Documenting Business Intelligence Chiradeep 101221051011 Phpapp02

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    Documenting Business

    Intelligence

    Chiradeep Majumdar

    Flextronics Software Systems

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    Documenting Business Intelligence

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    Contents

    Definition of Business Intelligence

    Scenario

    Deduction

    Analysis

    Goals of Business Intelligence

    Benefits of Business Intelligence

    Why Should Business Intelligence be Documented?

    Who Should Document Business Intelligence?

    Qualities of a Good Documenter

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    Contents

    Challenges in Documenting Business Intelligence

    Tools for Documenting Business Intelligence

    Data Warehouse

    Objectives of Data Warehousing

    Data Warehousing Trends Data Warehousing Process

    Architecture of a Data Warehouse

    Evaluation Criteria for Data Warehouse

    Data Mart

    Data Mart Architecture Data Mining

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    Definition of Business Intelligence

    Business Intelligence is the process ofresearching the business environment and keyperformance indicators (KPIs) of a company to:

    Understand the current position of the business

    Identify opportunities and risks

    Devise a strategy for business development

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    Scenario

    Managers and executives need to analyze

    many business situations and find answers

    to several questions to be able to

    formulate strategies and policies aimed at

    increasing competitive advantage.

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    Scenario

    Typical questions whose answers managers try tofind are:

    Purchase:Who is the vendor that supplied the maximum quantity of

    product A?

    Production:What has been the average productivity and capacity utilizationin the current production cycle?

    QA:How many products were defective last week? Have thenumber of defective products increased/decreased in thecurrent production cycle?

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    Scenario

    Typical questions whose answers managers try to

    find are:

    Sales:

    How did the product A fare in regions R1 and R2 compared tothe competitors product ?

    Finance:What is the net profit for this quarter?

    Customer Service:Why wasnt the product delivered to the customer on time?

    When was the last time the customer reported the problem X in

    the product?

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    Deduction

    All these questions are related to:

    Who

    What

    How Why

    When

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    Analysis

    To find answers to such questions, managersneed to analyze data from both the micro andmacro environments:

    Micro Environment Operational data pertaining to several

    processes, such as production, finance.

    Macro Environment

    MIS data pertaining to competitors Customer trends

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    Goals of Business Intelligence

    Business Intelligence encompasses a collectionof processes, tools, and technologies that enableyou to:

    Organize

    Integrate

    Summarize

    Analyze and

    Extrapolate

    operational data

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    Goals of Business Intelligence

    The rapid pace of todays business has made Business

    Intelligence systems indispensable to an organizations success.

    Business Intelligence systems turn a companys raw data into

    useable information that can help the management to identify

    important trends, analyze customer behavior, and makeintelligent business decisions quickly.

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    Benefits of Business Intelligence

    Reduces operating costs

    Increases profitability by improving

    productivity, sales, and service Enhances the decision-making capabilities of

    managers

    Helps in business development by studying

    market trends and competitor activities

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    Why Should Business Intelligence

    be Documented?

    To identify issues in the business scenario

    To provide the groundwork for an agreementon the business issues between the client

    and the solution provider

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    Who Should Document Business

    Intelligence ?Client Organization

    Project Manager

    System Analyst

    Solution Provider

    Project Manager

    Engineer

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    Qualities of a Good Documenter

    Strong analytical skills

    Good Communication skills

    Good knowledge of the business scenario

    Good knowledge of the market

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    Challenges in Documenting

    Business Intelligence Relationships between entities not well defined

    Special ability required to capture fuzzy relationships

    Inability of the developer to communicate the fuzzy

    relationships

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    Tools for Documenting Business

    Intelligence Data Warehouse

    Data Marts

    Data Mining

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    Data Warehouse

    Data warehouse is a subject-oriented, integrated,

    nonvolatile, and time-variant collection of data

    that supports managerial decision making.

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    Objectives of Data Warehousing

    A company invests in Data warehousing to:

    Improve it decision making process

    Improve customer service

    Beat competition Execute corporate strategy initiative

    Reduce cost of operations

    Retain key customers

    Identify new customers

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    Data Warehousing Trends

    Rapid increase in information democracy

    Requirement for frequent and accurate decisions

    Requirement for personalized information

    Diversity of data

    Need for better data security

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    Data Warehousing Process

    Raw data is stored

    Information is cleansed

    Data mining, query, and analytical tools are

    employed to generate intelligence The system is regulated by an overall corporate

    security policy

    Business performance management applications are

    used to track results

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    Architecture of a Data Warehouse

    A graphic showing the architecture of a Data

    Warehouse will be provided.

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    Evaluation Criteria for a Data

    Warehouse

    Performance

    Availability

    Reliability

    Manageability Scalability

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    Data Mart

    Data Mart typically means a small Data Warehouse.

    A Data Mart:

    Is typically designed for one or few departments or

    subject areas.

    Works as an isolated island of information.

    Can be integrated to a larger data repository.

    Keeps higher levels of summarization compared to data

    warehouses.

    A Data Mart will be ineffective if it cannot be integratedwith the larger data management entity of the

    organization.

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    Data Mart Architecture

    A graphic showing the architecture of a Data

    Mart will be provided.

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    Data Mining

    Data mining refers to a class of tools that apply

    artificial intelligence techniques to analyze data.

    OLAP tools can be used for data mining

    The user must formulate own hypothesesbefore using the Data Mining tools.

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    THANK YOU

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    QUESTIONS