawingdonationstogoTheCenter’sHIV/AIDSservicesandpreventionprograms.

$120,000!

1/3 of Participating Restaurants & Bars Made Donations Totaling $1,000 or More!

BOLD = Restaurants and Bar donations totaling $2,000 or more.

2010 Dine Out Results

Martinis Above FourthOrtega’s, A Mexican BistroPizza FusionPizza NovaPonce’s Mexican RestaurantThe Red Door Restaurant     and Wine BarRich's NightclubSouth Bay Fish & GrillTrue North TavernUrban Mo’sUrban SolaceVela RestaruantWest Coast Tavern

Increase sales.

Attract new and loyal customers.

Expand media exposure.

Demonstrate your dedication to the community.

Support a great cause.

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pRegister your location today at  

http://thecentersd.kintera.org/doflsd11

BeHAVIORAL HeALTH SeRVICeS & COunSeLInG (enGLISH & SPAnISH)

Everybody needs some help now & then! Counseling services for men and women living with HIV are available FREE at The Center. Whether you just need some quick help with a specific life challenge or need a little more time to build up your coping skills, services are available to individuals, couples, and families. For more information or to schedule an appointment, call 619.692.2077 x208.

FOOD SeRVICeS

The first Tuesday of the month from 9:00 am-10:30 am, visit The Center’s parking lot for a “one-stop-shop.” Receive emergency fresh food, pre-screen for food stamps and sign up for a range of other services, including employment and medical as well as low-cost utility programs. For more information, call 619.692.2077 x116.

HeALTH eDuCATIOn & RISK ReDuCTIOn SeRVICeS en eSPAñOL

For general assistance, one-on-one counseling, support groups and information, call 619.692.2077 x116.

HIV COnSuMeR eMPOWeRMenT

The Ryan White Treatment Extension Act provides for direct local consumer & HIV community involvement in the local HIV Planning Councils, which provide guidance regarding both local service & budget priorities. For information about participation in the local planning process, call 619.293.4711.

HIV TeSTInG

HIV tests are available at The Center (3909 Centre Street) Monday/Wednesday, 9 am-2 pm, Tuesday/Thursday, 9 am-3:15 pm and Friday, 9 am-1:45 pm. For more information, call 619.692.2077 x101.

HILLCReST YOuTH CenTeR – HIV POSITIVe YOuTH & THeIR FRIenDS, AGeS 14-18 YeARS OLD

Fun, support, education, sexual health information, digital zine, open mic, and much more. For more information, call 619.497.2920.

HOuSInG SeRVICeS FOR HOMeLeSS HIV POSITIVe YOuTH 18-24 YRS OLD

Homeless? HIV positive? Need some help finding housing or housing options? Call Sunburst Housing Services for an appointment at 619.255.7854 x102.

HIV/AIDS SeRVICeS AT THe SAn DIeGO LGBT COMMunITY CenTeRHIV positive individuals, couples and families are welcome at all Center programs and activities. In addition, The Center has services specifically designed for the HIV/AIDS community.

InFORMATIOn & ReFeRRAL FOR SAn DIeGO HIV ReSOuRCeS

To talk to someone live and in-person, get information and find out more about where in San Diego to get HIV services and help, call 619.692.2077 x208.

LIVInG WITH HIV SuPPORT GROuPS

For more information about Living with HIV support groups for men, call 619.692.2077 x208.

ACCIón POSITIVA GROuP

A group en español for HIV positive men offering support, information and help building powerful coping skills. For more information, call 619.692.2077 x108.

FRIDAY nIGHT HIV Men’S DISCuSSIOn GROuP

For more information, call 619.692.2077 x211.

POSITIVe ACTIOn SeRIeS (enGLISH & SPAnISH)

A fun, entertaining 10-week group for HIV positive men offering support and help building everyday life skills for living healthy and fully alive with HIV. For more information, call 619.692.2077 x116.

For information about affordable HIV medical care, please call one of our below-listed community primary care partners for information & scheduling.

north County Health Services 150 Valpredo Rd. San Marcos, CA 92069, 760.736.6782

Family Health Centers of San Diego, Ciaccio Memorial Clinic 3544 30th Street, San Diego, CA 92104, 619.515.2587

Our Place/Comprehensive Health Services 286 Euclid Ave., Ste. 309 San Diego, CA 92114, 619.527.7390

San Ysidro Health Services/Casa South Bay 4004 Beyer Blvd, San Ysidro, CA 92173, 619.662.4161

uCSD Owen Clinic 4168 Front St. San Diego, CA 92103, 619.543.3995

Services funded, in part, by AIDS Walk & Run San Diego; CDBG Program, US Dept of HUD; HRSA through the County of San Diego HHSA; and Dining Out for Life® San Diego.

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Register your location today at  http://thecentersd.kintera.org/doflsd11

Corporate Sponsors*

* 2010 Dining Out for Life® San Diego Sponsors. Sponsor deadline for 2011 is Friday, February 25.  For up to date listing of 2010 sponsors and promotional partners, please visit www.diningoutforlife.com/sandiego.

Projected Impressions in 201118,000,000 and counting!If even 1/2 a percent of impressions see your brand it could mean

90,000 interested and/or new consumers of your product or service!

Register your location today at  http://thecentersd.kintera.org/doflsd11