DOA Board Meeting, May 01, 2013 Agenda Packet

7/30/2019 DOA Board Meeting, May 01, 2013 Agenda Packet

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BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be

posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa

Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the

Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with

disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48

hours prior to the meeting.D O W N T O W N O A K L A N D A S S O C I A T I O N

388 19th Street Oakland, California 94612

Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org

Downtown Oakland Association Board of Directors Meeting

Wednesday, May 1, 2013 1:00 P.M.

5 Star City Center Conference Center - 500 12 th Street Suite 201

Agenda

1. Call to order-Michelle Lane, President

2. Public comment and announcements

3. Approval of the minutes of the March 6, 2013 meeting Action Item

4. Financial Report Action Item

5. Review of Organization Committee Strategic Planning meeting with

Tomiquia Moss

6. Selection of public relations contractor Action Item

a. DISI recommendation

7. Hardship Reimbursement Requests

a. Youth Radio Action Item

b. First Church of Christ, Scientist Action Item

8. SOBO Updates

a. Security

b. Maintenance

9. DISI Updates

a. Newsletter

10. Gallen.Neilly Report

11. Other

12. Next Meeting Date: August 7, 2013


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D O W N T O W N O A K L A N D A S S O C I A T I O N

388 19th Street Oakland, California 94612

Phone 510.238.1122 Fax 510.452.4530 [email protected] www.downtownoakland.org

Downtown Oakland Association Board of Directors Meeting

Minutes of Wednesday, March 6, 2013 1:00 p.m.

City Center 5 Star Conference Center - 500 12th Street

Present: Michelle Lane, Sara May, Martin Ward, Jesse Nelson, Karissa Obeso-Govan,

Joe Gallardo, JC Wallace, David Weltin, Keira Williams

Excused Absence: Michael McGuire

Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator, VictoriaDecker/Office Manager, Fiona Simms/Administrative Assistant

General Counsel: Elizabeth Clark/FAB

PR Consultants: Nancy Amaral/Gallen.Neilly & Associates

Guests: Jason Oringer/United Service Workers West SEIU

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION CTION?

Call to order- Michelle Lane,

President

Michelle Lane called the meeting to order at 1:04 p.m.

Public comment and

announcements

Jason Oringer of United Service Workers West SEIU

joined the meeting to inform the CBD and the

property owners and managers in the room regarding

ongoing security contract negotiations. He noted that

though 2/3 of the employees they represent work in

San Francisco, many of them live in the East Bay.

Joe reported that Two Jacks Denim has opened at

2355 Broadway.

Karissa noted that City Center is hosting an Irish bandin the plaza for St. Patricks Day as well as a volunteer

fair on the 27th because April is Volunteer month.

Michelle brought up the Oakland Running Festival.

Andrew noted that this is the 3 rd year, and the event

draws a large crowd to Downtown. Sara noted that

they are looking for permanent office space. David

suggested that they contact him.

No action taken.

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Approval of the minutes of the

December 5, 2012 meeting

The committee reviewed the minutes of the

December 5, 2012 meeting.

Sara move and JC

seconded the

motion to approve

the minutes of the

December 5, 2012

meeting. Martin and

Karissa abstained.The motion was

approved.

Financial Report Tori reported that the district received $423,299.90 in

our December disbursement. This amount is

approximately $61,000 less than anticipated because

the City of Oakland has not yet paid their assessment.

Tori noted that the December disbursement of 2011

was also less than anticipated, but was enough to

fund the district through the April disbursement, and

the shortfall should pose no problem this year.

The DISI committee year to date actual totals$5,312.46. The SOBO committee year to date actual

totals $97,414.04. The ORG committee year to date

actual totals $31,257.63. The total cash remaining

equals $345,303.46.

Martin moved and

Michelle seconded

the motion to

approve the

financial report. The

motion was

approved

unanimously.

Review of Organization

Committee Retreat

Michelle reported that the members of the

Organization Committee met to determine and solidify

a strategic plan outlining long and short term goals.

Elizabeth Clark was in attendance and reviewed the

process of formation, expansion and noted that we

cannot manually bill properties that lie outside our

boundaries for services. Sara has been tasked with

creating a bullet point list of specific goals for 2013

and 2014, with an emphasis on district identity andadministration. Jesse has been tasked with creating an

outline for identifying long term goals. It was decided

that a facilitator should be hired to help direct the

board in creating a comprehensive strategic plan.

Michelle also mentioned the Land Use committee and

a discussion that Deborah Boyer had with Fred

Blackwell. They discussed new staff that will be starting

with Fred later this month. It was determined that a

Land Use plan for working with the city should be

written by the city with help from the CBDs. Sara also

noted that staff will be producing a list of property

owners with notes of their experience with eachindividual. That will be brought to the board in the

hopes that each board member can facilitate

outreach. Steve noted that staff has experienced a

lack of clarity from property owners regarding what

services we provide. Sara noted that Tori presented at

DISI an example of a brief explanatory card that other

districts have created.

JC mentioned that Kelley Kahn from the

redevelopment agency is starting with the City of

Oakland as the Economic and Workforce

Development Director, and could be a very good

partner for the CBDs.

No action taken.

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Michelle announced that Elizabeth is transitioning out

of her role as pro bono general counsel for the CBDs.

She will be working closely with staff over the next few

months to prepare them. Michelle, staff, and the

board thanked Elizabeth for her work and support over

the past several years.SOBO Update

a. Big Belly Trash Compactor

Installation

b. BART Planter Installation

c. Median Updates

Andrew reported that there was a mishap with the

delivery of the Big Belly Solar advertising panels and

they will be picked up shortly. Several old trash cans

have been removed and Andrew noted that this is

due to the good working relationship he has

developed with the Public Works Agency. We are

already receiving email alerts and statistical trash

collection data from the Big Bellys.

The BART planters have been installed and look good.

The Ambassadors have reported that they are

deterring loitering. We have had an issue with the theftof more than 20 plants. So far Trimacs has worked with

us and replaced the plants at no charge. Several

options to remedy this were discussed. Sara suggested

using more mature plants that are more difficult to

remove. Jesse asked about the watering of these

plants. Andrew reported that Peralta Service

Corporation drive the district in a watering truck and

hand water each plant approximately 3 times per

week.

Country Garden Nursery has given us a 2 week

window for the return of the hanging plants. We should

have them installed by early April.

The encroachment permit has been revised to include

the medians and other projects. Staff is working on

finalizing the contract. If it can be completed today,

median work can start this weekend.

Latham Square is now under our purview, but Andrew

reported that he has postponed the purchase of the

equipment since he has learned that the city is on a

fast track to complete their renovation of the area. He

is working with the city to coordinate his equipment

purchase with their plans.

Staff reported that we are hoping to host another

Spring Unveiling in late April or early May when we

anticipate all of our beautification projects to be

completed. These projects include the hanging plants,

the BART planters, median landscaping, the Big Belly

Solar trash compactors, the utility box art wraps, and

Latham Square improvements.

Andrew noted that Block by Block and Peralta now

have the same uniforms, are utilizing some new tools,

and have gotten a good start to the year.

No action taken.

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Jesse requested an update on the CCTV program.

Andrew outlined the program and reported that he is

still in the courting process with various property

owners. He hosted a demonstration of the system and

software which was fairly well attended. He listed the

various interested parties and the various concerns

they have expressed about the program. He notedthat he has given each property owner a quote

specific to their site and has offered to subsidize a

portion of the installation cost to strategic interested

parties. There was much discussion of the best way to

reach out to these property owners and JC noted that

the board should leverage their connections to

encourage participation in the program. He asked

that Andrew send him a brief description of the

program and its benefits.

DISI Update

a. Newsletter

Steve reported on the activities of the new district 3

council member Lynette McElhaney.

There was much discussion regarding First Friday and it

was noted that the city has committed to funding First

Friday through June. It was decided that the district

will not yet take a position, but will continue to provide

auxiliary services to limit to any negative effects on the

district.

Staff reported that the DISI committee has sponsored

the East Bay Bicycle Coalitions event Bike to Work day

in the amount of $3,000.00. We have also begun work

with a graphic designer, Carla Radosta, on a graphic

identity program to create a single, cohesive design

concept which includes an updated masthead, colorpalette, font palette, and newsletter design.

Staff also noted that Visit Oakland and the Chamber

of Commerce have coordinated Oakland As Spirit

Week to celebrate the opening week of the Athletics.

No action taken.

Gallen.Neilly & Associates

Report

Nancy noted that Galen Neilly worked with the broker

focus group to create a press release listing all of the

leases signed in the past 6 to 9 months which was

exclusively released to Globe Street. She also noted

that in response to a rising concern from the broker

focus group, Nancy is working with Ted to utilize online

crime mapping. Nancy noted that she is working withAndrew to create a media pitch about the

Ambassador Card program, which Andrew explained.

No action taken.

Other Staff noted that Derrick Pickett suggested that the

districts apply for an award with IDA which they

present as a part of their annual conference. Nancy

mentioned that Gallen.Neilly can nominate us for the

award. JC noted that just a nomination is a good

opportunity to research and network with foundations

in New York where the conference will be held this

year.

Steve also mentioned that Met Life/LISC asked us to

reapply for the community-police partnership grant

No action taken.

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this year. Jesse noted that the LISC office is near the

district.

Steve mentioned that parties from the Kapor

Foundation and the Irvine Foundation have expressed

interest in participating in the districts, possibly on the

board.

Steve noted that Ali Schwartz from the City of Oakland

and the Lakeside Green Street Project, which is

involved with Measure DD and Snow Park

improvements, is applying for a grant and has asked

the CBDs to send in a letter of support.

Next Meeting May 1, 2013

Adjournment The meeting adjourned at 2:32 p.m.

Minutes taken by: Fiona Simms, Administrative Assistant

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HARDSHIP REIMBURSEMENT POLICY APPLICATION FORMS FORDOWNTOWN OAKLAND ASSOCIATION - COMMUNITY BENEFIT DISTRICT

November 2008

The following form shall be used by Downtown Oakland Association CBD

assessed property owners interested in applying for a Hardship Reimbursement.

Please fill out the form completely and review the attached policy for

clarification of eligibility with this program.

1. Name of Applicant Property Owner Company:

_First Church of Christ, Scientist, Oakland______________________________________

2. Name of Owner or Authorized Rep: Board President Angela Hunnicutt, 510-522-3732 or [email protected]

3. Street Address of Applicant Property Owner:

___1701_Franklin Street________________________________________________________

4. Parcel(s) requested to be reimbursed for Downtown Oakland CBD

assessments this year:

____8-623-7_________________________________________________________________

5. Amount of Assessment Paid this Year: _____$4,651.30_________________________(Please show proof of CBD payment made to County)

6. Amount Requested to be reimbursed through the Hardship Policy: (Partial,

full, etc.)

$4,186.17 (90%)_____________________________________________

7. Reason for Request: (Please use one of the rationale identified in policy)

(3) The Organization/Executive Committee shall make its

recommendations to the full Board of Directors based upon thefollowing criteria:

a. Determination that the request for reimbursement relief is based upon

genuine economic hardship and inability to afford the CBDs annual

costs; and

WHEREAS the Downtown Oakland Association seeks to improve the

downtown area with the special benefits funded from the new CBD,

however, does not seek to create hardship for disabled, senior or other

individuals, non-profit/tax-exempt organizations or those property owners

who currently lack the means to pay into the Downtown Oakland

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Community Benefit District

Reason for request for Hardship reimbursement from the Downtown Oakland

Association:

1. The assessment amount is an increase in excess of 850% from 2008 (priorto this Special District).

2. The current membership is less than 25 and, as a result, monthly netincome versus expenses is negative.

3. Because the church sits on a corner lot, the linear footage calculation/cost is based on footage on both 17th Street and Franklin. We are a smallmembership working to maintain a large historic building.

5. The building is used about six hours per week for church services onlyfour hours of which are on weekdays.

6. In recent years in order to comply with local ordinances, we haveincurred major expenses to have the building retrofitted for earthquakesafety.

Recommendation for documentation by the DOA Organization Committee:

Request for Documentation by Organization Committee:

Last 2 year tax returns: Yes No

List of properties owned within or outside of Downtown Yes No

Last 2 years operating statements for each parcel Yes No

Most current 2 years of bank statements on parcel Yes No

Organization Committee Recommendation: ________________________________

____________________________________________________________________________

Board Action:

Date of Action:

Comments:

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Market Positioning & Media Strategies100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903

www.gallen.com

Gallen.Neilly March 13 / April 13 Activity

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of March/April activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown Oakland Districts.

Projects COMPLETED

Press Releases:

The Oakland Internet Cat Video Festival Benefiting the East Bay SPCA distributed to the media on 3/22/13

Lake Merritt/Uptown & Downtown Oakland Ambassadors Reward Good Samaritans & Promote Oakland Businesses pitched to the media on 3/19/13

Leasing Healthy In Oaklands Uptown & Downtown Benefit Districts distributed to the media on 3/11/13

Media Inquiries/Pitches:

Gallen.Neilly spoke with Sean Kennedy of Good News Oakland re: recent happenings in the Districts including the leased square footage release.

Sean says he is interested in doing a story on the amount of leases and new businesses coming into Oakland for Good News Oakland and KGO.Gallen.Neilly to target specific interview opportunities for Sean for a bigger story.

Received a phone call from ABC 7 reporter Ron Lopez re: the shooting on April 23. Gallen.Neilly consulted with Ted Tarver and then returned thereporters call with information on the Ambassadors serving as witnesses only by reviewing surveillance footage from local merchants. Once the reporterfound out that the Ambassadors do not hold their own investigations, he seemed to lose interest but then we informed him of the other duties of the

Ambassadors and Districts and the reporter then asked to be added to our newsletter & media lists.

Coordinated & attended interviews between Louise Couvelaire (LeMonde Magazine), CBD staff, hospitality & maintenance ambassadors and shopowners in Oakland regarding the districts ambassador program on 4/16 toured the districts with CBD staff & Louise.

o Also coordinated a photo shoot on 4/25 with the LeMonde photographer. Prepped/planned with Ted Tarver, Ambassador Nick & AndrewJones for the photo shoot via phone.

Lake Merritt/Uptown & Downtown Oakland District Ambassadors celebrate A's Spirit Week w/ Mayor Quan distributed to the media on 4/4/13

Arranged interviews for Deborah Boyer, Michelle Lane, and Andrew Jones with Julie at BisNow SF regarding recent activity and future activities in theDowntown and Uptown/Lake Merritt District Associations. Coverage resulted (please see below under the Recent Clips section)

o Snapped photos in and around Oakland of Deborah Boyer, Michelle Lane, Andrew Jones, and Ambassadors in Oakland a day before the

interviews.o Sent photos, with captions, to Julie for use with her story.

Received a phone call from Laura McCamy at Oakland Local requesting a brief interview with Steve Snider regarding Pop-up Hood and businessdevelopment improvements within the districts. Arrangements were made 4/15 - monitoring media for coverage.

Received a phone call from Jim Brown at the Piedmonter/Montclarion (Bay Area News Group Publication) regarding the impact the new theater has hadwithin the districts. Andrew Jones spoke to him 4/10/13 monitoring media for coverage.

Worked with Issabella on next months First Friday Cat Festival and took a part in placing a front-page cover story in the San Francisco Bay Guardian on4/9/13 with joint team effort with the Great Wall & Issabella (please see below under the Recent Clips section).

o Sent other recent clips to Issabella regarding the First Friday Cat Festival, per her request.

Sent exclusive on leasing to Natalie Dolce (GlobeSt)- clip resulted on 3/17 (please see below under the Recent Clips section).

Coordinated with Mike Mibach of KTVU for Ambassador Card pitch- Mike could not get the pitch approved in his morning planning meeting

Other:

Gallen.Neilly provided a suggested quote to Steve Snider, on behalf of the Districts, for a request re: Jack London Improvement Districts.

Oakland As Spirit Week Gallen.Neilly suggested possibly having Ambassadors wear As T-Shirts/Hats for that week for media photo opp.o Pitched to Visit Oakland/As on KGO Radioo Tweeted and Facebooked the tie in with the Ambassadors wearing the hats and a contest that Visit Oakland promoted for As Spirit Week.

Broker focus mtg. held on 3/26/13 next steps include possible roundtable with the media, brokers and their senior research analysts re: stats within thedistricts

Monitored activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland Groups page)

CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)

Gallen.Neilly attends all DISI and Board mtgs.

Recent Clips

Bay Area News Group Publications: Oakland: Internet Cat Video Festival to debut in Uptown district ran on 4/25/13

Oakland Local: Tribune Tavern opens in Oakland (Community Voices) ran on 4/22/13

Our Oakland Blog: First Friday Fun ran on 4/14/13

Rockridge Patch: Thousands of Feline Fanciers to Gather at Oakland Internet Cat Video Festival ran on 4/12/13

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http://oaklandlocal.com/posts/2013/04/tribune-tavern-opens-oakland-community-voices


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Market Positioning & Media Strategies100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903

www.gallen.com

BisNow (SF): Oakland's A for Activity ran on 4/11/13

NBC Bay Area: Sculpture Park Rises Up in Downtown Oakland ran on 4/8/13

Bay Area News Group: New Uptown Art Park highlights latest transformation of Oakland neighborhood ran on 4/7/13

NREI: String of Leasing Deals Strengthens Oakland Market ran on 4/2/13

San Francisco Business Times: Webster Street building on the block in Oakland ran on 4/5/13

GlobeSt: HFF Marketing Sale of Plaza 360 ran on 4/4/13 BANG: 'First Friday' film will highlight Oakland event and crime responses ran on 4/4/13

Oakland North: Oakland seniors team up with district associations to make it easier to get around ran on 4/3/13

Upstart Business Journal: Beware of Cats: The Internet Cat Video Festival expands east and west ran on 4/3/13

KALW: East Bay Express: Underground Dining Goes Online ran on 4/2/13

The Register: Second International Cat Video Festival coming to Oakland CA ran on 3/30/13

San Francisco Bay Guardian: Can't stop fashion: Style, as always, at Oakland's First Friday ran on 3/28/13

Huffington Post: Oakland Internet Cat Video Festival Showcases The Web's Finest Felines (VIDEOS) ran on 3/28/13

The Bold Italic: Oakland Internet Cat Video Festival ran on 3/28/13

Oakland North: Kickstarter provides a cash boost and community support to Oakland restaurants ran on 3/27/13

East Bay Express: Uptown Kitchen and The Sound Room/ Mixing Local Food Artisans and Jazz ran on 3/26/13

San Francisco Bay Guardian: Internet Cat Video Festival pussyfoots its way to Oakland ran on 3/25/13

KQED: Oakland to Host Popular Internet Cat Video Festival ran on 3/25/13

East Bay Express: Can Popuphood Revitalize KONO? ran on 3/20/13

The Registry: Lake Merritt/Uptown & Downtown Oakland Ambassadors Reward Good Samaritans & Promote Oakland Businesses ran on 3/19/13 SFGate: A doughnut renaissance in Oakland ran on 3/15/13

San Francisco Business Times: Its the food: Eateries feed Oakland rise ran on 3/15/13

BANG Publications: Review: Oakland's Duende a stylish gem ran on 3/12/13

East Bay Express: Kingston 11 to Bring Jerk Chicken, Jamaican Pride to Uptown Oakland ran on 3/12/13

The Registry: Jones Lang LaSalle Appoints Leader for Healthcare Project and Development Group in Northern California ran on 3/11/13

GlobeSt: Oakland Leasing Healthy, Becomes Cool Place ran on 3/7/13

GlobeSt: HFF Closes sale of Whole Foods at Bay Place, Oakland ran on 3/7/13

NREI: Bond Sells Whole Foods Property in Oakland ran on 3/7/13

The Registry: Ohio REIT Buys Oakland Whole Foods ran on 3/7/13

SF Eater: Sons & Daughters' Price Cut; Lungomare Adds Brunch ran on 3/7/13

East Bay Express: At Duende, Uptown's Newest Hotspot, the Food Is as Grand as the Venue ran on 3/6/13

Oakland Local: Downtown Oakland Eats - Can we talk tea? ran on 3/4/13

Projects UNDERWAY

Press Releases:

Beautification update re: back of BART planters, big belly t rash compactors etc. (awaiting further details so draft can be compiled for a Spr ing reveal.)

Media Inquiries/Pitches:

Gallen.Neilly to tour the Districts with National Real Estate Investor Editor Susan Piperato on 5/1/13 & to discuss story opportunities.

Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland- possible to include/interview.

Crime Mapping Several brokers like the crime mapping website to be used by brokers, with the media, etc. as needed.

Reviewing national trade publication editorial calendars for opportunities to contribute positive-positioning Oakland articles or arrange interviews forscheduled features in Spring issues

o Oakland Magazine: (July/August Issue) Best of Oakland & the East Bay Deadline May 31 (this is a nomination process, forms will be

available online soon.)o Diablo Magazine: (July Issue) Diablo Profiles Spotlight: Best of the East Bay Deadline May 15

Other:

International Downtown Association Awards Nomination Forms- Gallen.Neilly reached out to the IDA and will help coordinate the districts entry for theirannual awards. Sent out additional information as of 4/15. Deadline for submission is June 14.

o IDA Feature opportunity for Oakland Gallen.Neilly has coordinated with the IDA to have the districts featured as their Downtown of theMonth. Kevin (Communications & Information Services Manager for IDA) will be in touch with us in May to discuss materials needed.

Oakland Restaurant Survey, suggested to the districts for stats, in progress

Winter 2013 Newsletter Contents Drafted for review & placement into template with Tori & Fiona

District Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule

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Documents

DOA Board Meeting, May 01, 2013 Agenda Packet