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TRUE BrandingApply directly to forehead...
CreateWOWmarketing, LLC
Where did the WOW come from?• CreateWOWmedia• 2006• Social Media• Blogging, FaceBook, Twitter, YouTube• Organic SEO & “Findability”
CreateWOWmarketing, LLC
Where did the WOW come from?•August 2010• CreateWOWmarketing, LLC• Andrew B. Clark, The Brand Chef
• Graphic Design• Photography• Marketing • Broadcast Video (Training / Communications)• Social Media Brand Building• Branding, Marketing Strategy, Execution
CreateWOWmarketing, LLC
Providing a viable marketing and communications resource for SMB - integrating emerging technologies with proven marketing strategies.
Marketing Communications
analytic creative
Marketing Communications
Is Your Brand A “T.R.U.E. Brand?”
TRUTHFUL - Understanding The 5-W’s: Who, What
When Where Why and How about your brand (YOU)
RELEVANT - Understanding HOW and why you
relate to your TARGET MARKET
UNIQUE - Understanding how your brand stands out
within a competitive market - your unique market advantage
ENGAGING - Understanding where and how
to best communicate within your brand community
Is Your Brand A “T.R.U.E. Brand?”
TRUTHFUL• Who drives your brand?• What events built / sustain your brand?• When have been the best / worst moments?• Where is your brand (from… at … going)?• How will your brand survive moving forward?
Is Your Brand A “T.R.U.E. Brand?”
RELEVANT• Is your target market “in tune?”• What is the intrinsic appeal to your brand?• How do you amplify / fortify that?• Are you “in tune” with your target market?
Is Your Brand A “T.R.U.E. Brand?”
UNIQUE• Should be 1st, but wouldn’t spell TRUE.• Differentiation from a crowded marketplace• Focal point for marketing & communications• Is it 1st in your mind?
Is Your Brand A “T.R.U.E. Brand?”
ENGAGING • What “touch-points” do you give?• Push marketing?• Pull marketing?• Social media - networking?• Building a “BRAND COMMUNITY”
“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
– Chinese Proverb
1533 Linden Street, #100, Des Moines, Iowa 50309Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com
