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M A D E T H AT W AY
M E D I A K I TY O U R C O M P L E T E G U I D E T O
A D V E R T I S I N G W I T H D N A M A G A Z I N E P R I N T A N D D I G I TA L
P A R T N E R S H I P S & C A M P A I G N S S T R AT E G I S T D A V I D S H O E M A K E RM : + 6 1 4 1 2 1 5 6 6 0 5
E : D A V I D @ D N A M A G A Z I N E . C O M . A US K Y P E : D A V I D J S H O E M A K E R
2 0 1 6
P L AT F O R M S A N D R E A C H
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#193
M A D E T H AT W AY
EXCLUSIVE INTERVIEW
NYLE DIMARCO AMERICA’S SEXIEST TOP MODEL. PHOTOGRAPHY BY CHRISTIAN SCOTT
THE QUIET REVOLUTIONYOUR UNDERWEAR JUST MADE A GIANT LEAP FORWARD!
#READNAKEDSTRIPPING DOWN TO WORD UP
BRIEFS!THE MUST-SEE BOYLESQUE SHOW FROM DOWN UNDER
CHEMSEX IS IT ALL IT’S CRACKED UP
TO BE?
ART THROBDESIRE
BETWEEN THE BRUSHSTROKES
JOHN GRANT
MELANCHOLY ON A LIGHTER
NOTE
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#192
M A D E T H AT W AY
EXCLUSIVE INTERVIEW
NEIGHBOURS’ MATT WILSON MORE THAN JUST THE BOY NEXT DOOR. PHOTOGRAPHY BY CHRISTIAN SCOTT
LET’S GO TO…m NEW ORLEANSm 5-STAR BALIm SITGES PRIDEm AND BACK
IN TIME TO FIRE ISLAND
SAM SMITH TROYE SIVAN ADAM LAMBERTHOW THEY ROCKED THE MUSIC WORLD!
DANIEL GAROFALI
LIKE YOU’VE NEVER SEEN HIM BEFORE!
MAD BROMANCE
THE TOPSY- TURVY WORLD
OF THE GAY/STRAIGHT
DATE
“THE IMPUREST
HAPPINESS I HAVE EVER
KNOWN”THE LIFE OF
DENHAM FOUTS
®
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#191
M A D E T H AT W AY
ON THE COVER: QUINTON WYNN
BY HAYDEN SU
EXCLUSIVE
RUN OR DIEMEET THE GAY MAN WHO ESCAPED AL-NUSRA, ISIS AND EXECUTION IN SYRIA
STYLE UNDER THE SUNTHIS SUMMER’S SWIMWEAR TRENDS
REPRESSED & OBSESSEDTHE SAME BUT DIFFERENT WORLDS OF OSCAR WILDE AND ROBERT BADEN-POWELL
BLOKES ON THE BEACHFOUR FANTASY ARCHETYPES FOR YOUR APPRECIATION
THE DESERT HEARTCAN PALM
SPRINGS STAY GAY NOW IT’S BECOME HIP?
ON FILMCATE
BLANCHETT, JULIANNE
MOORE AND ELLEN PAGE
PLAY GAY
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#190
M A D E T H AT W AY LISA VANDERPUMP
QUEEN OF BEVERLY
HILLSAND HER
HAREM OF HOT MEN
+ TROYE SIVAN
MADONNACALVIN
HARRISFRIDA
LYNGSTADREVEALED!
DID WE MAKE CHRIS
AND ELI HOT?
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#195
M A D E T H AT W AY
SPORTSISSUE
GOING FORGOLD!OUR SPORTS ISSUE WITH QUINN BIDDLE ON THE COVER, SHOT BY JORGE FREIRE AND ABEL CRUZ
IAN THORPE: “I WAS TOO YOUNG”THE PRESSURES ON A GAY, TEEN SPORTS STAR.
NEW HEROESOUT AND PROUD ATHLETES
10
CUBA: STILL COOLBEN TODD PUMPS IRONDAVID MCINTOSH’S BULGES
SEXY ON THE STREETYES, OUR MARDI GRAS PHOTOS!
SIMON DUNN HIS SEXIEST SHOOT EVER!
#194
TENNANT ON BOWIE CHEM
SEX CHARLIE CARVER BEN TODD JUSSIE SMOLLET
A U S T
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#194
M A D E T H AT W AY
ON THE COVER:
BEN TODD BY MICHAEL CHING
HATED BOWIE”NEIL TENNANT’S MOST GOSSIPY INTERVIEW EVER!
PLUS, PET SHOP BOYS’ NEW ALBUM
CHEMSEX“THERE’S NO EASY WAY TO TELL THIS STORY.”
›› CHARLIE CARVER CONFESSIONS OF A GAY TEEN WOLF
›› JUSSIE SMOLLETT EMPIRE’S LEADING MAN
›› FARMER DAVE DOGS’ BEST FRIEND
›› BROODING HOT MEN… WE MUST BE IN SPAIN!
HOW LONDON KEEPS ITS COOL
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M
Wildbarra_DNA194_FP.indd 1 5/02/2016 1:01 PM
“ELTON
P R I N TGlobal Distribution: 45,700+
Global Readership: 135,000
Australia: 18,500
US & Canada: 20,000
UK: 4,000
NZ: 2,000
Rest Of World: 1,200
O N L I N EPage Views: 1.5 million per month
Registered DNA members: 100k+
DNA (EDM) Newsletter: 78k+
S O C I A L M E D I AFacebook: 570k+ likes
Twitter: 31.2k+ followers
Tumblr: 32.5k+ followers
Instagram: 79.2k+ followers
I P A D & A P P
App Downloads: 134,000+
DNA Digital Edition: 5,000+
®
M A D E T H AT W AY
T H E D N A R E A D E R
D E M O G R A P H I C
94% are males who identify as same-sex attracted
67% aged between 18-35
33% aged between 36+
67% live in the inner-city
63% are tertiary educated
57% live in double-income households with average HHI $121,000
B E H A V I O U R S
86% act a�er seeing ads in LGBT media
67% research product further online
43% discuss, recommend and purchase
W H Y L G B T M E D I A ?
60% read LGBT media that most straight people have never heard of
82% attend LGBT events
76% visit LGBT websites
69% read LGBT magazines
86% of LGBT people engaged with some form of LGBT-oriented media in the past week
S O U R C E S :Pink Media 2014 Research – AU respondents, DNA Readers survey 2012 – All respondents
1 I N 3 A U S T R A L I A N
G AY M E N R E A D D N A
®
M A D E T H AT W AY
E D I T O R I A L C A L E N D A R
# 1 9 8 J U LY : R E A D E R M A D EMaterial Deadline:
On Sale: June 24
# 1 9 9 A U G U S T : G R O O M I N G Material Deadline: July 22
On Sale: August 8
# 2 0 0 S E P T E M B E R : S E X I E S T M E N A L I V E
Material Deadline: August 19
On Sale:: September 5
# 2 0 1 O C T O B E R : H E A LT H A N D F I T N E S S
Material Deadline: September 16
On Sale:: September 26
# 2 0 2 N O V E M B E R : E N T E R TA I N M E N T
Material Deadline: October 14
On Sale:: October 31
# 2 0 3 D E C E M B E R : S W I M W E A R
Material Deadline: November 11
On Sale: November 28
# 2 0 4 J A N U A R Y : T R A V E LMaterial Deadline: December 9
On Sale: December 29
# 2 0 5 F E B R U A R Y : U N D E R W E A RMaterial Deadline: January 13
On Sale: January 24
®
M A D E T H AT W AY
M A G A Z I N E S P E C S & R AT E S
F U L L P A G E D P S F U L L P A G E
H A L F P A G E H O R I Z O N TA L H A L F P A G E V E R T I C A L
T H I R D P A G E V I R T I C A L Q U A R T E R P A G E
S TA N D A R D P O S I T I O N S
Double Page Spread: $4,900
Type Size: 414mm Wide X 241mm High
Trim Size: 440mm Wide X 275mm High
Bleed Size: 450mm Wide X 285mm High
*5mm Bleed All Around
Full Page: $2,740
Type Size: 190mm Wide X 241mm High
Trim Size: 220mm Wide X 275mm High
Bleed Size: 230mm Wide X 285mm High
*5mm Bleed All Around
Half Page: $1,530
Horizontal: 92.5mm Wide X 241mm High
Vertical: 190mm Wide X 118mm High
(No Bleed Required As Within Type Area)
�ird Page Vertical: $1,110
60mm Wide X 241mm High
(No Bleed Required As Within Type Area)
Quarter Page: $845
92.5mm wide x 118mm high
(No bleed required as within type area)
P R E M I U M P O S I T I O N S
Full Page Outside Back Cover: $4,900
Full Page Inside Back Cover: $3,500
Double Page Inside Front: $6,380
Double Page Inside Back: $6,380
T E R M S A N D C O N D I T I O N S
• Advertising cannot be con�rmed by telephone.
• An Advertising Con�rmation sheet must be signed and
. returned to DNA.
• Payment in full required with booking for all new clients
• Credit application must be completed for all new clients.
• All prices exclude GST and agency commissions.
• Speci�ed positions may attract a 10 percent surcharge.
• Discounts on multiple bookings: 3 months: 5% | 6 months: 10% | 2 months:
20% | 24 months: 30%
P R O V I D I N G A R T W O R K
All measurements are WIDTH BY HEIGHT and in MILLIMETRES (mm).
All rates are EX-GST. All artwork is to be supplied to your account manager in
PDF FORMAT at a MINIMUM OF 300dpi. Placement of advertising is at the
discretion of the publisher unless a preferred position has been negotiated. �e
publisher reserves the right to decline poor quality, o�ensive or inappropriate
advertising artwork in which case any fees paid will be refunded, minus a
10 percent service fee. Digital artwork must be supplied as either PDF or
high quality CMYK TIFF at 300dpi. Files can be emailed, supplied on disc or
uploaded to DNA’s FTP server. Colour proof preferred. If advertising �les are
larger than 10MB, please contact us for information about uploading your �les
to our FTP server. All rates apply to print-ready digital artwork. If in-house
artwork is required an additional charge of $250 per hour plus GST will apply.
®
M A D E T H AT W AY
® M A D E T H AT W AY
AUST
$9.
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NZ $
10.75
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4.99
CAN
ADA
$14.9
9 U
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.50
dna
mag
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e.co
m.a
u
#196
ON THE COVER Iggy Goncalves
by Kevin McDermott
HAPPILY EVER AFTER How couples made their big day special
SUITING UPFashion tips for grooms
“MY BIG GAY INDIAN WEDDING”with a Bollywood
flash-mob!
“I WAS NEARLY STONED!”Patrick Abboud on why he chases the tough stories
SEX, DRUGS AND ACID HOUSES’Express recall the good ol’days!
JORDAN BRUNO MKR’s delish dish
WILLIE GOMEZWet and soapy!
We do THE WEDDING ISSUE…
PLUS...
D N A F O R TA B L E T S
® M A D E T H AT W AY
AUST
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CAN
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m.a
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#196
HAPPILY HAPPILY EVER AFTER EVER AFTER How couples made How couples made their big day specialtheir big day special
SUITING UPSUITING UPFashion tips for groomsFashion tips for grooms
“MY BIG “MY BIG GAY INDIAN GAY INDIAN WEDDING”WEDDING”with a Bollywood with a Bollywood
flash-mob!flash-mob!
“I WAS “I WAS NEARLY NEARLY STONED!”STONED!”Patrick Abboud Patrick Abboud on why he chases on why he chases the tough storiesthe tough stories
SEX, SEX, DRUGS DRUGS SEX, DRUGS SEX, SEX, DRUGS SEX,
AND ACID AND ACID HOUSEHOUSES’Express recall the S’Express recall the good ol’days!good ol’days!
JORDAN BRUNO MKR’s delish dish
WILLIE GOMEZWet and soapy!
We do THE WEDDING ISSUE…
PLUS...PLUS...CONTENT #196
Features38 THE RETURN OF S’EXPRESSSex, drugs, and acid house! London’s house music legend Mark Moore dishes on the current state of his revolution.
40 TALES OF THE UNEXPECTED Journalist Patrick Abboud is of Arab descent, and grew up in conservative Western Sydney – that’s not the usual path to hosting a national broadcast celebrating gay and lesbian pride!
Wedding Features44 SUITING UPIf you and your beau are preparing to tie the knot, avoid the fashion pitfalls and big-day blues with sound advice from Style Consultant, Joshua Heath.
48 BUFFING UPOur Grooming Editor-At-Large, Will Fennell, suggests some top tips to help you look your best on your big day – from looking less wrinkly to fine-tuning your kissable lips, home facials, and sexy scents.
60 THEY DID IT THEIR WAYHow do two men plan their ceremony, choose rings, write their vows or accommodate homophobic relatives on a guest list? Ten couples tell us how they planned for and celebrated their big day. Here come the grooms!
86 MY BIG GAY INDIAN WEDDINGBollywood flash mobs, colour schemers, an arrest for disorderly conduct, and two deaths all figure in the frenzied lead-up to Marc Andrews’ nuptials in London.
8 DNA
On the cover: Iggy wears Rufskin’s Cancun brief.On this page: Iggy wears Charlie’s Grecian Foil brief.
Photography by Kevin McDermott.
“I WAS NEARLY STONED!”Patrick Abboud on why he chases the tough stories
DRUGS AND ACID HOUSES’Express recall the good ol’days!
JORDAN BRUNO MKR’s delish dish
WILLIE GOMEZWet and soapy!
PLUS...CONTENT #196
Features38 THE RETURN OF S’EXPRESSSex, drugs, and acid house! London’s house music legend Mark Moore dishes on the current state of his revolution.
40 TALES OF THE UNEXPECTEDJournalist Patrick Abboud is of Arab descent, and grew up in conservative Western Sydney – that’s not the usual path to hosting a national broadcast celebrating gay and lesbian pride!
Wedding FeaturesWedding FeaturesWedding
44 SUITING UPIf you and your beau are preparing to tie the knot, avoid the fashion pitfalls and big-day blues with sound advice from Style Consultant, Joshua Heath.
48 BUFFING UPOur Grooming Editor-At-Large, Will Fennell, suggests some top tips to help you look your best on your big day – from looking less wrinkly to fine-tuning your kissable lips, home facials, and sexy scents.
60 THEY DID IT THEIR WAYHow do two men plan their ceremony, choose rings, write their vows or accommodate homophobic relatives on a guest list? Ten couples tell us how they planned for and celebrated their big day. Here come the grooms!
86 MY BIG GAY INDIAN WEDDINGBollywood flash mobs, colour schemers, an arrest for disorderly conduct, and two deaths all figure in the frenzied lead-up to Marc Andrews’ nuptials in London.
8 DNA DNA DNA
On the cover: Iggy wears Rufskin’s Cancun brief.On this page: Iggy wears Charlie’s Grecian Foil brief.
Photography by Kevin McDermott.
1 3 4 , 0 0 0 +D N A A P P S
D O W N L O A D E DW O R L D W I D E .
DNA is available on tablet and mobile devices. Advertisers can
create custom, interactive artwork for maximum cut-through. Contact us
and ask about the options for interactive features that can be applied to
your advertising, including the features below:
L I N K SHyperlinks, page jumps, email available.
Bene�t: drive tra�c straight to your website.
G a l l e r i e sAdditional photographs can be added within ads with 6 gallery settings to choose from.
Bene�t: showcase more products and services to your potential customers.
M U LT I - M E D I AVideo, audio and youtube elements can be added.
Bene�t: give readers a 360 experience of your brand to drive action and engagement.
S P L A S H P A G E�e splash page is a cut-through way to promote your brand to
over 130,000 readers who have the DNA app.
Bene�t: shows up every time the app is opened.
®
M A D E T H AT W AY
A U S T R A L I A ’ S # 1 G A Y M E N ’ S L I F E S T Y L E P O R TA L
1 . 5 M I L L I O NW E B S I T E P A G E I M P R E S S I O N S
P E R M O N T H
O V E R 1 0 0 , 0 0 0 +
R E G I S T E R E D D N AM E M B E R S
7 8 , 0 0 0 + D N A
E - N E W S L E T T E RD ATA B A S E
W E B S I T E D I G I TA L ( E D M ) N E W S L E T T E R W E B S I T E
Leaderboard
Price $25 cpm
728 Pixels Wide x 90 Pixels High
40-80Kbs JPEG
Tower
Price $25 cpm
300 Pixels Wide x 600 Pixels High
40-80Kbs JPEG
MREC
Price $15 cpm
300 Pixels Wide x 250 Pixels High
40-80Kbs JPEG
CPM (cost per thousand impressions)
D I G I TA L N E W S L E T T E R
Skyscraper
Price $1,250 per week
Views per week 87,000
180 Pixels Wide x 530 Pixels High
60kbs JPEG
®
M A D E T H AT W AY
G E T T I N G O U T T H E R E
A D V E R T O R I A L S
For an additional 10% on the rate card cost and a $250
production fee, we can compose an advertoiral to be featured
online or in magazine.
M A R K E T B A S E D A C T I V I T Y
Geo-targeted activity can be arranged with both website and
DNA
digital newsletter o�ering regionally based campaigns.
W E B S I T E A N D S O C I A L M E D I A D I G I T A L E X A M P L E :
V I S A E N T E R TA I N M E N T - K Y L I E P R E - S A L E
P R I N T M A G A Z I N E E X A M P L E :
T O R O N T O W O R L D P R I D E
®
M A D E T H AT W AY