Division-D DIFFERENTIATORSDivision-D DIFFERENTIATORS

Inc. 5000’s fastest growing companies:

2012 • 2014 • 2015 • 2016 • 2017 • 2018

Quality Audience and Sites - publisher-direct partnerships.

Aggressive Rates- premium inventory at competitive price points.

Targeting Technology – unique ways to reach niche audiences.

Hyper Local Focus- specialize in running locally focused efforts.

Granular Reporting- custom reporting based on insights of interest.

Customer Service – real time human and algorithmic optimizations.

Quantcast is a technology company that tracks and analyzes our network to obtain insights about demographic data, behaviors and preferences for our user base. We’re able to use this to data to better understand our audience, as well as provide additional insights in the proposal process for how we can effectively reach and scale towards desired audiences.

Insights:Demographic Index/Composition

Shopping Interests & Purchase IntentMedia Usage

PsychographicsB2B Industries & Occupations

General InterestsPolitical InterestsGeographic Reach

Strong Local Penetration

In addition to strong national reach, Division-D has relationships with local newspaper, television and radio

publishers in almost every market across the U.S., allowing us to provide clients with competitive rates and advanced scale

into localized markets.

Why news?• Local news inventory allows brands

to effectively reach and engage users on the publications where they regularly visit and trust for their regional news.

• Quality audience

Our local news offering:• Cost effective approach to reaching

and scaling across local markets • Competitive pricing and added value

bonus impressions• Above the fold placements

CONTEXTUAL

Keyword

Section

Vertical

In-Language

DEMOGRAPHICAge

EducationEthnicityGender

LanguageLife StageNet Worth

Marital StatusHousehold Income

Children in the Household

GEOGRAPHICCity

CountyAddressZip Code

StateCountry

DMADevice ID Lookback

BEHAVIORAL

Purchase Based

Donor Based

Look-alike

Interest

Predictive

Interest

Retailer

In-Market

Search

RETARGETING

Opt-In/Opt-Out

Cross-Device

MOBILESPECIFIC

In-App

Mobile Web

Carrier

Device

LAT/LONG

Geo-Fencing

Address

B2B

Professional Groups

Certification/Honors

Years in Business

Account Based

Company Sized

Sales Volume

Net Worth

CRM Data

Company

Job Title

Industry

Seniority

ADDITIONALOPTIONS

Email

Day Parting

IP Address

Cross-Platform

White/Blacklisting

Operating System

Weather Triggered

Division-D’s extensive targeting capabilities lend themselves to reaching niche audiences. Our network secures premium and reliable data in order to effectively hone in on the most specific of audiences. Our targeting segments are sourced from first party data, third party data, and verified offline data. By bringing together cookie-based insights and IP address targeting, Division-D offers a unique approach to effectively pinpointing each brand’s primary B2B and B2C customers. Third party data includes Blue Kai, eXelate, Lotame, Crossix, Live Ramp, Visa and Dun & Bradstreet.

Keyword & Retargeting

Keyword/Search Term TargetingServe display ads to users based off their engagement with specific keywords in search engines – Google, Bing and Yahoo. This targeting is a strong option for reaching users with heavy interest/intent in exploring online resources to serve specific needs.

Standard Display Retargeting

Targeting users who have shown previous interest and engagement with your site helps to keep top of mind relevant and further drive interest. Retargeting ads guarantee you are spending budget on reaching individuals who are already interested in your brand.

• Purchase Receipt Targeting allows for your brand to serve ads to selected users that have been identified as receipt holders based on anonymized email purchase records.

• Users may be selected by specific mail domains (ex: macys.com) or mail domain categories (ex: fashion retailers) with custom timeframes to account for purchases made in the past 30, 60, 90, etc. days.

• The objective of Purchase Receipt Targeting is to enable verified purchase data to drive results for your brand.

Retail

Travel

CPG

Entertainment

QSR

Education

64%

57%

42%

26%

13%

13%

Predictive targetingThis is a more advanced version of look-a-like audience targeting. We will measure the audience makeup of the converters of your offering (cookie-based data from a pixel on the conversion page), and serve display/video ads to new users based on their likelihood to convert on your ad. Predictive targeting uses an 8-tier system based on probability to convert and serves ads to users that fall within the tier 1 category (most likely to convert).

Specialty Targeting & Data

Mail Domain TargetingWe are able to target users that have received emails from select domains of interest (example: @amazon.com) to reach users that are currently using products/services that either directly compete with or complement your client’s brand. This is a great competitor conquest play. A mail domain audience may include consumers that have received email from one or more specified domains, consumers that have not received email one ore more specified domains, or a combination of the two.

POI Location Targeting POI location audiences enable you to identify and to target consumers who have visited points of interests on specific dates and build custom audiences such as holiday shoppers, vacation travelers, sporting event attendees, and so on. Targeting POI audiences enable you to reach people when and where ads will have the most impact, increase consideration, and maximize revenue potential.

Look-A-Like TargetingA custom audience profile is built off of data collected on a pixel measuring similarities of users that have visited an advertiser’s site. This custom profile is then used to target new prospects that would be categorized as also likely to have interest in a specific product or service.

mail Domain Data

Mail Domain Mail Domain data offers a means target ads to people who received an email from a specific mail address domain within the past 30, 60, 90 or 180 days.

Available Competitor Domains:

• centurysnacks.com• planters.com• e.sahalesnacks.com• gourmetnut.com• e.kindsnacks.com• oberto.com• email.epicbar.com• epicbar.com• tankabar.com• farmerspantry.farm

• hersheys.com• email.hersheys.com• loyalty.fritolay.com• fritolay.com• mrnature.com• naturessungrown.com• edenfoods.com• woodstock-foods.com• fisherfoods.com• mars.com

Total: 194K targetable unique users in the past 30 days

• squirrelbrand.com• creativesnacks.com• oceanspray.com• ferriscoffee.com• backtonaturefoods.com• reply.atkins.com• atkins.com• graze.com• updates.graze.com• news.graze.com

Point of Interest Data

Available POI Locations:

• Albertsons• Food Lion• Hannaford• Harris Teeter• Walmart

• Safeway• Costco• Flash Foods• Giant Food• United Supermarkets

Total: 1.2M targetable unique users in the past 30 days

• Meijer• Publix• ingles• Kroger

POI Location DataPIO location data offers a means to target users that have been to a specific location of interest within the past 30, 60, 90 or 180 days.

Device ID Lookback TargetingGeographic-based targeting technology that identifies mobile Device ID’s that have previously been within

a tight location radius. “Lookback window” can be up to one year ago. Targets these users with ads anywhere (within the US) they are now.

What is it used for?● Interest-Based Audience

● Competitor conquest● Conference/event attendees● Foot Traffic Attribution data

● Beacon Technology● Mobile Web Browsing● Publisher SDK’s

How is Data Collected?

Foot Traffic Studies also available!

Improve brand awareness and favorability throughout Kar’s Nuts and Second Nature’s rebranding process through the

use of tailored targeting and memorable high impact placements with the ultimate goal of increasing market share

and delivering a strong ROI. FOCAL POINTS

• Premium Publishers – focus on high quality news, food & drink, lifestyle, entertainment and health sites to align with relevant content

• Targeting – use of geo, contextual, demo, keyword, retargeting, POI, mail domain, purchase receipt and behavioral targeting to reach the target audience

• Unique Executions – deliver across a variety of placements to heighten user interaction through attention grabbing/information rich functionality

• Cost Efficiency – offer aggressive rates to maximize campaign exposure

• Added Value – bonus impressions included to lower the overall eCPM, MOAT verification and creative services

Campaign Objectives

• Maximize campaign reach and exposure

• Deliver strong CTRs, VTRs and viewability metrics

• Reach a qualified audience base

• Generate strong backend website engagement

Placement Guarantees

• Site quality• Above the fold inventory

(where applicable)• Strategically placed ads

and targeting

Added Value

• Bonus impressions at no cost included on every media plan

Sample Site Lists

Cross-Platform Standard Banners

The anchor of most digital campaigns, standard display banners offer efficient reach and scale

for digital advertisers and are a great addition to both direct response and branding campaigns. Division-D offers these units at very effective

CPM rates. All Division-D banners are guaranteed above the fold to maximize

exposure, viewability and results for our clients.

Half-Page Banners

A larger format standard banner at a more cost effective rate

when compared to other high impact placements

Division-D offers premium & scalable display across desktop, mobile websites and mobile applications. Our media buying team secures premium inventory on top quality sites. Our display units have guaranteed ATF placement, and our management team offers complete transparency, custom site listings and unique targeting options. These units have above average performance, with an average CTR of 0.13-0.28%+ and 70%+ viewability.

Tandem Units

Tandem units are multiple in-page or expandable units that are linked together to serve on the same page at

the same time.

Division-D offers premium & scalable video across desktop, mobile websites, mobile applications, Outstream, and Connected TV devices. Our media buying team secures premium inventory on top quality sites. We’re on the forefront of emerging technology and have integrated four video servers, bolstering our ability to scale large campaigns, and diversify our optimization tactics. We also partner with both Pixalate and Moat to ensure that all impressions are viewable and delivered in a brand safe environment.

Connected TV

Connected TV is an emerging video placement Division-D offers at targetable scale. Mirroring traditional television spots, these are standard

pre-roll placements targeting users who are streaming content. VTRs are traditionally higher than pre-roll (90%+), making CTV a great option

for awareness focused efforts.

Pre-Roll

Pre-roll runs prior to a video story or show,

featured on a website and is often paired with a

companion banner ad.

In-Banner Video

In-banner video capabilities offer the opportunity to feature your campaign’s

video content in a standard banner size.

Our goal is to transform the online environment to grab the attention of users and increase performance for advertisers. The following ad units are at the forefront of technological innovation and deliver exceptional awareness and engagement.

Mobile Adhesion Banner

This unit remains above the fold, at the bottom of the device’s display, while

the user scrolls.

Cross-Platform Interstitial

This desktop and mobile unit loads between pages on a website in its own window and does not cover

any content.

Email Marketing

This desktop unit is served alongside email logins (Yahoo & AOL). Fully

customizable and targeting capabilities are the same as a

standard display buy.

Our goal is to transform the online environment to grab the attention of users and increase performance for advertisers. The following rising star ad units are at the forefront of technological innovation and deliver exceptional awareness and engagement.

Portrait

This large, visually captivating, 300x1050 canvas format has state-of-

the-art plug and play functionality. This creative-friendly unit provides direct brand interaction. Advertisers can incorporate video and rich media.

Billboard

This large 970x250 billboard runs the full width of the page with full close-ability. This unit features a fully customizable canvas, with

rich media interactivity, to encourage user engagement.

Filmstrip

The 300x3000 canvas is viewable through a 300x600 window provides an extended, creative palette that is

controlled by the viewer. The unit combines brand awareness with

brand interest and loyalty. Advertisers can incorporate video

and rich media.

Our goal is to transform the online environment to grab the attention of users and increase performance for advertisers. The following ad units are at the forefront of technological innovation and deliver exceptional awareness and engagement.

Mobile Native Carousel

These image-rich ads function within the content stream and host multiple creatives

that can be swiped between.

In-Feed Native

This unit supports a range of creative content, including image, text, video,

and links.

All marketing efforts should be viewed as a 360-degree approach. Paid advertising, SEO and Social Media all need to be optimized

and work closely together. Implementation should be made in real-time for optimal

performance. Using our services to integrate, optimize, and provide strategic direction for all campaign elements drives

improved performance.

Key KPIs Optimized• Organic ranking in major search engines• Improve number/quality of inbound links• Drive website traffic, new visitor volume, referring

traffic and lead/sales conversion percentage • Increase number of leads month over month and

strive to continually lower the cost

Reporting• Comprehensive weekly reporting• Contains insights as to how you are ranking

amongst competition

SEO ServicesIncludes Link Building, Organic Traffic Management

SEM ServicesKeyword Based Paid Search - Google, Yahoo, & Bing

Similar ExperienceThere are a number of clients we have worked within similar industries. Historic data and strategy

from these efforts can be leveraged to help drive campaign performance.

LALA Foods

OverviewDivision-D maintains a track record of success executing campaigns for CPG brands including Nestea, Nature Valley, and Kellogg’s. Our network has leveraged this historic experience to generate measurable results for LALA Foods’ national branding campaign which aimed to gain market share against competitors for their yogurt smoothies, spoon-able yogurts, wholesome milk, and sour cream products.

ObjectiveThis partnership was intended to foster brand favorability/ recognition and drive in-store sales of LALA products.

TargetLALA aimed to reach a target audience of moms age 25-54 demonstrating on-the-go lifestyles in select DMAs. Additionally, LALA sought a largely Hispanic audience.

StrategyTargeting: Division-D layered on a number of segments to effectively reach LALA’s target and ensure a highly relevant audience for their brand. We began by contextually targeting Family, Food, Health, and Hispanic Interest verticals. From there, our team demographically targeted women age 25-54, with children in the household. This demographic was further segmented to include 60% Hispanic and 40% Non-Hispanic audiences via ethnicity and language targeting.

Division-D behaviorally targeted those demonstrating health consciousness, on-the-go lifestyles, in-market for healthy snack options, purchasers of competitor’s products, and lookalike behavior. In addition to this, retargeting was included to circle back on users that responded favorably to LALA’s ads.

Placements: In line with the branding nature of this campaign, ad placements included a cross-platform combination of Division-D’s standard and high-impact inventory. These units spanned standard display, half page banners, rising star billboards, mobile adhesion banners, mobile interstitials, video interstitials, and pre-roll video.

Optimizations: The client was receptive to Division-D’s expertise in recommending tailored optimizations that maximized performance. They requested that budget be distributed according to performance which allowed for our account management team to optimize to placements meeting and exceeding LALA’s 70%+ viewability goal, as monitored through MOAT.

OutcomeNot only was LALA satisfied with Division-D’s ability to effectively hone in on their desired Hispanic audiences with high impact placements, the client was impressed with the consistent ability to deliver against viewability goals throughout their partnership.

We partner with both Moat and Pixalate, two industry leaders in ad quality verification, to take a proactive stance

against industry issues with suspicious and fraudulent traffic.

MOATPixalate is the first and only data

platform with a comprehensive

suite of products specifically built

to bring transparency to digital

advertising. Pixalate monitors

hundreds of billions of ad events

in real time by tapping into the

global RTB data stream, providing

insights to optimize performance,

benchmark supply quality, and

eliminate fraud.

Backed by proprietary and

exhaustive methodology for

non-human traffic detection,

Moat identifies dozens of forms

of invalid ad traffic. With an

investment of thousands of

hours of continual diligence to

detect and help block non-

human traffic, Moat is

recognized a leader in brand

safety.

CAMPAIGN MANAGEMENT

Dedicated Account Executive• Primary point of contact• Available 24/7 for questions, answers, changes

and quick turnarounds• Provides flexible & customizable reporting

Media Buyer• Secures additional scale on top performing sites• Onboards contextually relevant inventory• Negotiates cost efficient pricing • Contracts publishers for above-the-fold inventory

only to maximize viewability and performance

Campaign Account Manager• Optimizes towards campaign KPIs

(VTR, CTR, CPA, etc.)• Implements manual and algorithmic

optimizations• Geographic, creative/ad size, time-

of-day/day-of-week split testing and optimizations

• Even pacing/full delivery assurance• Viewability/brand safety monitoring

Customer service is a critical component of any vendor relationship and at Division-D, its importance is paramount. Prompt, understanding, friendly, and smart service is what we strive

for. We have three specialists assigned to each account, to ensure we accomplish your performance goals. Below are the team members managing every campaign

REPORTING OPTIONS

Fully Customizable Reporting

Weekly, Monthly and Final Reporting

• Report by DMA, tactic & target• Pacing updates• Top placement performance• Optimization updates• Suggestions for maximizing performance• MOAT engagement & viewability stats• Top performing publisher data• MOAT Heat Maps• Recommendations for future campaigns• Can pull and send reports at a scheduled

frequency and at any time in between

MOAT Engagement Heat Maps

• Hover Percentage• Attention Quality• Scroll Percentage• Time Until Scroll• Click Percentage• MOAT Score• Click Heat Maps

In-View PercentageTotal Exposure Time

Universal Interaction PercentageUniversal Interaction Time

Universal Touch PercentageActive Page Dwell Time

Total Ad Dwell Time

MOAT Reporting Categories

CREATIVE DESIGN CAPABILITIESPERFORMANCE-BASED CAMPAIGNS:

Our creative team is experienced in developing ads for direct response campaigns and optimizes our creative designs by focusing on key components including calls-to-action, persuasive wording,

and spot testing color schemes and images to ensure the campaign goals are met.

Standard display • high impact units • Pre-Roll Video • file resize

Thank you for considering Division-D for your digital initiatives! We look forward to working with you!

Shalyn WismerDirector of Sales direct line: 573-446-5732mobile: 847-951-7448shalyn@divisiond.comdivisiond.com

COLUMBIA HEADQUARTERS

602 Fay StSuite 101Columbia, MO 65201

p. 573 445 3083f. 573 445 3502

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