DOCTORAL SEMINAR ODENSE MAY 2014 Call - Bouchetbouchet.dk/media/30515/DOCTORAL-SEMINAR-ODENSE-MAY... · THE CULTURAL DIMENSION OF BUSINESS RESEARCH A Doctoral Seminar on the Cultural

Doctoral Seminar May 2014 Odense Denmark Contact : [email protected] 1

A 7-DAY DOCTORAL SEMINAR in MAY 2014 APPLY BEFORE APRIL 1st 2014

Apply to: [email protected]

THE CULTURAL DIMENSION OF BUSINESS RESEARCH A Doctoral Seminar on the Cultural Embeddedness of Marketing,

Communication, Consumer and Organizational Research

Hosted by University of Southern Denmark – Odense Main Campus

From Saturday May 24, 2014 - 2 pm to Saturday May 31, 2014 - 2 pm.

Up to 25 participants in a secluded location with top facilities

South of Odense in Denmark

Prepared by Professor Dominique Bouchet, University of Southern Denmark

[email protected] Doctoral Seminar Home Page : http://bouchet.dk/culdim2014/

Faculty: Dominique Bouchet, Denmark, France, Spain, Poland …

Dominique Desjeux, France, China, Brazil.. John Desmond, UK

Nikhilesh Dholakia, USA, India, Denmark , USA, Turkey, Finland…

Romain Laufer, France, USA... Brendan McSweeney, UK, Sweden

Andrea Semprini, Italy, France, Brazil, Canada… Rohit Varman, India


DETAILS OF THE SEMINAR 7-DAY DOCTORAL SEMINAR in MAY 2014




INTRODUCTION This doctoral seminar addresses the cultural dimension of business research in order to broaden, deepen, and update understanding of such phenomena in the field. The questions, issues, and methods used in in organizational and market research projects are embedded in intersecting cultures. A critical self-awareness of such embeddedness not only improves the quality of the research, but also enlightens the researcher as it provides a new perspective - not only in cross-cultural but in all research. For example, to keep advertising relevant and up to date, it is necessary to be aware that contemporary consumers perceive themselves and advertising differently from their parents. Postmodern consumers have a tacit understanding of semiotics. Compared to their parents, contemporary youth plays different roles, sample different statuses, and pursue different ideals. Analyzing organizations requires an understanding of the presentation of self, rituals, and symbols, and the cultural dimensions of communication. An appreciation of cultural differences is mandatory not only for international marketing, but also for human resource management, and indeed for all organizational functions. All too often managers and other employees assume that their definition of efficiency, leadership, and appropriate conduct; their understanding of how things should be done, and how to treat people; etc., are the best ones. Also, people are content with their perception of others and do not pay sufficient attention to their interaction with others. This is the case although it is clearly established that a focus on personal interrelations, with the appropriate observation, and analytical tools, enables a much greater understanding of almost any managerial issue at hand.


PURPOSE The purpose of this doctoral seminar is 1) To provide PhD students and other researchers participating in the seminar with

insights about the cultural context of their research project – a context of which they may not always be aware, and about which they may not always have been properly trained in terms of grasping it and dealing with it;

2) To provide participants with appropriate observation and analytical tools to take cultural and cross-cultural contexts into consideration in their research;

3) To help seminar participants in working on a cross-cultural project to improve their approach.

INTELLECTUAL APPROACHES The program mixes state-of-the art and critical reviews of cultural business research with participant presentations and discussions of their own research. This is done in order to generate new perspectives and ideas pertaining to the research projects presented. Theoretical presentations by senior faculty members will alternate with reports and discussions by the participants. Some basic concepts and advanced methods of the cultural approach to business research will be introduced by the faculty who work at the interface of cultural analysis, social theory, and business. Examples of how those concepts are fruitful to contemporary business research will be given. By way of contrast, examples will also be provided on how epistemologically weak methods and non-reflexive analytical frameworks impact research, communication, and collaboration. Dialogues between faculty members with a variety of cultural backgrounds, different research traditions, and disparate personal motivations will be staged. Participants will be helped by the faculty to perceive the cultural dimensions of their own research projects. In order to ensure the scientific character of their research, participants will also be encouraged to reflect upon their own biases and prejudices. Furthermore, many contemporary research projects cannot be fully captured by a single conventional discipline or method. A cross-cultural and interdisciplinary theoretical, but also methodological perspective is therefore at the core of this seminar. All seminar faculty members have taken bold steps in crossing and transcending disciplinary boundaries, and will encourage students to do so also. Emphasis is – depending on the profiles of the faculty present – on the relevance for business research that can drawn from the theories and concepts encountered in anthropology, complexity theory, cultural analysis, ethnomethodology, ethnology, epistemology, hermeneutics, history of ideas, literary criticism, phenomenology, postcolonial theory, psychology, semiotics, social psychology, sociology, and systems theory. KEYWORDS Keywords are: brand, communication, complexity, consumption, content analysis, creativity, crises, critique, cross-culture, culture, embeddedness, epistemology, exoticism, globalization, globalism, institution, legitimacy, localization, management,


marketing, meaning, methodology, modernity, myths, norms, organization, paradigm, postcolonial, prejudice, relation, relativism, respect, rituals, roles, the sacred, signs, status, subaltern, symbols, transdisciplinarity, values, and Weltanschauung. EXPECTATIONS OF PARTICIPANTS There will be an emphasis on each participant's own research project, since the main purpose of this course is to enable the doctoral researchers to reconsider their research project from perspectives that differ from conventional business research in order to generate meaningful questions and alternative hypotheses, as well as theoretical insights into their own research. This results in a more up-to-date, interdisciplinary, and reflexive research. All this benefits not only the doctoral researchers, but also the connected organizations and society as a whole. The seminar will not only achieve these objectives through the exposure to the cultural context of business research as a whole, but also by relying on the diversity of cultural backgrounds and research traditions that the doctoral students and faculty bring with them. Therefore, the students will be requested to present their research problems and research perspectives at the beginning of the seminar and faculty will briefly introduce their backgrounds and perceived biases. WORKLOAD AND EVALUATION Active participation during the seminar is a must. Readings – before and after the seminar – will be required. Each participant’s contribution will be evaluated. Evaluations are based on the capacity the participants have exhibited in enriching their perspectives. This will be done on the basis of two compulsory written essays. The first essay is to be sent when applying to the seminar and the second is to be sent to the seminar facilitator two months after the seminar at the latest. Certificates of participation will be sent only to those attending the entire seminar and found to meet the evaluation criteria in a satisfactory manner. The workload, which in the European system counts for 7 ECTS, is as follows:

§ Readings and writings before the seminar: 60 hours § Seven days of intensive participation during the seminar:

Sessions: 40 hours. Discussions: 24 hours or more, that’s up to you. § Readings and writings after the seminar and evaluation: 65 hours

TIMEFRAME AND SCHEDULE The program lasts for a period of seven days and seven nights, from Saturday noon May 24th, 2014 till Saturday noon May 31st. As the seminar is an excellent opportunity to experience great presentations, but also to interact with faculty and other doctoral students, everyone will be expected to participate from 8 AM till 10 PM every day. Two optional guided tours of the Island of Fyn can be arranged, for an extra fee, for those who wish to participate in such tours either ahead of or following the seminar week. Two short excursions and a scenic drive will take place during the seminar.


LOCATION In order to ensure the most intensive communication between participants, the seminar will take place in a secluded conference center remote from city life. The quality of the lodging and of the food is excellent (and local). The technical facilities are also very good. For more information see this presentation on YouTube: http://www.youtube.com/watch?v=0DxEt62Iofk&feature=youtube. Although it is in Danish, you can see how nice everything is, food, rooms, Danish furniture, flowers: http://www.thaisenhus.dk The conference center includes a large conference room for up to 70 persons, two conference rooms for up to 22 persons, and two smaller meeting rooms for up to 8 persons. The 28 bedrooms are comfortable. There are outdoors facilities and the weather is normally very nice in May. FEES AND EXPENSES The seminar fee is 9.000 Danish crowns. This includes all meal and lodging expenses from Saturday night till Saturday noon the week after. (Normally, if you were to stay in such a place in Denmark for a week it would cost almost twice the amount. We negotiated a special deal for the whole conference center). There are only 28 rooms. If some of you want to bring your partner, this can be arranged. You can inquire about the fee for an accompanying but not participating partner. Group transportation can be organized from Nyborg or Odense train stations for an additional fee provided people arrive around the same time. The closest airport is Copenhagen airport where trains leave every half hour from within the airport to Nyborg and Odense. Other airports are Hamburg in Germany and Billund in Denmark. REGISTRATION Please let us know as soon as possible that you plan to participate: [email protected]. Please send your application including your CV, a letter of interest, and a letter of recommendation from your supervisor, at least before April 1st

and preferably considerably prior to that. We will confirm your participation on April 10th at the latest, and if necessary before that date. We will expect you to transfer the partici-pation fee before April 17th. We will gladly accept up to 25 participants. We will accept a few colleagues as observers but not many as this is primarily a Ph.D. course. CONTACT INFORMATION

The seminar facilitator is Professor Dominique Bouchet Department of Marketing and Management, University of Southern Denmark,

Campusvej 55, DK-5230 Odense M, Denmark Phone: (45) 6550 3293; Fax: (45) 6615 5129, e.mail: [email protected]

You may also contact Professor Nik Dholakia in the US: [email protected]


FACULTY 7-DAY DOCTORAL SEMINAR in MAY 2014

APPLY BEFORE APRIL 1st 2014




Dominique Bouchet is Professor of International Marketing at the Department of Marketing and Management at the University of Southern Denmark in Odense. He teaches courses in cross-cultural marketing, cross-cultural communication, social psychology, cultural sociology, management of change, advertising, qualitative methods and applied semiotics. Dominique Bouchet is a multidisciplinary polyglot scholar and the author or co-author of more than 40 books and 180 articles published in ten languages. In 2007 Bouchet was awarded the “researcher’s prize” for “Transcending Research” by the Danish Union of Professors and Researchers in the fields of Humanities, Sciences, & Social Sciences. Bouchet has presented Ph.D. lectures and taught courses at The Kellogg School of Management, Northwestern University, Arizona State University, University of California at Irvine, Stockholm University, Dauphine HEC & ESSEC in Paris and more. Dr Bouchet has taught in Australia, Belgium, Brazil, Canada, China, Denmark, England, Finland, France, Morocco, Hungary, India, Ireland, Italy, Japan, Mexico, Norway, Poland, Russia, Spain, Sweden, Turkey, Ukraine and in the U.S.A. Professor Bouchet is also a consultant to many European firms for top level management and marketing decisions, and an invited speaker by many companies and organizations worldwide. In 1992 Bouchet was presented with the Danish Business Association’s Prize for Marketing Research. He was made Knight of the Palm Academic Order by the French Prime Minister in 1992, and Knight of the National Order of Merit by the French President in 2005 for his contribution to European cross-cultural understanding. Dominique Bouchet has also presented hundreds of popular lectures for audiences that range from young children to seniors coming from all social backgrounds. He often appears in the media. E.mail : [email protected] Home pages: http://bouchet.dk – http://sdu.dk/ansat/dom Publications: http://bouchet.dk/publications/main-publications


Dominique Desjeux is an Anthropologist, Professor at the Sorbonne, Université Paris Descartes Sorbonne Paris Cité. He worked 8 year in subsaharan Africa about kinship, witchcraft and land tenure. He has been working for 40 years at the interface of academia and business about innovation, consumption and the decision making process in companies and families. He has recently managed several researches on body care and making up in France, Brazil, China and the US mainly for l’Oreal and Chanel. He is the head of a Professional Phd. Clochard Fabrice, Dominique Desjeux (éds.), 2013, Le consommateur main face à la crise, 2 tomes, l’Harmattan [The Smart Consumer Facing the Crisis] Desjeux Dominique, 2011, « Anthropology of the Process of Innovation », in Alain Bloch& Sophie Morin Delerm, Innovation and Entrepreneurship, From the Idea to the Organization, ESKA Publishing Alami Sophie, Desjeux Dominique, Garabuau-Moussaoui Isabelle, 2009, Les méthodes qualitatives, Paris, PUF, Que-sais-je ? [Qualitative Methods] Desjeux Dominique, 2006, La consommation, Paris, PUF, Que-sais-je ? [Consumption] Desjeux Dominique, 2004, Les sciences sociales, Paris, PUF, Que-sais-je ? [Social Sciences] Zheng Lihua, Desjeux D., Boisard Anne Sophie, 2003, Comment les chinois voient les européens, Paris, PUF [How Europeans are seen by Chinese People] John Desmond is Reader in Management at the University of St Andrews, Scotland. His His interests are wide-ranging, seeking theoretical insights into marketing and consumption by straying across disciplinary boundaries. In recent years he has pursued three broad projects in addition to his work on business ethics. Firstly, he has sought to invite a reconsideration of the usefulness of a psychoanalytic perspective to marketing, setting out preliminary thoughts in Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness (2013). Secondly, he is currently engaged in radically revising Consuming Behaviour (2003) , which takes a critical look at marketing practices related to consumption, for publication in 2014. The third project explores the changing social capital of management and marketing practitioners in the USA and the UK in the twentieth and early twenty-first centuries by means of a study of obituaries. Dr. Desmond has taught at several universities in the UK and in Ireland and the USA and is a contributor to international conferences in management and marketing Nikhilesh Dholakia is Professor of Marketing and International Business in the College of Business Administration at the University of Rhode Island (URI). He is also the editor of the forthcoming electronic journal Markets, Globalization & Development Review, the journal of the International Society of Markets and Development (ISMD). He has also taught at University of Illinois at Chicago, Kansas State University, and Indian Institutes of Management at Ahmedabad and Calcutta. He has been a visiting faculty at Northwestern University's Kellogg School, Chuo University in Japan, Arizona State University West, University of Southern Denmark (Odense) in


Denmark, Aalto University (Helsinki) School of Economics and Business, Le Havre University in France, Norwegian Institute for Market Research, Aalborg University in Denmark, and SP Jain Institute of Management and Research - India; and an Erskine Fellow at the University of Christchurch, New Zealand. Dr. Dholakia's research deals with technology, globalization, innovation, market processes, and consumer culture. Among his books are Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives (Palgrave Macmillan, 2014, forthcoming), Essentials of New Product Management (Prentice-Hall, 1987), Consumption and Marketing: Macro Dimensions (South-Western, 1996), New Infotainment Technologies in the Home: Demand-Side Perspectives (Lawrence Erlbaum Associates, 1996), and Consuming People: From Political Economy to Theaters of Consumption (Routledge, 1998). Dr. Dholakia has been a co-winner (with

of the Charles Slater award for the Journal of Macromarketing. He has also chaired doctoral dissertations that have won the MSI/Clayton and ACR/Sheth Foundation awards. Further details of, and links to, his research are available at the following research bibliographic sites: Google Scholar Author Page ; ResearchGate Author Page ; SSRN Author Page ; Academia.edu Author Page ; SelectedWorks Author Page . Dr. Dholakia holds a B.Tech in Chemical Engineering from Indian Institute of Technology at Delhi (IIT-Delhi), an MBA from Indian Institute of Management at Ahmedabad (IIMA), and a Ph.D. in Marketing from the Kellogg School at Northwestern University.

is Professor of Marketing at the University of Texas—Pan American and a Distinguished Visiting Professor at Aalto University, Helsinki, Finland. His research interests cover areas such as macro consumer behavior and macromarketing; postmodern culture; transmodern marketing strategies; gender and consumption; marketing and development; and interorganizational relations. His has won the Journal of Macromarketing Charles Slater Award for best article with co-author N. Dholakia, the Journal of Consumer Research best article award with co-author A. Venkatesh, and the Corporate Communications: An International Journal top ranked paper award with co-authors L.T. Christensen and J. Cornelissen. He has published several books including Consuming People: From Political Economy to Theaters of Consumption, co-authored by N. Dholakia, and is the founder of the journal Consumption, Markets & Culture (CMC) together with Drs. Nikhilesh Dholakia and Alladi Venkatesh. He edited the groundbreaking book Philosophical and Radical Thought in Marketing with Drs. Nikhilesh Dholakia and Richard P. Bagozzi, published in 1987.

İstanbul University, University of Southern Denmark, Arizona State University, Appalachian State University, and the University of Maryland, among others. He has founded the International Conference on Marketing and Development series with Dr. Erdoğan Kumcu and the Heretical Consumer Research conference series with Drs. Clifford J. Shultz, Jr. and Alladi Venkatesh. He has served as president of the International Society of Marketing and Development (now International Society of Markets and Development).


of regular seminars taught in the field, including ones titled “Brands and Their Global Impacts,” “Consuming Body and Markets,” and “Markets, Globalization and Development.” He has participated in multiple international conferences and delivered lectures in many parts of the world. Romain Laufer is Professor Emeritus, Marketing Department, HEC-Paris. His research has been devoted to the development of an institutional approach to management based on the notion of "system of legitimacy". The orientation of his research has been stimulated by the way in which the development of management confronted him to three cultural differences : that which opposed traditional cultures with management, that which opposed the culture of the public sector with the culture of the private sector and finally that which opposed European cultures with North-American culture. The major challenge of this approach is the ability to deal under the same coherent conceptual framework with topics ranging from the practice of management ( public and service marketing, the management of major risks), to social sciences (especially economics, sociology, law, history) and philosophy (especially philosophy of law, epistemology and aesthetics). This approach has been developed through time in many publications, articles and books as well as the organization of conferences and seminars in the fields of management, social sciences and philosophy. His publications include : Marketing Democracy: Public opinion and Media Formation in Democratic Societies, (with C. Paradeise) New Brunswick, Transaction Books, 1989; “Rhetoric and Politics” in Michel Meyer From Metaphysics to Rhetoric, Kluwer Academic Publisher, 1989, “Social Acceptability of Artificial Intelligence , legitimacy epistemology and marketing” in Artificial Intelligence and Society Journal 1992, “Conflict and Legitimacy in Modern Democratic Societies”, in The Rhetorical Shape of International Conflicts, The Public-Javsnost Vol. 12 - 2005, “Crisis Management and Legitimacy: Facing Symbolic Disorders”, in C.M. Pearson, C. Roux-Dufort & J.A. Claire (Eds.), , International Handbook of Organizational Crisis Management, Thousand Oaks (CA), Sage Publications, 2007; “New Rhetoric’s Empire: Pragmatism, Dogmatism and Sophism”, in Rhetoric and Philosophy n°42-4, 2009 “Proposition for a comparative history of education in law and management about the notion of jurisprudence", in Redesigning Management Education and Research: Challenging Proposals from European Scholars , S. Dameron, Th. Durand (Ed.), Edward Elgar Publishing, 2012, “Management Institutions :Legitimacy, Organization and New Rhetoric” and “Paradigm Found : Rhetoric” in New Foundations of Management Research (, Co-edited by A. David A. , Hatchuel and R. Laufer) Paris, Presse de l’Ecole des Mines, 2013.. “Social Science and Rhetoric, the Case of Economics, Adam Smith, F.H. Knight and McCloskey”, 2013, Cosmopolis ( online) " Member of Research Center SnO (Society and Organization) HEC-Paris. Co-editor of the Review Politiques et Management Public (PMP) , he has served as a member of the Scientific Committee of the College International de Philosophy, (CiPH) Paris. Brendan McSweeney (Ph.D. LSE) is Professor of Management at Royal Holloway, University of London and Visiting Professor at Stockholm University. He was formerly a professor at the University of Essex, and prior to that lecturer, then senior lecturer, at Warwick Business School, University of Warwick, UK.


His research has been published in a wide range of scholarly journals including: Accounting Forum; Accounting, Management & Information Technology; Accounting, Organizations & Society; Critical Perspectives on International Business; European Journal of Cross-Cultural Competence & Management; Human Relations; International Marketing Review; Journal of International Business Studies; Journal of Organizational Change Management; Organization Studies; Strategic Change; and The Political Quarterly. His most recent book is a jointly edited volume for Cambridge University Press - Remaking Management Practices: Between Global and Local. He has contributed chapters to many books and written articles in non-academic media such as national newspapers (e.g. The Guardian) and periodicals (e.g. The Tablet). He has had, and maintains, an involvement with practice. Prior to becoming an academic he worked in a variety of fields including: central banking, and commercial banking, venture capital, a national trade union organization, and for an international accounting body where he established and ran its research programme. His current engagements include board membership of the Europe, Middle East and Africa division of a large globally located Japanese company. He has been a consultant to a wide range of organizations including: Albert Fisher; Allied-Domecq; Banking, Insurance & Finance Union; Carlsberg-Tetley; Corus/British Steel; the European Commission; Electricity Supply Board Officers Association; Fisons; GPT; Hackney Enterprise Board; the Japanese Government; Jardine Pacific; Manor Bakeries; Midland Bank; Ranks Hovis McDougall; Reed International; Saatchi & Saatchi/Cordiant; T&N; Transport & General Workers Union; Tullis Russell; and YKK. In 2000 he was elected a fellow of the Royal Society of Arts. Andrea Semprini Andrea Semprini is Professor of Business Communication and Brand Theory at the Department of Communication of the University of Lyon 2, France. At this university he is the Director of a Professional Master of "Communication and Brand Strategy". His main areas of research are the theory of consumption, the theory of postmodern branding, the analysis of socio-cultural trends, the theory and analysis of visual culture and the semiotic analysis of media. He has published more than 10 books that has been translated in several countries from Japan to Brazil. Three of his books has won French awards and medals from the French Academy Commercial Sciences. He gives regularly lectures and doctorial seminars in Spain, Italy, Brazil, Canada and Switzerland. Professor Semprini is also a renowned consultant on strategic branding and has in the past worked for prestigious Scandinavian brands like Bang & Olufsen, Wasa, Lego and Libresse. Rohit Varman is Professor of Marketing at Indian Institute of Management Calcutta in India. Dr. Varman’s research interests are broadly in the fields of Critical Marketing and Consumer Culture Theory. His current research projects are about postcolonial identity, social stratification, subaltern consumption, and history of


marketing in India. He has also taught at Indian Institute of Technology Kanpur, University of Reading, and at University of Utah. He has been a Visiting Research Professor at Karlstad University, Sweden. Dr. Varman has published his research work in some of the top international management journals that include Journal of Consumer Research, Journal of Retailing, and Organization Science. He is on the editorial boards of Journal of Macro Marketing and Consumption, Markets & Culture. Dr. Varman is a PhD in Marketing from University of Utah and MBA from McGill University.


PROGRAM

7-DAY DOCTORAL SEMINAR in MAY 2014 APPLY BEFORE APRIL 1st 2014



Hosted by University of Southern Denmark – Odense Main Campus Campusvej 55, DK-5230 Odense M, Denmark

Saturday May 24: Introduction to the seminar and to our university If accepted, please be present at the Odense campus of the University of Southern Denmark main entrance no later than 2 pm. Someone will be there to welcome you from noon. It takes less than 2 hours by train to reach Odense from Copenhagen airport and more than five from Hamburg airport. Billund airport is a couple of hours away by bus. Let us know if you reach Odense earlier so we can arrange something. http://www.sdu.dk/servicenavigation/left/Vejviser/Odense/KrakIFrameCampusvej.aspx

14:00: Welcome on Campus at the University of Southern Denmark Introduction to the seminar and to our University. 16:00: Live welcome concert with the Danish alternative folk pop band The Last Ocean Rider https://www.facebook.com/TheLastOceanRider Listen to two of their songs: Man for all seasons and Lisbon (video) 17:00: Our BUS leaves from the University in Odense 17-18: Scenic driving through the Island of Fyn to the conference center 18:15: Checking in to your room, informal discussions and walks 18:45: “Why and how such a seminar” by Dominique Bouchet 19-20: Dinner at the conference center Thaisens Hus http://www.thaisenhus.dk 20-22: Informal discussions (Open up your sharable bottles of libations)

Sunday May 25: The Cultural Dimension, Themes & Participants 8-9: Breakfast and informal discussions 9-12: Ph.D. Student presentations (5 to 10 minutes each) 12-13: Lunch and informal discussions 13-15: Ph.D. Student presentations (5 to 10 minutes each) 15-18: “A Critical Approach to Marketing, Communication, Consumer and

Organizational Research” by 18-19: Informal discussions and walks 19-20: Dinner 20-22: Informal discussions (Open up your sharable bottles of libations)


Monday May 26: Cross Cultural Communication; Issues and Methods 8-9: Breakfast and informal discussions 9-12: “Investigating Cross Cultural Communication and taking it into

consideration in your research.” by Dominique Bouchet 12-13: Lunch and informal discussions 13-16: “Why and How to Take Cross Cultural Communication Seriously.”

by Brendan McSweeney 16-17: Informal discussions and walks 17-18: Panel Discussion: “Investigating a Cross Cultural Context.”

Dominique Bouchet, Dominique Desjeux, Nikhilesh Dholakia, A. & Brendan McSweeney.

18-19: Informal discussions and walks 19-20: Dinner 20-22: “The Relevance of Psychoanalytical Theory for your Research”

by John Desmond

Tuesday May 27: Taking the Whole World into Consideration Cultural Change, Globalization & Consumption; Issues and Methods. 8-9: Breakfast and informal discussions. 9-12: “How the globalization of consumption is changing the world.

(Survey methods and analysis.” by Dominique Desjeux. 12-13: Lunch and informal discussions 13-15: “Transmedia and Transforming Cultures of Everyday Life: In Personal, Work, and Other Settings.” by Nikhilesh Dholakia 15-16: Personal discussion between participants and faculty. 16-19: “Understanding Postcolonial and Subaltern Cultures.” by Rohit Varman 19-20: Dinner 20-22: “Discovering, Hearing, Understanding, Interpreting and Engaging

Subaltern Voices and Perspectives in Business Research.” by Nikhilesh Dholakia

Wednesday May 28: Communication, Consumer and Organizational Research: Approaches, Theories and Methods. 8-9: Breakfast and informal discussions 9-12: “Panel Discussion and questions from the participants.” Dominique Bouchet, Dominique Desjeux, Nikhilesh Dholakia, A. Romain Laufer, Brendan McSweeney & Rohit Varman. 12-13: Lunch and informal discussions 13-19: Excursion, walk and informal discussions. Semiotic Empirical Exercise. 19-20: Dinner 20-22: “Doing Marketing, Communication, Consumer and Organizational Research in a Transdisciplinary Perspective.” by Dominique Bouchet


Thursday May 29: Communication, Marketing & Management. Transdisciplinary approaches. 8-9: Breakfast and informal discussions 9-12: “The Institutional Dimension of Business Research: Trust, Aesthetics and Legitimacy” by Romain Laufer. The goal of the session is to show on the one hand the possibility of linking rigorously the notions of trust, aesthetic and legitimacy and on the other hand to test empirically a set of hypotheses relative to a comparative history of institutional social communications. It deals with an ongoing research generalizing an analysis developed in the French context to Great Britain and the United States of America. 12-14: Lunch and informal discussions 14-17: “Communication and change of paradigm: How the participative paradigm is changing the value creation process in post-modern branding” by Andrea Semprini The development of the participative paradigm within the consumption environment is quickly changing the overall branding landscape. This session will first describe the main aspects of participative attitudes and behaviors as far as consumption and branding are concerned. Then it will analyze how this is having an impact on the brand building process and more precisely in the creation of brand possible worlds. Thirdly, we will discuss the implications of this participative turn in the value chain of post-modern branding. 17-19: Personal discussion between participants and faculty. 19-20: Dinner 20-22: “The stage is yours.” Perform something unusual: a song, a monologue.

A couple of guitars and a saxophone will be at your disposal

Friday May 30: Panel Discussions, Ph.D. Students Presentations 8-9: Breakfast and informal discussions 9-12: Excursion, walk and personal discussion between participants and faculty 12-13: Lunch and informal discussions 13-17: Where do we stand now? Part-1:

Ph.D. Student presentations and comments by faculty 17-18: Personal discussion between participants and faculty. 18-19: Panel Discussion and questions from the participants.”

Dominique Bouchet, Nikhilesh Dholakia, A. Romain Laufer, Brendan McSweeney & Rohit Varman. 19-21: Special Dinner 20-22: Informal discussions (Open up your sharable bottles of libations)

Saturday May 31: Helping you with your future work 8-9: Breakfast and informal discussions 9-11: Where do we stand now? Part-2: Ph.D. Student presentations and comments by faculty 11-12: Personal discussion between participants and faculty. 12-13: Lunch and informal discussions 13:30: Bus leaves from the Conference Center to Railway Station.

Documents

DOCTORAL SEMINAR ODENSE MAY 2014 Call - Bouchetbouchet.dk/media/30515/DOCTORAL-SEMINAR-ODENSE-MAY... · THE CULTURAL DIMENSION OF BUSINESS RESEARCH A Doctoral Seminar on the Cultural