DOA Board Meeting, August 6, 2014 Agenda Packet

8/11/2019 DOA Board Meeting, August 6, 2014 Agenda Packet

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DowntownOaklandAssociationAs

sociation

YTDCashSummary-July2014

YTDBudget

Actual

AnnualBudget

Notes

$877,886.84

$908,878.44

$970,096.49

$70,641.18

$70,641.18

$70,641.18*Pleaseseebelow

TotalCash

$948,528.02

$979,519.62

$1,040,737.67

LessReserve

$40,000.00

$5

2,037.00

$40,000.00

ActualreservereflectsdecsionoftheboardatMarch

meetingtoallocate$12,037.00fromUnallocatedCarry

Forwardtoincreasereserveto5%.

TotalCashAvailable

$908,528.02

$927,482.62

$1,000,737.67

Expenses

DISI

$34,125.04

$2

5,885.52

$58,500.00Pleaseseeat

tached

ORG

$128,796.89

$14

2,167.92

$206,392.49

$13,000.00allocationfromUnallocatedCarryForward

tosponsorshuttlecapturedinActualORGexpenses.

PleaseSeeA

ttached.

SOBO

$388,035.70

$38

0,225.99

$665,204.00

$7658.56ofthe$14,774.00allocationfromUnallocated

CarryForward

toexpandambassadorservices

capturedinActualSOBOexpenses.Pleasesee

attached.

TotalExpenses

$550,957.63

$548,279.43

$930,096.49Pleaseseeat

tached

CashRemaining

$357,570.39

$379,203.19

$70,641.18

*UnallocatedCarryForward

70,641.18

BoardAuthorizedAllocations:

IncreasedShuttleSponsorship

$13,000.00

spent

ExpandedAmbassadorServices

$14,774.00

$7,658.56spenttodate

IncreaseReserve

$12,037.00

allocatedtoreserve

RemainingUnallocatedCarry

Forward

$30,830.18

Noprojectscurrently

identifiedforthese

funds.

PriorYearReserveandAssessmen

tIncome

CashAvailable

UnallocatedCarryForward

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CashBasis

DowntownOakla

ndAssociation

July2014E

xpenses

Curr.Actual

C

urr.Budget

Curr.Variance

Percent

YTDActual

YTDBudget

YTDVariance

Percent

Ann.Budget

VarianceExplanation

EXPENSES

DISTRICTIDENTITY(DISI)

BannerProgram

0.00

291.67

-291.67

0.0%

0.00

2,041.69

-2,041.69

0.0%

3,500.00

Marketing

497.47

875.00

-377.53

56.85%

4,883.99

6,125.00

-1,241.01

79.74%

10,500.00

Merchant/RetailSupport

0.00

250.00

-250.00

0.0%

0.00

1,750.00

-1,750.00

0.0%

3,000.00

Misc.

0.00

125.00

-125.00

0.0%

727.88

875.00

-147.12

83.19%

1,500.00Includesp

aymentstoDISIStrategicPlanningfacilitator.

PublicRelations

1,250.00

1,250.00

0.00

100.0%

8,773.65

8,750.00

23.65

100.27%

15,000.00

PublicSpaceDevelopment

0.00

166.67

-166.67

0.0%

0.00

1,166.65

-1,166.65

0.0%

2,000.00

TotalDISIProjects

1,747.47

2,958.34

-1,210.87

59.07%

14,385.52

20,708.34

-6,322.82

69.47%

35,500.00

SpecialEvents

Arts&Culture

10,000.00

833.33

9,166.67

1,200.01%

10,000.00

5,833.35

4,166.65

171.43%

10,000.00IncludesD

ISICommitteeapprovedsponsorshipsofboth

Art&Sou

landOaklandArtMurmur.W/inannualbudget.

CBDSponsoredEvents

0.00

750.00

-750.00

0%

1,500.00

5,250.00

-3,750.00

28.57%

9,000.00Includess

ponsorshipofEBBCBiketoWorkDay

HolidayEvent

0.00

333.33

-333.33

0.0%

0.00

2,333.35

-2,333.35

0.0%

4,000.00

TotalSpecialEvents

10,000.00

1,916.66

8,083.34

521.74%

11,500.00

13,416.70

-1,916.70

85.71%

23,000.00

TOTAL

DISI

11,747.47

4,875.00

6,872.47

241%

25,885.52

34,125.04

-8,239.52

75.86%

58,500.00

ORGANIZATION

Non-PersonnelExpenses

AccountingExpenses

2,875.00

6,500.00

-3,625.00

44%

2,875.00

6,500.00

-3,625.00

44.23%

6,500.00

ComputerService&Support

137.50

166.67

-29.17

82%

262.50

1,166.65

-904.15

22.5%

2,000.00

Consulting&LegalExpenses

0.00

208.33

-208.33

0%

0.00

1,458.35

-1,458.35

0.0%

2,500.00

Fees&Permits

0.00

166.67

-166.67

0%

1,122.50

1,166.65

-44.15

96.22%

2,000.00

Directors&Officers

0.00

0.00

0.00

0%

1,120.00

1,215.00

-95.00

92.18%

1,215.00Paidinfull

GeneralLiability

607.00

0.00

607.00

100%

3,055.00

2,448.00

607.00

124.8%

2,448.00Varianceduetoincreasedpremiumtoinsure1924Franklin.

TotalInsurance

607.00

0.00

607.00

100%

4,175.00

3,663.00

512.00

113.98%

3,663.00

Misc.

0.00

41.67

-41.67

0%

133.00

291.65

-158.65

45.6%

500.00

Rent

5,491.81

1,757.83

3,733.98

312%

19,155.84

12,304.85

6,850.99

155.68%

21,094.00Varianceduetoincreaseinmonthlyrentforoccupancyof

1924Fran

klin.

TotalOccupancyexpenses

5,491.81

1,757.83

3,733.98

312%

19,155.84

12,304.85

6,850.99

155.68%

21,094.00

OfficeFurniture&Equipment

318.61

125.00

193.61

255%

807.76

875.00

-67.24

92.32%

1,500.00

Postage,Shipping&Delivery

15.68

41.67

-25.99

38%

235.81

291.65

-55.84

80.85%

500.00

Printing&Copying

11.15

250.00

-238.85

4%

1,688.78

1,750.00

-61.22

96.5%

3,000.00

Supplies

346.56

291.67

54.89

119%

2,038.23

2,041.65

-3.42

99.83%

3,500.00

Telephone&Telecommunications

277.75

208.33

69.42

133%

1,202.88

1,458.35

-255.47

82.48%

2,500.00

TotalNon-PersonnelExpenses

10,081.06

9,757.84

323.22

103%

33,697.30

32,967.80

729.50

102.21%

49,257.00

ORG/SpecialProjects

AnnualBreakfastMeeting

0.00

0.00

0.00

0%

5,249.62

5,000.00

249.62

104.99%

5,000.00VarianceoffsetbydonationsreceivedthroughEventbrite.

BusinessAttraction&Retention

0.00

83.33

-83.33

0%

0.00

583.35

-583.35

0.0%

1,000.00

Shuttle

0.00

0.00

0.00

0%

18,000.00

5,000.00

13,000.00

360.0%

5,000.00Increased

fundingauthorizedbyboardatMarchmeeting-

$13Kdiffe

renceoffsetbyUnallocatedCarryForwardfunds.

TotalORG/SpecialProjects

0.00

83.33

-83.33

0%

23,249.62

10,583.35

12,666.27

219.68%

11,000.00

Personnel&Related

PublicRelations

1,250.00

1,250.00

0.00

100%

8,773.65

8,750.00

23.65

100.27%

15,000.00

StaffPersonnel

10,592.16

10,594.62

-2.46

100%

74,145.12

74,162.39

-17.27

99.98%

127,135.49

Training&Prof.Develop.

1,200.00

333.33

866.67

360%

2,302.23

2,333.35

-31.12

98.67%

4,000.00

TotalPersonnel&Related

13,042.16

12,177.95

864.21

107%

85,221.00

85,245.74

-24.74

99.97%

146,135.49

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CashBasis

DowntownOakla

ndAssociation

July2014E

xpenses

Curr.Actual

Cu

rr.Budget

Curr.Variance

Percent

YTDActual

YTDB

udget

YTDVariance

Percent

Ann.Budget

VarianceExplanation

TOTALORGANIZATION

23,123.222

2,019.12

1,104.10

105%

142,167.92

128,796.89

13,371.03

110.38%

206,392.49

SOBO

LandscapingStaffPerson

1,532.00

1,583.33

-51.33

97%

9,290.00

11,083.35

-1,793.35

83.82%

19,000.00

Maintenance

17,418.601

8,000.00

-581.40

97%

123,657.70

126,000.00

-2,342.30

98.14%

216,000.00

Misc.SOBOExpenses

7,054.95

361.58

6,693.37

1951%

15,438.05

2,531.10

12,906.95

609.93%

4,339.00InternalSOBOCommitteebudgethasreallocatedfunds

withinbroadercategory.W/inannualbudget.

PROWMaintenance

1,721.00

3,333.33

-1,612.33

52%

5,651.73

23,333.35

-17,681.62

24.22%

40,000.00Includesc

ostsassociatedwithartdecoclockrepair,CCTV

datastora

geandexpansionofambassadorstorage

Security

31,684.783

0,683.67

1,001.11

103%

222,444.21

214,785.65

7,658.56

103.57%

368,204.00Includesb

oardauthorizedpricingadjustmentpercontract

amendme

nt-differenceoffsetbyUnallocatedCarry

Forwardfunds.

Watering

1,804.00

1,471.75

332.25

123%

3,744.30

10,302.25

-6,557.95

36.34%

17,661.00

TotalSOBO

61,215.335

5,433.66

5,781.67

110%

380,225.99

388,035.70

-7,809.71

97.99%

665,204.00

TOTALEXPENSE

96,086.028

2,327.78

13,758.24

116.71%

548,279.43

550,957.63

-2,678.20

99.51%

930,096.49

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D O W N T O W N O A K L A N D A S S O C I A T I O N

388 19th Street !Oakland, California 94612

Phone 510.238.1122 !Fax 510.452.4529 [email protected] !www.downtownoakland.org

HARDSHIP REIMBURSEMENT POLICY APPLICATION FORMS FORTHE DOWNTOWN OAKLAND ASSOCIATION -COMMUNITY BENEFIT DISTRICT

The following form shall be used by Downtown Oakland Association CBD assessed

property owners interested in applying for a Hardship Reimbursement. Please fill out

the form completely and review the attached policy for clarification of eligibility with

this program.

1. Name of Applicant Property Owner Company:

___First Church of Christ, Scientist, Oakland, CA___________________________

2. Name of Owner or Authorized Rep: __Ruthie Gasser, Clerk/Treasurer____

3. Street Address of Applicant Property Owner:

___1701 Franklin Street, Oakland, CA 94612_______________________________

4.

Parcel(s) requested to be reimbursed for Downtown Oakland CBD assessments this

year:

___8-623-7______________________________________________________________

5. Amount of Assessment Paid this Year: ___$4,883.86_____________________

(Please show proof of CBD payment made to County)

6. Amount Requested to be reimbursed through the Hardship Policy: (Partial, full, etc.)

$___$4,395.47___(90%)_____________________________________

7.

Reason for Request: (Please use one of the rationale identified in policy)

(3) The Organization/Executive Committee shall make its recommendations to

the full Board of Directors based upon the following criteria:

a. Determination that the request for reimbursement relief is based upon

genuine economic hardship and inability to afford the CBDs annual costs;and

WHEREAS the Downtown Oakland Association seeks to improve the Downtown

Oakland area with the special benefits funded from the new CBD, however,

does not seek to create hardship for disabled, senior or other individuals, non-

profit/tax-exempt organizations or those property owners who currently lack the

means to pay into the Downtown Oakland Community Benefit District

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Reason for request for Hardship reimbursement from the Downtown Oakland

Association:

1. The assessment makes our tax payment over 432% of what it would be without the Business

District assessment.

2. The current membership is 20 and, as a result, monthly net income versus expenses is negative.

Our annual deficit is in the thousands. The financial challenge, as a small membership working

to maintain a large historic building, is extreme.

3. Because the church sits on a corner lot, the linear footage calculation/cost is based on footage on

both 17thStreet and Franklin.

4. The building is used about six hours per week for church services only four hours of which are

on weekdays.

5. In recent years in order to comply with local ordinances, we have incurred major expenses to

have the building retrofitted for earthquake safety.

______________________________________________________________________________

Recommendation for documentation by the DOA Organization Committee:

Request for Documentation by Organization Committee:

! Last 2 year tax returns: Yes No

! List of properties owned within or outside of Downtown Yes No

! Last 2 years operating statements for each parcel Yes No

! Most current 2 years of bank statements on parcel Yes No

Organization Committee Recommendation: ________________________________

____________________________________________________________________________

Board Action:

Date of Action:

Comments:

____________________________________________________________________________

____________________________________________________________________________

_____________________________________________________________________

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13-2014 INTERNET COPYscal Year Beginning July 1, 2013 and Ending June 30, 2014

ALAMEDA COUNTYSECURED PROPERTY TAX STATEMENT

d R. White, Treasurer and Tax CollectorOak Streetnd, California 94612-4285

arcel Number Tracer Number Tax-Rate Area Special Handling

8-623-7 01940000 17-022on of PropertyFRANKLIN ST, OAKLANDsed to on January 1, 2013

ESSEE NAME AND ADDRESS ARE NOT AVAILABLE ONLINECA GOV CODE 6254.21

THIS IS NOT AN OFFICIAL BILL

Fixed Charges and/or Special Assessments

Description Phone Amo

CSA PARAMEDICCITY EMERG MEDICALCITY PARAMEDIC SRVSCHOOL MEASURE GPERALTA CCD MEAS BDOWNTOWN OAK CBDFLOOD BENEFIT 12CSA VECTOR CNTRL BMOSQUITO ASSESS 2EBMUD WETWEATHERCITY LANDSCP/LIGHT

800-441-8280510-238-3704510-238-3704510-879-8884800-792-8021510-238-3201510-670-5762800-273-5167800-273-5167510-287-1852510-238-3704

Total Fixed Charges and/or Special Assessments

Tax Computation Worksheet

Description Full Valuation x Tax Rate = Tax A

LANDIMPROVEMENTSFIXTURESTOTAL REAL PROPERTYPERSONAL PROPERTYGROSS ASSESSMENT & TAXHOMEOWNERS EXEMPTIONOTHER EXEMPTION W

NET ASSESSMENT AND TAX

418,122574,420

992,542

992,542

-992,542

1.4403 %

1.4403 % -

First Installment Second Installment Total Amoun

$ 3,177.04PAID $ 3,177.04PAID $

SECOND INSTALLMENT PAYMENT, 2013-2014PARCEL NO. 8-623-7

TRACER NO. 019400002 INTERNET COPYTHIS AMOUNT DUE FEB 1, 2014 ==> PAID $ 3

Pay this amount after APRIL 10, 2014

(This includes delinquent penalty of 10%and $10.00 cost)

PAID MAR 21, 2

FIRST INSTALLMENT PAYMENT, 2013-2014PARCEL NO. 8-623-7

TRACER NO. 019400001 INTERNET COPYTHIS AMOUNT DUE NOV 1, 2013 ==> PAID $ 3

Pay this amount after DECEMBER 10, 2013(This includes delinquent penalty of 10%)

PAID NOV 22, 2

Tax-Rate Breakdown

Taxing Agency Tax Rate Tax Amount

R APPROVED DEBT SERVICE:NTYWIDE TAX

OF OAKLAND 1OOL UNIFIEDOOL COMM COLLAREA RAPID TRANSIT

BAY REGIONAL PARKUD SPEC DIST 1

1.0000 %

0.1985 %0.1780 %0.0419 %0.0075 %0.0078 %0.0066 %

AL 1.4403 %

Please Read Important Messages

A fee of $55.00 will be imposed on all returned ordishonored payments.

ECheck accepted online @www.acgov.org through June30, 2014.

Visa, Mastercard, Discover, or American Express creditcards accepted by phone (510)272-6800 or [email protected], mobile @www.acgov.org/mobile/apps/through June 30, 2014. A convenience fee equal to 2.5%of the tax amount due will be added to your total payment.

Subscribe to receive email alerts about important propertytax dates online @www.acgov.org/propertytax.

This bill is as of July 18, 2014 10:08 AM and may notinclude pending payments and roll corrections.

ase See Reverse For More Information

Tax Collector's OfficePayment Questions/Credit Card Payments(510) 272-6800

Assessor's OfficeValuation/Exemption(510) 272-3787 (510) 272-3770

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11/12

Gallen.Neilly June/July 14Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of June/July activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown OaklandDistricts.

Projects COMPLETED

Press Releases:

Downtown Oakland and Lake Merritt/Uptown District Associations Celebrate Whats Right With Oakland drafted anddistributed to the media on June 19, 2014

o

June 19, 2014, OaklandFocus.Blogspot.com, Downtown Oakland and Lake Merritt/Uptown District AssociationsCelebrate Whats Right With Oakland

o June 13, 2014, Bisnow Last Nights Garden Soiree --2 separate distributions one contained more photos (workedwith Bisnow reporter Tierney Plumb to provide a photo and review details of the event before our press release wasdistributed (strategic)

Hack the Hood one of 4 Google Bay Area Impact Challenge Winners distributed to the media on June 5, 2014 (Follow-upto the May 22, 2014 release re: Hack the Hood being named a finalist)

o

June 10, 2014, SFGate.com Oaklands Hack the Hood One of 4 Winners of Google Bay Area Impact Challengeo June 6, 2014, Live Work Oakland Oaklands Hack the Hood One of 4 Winners of Google Bay Area Impact Challenge

Media Inquiries/Pitches:

Worked with Deborah Boyer to provide suggestions for Deborah to discuss at the Visit Oakland media briefing on July 17.o Researched TV media coverage on Oakland for the past 6 months to discuss existing negative vs. positive coverageo Assisted in a follow-up response to reporters who attended the event from Deborah, on behalf of the CBDs including

info on Ambassador services to reporterso Plan to provide future curated content to reporters who attended the event

Other:

Collected stats/info from Modern Coffee (19 thSt.) & Woods Fountain Brewery & Bar (to open in Uptown on Telegraph) for newbusiness stats.

Posted National Poetry Slam info on social media avenues & on OaklandFocus blog

Advised on Visit Oaklands ad campaign (possible strategic ad placed by the CBDs to show business growth)

Annual report materials for Oaklands Annual Breakfast/Dinner event June 12th

Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,LinkedIn Oakland Groups page)

CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)

Gallen.Neilly attends all DISI and Board mtgs

Recent Clips

July 25, 2014, SFGate, Oaklandish Ceo Angela Tsay Sees Community As The Roots Of Good Business July 24, 2014, SFGate, Off the Grid launches location in Uptown Oakland

July 22, 2014, OC Register, Oakland: A fresh f ind

July 21, 2014, NPR, Next To Silicon Valley, Nonprofits Draw Youth Of Color Into Tech

July 20, 2014, Oakland Local, Tech4Good comes to Oakland with new economic models

July 9, 2014, Huff Post Travel: Love Letters: Oakland

July 9, 2014, National Geographic, City to Watch: Oakland Rising

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July 8, 2014, SFGate.com, Oaklands most popular new neighborhoods

July 20, 2014, Oakland Magazine, Best of Oakland and the East Bay

June 27, 2014, Oakland Local, Bay Area Nonprofits Fly to New Orleans for YesWeCode hackathon

June 23, 2014, SFGate, Oakland: A Brighter Day for Fashion

June 20, 2014, Contra Costa Times, Oakland Sears Sold, Closure Expected this Summer

June 19, 2014, 7x7, Oakland, the Next Big Thing in Tech?

June 11, 2014, East Bay Express, Buy Local Comes of Age

Projects UNDERWAY

Media Inquiries/Pitches:

MOP Program (Media Outreach Program) to be bi-weekly or monthly reaching out to reporters on a regular basis with curatedstory ideas, quote resources, suggestions and more

Pitching freelance writers for national/international travel blogs including BBC.com and national travel wire

Pitching collaboration between the CBDs and Earth Island re: utility box wrap

Spoke with The Registry editor regarding a possible focus article on Oakland/The Districts

Other:

Provided feedback to DISI Committee re: new branding plan One Pagers for use with media, public & moreAmbassadors; Nightlife & Entertainment; Shopping; Nonprofit; Sustainability

exploring avenues to get the most mileage media background packages, etc.(to also be used as part of the MOP program.)

District Tweet-of-the-Week, ongoing

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Documents

DOA Board Meeting, August 6, 2014 Agenda Packet